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New Delhi, The <keyword id="19895782" type="General" weightage="20" keywordseo="Election-Commission" source="keywords" meta.keywordsubtype="org" meta.entityname="Election Commission" meta.hostid="261" meta.entityid="Election Commission">Election Commission</keyword> on Friday said it has identified 266 <keyword id="20809469" type="General" weightage="20" keywordseo="parliamentary-constituencies" source="keywords">parliamentary constituencies</keyword>, including 215 in rural areas, with <keyword id="21207154" type="General" weightage="20" keywordseo="low-voter-turnout" source="keywords">low voter turnout</keyword> and is planning <keyword id="21207534" type="General" weightage="20" keywordseo="targeted-intervention" source="keywords">targeted intervention</keyword> to enhance <keyword id="19973117" type="General" weightage="20" keywordseo="voting-percentage" source="keywords">voting percentage</keyword> in the upcoming <keyword id="19912155" type="General" weightage="20" keywordseo="Lok-Sabha-polls" source="keywords">Lok Sabha polls</keyword>. Municipal commissioners from major cities and select district election officers from Bihar and Uttar Pradesh discussed enhancing voter engagement and participation in identified urban and rural Lok Sabha seats. At its conference on low <keyword id="20108198" type="General" weightage="20" keywordseo="voter-turnout" source="keywords">voter turnout</keyword> here, the EC said 266 parliamentary constituencies -- 215 rural and 51 urban -- with low voter turnout have been identified. Eleven states and Union territories - Bihar, Uttar Pradesh, Delhi, Maharashtra, Uttarakhand, Telangana, Gujarat, Punjab, Rajasthan, Jammu and Kashmir and Jharkhand - had a voter turnout lower than the national average of 67.40 per cent in the 2019 Lok Sabha polls. Addressing the participants, <keyword id="19998985" type="General" weightage="20" keywordseo="Chief-Election-Commissioner" source="keywords">Chief Election Commissioner</keyword> Rajiv Kumar stressed that 'one size fits all' approach will not work and different strategies have to be worked out for different areas and segments. Polling for the seven-phased Lok Sabha polls begins on April 19. Kumar emphasised on a three-pronged strategy of providing facilitation at polling stations, such as queue management, sheltered parking in congested areas; targeted outreach and communication; and involvement of critical stakeholders including RWAs, local icons and youth influencers to persuade people to come to polling stations on voting day. He told officials to prepare a booth-wise action plan for enhanced participation and behaviour change. He asked the participants to prepare different strategies for urban and rural areas and plan interventions accordingly for different target audiences. Discussions were centred on critical issues such as optimising queue management at polling stations and facilitating voting in high-rise buildings. Urban specific hurdles to increased voter turnout were identified and targeted city-specific interventions were planned. The officers were encouraged to develop tailored, region-specific outreach programs that resonate with the unique needs and demographics of their constituencies. The Commission recalled that nearly 29.7 crore eligible voters did not vote in the 2019 Lok Sabha elections "underscoring the scale of the problem which calls for proactive measures". In the last Lok Sabha elections, of the 50 seats with the lowest voter turnout, 17 were in metropolitans or major cities. It said recent elections across various states have highlighted trends of urban apathy towards the electoral process, warranting targeted interventions and collaborative endeavours.

EC identifies 266 Lok Sabha seats with low voter turnout, mostly in rural areas

<keyword id="1575" type="General" weightage="20" keywordseo="congress" source="Orion">Congress</keyword> president <keyword id="19897159" type="General" weightage="20" keywordseo="Mallikarjun-Kharge" source="keywords">Mallikarjun Kharge</keyword> on Monday wrote an open letter to the country's bureaucracy on the eve of counting of votes for the <keyword id="19923279" type="General" weightage="20" keywordseo="Lok-Sabha-elections" source="keywords">Lok Sabha elections</keyword>, urging officers to adhere to the Constitution and serve the nation "without fear, favour and ill-will against anybody". "Do not get intimidated by anyone. Do not bow down to any unconstitutional means. Do not be afraid of anyone and discharge your duties, based on merit, on this counting day," he wrote. "We owe it to future generations, a vibrant Democracy and a long-lasting Constitution, as penned by the makers of modern India," he said. The counting of votes polled in the Lok Sabha elections will be held on Tuesday. <div type="javascript" title="Custom" contenttype="Infographic"><cdata><![CDATA[]]></cdata></div> "In this hope that India remains truly Democratic in nature, I extend good wishes to each one of you, and expect that our eternal ideals of the Constitution remain untarnished," the Congress chief said. In his appeal to all civil servants and officers, he said he is writing in his capacity of the Leader of the Opposition (Rajya Sabha) and as the president of the <keyword id="19964138" type="General" weightage="20" keywordseo="Indian-National-Congress" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian National Congress" meta.hostid="83" meta.entityid="Indian National Congress">Indian National Congress</keyword>. He congratulated the Election Commission of India, the Central Armed Police Forces, state police forces, civil servants, district collectors, volunteers and all in the bureaucracy who were involved in the smooth conduct of the mammoth general elections. "Our inspiration and India's First Home Minister, Sardar Vallabhbhai Patel famously called the civil servants as the 'Steel frame of India'. The people of India are well aware that it is the Indian National Congress which established numerous institutions, laid their solid foundation, and devised mechanisms for their independence, on the basis of the Constitution of India. "Independence of the institutions is paramount, for every civil servant takes oath of the Constitution that they 'will faithfully and conscientiously discharge their duties and will do right to all manner of people in accordance with the Constitution and the law, without fear or favour, affection or ill-will'," he said. "In this spirit we expect every bureaucrat and officer - from top to bottom of the hierarchy, to discharge their duties in the spirit of the Constitution, without any coercion, threat, pressure or intimidation either from the ruling party/coalition or from the opposition party/coalition," the Congress chief said in his letter. He said that the Congress, through the Constitution prepared by inspirational founding members such as Pandit Jawaharlal Nehru, B R Ambedkar, Rajendra Prasad, Maulana Azad, Sarojini Naidu and countless others, not only created a framework of strong governance, but also ensured affirmative action through representation of the marginalised in the bureaucracy and the civil society. "The last decade has witnessed a systemic pattern to assault, undermine and suppress our autonomous institutions by the ruling party. India's Democratic ethos are being consequently damaged. There is a widespread tendency to turn India into a regimental dictatorship. "We are increasingly seeing some institutions shedding their independence and brazenly following the diktats of the ruling party. Some have completely adopted their style of communication, their way of functioning, and in some cases even their political rhetoric," Kharge said. But it is not their fault, he said. "With brute power, threat, coercive mechanisms and misuse of agencies, this tendency to bow to the powers that have become a way for their short-term survival. Even though, in this denigration, India's Constitution and Democracy have become a casualty." The Congress chief also said that the "will of the people" is supreme, and people want Indian bureaucracy to again be the same 'Steel frame of India' as envisaged by Sardar Patel. "Indian National Congress now urges the entire bureaucracy, to adhere to the Constitution, enact their duties, and serve the nation, without fear, favour and ill-will against anybody," Kharge said. Counting for the 2024 Lok Sabha elections would be held on Tuesday, and both the ruling NDA and the opposition INDIA bloc have claimed victory. Meanwhile, BJP IT cell head Amit Malviya shared a purported letter of the Congress in which it has asked all its cadres to reach the counting centres. However, there was no confirmation of the letter from the Congress. "<keyword id="1571" type="General" weightage="20" keywordseo="congress-party" source="Orion">Congress party</keyword>'s instruction to its workers' reads like a manual to riot...There is absolutely no merit in asking people to assembly in state and district offices because counting happens in a designated secure zone for each Lok Sabha, unless the idea is to unleash mobs and disrupt the process," Malviya said in a post on X while sharing the unsigned letter of the Congress.

'Follow Constitution, serve nation without fear': Congress chief Kharge writes open letter to bureaucrats

The complete list of Chief Ministers in India for 2024

The <keyword id="20288056" type="General" weightage="20" keywordseo="BJP-led-NDA" source="keywords">BJP-led NDA</keyword> on Tuesday surged ahead with leads in more than 200 <keyword id="21073505" type="General" weightage="20" keywordseo="parliamentary-seats" source="keywords">parliamentary seats</keyword> out of 350 for which trends were available, with opposition <keyword id="19895684" type="General" weightage="20" keywordseo="INDIA-bloc" source="keywords" meta.keywordsubtype="org" meta.entityname="INDIA bloc" meta.hostid="261" meta.entityid="INDIA bloc">INDIA bloc</keyword> ahead in 120, according to television reports. India Today gave leads in 205 seats to the NDA, while the INDIA bloc was ahead in 129; ABP News gave 230 to the NDA and 120 to the opposition alliance; and NDTV showed NDA leading in 194 seats with INDIA bloc closing in on 135 seats. Counting of votes for the <keyword id="56978" type="General" weightage="20" keywordseo="Lok-Sabha-elections" source="Orion">Lok Sabha elections</keyword> has begun across states and Union Territories, Chief Election Commissioner Rajiv Kumar told PTI. According to the Conduct of Election Rules, postal ballots were taken up for counting first and the process of counting of votes recorded in electronic voting machines (EVMs) began 30 minutes later. The process of counting votes cast through postal ballots and EVMs will continue simultaneously. <div type="javascript" title="Custom" contenttype="Infographic"><cdata><![CDATA[]]></cdata></div> While the Lok Sabha has 543 members, counting is being held for 542 seats after the BJP's Surat candidate Mukesh Dalal was elected unopposed. Counting of votes is also underway for the assembly polls in Andhra Pradesh and Odisha, where polling was held simultaneously with the Lok Sabha elections. Elections to the assemblies of Arunachal Pradesh and Sikkim were also held alongside the Lok Sabha polls. The results of these elections were declared on June 2. Since 2019, VVPAT (voter verifiable paper audit trail) slips from five randomly selected polling stations per assembly constituency -- or segment in case of Lok Sabha seats -- are matched with the EVM count for greater transparency.

Lok Sabha elections results: INDIA bloc leads in 120 seats in early trends; BJP-led NDA crosses 200 mark

New Delhi [India], June 4 (ANI): With counting progressing in <keyword id="19912155" type="General" weightage="20" keywordseo="Lok-Sabha-polls" source="keywords">Lok Sabha polls</keyword>, the Bharatiya Janata Party-led <keyword id="20344628" type="General" weightage="20" keywordseo="National-Democratic-Alliance" source="keywords" meta.keywordsubtype="org" meta.entityname="National Democratic Alliance" meta.hostid="261" meta.entityid="National Democratic Alliance">National Democratic Alliance</keyword> is leading on more than 100 seats as per the latest trends according to TV channels. Around 642 million people voted in Lok Sabha elections held over seven phases in a mammoth six-week period. The counting of votes began starting with postal ballot papers amid tight security. The counting for State Legislative Assemblies of 175 Assembly constituencies in Andhra Pradesh and 147 Assembly constituencies in Odisha and results of bypolls in 25 Assembly constituencies also began. The Lok Sabha elections for 543 seats of the lower house were held across seven phases. The <keyword id="19931558" type="General" weightage="20" keywordseo="Bharatiya-Janata-Party" source="keywords" meta.keywordsubtype="org" meta.entityname="Bharatiya Janata Party" meta.hostid="261" meta.entityid="Bharatiya Janata Party">Bharatiya Janata Party</keyword> is eyeing a third straight term in power, while the Opposition under the umbrella of the <keyword id="19895684" type="General" weightage="20" keywordseo="INDIA-bloc" source="keywords" meta.keywordsubtype="org" meta.entityname="INDIA bloc" meta.hostid="261" meta.entityid="INDIA bloc">INDIA bloc</keyword> is seeking to wrest power from the ruling party.Most exit polls predicted a straight term for Prime Minister Narendra Modi, with quite few of them projecting a two-thirds majority for the ruling BJP-led National Democratic Alliance (<keyword id="41281" type="General" weightage="20" keywordseo="NDA" source="Orion">NDA</keyword>). The Congress party and its allies dismissed the exit polls as "orchestrated" and a work of "fantasy", asserting that the opposition INDIA bloc will form the next government at the Centre. Strict security has been put in place for the smooth conduct of counting of votes for over 8,000 candidates in this general election. With counting began for the Lok Sabha elections, which have seen the largest voter participation, the electoral fate of several leaders across the political spectrum will be decided. Prime Minister Narendra Modi, Home Minister Amit Shah, and Defence Minister Rajnath Singh are among the senior BJP leaders in the fray. Key opposition leaders, including former Congress chief Rahul Gandhi, NCP's Supriya Sule, and Samajwadi Party chief Akhilesh Yadav, are also contesting the poll. Two polls predicted the BJP would also improve its numbers from the 303 seats it won in the 2019 Lok Sabha polls. In the 2019 elections, NDA wrested 353 seats, of which the BJP won 303 alone. The Opposition's UPA got only 93 seats of which the Congress got 52. Even before the counting of the votes, the Bharatiya Janata Party won one seat of Surat Lok Sabha. Earlier on April 22, Mukesh Dalal won the election "unopposed". Congress nominee Nilesh Kumbhani's nomination was rejected. His candidacy was rejected because of alleged discrepancies in the signatures of the proposers.

Lok Sabha election results: BJP-led NDA leading in 100 plus seats in early trends

The votes are in, the election commission is armed, and tallies are finally being made. As lakhs of viewers tune into their news to update themselves, many are coming away shocked at the current standings. Despite confident promises of capturing 400 of the 543 Indian seats, the Bharatiya Janata Party (<keyword id="19894848" type="General" weightage="20" keywordseo="BJP" source="keywords">BJP</keyword>) has barely won a dozen or two seats more than the halfway mark of 272, as per the initial few rounds of counting. This is still an impressive position to be in, and certainly enough to help the BJP-led <keyword id="105903" type="General" weightage="20" keywordseo="national-democratic-alliance" source="Orion">National Democratic Alliance</keyword> (<keyword id="19938590" type="General" weightage="20" keywordseo="NDA" source="keywords">NDA</keyword>) make another term. However, the overwhelming, yet lukewarm, support has inadvertently deflated the ‘Abki baar 400 paar’ chant echoed by the party throughout its campaigning. Further, this comes mere days after Uttar Pradesh Chief Minister Yogi Adityanath called the slogan the ‘common man’s mantra’. <cmsannotation type="cmsannotation" annotationid="Exit polls gone wrong" comment="subhead" text="Exit polls gone wrong"><keyword id="21129157" type="General" weightage="20" keywordseo="exit-polls" source="keywords">Exit polls</keyword> gone wrong</cmsannotation> Party conjecture aside, most exit polls had also predicted a landslide victory for the NDA, with some even predicting the party crossing the 400 marks, helping the alliance comfortably bring in a third term for current Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="narendra-modi" source="keywords">Narendra Modi</keyword>. However, Congress leaders staunchly dismissed these findings, asserting that the <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">INDIA</keyword> alliance will achieve at least over 250 seats this election. While exit polls have exercised a notoriously patchy reputation for delivering inaccurate findings in the past, the surveys might have gotten it wrong far more than usual this time around. For instance, the BJP has been predicted to win 400 seats by News 24-Today’s Chanakya poll, 358 as per Times Now-ETG, 392 per India V-CNX. <table class="redcator-table-advance" style="border-width: initial; border-style: none; background-color: rgb(255, 255, 255); font-size: 16px; line-height: 1.6em; box-shadow: none; width: 955.049px; font-family: Merriweather; padding-bottom: 10px !important; background-image: inherit !important; background-position: inherit !important; background-size: inherit !important; background-repeat: inherit !important; background-attachment: inherit !important; background-origin: inherit !important; background-clip: inherit !important;"><tbody><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;"> </td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">NDA</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">INDIA</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Others</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Times Now - ETG </td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">358</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">152</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">33</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Matrize - Republic</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">361</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">126</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">56</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Jan Ki Baat - NDTV </td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">377</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">151</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">15</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">PMARQ - Republic</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">359</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">154</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">30</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">India News - D-Dynamics</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">371</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">125</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">47</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Today's Chanakya - News24</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">400</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">107</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">36</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">India TV</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">386</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">124</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">33</td></tr><tr><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">Poll of polls</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">369</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">143</td><td style="padding: 5px; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221); font-size: 16px; vertical-align: top;">31</td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> However, the Modi-led alliance has yet to cross the 300 mark. If this trend holds, a majority government will form with BJP-led NDA acquiring slightly below 300 seats, almost mirroring exact forecasts by on-ground reporters and some political experts. However, this is quite in contrast with almost all exit polls this election season. If the scorecard settles at the current mark, this will end up becoming the poorest performance for NDA since their historic win in 2014. The alliance came to power after winning an overwhelming 336 seats in 2014, and 353 seats in 2019. However, the main point of shock has come from the performance of Congress and the INDIA bloc, who have maintained a steadfast 200+ seats since the initial polling rounds. Out of the nine odd exit polls that came out with results recently, none had predicted the INDIA bloc to win over 150-170 seats. As the tallying moves into its final phases, let’s look at how exit polls performed in the previous election cycles. <cmsannotation type="cmsannotation" annotationid="2014 elections" comment="subhead" text="2014 elections">2014 elections</cmsannotation> In 2014, 834 million voters participated in the largest-ever elections worldwide — only to be surpassed by the 2019 <keyword id="19895394" type="General" weightage="100" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> elections. An average of eight exit polls had indicated that the BJP would see a 283-seat victory, while the opposition would have had to settle for 105 seats. Just as predicted, the BJP saw a landslide victory and swooped in 282 of the 543 seats, with a vote percentage of 31.3%. This win was a huge blow to the INC, which only won 44 seats compared to the 206 in 2009. Since a party must win at least 55 seats to become an official opposition party in India, the Congress’s defeat meant that there was no official opposition party for India. <cmsannotation type="cmsannotation" annotationid="2019 elections" comment="subhead" text="2019 elections">2019 elections</cmsannotation> The previous Lok Sabha elections turned out to be an even bigger win for the BJP! In 2019, exit polls had predicted that the BJP-led National Democratic Alliance would peak at 306 and that the INC-led United Progressive Alliance (UPA) would win just 120. However, the post-poll statistics turned out to be underwhelming. The BJP won a whopping 37.36% of the vote — the highest by a political party since the 1989 general elections. It won 303 seats, while the NDA collectively won 352 seats. It was another crushing defeat for the Congress, which won just 52 seats, failing to claim the post of Leader of the Opposition once again.

Trends indicate INDIA maintaining 200+ seats, defying all exit poll predictions; how accurate have these surveys been since 2014?

New Delhi [India], May 16 (ANI): <keyword id="9766785" type="General" weightage="100" keywordseo="Lok-Sabha-elections-2024" source="Orion">Lok Sabha elections 2024</keyword> have seen a <keyword id="20108198" type="General" weightage="20" keywordseo="voter-turnout" source="keywords">voter turnout</keyword> at polling stations of about 66.95 per cent so far, as approximately 451 million people have voted during the first four phases of ongoing general elections. In a bid to encourage voters to exercise their franchise in large numbers, ECI has enhanced its targeted interventions to reach out to every eligible voter. The Commission led by CEC Rajiv Kumar along with ECs Gyanesh Kumar and Sukhbir Singh Sandhu, further directed CEOs of the states going to poll in the fifth, sixth and seventh phases to timely distribute voter information slips to all electors and enhance outreach activities. "Commission strongly believes that partnership and collaboration are essential pillars of the voter awareness programme. It's heartening to see that, at the Commission's request, different institutions, influencers and celebrities with significant reach are working enthusiastically on a pro-bono basis," Chief Election Commissioner Rajiv Kumar said. Further, he added that a higher voter turnout would be a message from Indian voters to the world, about the strength of Indian Democracy. He urges all the voters to cast their vote in huge numbers, as voting day is not a holiday but a day of pride, by participating in the festival of democracy. According to an official release, various <keyword id="21686177" type="General" weightage="20" keywordseo="voter-awareness-drives" source="keywords">voter awareness drives</keyword> and campaigns have been carried out by stakeholders in collaboration with ECI. Telecom Service Providers such as Bharat Sanchar Nigam Limited, Bharti Airtel Limited, Jio Telecommunication, and Vodafone-Idea Limited are reaching out to every mobile user in the respective parliamentary constituency through push SMS/Flash SMSs, outbound dialling calls to mobile users, RCS (Rich Communication Services) messaging and WhatsApp messages/alerts. These activities are carried out two/three days before the poll and even on the poll day, in regional languages, with an appeal to vote. ECI has collaborated with BCCI for voter awareness activities during the ongoing IPL season. The voter awareness messages and songs are being played at different stadiums during the cricket matches. The most innovative aspect of this campaign is the administration of voter's pledges by cricket legend Sachin Tendulkar in a pre-recorded video message, at various IPL venues. Further, voter awareness messages are integrated into cricket commentary. Cricketers from 10 IPL teams have encouraged voters to participate in the <keyword id="19895394" type="General" weightage="20" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> elections in 2024 with their recorded voter awareness messages. A voting day alert was sent to all Facebook users pan India to inform and inform the voters about the general elections and to nudge them to participate in the festival of democracy, the release mentioned. The release further stated that WhatsApp personalised messages have begun on polling day. Google India is contributing through its iconic feature of Google Doodle on poll days and banners appearing on YouTube, Google Pat and other Google platforms. The Retail Association of India has been actively engaging with voter awareness activities, through their retail network, whereby retail chains are encouraged to celebrate the election as a festival. The vast network of post offices and banking institutions was utilised by ECI to reach out to a wide and diverse audience across the length and breadth of the country. In collaboration with the Ministry of Petroleum and Natural Gas, the parliamentary elections campaign logo "Chunav ka Parv, Desh ka Garv" has been integrated with the IRCTC portal and tickets. Voter awareness announcements have been integrated with the public address system at all railway stations. The logo stickers are used on coaches of the superfast trains. In collaboration with the Ministry of Petroleum and Natural Gas, hoardings on voter awareness have been installed in about 16,000 retail outlets. In collaboration with the Ministry of Civil Aviation, airlines are making an inflight announcement with an appeal message to participate in the ensuing elections. Voter guides are being kept in aircraft seat pockets. Apart from this, many airports are providing space for the display of voter awareness messages. Selfie points have been installed at airports in 10 major cities viz. Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Lucknow, Patna, Chandigarh, and Pune. Cinema theatres across the country are playing ECI voter awareness films and ECI Song Main Bharat Hoon, Hum Bharat Ke Matdata Hai, at regular intervals, as a part of the Public Service Awareness (PSA) film. Sansad TV is creating short films on Unique Polling Stations set up in remote corners of the country by the election machinery after navigating difficult terrains to demonstrate the challenges in ensuring voting at the last mile. AMUL, Mother Dairy and other milk co-operatives have started branding their milk pouches with the message 'Chunav Ka Parv, Desh ka Garv' and encouraging voters through social media platforms. AMUL is also encouraging voters with its unique messaging through AMUL Girl Topical advertisements in newspapers. Prasar Bharati: Doordarshan has produced, various short films, including appeals from constitutional functionaries like President of India, Vice President of India, and Chief Justice of India, among others. Further, unique polling stations are being covered by the regional Kendra's audio-visual documentation. Music App Spotify is running a campaign called 'Play Your Part', and they have issued print advertisements, and curated the playlists for the elections, on their app. Payments app PhonePe has integrated voter awareness message into their app and is actively encouraging voters. BookMyShow has launched an integrated campaign, titled "Aaj Picture Nahi, Bigger Picture Dekho," to raise awareness among voters. MakeMyTrip is running a campaign titled 'MyVoteWalaTrip', whereby discounts are offered to citizens going to vote. Food delivery platforms such as Zomato and Swiggy are disseminating voter awareness messages through their platforms and social media activities. Grocery App Blinkit changed its logo to "Inkit" for the elections, incorporating a message encouraging people to "Go out and Vote" as a tagline. Uber India is reaching out to voters through multi-channel messaging (in-app, emails, push notifications), offering discounts for rides to polling stations, and amplifying voter awareness messages on social media platforms. Bike app Rapido has been encouraging voters with a free ride to vote. Urban Company has launched 'I Have Voted Campaign' to encourage voters. Tata Neu app, serving as the Tata Group's group-wide consumer-facing mobile app, prominently features the "Cast Your Vote" animated banner on its homepage, with additional initiatives currently underway. Truecaller is enhancing its layout by displaying voter awareness message during outbound calls Some other independent initiatives are Mankind Pharma #VotingVirgin campaign, clothing brand Neeru's "Vote ki Taiyaari" TVC, Tinder's "Every Single Vote Counts" campaign, creatively curated social media post by Matrimonial sites like Jeevansathi.com, etc and discounts for voting by popular brands such as Shoppers' Stop, MakeMyTrip, Chroma and many more. Four phases of Lok Sabha polls have been held and the voting will conclude on June 1 with results on June 4. The remaining phases will be held on May 20, May 25, and June 1.

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