Reliance Consumer Products (RCPL), fast-moving consumer goods arm of Reliance Retail Ventures (RRVL…

A handheld coffee blender is an essential tool for coffee lovers who enjoy a creamy and frothy cup …

The campaign is conceptualised by Ogilvy India

The intact segment with three sub-segments, chocolate confectionery (56%), sugar confectionery (32%…

“People can’t replace keto friendly food with their everyday meal so we brought modified version…

Fabelle's business has grown much ahead of the category and its own internal forecast

A recent report by Assocham may make choosing easier. The report ‘Indian Cuisine at Crossroads’ ass…

As consumers look for some relief from the heat, ice cream sales are finally reviving after two yea…

Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

The idea behind the launch is to capitalize on the fast growing snacking category

How brands are navigating the new normal

Globalization may mean macro changes and yet the micro changes may have macro effects. In more rece…

The crunchy taste in Snickers will soon be Indian as Mars plans to source peanuts from Saurashtra f…

Are you one of the many who trade the hectic weekday grind for weekend relaxation, only to be met w…

During the pandemic, the Food Safety and Standards Authority of India issued a notification that sa…

Cinnamon, with its warm and tantalizing aroma, has enchanted cultures across the globe for centurie…

Reliance Consumer Products, the fast moving consumer goods (FMCG) arm of Reliance Retail Ventures a…

Festive season that starts from August and runs till December brings limelight on company stocks, w…

Beco claims to be one of the most affordable and sustainable home products companies in India.India…