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‘Women are complicated!’ it is said. Well, try to be in their shoes when they are trying to buy a gift for the men in their lives and one might realise that reality just might be the other way around. Buying gifts for men has always been one of the most complicated tasks for women; some women even say Rocket Science would be easier to crack! While a wallet seems too informal, a watch seems too formal. Clothing and accessories like cufflinks are just too old school and perfumes just too misleading. They just can’t just decide on that one perfect good-to-go-for-all-occasions gift. 
 This dilemma of gifting for men is not limited to women from daily walks of life, even Bollywood Celebs like are at a loss when it comes to finding that perfect gift for the men in their life. Well ladies, Fret no more. <keyword id="136068" type="COMPANY" weightage="100" keywordseo="USL">USL</keyword> has come to the rescue and launched the <keyword id="306294" type="ORGANIZATION" weightage="100" keywordseo="Scotch">Scotch</keyword> Whisky Collection! Celebs like <keyword id="32970" type="PERSON" weightage="100" keywordseo="Lisa-Haydon">Lisa Haydon</keyword>, <keyword id="12953" type="PERSON" weightage="100" keywordseo="Chitrangada-Singh">Chitrangada Singh</keyword> and <keyword id="601312" type="UNKNOWN" weightage="100" keywordseo="Shibani-Dandekar">Shibani Dandekar</keyword> chose the Scotch Whisky Collection to express their feelings for special &amp; unique men in their lives in a special &amp; unique way. Watch the video below to see how they solved the gifting dilemma for themselves and turned up the heat with the help of the Scotch Whisky Collection. 
 
 
 
Whether your guy is throwing a party to celebrate signing of a big deal or just unwinding after a hard day’s work #ScotchAsAGift never goes out of style. Whether he is throwing a birthday party with friends or just wants to show off his prized possessions in the bar cabinet, Scotch is the classiest way to do it. What’s more, each time he looks at his priced Scotch Whisky Collection his awe for your gifting style will only increase. 
 
<a href="http://www.liveinstyle.com/gifts-for-men">Buying gifts for him</a> was never this easy! 
 
<a href="http://www.liveinstyle.com/gifts-for-men/scotch-as-a-gift">Know more about #ScotchAsAGift.</a> 
 
Drink Responsibly. 
 
 
 
 
(Image and video credits: USL)

Here’s why Gift Buying for Men is not Rocket Science Anymore

A few months back, we told you about some <a href="http://www.businessinsider.in/When-Bollywood-Finds-Some-Doppelgangers-In-Hollywood/articleshow/34784464.cms">doppelgangers that Bollywood finds in Hollywood</a>. However, after the launch of Zindagi, Pakistani actors became famous in India and that is when we realised that few Pakistani actors also share their features with some well-known or not-so-well-known Indian celebrities. Take a look.

When Bollywood Finds Some Doppelgangers In Lollywood

<keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> beauties and <keyword id="6356028" type="COMPANY" weightage="40" keywordseo="Sports">sports</keyword> stars have always been fascinated by each other! Their paths often cross; they fall for each other at times and also part ways. Here’s a look back at some of the most talked-about link-ups when Bollywood divas clean bowled the sports stars. 
 
1. <keyword id="6357860" type="PERSON" weightage="40" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> &amp; <keyword id="6354486" type="PERSON" weightage="40" keywordseo="Virat-Kohli">Virat Kohli</keyword> This is the hottest talk of the town right now! Of late, the two have been spotted together on many occasions. From walking hand in hand in <keyword id="22501" type="COUNTRY" weightage="40" keywordseo="New-Zealand">New Zealand</keyword> to Virat coming to Anushka’s place after the last series – there are plenty of incidents to hit the headlines recently. While Anushka prefers to call Virat ‘just a friend,’ the <keyword id="1520" type="POSITION" weightage="60" keywordseo="Cricketer">cricketer</keyword> proves there’s more to it by coming to her rescue on the recent lip surgery issue. Will they <keyword id="15263" type="PERSON" weightage="40" keywordseo="Seal">seal</keyword> this relationship with matrimony? Let’s wait and watch. 
 
2. Anushka Sharma &amp; <keyword id="14587" type="PERSON" weightage="40" keywordseo="Suresh-Raina">Suresh Raina</keyword> 
Apparently, leggy beauty Anushka Sharma has a thing or two for cricketers. Before dating Virat, she was seen with another cricketer, Suresh Raina. But even then, Anushka maintained they were ‘just friends.’ 
 
3. <keyword id="1037" type="PERSON" weightage="40" keywordseo="Lara-Dutta">Lara Dutta</keyword> &amp; <keyword id="6394569" type="PERSON" weightage="40" keywordseo="Mahesh-Bhupathi">Mahesh Bhupathi</keyword> Another Bollywood beauty who got smitten by sport stars. Before marrying tennis ace Mahesh Bhupathi, Lara dated American <keyword id="218011" type="POSITION" weightage="40" keywordseo="baseball-player">baseball player</keyword> <keyword id="199138" type="PERSON" weightage="40" keywordseo="Derek-Jeter">Derek Jeter</keyword> for a short time. However, things ended quickly and we saw the former <keyword id="6381672" type="UNKNOWN" weightage="40" keywordseo="Miss-Universe">Miss Universe</keyword> tie the knot with Bhupathi in 2011. 
 
4. <keyword id="12953" type="PERSON" weightage="40" keywordseo="Chitrangada-Singh">Chitrangada Singh</keyword> &amp; <keyword id="6327" type="PERSON" weightage="40" keywordseo="Jyoti-Randhawa">Jyoti Randhawa</keyword> Before she made it to the silver screen, Chitrangada was married to <keyword id="5573" type="POSITION" weightage="40" keywordseo="Golfer">golfer</keyword> Jyoti Randhawa and the couple had a son named Zorawar Randhawa. But there was a rift in the marriage soon after and the two parted ways in 2013. Was it her film career that caused the break-up? Only they can tell. 
 
5. <keyword id="4052" type="PERSON" weightage="40" keywordseo="Isha-Sharvani">Isha Sharvani</keyword> &amp; <keyword id="12644" type="PERSON" weightage="40" keywordseo="Zaheer-Khan">Zaheer Khan</keyword> 
They were seeing each other for eight long years and even marriage was on the cards. But things seem to have changed now between these two. Isha and Zaheer haven’t disclosed the reason behind the split but sources claim that it was ‘distance’ that axed this relationship. 
 
6. <keyword id="598" type="PERSON" weightage="40" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="351" type="PERSON" weightage="40" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword> The lover boy of the cricket world had been the favourite of a couple of Bollywood beauties. First, he was in a relationship with <keyword id="6135" type="PERSON" weightage="40" keywordseo="Kim-Sharma">Kim Sharma</keyword> and then it was Deepika. But it was a short-lived love affair with DP, just before she started dating Ranbir. 
 
7. <keyword id="29649" type="PERSON" weightage="40" keywordseo="Geeta-Basra">Geeta Basra</keyword> &amp; <keyword id="368" type="PERSON" weightage="40" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword> Indian off-spinner Harbhajan Singh has been dating <keyword id="6355604" type="POSITION" weightage="40" keywordseo="actress">actress</keyword> Geeta Basra for quite some now. She has been often spotted cheering Bhajji at various matches while the man keeps her happy by retweeting all that she posts on the micro-blogging site. The two were supposed to get married in 2012. That hasn’t happened yet but the two are still a couple. 
 
8. <keyword id="668529" type="UNKNOWN" weightage="40" keywordseo="Naghma">Naghma</keyword> &amp; Saurav Ganguly 
Dada was happily married to Donna and steered clear of any controversy that could link him to Bollywood actress Naghma. But Naghma went on record saying there was something more than friendship between the two. Of course, the two never ended up together but all the hullaballoo definitely took a toll on Saurav and his career. 
 
9. Sangeeta Bijlani &amp; <keyword id="6463421" type="PERSON" weightage="40" keywordseo="Mohammad-Azharuddin">Mohammad Azharuddin</keyword> This relationship had everything Bollywood movies are made of. She was the country’s hottest <keyword id="6355606" type="POSITION" weightage="40" keywordseo="model">model</keyword> while he was the cricketing ace. He was married with kids but still fell madly in love with her. What next? Azhar divorced his wife and married Sangeeta. 
 
10. <keyword id="133768" type="PERSON" weightage="40" keywordseo="Reena-Roy">Reena Roy</keyword> &amp; <keyword id="6372882" type="PERSON" weightage="40" keywordseo="Mohsin-Khan">Mohsin Khan</keyword> 
The Bollywood-cricket link-up had always been there. Way back in 1983, charming Reena Roy was smitten by Pakistani cricketer Mohsin Khan and she gave up her flourishing career to marry him. However, Mohsin’s family played the baddie and the marriage ended in divorce. 
 
11. <keyword id="1888" type="PERSON" weightage="40" keywordseo="Sharmila-Tagore">Sharmila Tagore</keyword> &amp; <keyword id="1896" type="PERSON" weightage="40" keywordseo="Mansoor-Ali-Khan-Pataudi">Mansoor Ali Khan Pataudi</keyword> 
By far, this has been the most successful Bolly-cricket union. She was at the peak of her career when the two got married. And she was so much in love with the handsome Mansoor that she converted to Islam without the least hassle. They had a happy married life that lasted over four decades. 
 
12. <keyword id="1813" type="PERSON" weightage="40" keywordseo="neena-gupta">Neena Gupta</keyword> &amp; <keyword id="84393" type="PERSON" weightage="40" keywordseo="Vivian-Richards">Vivian Richards</keyword> He was already married, but she loved him. Bollywood actress Neena Gupta and <keyword id="343995" type="POSITION" weightage="40" keywordseo="West-Indies-cricketer">West Indies cricketer</keyword> Sir Vivian Richards also have a love child named Masaba. They were in a serious relationship but never tied the knot. Neena finally married <keyword id="26457" type="PERSON" weightage="40" keywordseo="Vivek-Mehra">Vivek Mehra</keyword>, a Delhi-based <keyword id="6358896" type="POSITION" weightage="40" keywordseo="Chartered-Accountant">chartered accountant</keyword> and <keyword id="25455" type="ORGANIZATION" weightage="40" keywordseo="finance">finance</keyword> professional. 
 
13. <keyword id="14505" type="PERSON" weightage="40" keywordseo="Zeenat-Aman">Zeenat Aman</keyword> &amp; <keyword id="14676" type="PERSON" weightage="40" keywordseo="Imran-Khan">Imran Khan</keyword> 
Together, they made one of the most good-looking couples! The world spoke about their chemistry and expected the relationship to culminate into marriage. But that didn’t happen and the two parted ways. 
 
Image: Indiatimes

Check
Out These Intriguing Link-ups Between Bollywood Beauties & Sports Stars

<ul><li>Following the successful response to its recent brand films #AisiReachGaye and ‘Kalki Kal Dekhenge,’ OYO recently launched a new advertisement with Chitrangada Singh and Kunal Kapoor.</li><li>In the ad, Kapoor loses a bet to Chitrangada and plays golf while wearing a ghagra.</li><li>This unique set of ads from OYO has generated a lot of chatter on social media and has sparked a meme fest.</li><li>We speak to Mayur Hola - Head of Global Brand, OYO and Kavikrut, Chief Growth Officer, OYO about the latest campaign, its target audience and timing.</li></ul>At a time when hospitality brands are observing a silent period, OYO rolled out a multi-film 360-degree campaign with Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor. It was during the peak of COVID that OYO aired its first advertisement during the India VS South Africa ODI match. While it was a risky bet for the brand, especially before its upcoming IPO, to talk about travel without really propagating travelling, OYO’s new campaign has still won many hearts and has also organically trended on Twitter thrice for all of its ads. Last year in December, OYO saw its <a href="https://twitter.com/riteshagar/status/1479737071719759875">busiest month</a> as over a million people booked rooms with the brand for the New Year’s long weekend. We asked OYO whether this campaign was planned for December and delayed due to the sudden surge in cases, Kavikrut, Chief Growth Officer, OYO said no, it felt like the right time now. Explaining why OYO chose January to roll their campaign out, he said, “December was one of the highest travel peaks for India and yet, that's not when you saw this campaign. You're seeing this campaign at a time when you're stuck at home, and you're thinking about being out there either for travel, leisure or for business. You're thinking about where else I could be? And it's at that point of time, we want there to be a recall and memory of OYO in their minds and for what could it be? That's when you zoom back into the features and say, it could be anywhere which is nearby, Assi Reach Gaye ad is about that; you don't need to reach anywhere, you could just stay here. We felt like this is a good time to just put them out there. People will love the films irrespective of the time we are in.” As the whole country relives 2020 and people are stuck at home yet again, they have the space and time to watch new content and absorb it. Mayur Hola - Head of Global Brand, OYO added that any consideration campaign needs to start a little bit ahead of when you want the customer to act, particularly when you decide that the consideration you seek is from a newer audience. “So our intent to do it now is to be a little ahead of the game and not just advertise when things open up and people have already made plans. And a lot of audiences today react spontaneously. Consideration takes a little more time, hence, the need for the campaign that we planned. I don't think anything else plays a role at all in our choice of timing. This is simply consideration and perception that we would focus on and are giving it the time it needs to bed in,” explained Hola. OYO’s first advertisement of 2022, ‘Assi reach gaye’ featured Gul Panag and an adorable kid who stole all the attention. The film showcases how a kid, who hasn’t had a chance to travel due to the pandemic, would react on a long road trip. It takes you through many stages of his journey, starting with the child enjoying the views of the scenic hills, turning to boredom and finally to restlessness after spending hours in the car. Hereon, the film captures the many quirks of a now impatient 4-year-old child, who incessantly nudges his mom from the backseat and asks, “Assi reach gaye?” With over 4000 tweets, this ad trended on number 2 on Twitter. <div type="Youtube" id="ZK7WgxuO6X8" title="Assi Reach Gaye | OYO Rooms Official" thumbUrl="https://i.ytimg.com/vi/ZK7WgxuO6X8/mqdefault.jpg"></div> It is for the first time that the relatively young hospitality brand OYO is targeting Indian families with a huge media splash. Hola mentioned that OYO has seen some very unique use cases, which inspired its latest campaign to some extent, and realised that while the brand has a young perception in the market, it is used by audiences across age groups. Sharing a few examples, he said, “We live in small homes across the country and people sometimes just don't have the space to fight. So on the surface, you have a couple checking into a room but really they're going in there to squabble because they can’t scream at each other at home. I know that feeling. We have unique use cases of people taking a pitstop, studying, spending the night after a party, which is a big one for us; people just found it safer to check into a room nearby wherever they've been partying and not take a long ride by cab back home. So, we're trying to talk about the various audiences who own us already, and reach out to even further audiences, in terms of families and so on. In one way, it is reflective of usage already and in another way, we want to add more to that pool.” Following the successful response to its brand films ‘Assi Reach Gaye’ and ‘<a href="https://youtu.be/ZWt_6msbML0">Kalki Kal Dekhenge,</a>’ OYO released a third ad film last week featuring Chitrangada Singh and Kunal Kapoor. With this film, OYO highlights its app’s ‘search the view’ feature which enables people to discover stays with a view they would like. In the ad, Kunal loses a bet to Chitrangada and plays golf while wearing a ghagra. Within a few hours, this film also trended on Twitter on number three with more than 5,500 tweets. The idea behind these ads, Hola said, is to put OYO’s app at the heart of everything. It promotes different features that the app offers. It will be seen in multiple channels across GEC, News, Infotainment and the Kids genre. It will also promote the first film across its owned PR channels.

OYO is now targeting families through its communications to ring in its next phase of growth

<keyword id="10307844" type="UNKNOWN" weightage="20" keywordseo="manasa-varanasi">Manasa Varanasi</keyword>, an engineer from Telangana, has bagged the VLCC Femina <keyword id="10744179" type="UNKNOWN" weightage="20" keywordseo="miss-india-world-2020">Miss India World 2020</keyword> title. Haryana's Manika Sheokand was declared VLCC Femina Miss Grand India 2020 while Uttar Pradesh's Manya Singh crowned VLCC <keyword id="8926200" type="UNKNOWN" weightage="20" keywordseo="Femina-Miss-India-2020">Femina Miss India 2020</keyword> Runner Up. In a nationwide virtual hunt, a total of 31 finalists were shortlisted for finale that was held in Mumbai on Wednesday. The jury panel comprised actors Neha Dhupia, Chitrangada Singh, Pulkit Samrat and renowned designer duo Falguni and Shane Peacock. Miss World 2019 - 2nd Runner-up and Miss World Asia 2019; Suman Rao crowned her successor Manasa Varanasi who will represent India at the Miss World pageant that is scheduled to take place later this year. Neha Dhupia said: "Each year as the journey of Femina <keyword id="2993" type="CITY" weightage="20" keywordseo="Miss-India">Miss India</keyword> begins, it brings back all the memories of the priceless experiences I've had with this pageant. It's almost like reliving every moment of my journey with these young glamorous girls who are so full of enthusiasm and capability to take on the world with power and elegance. Certainly, there are challenges with the digital process in the wake of the pandemic, however I'm confident it will be as exciting and worthwhile irrespective of the layout." SEE ALSO: <a href="https://www.businessinsider.in/defense/news/india-and-china-begin-to-disengage-from-friction-areas-along-the-border/articleshow/80831679.cms">India and China begin to disengage from friction areas along the border — terms and conditions apply</a> <a href="https://www.businessinsider.in/international/news/twitter-faces-a-political-disaster-in-india-where-its-taking-heat-from-both-the-government-and-protesters-over-the-suspension-of-accounts/articleshow/80790166.cms">Twitter faces a political disaster in India, where it's taking heat from both the government and protesters over the suspension of accounts</a> <a href="https://www.businessinsider.in/tech/news/at-least-35000-gamers-were-complaining-when-ps4-and-ps5-network-went-down-for-an-hour-a-little-after-dawn/articleshow/80826872.cms">How big is Playstation in India⁠ — at least 35,000 gamers were complaining when PS4 and PS5 network went down for an hour a little after dawn</a>

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Here’s why Gift Buying for Men is not Rocket Science Anymore

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When Bollywood Finds Some Doppelgangers In Lollywood

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Check Out These Intriguing Link-ups Between Bollywood Beauties & Sports Stars

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OYO is now targeting families through its communications to ring in its next phase of growth

Karuna Sharma

Manasa Varanasi bags Miss India World 2020 title

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