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<keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword>'s chief selector <keyword id="191692" type="General" weightage="20" keywordseo="Chetan-Sharma" source="Orion">Chetan Sharma</keyword> has resigned from his post following a sting operation conducted by a TV news channel, where he shared internal information about the team and selection process, sources told IANS. According to sources, he sent his resignation to BCCI Secretary <keyword id="210899" type="General" weightage="20" keywordseo="jay-shah" source="Orion">Jay Shah</keyword> who accepted it. Earlier, in a sting operation, the 57-year-old was heard saying that Indian players have their own doctors outside of cricket, who are always available for them. "If they are fit for only 85%... they tell us to let them play but medical science doesn't clear them, this problem comes...the player wants to play, the player never refuses. But Like Bumrah, he was not even able to bow down then what will he do.. One or two such major injuries happen. "Otherwise even at 80%, these people...they are such scoundrels, they will silently go to the corner and take an injection and say that they are fit," Sharma allegedly said during a sting operation. The chief selector also reportedly revealed that there was a huge clash of ego between former Indian skipper Virat Kohli and former BCCI President Sourav Ganguly, which eventually led to the right-hander batter's ouster as the captain. "When the player becomes a little big, he feels that he has become very big.. He has become bigger than the board. Then he feels that No one can do anything to him. He can't even bend my hair. Without me, cricket will stop in India. Has it ever happened? Many big ones came and went. Cricket remains the same. So, he tried to hit the President at that time," he was quoted as saying. "He (Virat) said... Sourav Ganguly had never said this to me (about re-considering the captaincy role). So it became a big issue. Either the President lied, or Virat is telling the truth. It became a big issue... then there was an uproar." SEE ALSO: <a href="https://www.businessinsider.in/sports/news/pujara-becomes-13th-player-to-play-100-tests-for-india-here-are-other-indian-players/slidelist/98001309.cms">Pujara becomes 13th player to play 100 tests for India – here are other Indian players</a> <a href="https://www.businessinsider.in/sports/news/india-becomes-the-number-one-team-in-all-formats-in-icc-rankings/slidelist/97951749.cms">Indian cricket team drops to second position in tests after ICC corrects its mistake</a>

BCCI chief selector Chetan Sharma resigns, as per sources

Former Indian all-rounder <keyword id="191692" type="General" weightage="80" keywordseo="chetan-sharma" source="Orion">Chetan Sharma</keyword> is likely to continue as the chairman of the National Selection Committee, as per sources. As per sources, the Board of Control for Cricket in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> (<keyword id="6354756" type="General" weightage="80" keywordseo="bcci" source="Orion">BCCI</keyword>) is ready to give an opportunity to Chetan Sharma once again as chief selector. He could also be representing the North Zone in the selection panel. Meanwhile, the Board of Control for Cricket in India (BCCI) three-member Cricket Advisory Committee (CAC) comprising former India cricketers Ashok Malhotra, Jatin Paranjape and <keyword id="115989" type="General" weightage="50" keywordseo="sulakshana-naik" source="Orion">Sulakshana Naik</keyword> is conducting the interview process for picking up a new selection committee at the headquarters of the board in Mumbai. A few people have already been shortlisted and a final announcement will be made soon. Earlier in November, BCCI called for applicants for the new selection committee after India's performance in the ICC T20 World Cup held in Australia, which saw Men in Blue crash out of the semifinals after a ten-wicket loss to England in the semifinal. Last year, India also faced a disappointing final four-stage exit from the Asia Cup in August-September and had also lost the ODI series to Bangladesh in December by 2-1. A release by cricket's apex governing body in the country mentioned the criteria for those who wish to apply for the positions. "Should have played a minimum of 7 Test matches or 30 First Class matches, or 10 ODI and 20 First Class matches," a BCCI release said. "Should have retired from the game at least 5 years ago and no person who has been a member of any Cricket Committee (as defined in the rules and regulations of BCCI) for a total of 5 years shall be eligible to be a member of the Men's Selection Committee," the release added. BCCI on Sunday convened the review meeting of Team India in Mumbai to review performance in the ICC T20 World Cup 2022 where the team badly lost in the semi-final match to England by 10 wickets. The board has shortlisted 20 players for the ICC World Cup 2023 in October to be held in India. The meeting was attended by BCCI President Roger Binny, secretary Jay Shah, Indian captain Rohit Sharma, India head coach Rahul Dravid, Head of Cricket at the NCA <keyword id="6363956" type="General" weightage="50" keywordseo="vvs-laxman" source="Orion">VVS Laxman</keyword> and Chairman of Senior Men Selection Committee Chetan Sharma. The issues of player availability, workload management and fitness parameters were also discussed during the meeting along with the roadmap to the ICC Cricket World Cup 2023. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/news/pope-benedict-xvi-a-man-at-odds-with-the-modern-world-who-leaves-a-legacy-of-intellectual-brilliance-and-controversy/articleshow/96699003.cms">Pope Benedict XVI: A man at odds with the modern world who leaves a legacy of intellectual brilliance and controversy</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/series-creators-want-more-money-after-ads-appear-on-netflix/articleshow/96700323.cms">Series creators want more money after ads appear on Netflix</a>

Chetan Sharma likely to get another term as chief selector of India

<keyword id="6355315" type="General" weightage="20" keywordseo="Elon-musk" source="Orion">Elon Musk</keyword>, the businessman and magnate, last week fired over 50 per cent of Twitter employees once he took over the social media company. The world was astounded at the way it was done, without a human care and thought of any kindness behind it. There was no exit interview or interaction between the employees and the company and a call or a message was all that apparently one got as an adieu. Reverberating with the unceremonious exits of thousands of Twitter, Amazon, Meta and several other such companies, one was surprised about the dreaded pink slip that was given to all the selectors of the <keyword id="8675" type="General" weightage="20" keywordseo="indian-cricket-team" source="Orion">Indian cricket team</keyword> by the Board of Control for Cricket in India (<keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword>) as well. The loss in the semifinal stage of the T20 World Cup was the death knell for the wise men who failed to select the right winning squad for the prestigious tournament. The selectors in the past have been called various names. However, two of India's legendary cricketers, referred to them as 'A bunch of Jokers' and 'Court Jesters and Lame Ducks', which was pretty amusing at that time. Both were proven right. However, the Indian acceptance of 'This is the way it is' needs to inspire a change for the better in the future. One did feel sorry for the Chetan Sharma-led selection committee, which did not receive any written or verbal brickbats. However, they had their photographs splashed in several print and digital media, with the word 'Sacked' prominently displayed. They did select a squad that had all the skills and experience to combine themselves into a forceful and winning unit. The Indian think tank of the coach, captain and the support staff was outsmarted both on and off the field by England. India's loss needed fall guys and the easiest were 'the wise men of Gotham' -- the selectors. The BCCI, interestingly, since then has used the existing selectors to select the sides for India's upcoming series. The post of the selectors is now a well-remunerated one and is a full-time job and it, therefore, requires a professional approach. The most important task is in the selection of the selectors. There are certain criteria that are required to be met as regards the age being under 60 years as well as one should have played seven Test matches or 30 First-class matches etc. However, the most important appointment by the BCCI is the appointment of the Cricket Advisory Committee (CAC). The CAC selects the selectors and, therefore, the three members that represent it should have impeccable credentials. They, one feels, should have played over 25 Test matches and have a thorough knowledge of the game and what the position entails. The BCCI are fortunate that they have Roger Binny as their president, Dilip Vengsarkar and Shubhangi Kulkarni in their Apex Committee, three Indian Test cricketers who would be ideal people to select a very competent CAC. The selectors now are a professional outfit, wherein, the earlier requirement of five zonal representatives should be abolished. Earlier, this was necessary as the Ranji Trophy was played initially in their respective zones and thereafter teams qualified for the knock-out stage. In the present format, the zonal basis makes no sense as teams are now placed in groups from any part of India. The five selectors, similar to selection committees in other cricket-playing countries of the world, need to have individuals with the best credentials and capabilities. They could all be from one state or zone if need be. The vast amount of cricket being played domestically, one feels, each selector needs to have his own team of assistant selectors. The job now entails much more than just watching selective matches but a thorough analysis of players and their performance. India is a vast cricket-playing country and the challenge is for one to ensure that every talented Indian cricketer is identified and spotted on time. The talent-spotting programme, which was introduced under Vengsarkar many years ago, was a huge success. A similar approach should be conceptualised, with talent spotters from respective zones reporting to each of the five selectors. This would ensure a better coverage of unearthing aspiring cricketers from the junior to the senior-most level. At present, the IPL and the Under-19 India performers have become the hotbed for quick and early recognition. This is not the best solution as there are several other cricketers playing in the domestic circuit who have not been chosen in the IPL and have long passed the age of 19. A good example of late bloomers is Suryakumar Yadav. SKY, as he is popularly known, is batting like a man possessed, in limited-overs cricket. He has been a part of domestic cricket for many years and is at present 32 years old. He seems ready to play Test cricket, a format that evaded him till now. The time has come for a radical change on the appointment, scope and deliverables of a national cricket selector at all levels of the game. A common structure should be introduced that covers the cricket associations as well. The pink slips and sacking, one feels, is not the best way forward. A selector is, after all, only the facilitator and not the performer. The irony in this case was the facilitators became the fall guys whereas the ones who needed to perform are sitting unreprimanded. This definitely needs a comprehensive change. (Yajurvindra Singh is a former India cricketer) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-new-zealand-odis-series-how-to-watch-match-dates-and-timing-squads-and-more/slidelist/95732575.cms">India vs New Zealand ODIs – How to watch, match dates and timing, squads and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/inox-to-screen-matches-of-fifa-world-cup-qatar-2022-live-in-its-cinema-halls-in-india/articleshow/95716463.cms">INOX to screen matches of FIFA World Cup Qatar 2022 live in its cinema halls in India</a>

'The dreaded pink slip given to all the Indian senior cricket selectors'

<ul><li>The committee is composed of Ashok Malhotra, Jatin Paranjape and Sulakshana Naik </li><li>The CAC is responsible for picking the new selection panel - the selection panel will then be responsible for selecting the senior Indian National Team. </li><li>In November 2022, <keyword id="6354756" type="General" weightage="100" keywordseo="bcci" source="Orion">BCCI</keyword> had sacked the entire selection panel headed by Chetan Sharma. </li></ul>The Board of Control for Cricket in India (<a href="https://www.bcci.tv/articles/2022/news/55555950/bcci-announces-appointment-of-cac-members?type=Latest">BCCI) announced the appointment </a>of the <keyword id="2888454" type="General" weightage="20" keywordseo="Cricket-Advisory-Committee" source="Orion">Cricket Advisory Committee</keyword> (CAC) on Thursday. The committee, composed of Ashok Malhotra, Jatin Paranjape and Sulakshana Naik, is responsible for finalising the new selection panel for men’s cricket (sr. National team). While all three members of the CAC are former cricket players, Naik is the only continuing member. Naik, in an 11-year-long career, played two Tests, 46 ODIs and 31 T20Is for India. Paranjape replaced Rudra Pratap Singh who left the committee to join IPL team Mumbai Indians as a talent scout. Meanwhile, Malhotra replaced former India seamer and Indian national cricket coach, Madan Lal. “Mr Malhotra has represented India in 7 Tests and 20 One-day internationals and recently served as the President of the Indian Cricketers’ Association. Mr Paranjape has played 4 ODIs for India and was part of the Senior Men’s Selection Committee,” said Jay Shah, honorary secretary-BCCI, in a press release. Simply put, the BCCI has appointed a team to hire the team – the selection committee– that will hire the players for the senior Indian National men’s team. As per the BCCI constitution, the selection committee is always appointed by the CAC. The selection committee – which consists of five members from five zones (Central, North, West, South, and East) of India – will ultimately be responsible for selecting players for the senior Indian National Cricket Team. In November, BCCI sacked the entire senior selection committee headed by Chetan Sharma. Other members of the committee were Harvinder Singh, Debasish Mohanty and Sunil Joshi. There was no selector from West Zone at the time, as Abbey Kuruvilla’s tenure had already ended. It was during Sharma’s reign as the chief selector that India delivered disappointing results, such as failing to clear the group stage in the 2021 T20 World Cup, and losing the World Test Championship to New Zealand in 2021. India, under Rohit Sharma’s captainship, also faced a crushing defeat at the hands of England in the semi final of 2022 T20 World Cup. As per <a href="https://indianexpress.com/article/sports/cricket/chetan-sharma-harvinder-re-apply-for-bcci-selectors-job-8299046/">reports</a>, BCCI has received over 60 applications for the job of selector. <a href="https://www.bcci.tv/articles/2022/news/55555946/bcci-invites-applications-for-the-position-of-national-selectors">According to BCCI</a>, for an application to be considered, the applicant should fulfil the following criteria: Should have played a minimum of a) 7 Test matches; OR b) 30 First Class matches; OR c) 10 ODI and 20 First Class matches. The applicant should also have retired from the game at least 5 years ago, and any person who has been a member of any Cricket Committee (as defined in the rules and regulations of BCCI) for a total of 5 years shall not be eligible to be a member of Men’s Selection Committee. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/oldest-and-youngest-companies-of-india-as-per-hurun-2022-report-check-out-the-list/articleshow/95926624.cms">234-year-old company EID Parry is only a tad more valuable than year-old unicorn GlobalBees</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/best-apps-and-games-on-google-play-in-india-in-2022/articleshow/95915955.cms">Here are the best apps and games on Google Play in India 2022</a>

BCCI picks 3-member Cricket Advisory Committee that will kickstart process to select men’s national team

<ul><li>Charan joins a long list of celebrities like Shah Rukh Khan, <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, Deepika Padukone, and <keyword id="5268" type="General" weightage="20" keywordseo="rahul-gandhi" source="Orion">Rahul Gandhi</keyword> who lost their ‘Blue ticks’. </li><li>Jr NTR or Tarak, SS Rajamouli – with over six million followers each, still have their blue ticks. </li><li>The Pope, Oprah Winfrey, and singer Beyonce lost their verifications, but Musk personally paid for three celebrities. </li></ul>Tesla cars might have danced to the beats of the Oscar-winning song Naatu Naatu, but the actor who thumped the ground to the beats on screen – Ram Charan of RRR has lost his validation from yet another <keyword id="6355315" type="General" weightage="20" keywordseo="elon-musk" source="Orion">Elon Musk</keyword> venture, Twitter. Charan, who has over three million followers on Twitter, joins a long list of celebrities like Shah Rukh Khan, Virat Kohli, Deepika Padukone and Rahul Gandhi to lose the coveted ‘Blue tick’ on their Twitter accounts. Many celebrities have refused to pay a fee that Musk had imposed to verify the accounts of celebrities. Blue ticks can differentiate the actual accounts of celebrities from the many fan-made and fake accounts made in their name. Rajamouli, Rana retain their blue ticks The other Naatu Naatu star, Jr NTR, or Tarak, the director of RRR, SS Rajamouli – with over six million followers each – still have their blue ticks indicating that they might have paid Musk’s fee. The star of Bahubali, Rana Daggubati, has a blue tick, and Prabhas is not on Twitter. The others who did not bother are — KGF fame Yash and Pusha actor Allu Arjun have also lost their blue ticks along with South heavyweight Rajnikanth. Even superstar Chiranjeevi, Charan's father and Arjun's uncle, who joined Twitter during the pandemic, lost his blue tick status. So did his Tamil counterpart Kamal Hassan who came back with a bang to silver screens with the recent superhit Vikram late last year. South heroines like Samantha Ruth Prabhu, with over 10 million followers, and Nayantara, with over 20,000 followers too lost their blue ticks. Many top cricketers like M S Dhoni and Rohit Sharma also did not bother to pay the price to retain their ticks, and neither did Twitteractive pulp fiction writer, Chetan Bhagat. There are only three exceptions Many international celebrities lost their blue ticks, including the Pope, celebrity TV host Oprah Winfrey, and singer Beyonce. Rihanna and Taylor Swift still have blue ticks, but their payment status is not verified. actress Halle Berry, however, tweeted, "Me joining you all tomorrow unverified," indicating she will not pay for the Blue badge. Jack Dorsey, the co-founder of Twitter, also lost his blue tick. But looks like even Musk defers to the celebrity might of a few titans, including the King of Horror, Stephen King. Incidentally, King has been criticizing the verification payment and insisted that “It’s a matter of principle.” The other two celebrities that Musk is personally paying for are Captain Kirk of Star Trek, William Statner and basketball legend, LeBron James. (With inputs from IANS, Neha Das and Ananya Tawakley) SEE ALSO <a href="https://www.businessinsider.in/business/news/ashneer-grover-wades-into-controversy-around-10-minute-delivery/articleshow/99578962.cms">The Big Fight: Ashneer Grover wades into controversy around 10-minute delivery</a> <a href="https://www.businessinsider.in/business/news/not-the-time-for-job-hopping-most-indians-plan-to-stay-put-this-year-indeed/articleshow/99556646.cms">Not the time for job hopping, most Indians plan to stay put this year: Indeed</a>

RRR star Ram Charan & other Indian celebs who lost the Twitter blue tick

<ul><li>In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword>. </li><li>Considering how big the league has become over the years, every year there is a lot of money riding on IPL.</li><li>We spoke to experts to understand the kind of impact the suspension of the league will have on different stakeholders.</li></ul> The Board of Control for Cricket in India (BCCI) has suspended the current season of the Indian Premier League (IPL) in wake of players in different teams testing positive for Covid. While there had been talks of moving the tournament to a different city in the past few days, the new positive cases among the players led to BCCI announcing an indefinite suspension of the league. For a while now, IPL had been the topic of a raging debate - Whether there was a need to hold the tournament this year, at this time, when the country is facing a massive surge in Covid numbers. While there were many who had felt that IPL should not have been held this year, or could have been suspended much earlier than it was, there were others who said something like an IPL was important because it acted as a distraction from the grimness that otherwise surrounds us. In its official statement, IPL stated, “The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind. These are difficult times, especially in India and while we have tried to bring in some positivity and cheer, however, it is imperative that the tournament is now suspended and everyone goes back to their families and loved ones in these trying times. The BCCI will do everything in its powers to arrange for the secure and safe passage of all the participants in IPL 2021.” In its official statement, <keyword id="17943" type="CITY" weightage="20" keywordseo="star-india">Star India</keyword> said, “Star India supports BCCI’s decision to postpone IPL 2021. The health and safety of players, staff and everyone involved in the IPL are of paramount importance. We thank the BCCI, IPL Governing Council, players, franchisees and sponsors for their support. We are also indebted to our employees, on-air talent, production, and broadcast crews for trying their best to spread positivity by delivering the broadcast of IPL 2021 to millions of homes in the face of challenging circumstances.” However, the next big question everyone is pondering over is, how will IPL’s suspension impact different stakeholders considering there are massive investments involved in the league every year. This year, Star India had on-boarded 18 sponsors and over 100 advertisers across multiple brand categories including Edtech, Fantasy Sports, Beverages, Pay Wallets, Home Décor, Auto, Telecom, Consumer Durables, FMCG and Financial Services. For most brands, the IPL becomes that one property that garners impressive eyeballs. The leagues has helped a lot of brands build awareness and reach out to an engaged set of audience over the years. However, this year, perhaps due to the ongoing <keyword id="9323110" type="UNKNOWN" weightage="20" keywordseo="Covid-surge">Covid surge</keyword>, IPL’s viewership witnessed a dip when compared to last year’s numbers, according to data from Broadcast Audience Research Council (BARC) India. <div type="image" title="IPL 2021 viewership" msid="82390462" hostid="261"></div> Last year, BCCI had earned Rs 4,000 crore in revenue from hosting IPL, in addition to a 25% rise in TV viewership, according to BCCI treasurer Arun Dhumal. The different franchisees make money through title sponsorships, media rights, merchandising, ticket sales and the prize money. When it comes to the broadcaster, Star Sports and Hotstar was expected to rake in advertising revenues of around Rs 3,600-3,800 crore, a substantial jump from last year’s estimated revenue of Rs 2,600 crore. While it might still be very early to understand the implications of the suspension, industry experts believe advertisers will approach Star Sports Network to rework the advertising deals. Many advertisers had to pay close to a 20% premium for ad slots this year and it is expected they would demand for extra airtime, to make up. What the exact implications are, and how different stakeholders work around the suspension, only time will tell. To understand what the industry felt about the league’s suspension, we reached out to experts from the industry, and here is what they had to say: <keyword id="248051" type="PERSON" weightage="20" keywordseo="Ashish-Bhasin">Ashish Bhasin</keyword>, CEO APAC and Chairman India, dentsu supported the decision to postpone the IPL for now. “Given the prevailing pandemic situation, I think it is the right decision to postpone IPL for now. The health and safety of all the players and everyone involved I think is paramount and keeping in mind the situation in the country and the prevailing mood in the nation, in my view it is the right decision. IPL is the single largest property on television in India and something that appeals to a wide target audience, across the geographies. It has unparalleled reach and has always proven to be an excellent vehicle for brands and I think that will continue to be so and that will not change. Given the fact that several parts of the country are going into lockdown, there are emergency measures been taken in different cities and towns to curb the pandemic, the severe shortages and difficulties being experienced, lives being lost to the pandemic, I think it is more appropriate to focus on that then on commercial issues for now. I’m sure the commercial issues will get discussed and resolved in an appropriate manner.” While she said that the suspension will amount to substantial business impact for a lot of the stakeholders, <keyword id="3123098" type="PERSON" weightage="20" keywordseo="Neena-Dasgupta">Neena Dasgupta</keyword>, CEO and Director, Zirca Digital Solutions also stated that she would not be in favor of it resuming at a later date. “There is definitely going to be a substantial business impact on all associated with the annual spectacle. It's not just Star and BCCI that would be losing revenue but other people as well whose revenue is linked to IPL. Media agencies, digital agencies who were riding big on IPL would now have to look for ways to compensate for the lost revenue opportunity. While it is being said that the tournament would resume during better times, no one should place their bets on it. As a business I would not be in favour of the decision, but looking at the current scenario, saving human lives is top most priority. I would like to say to all my fellow colleagues across the industry, “Hang on and stay safe, this too shall pass,” she said. Pointing at how the first-time advertisers would perhaps be the least daunted by the development, <keyword id="1505615" type="PERSON" weightage="20" keywordseo="Ashish-Khazanchi">Ashish Khazanchi</keyword>, Managing Partner, Enormous Brands said, “Suspension of IPL will certainly have near-term adverse impact - both in terms of business objectives of advertisers and even more importantly on the market sentiment. Heavy investments may be held back because there's going to be unpredictability on how the returns on investments may turn out to be. The first-time advertisers however are probably going to be the least daunted going by my extensive work with them. For a few important reasons. One, their businesses are heavily digital-enabled. That part of the world will roughly continue unfazed and may actually gain shares at the expense of the traditional business models. Two, they have a much higher risk appetite than traditional business. The older businesses are usually in a consolidate mode, while all start ups are in an aggressive growth and acquisition mode. They may actually take advantage of lesser media saturation to build share of voice. The cancellation is somewhat likely to cast a little shadow of uncertainty even on the World Cup. But only the next few months will tell us the way for sure." Chetan Asher, Founder &amp; CEO - Tonic Worldwide said, "IPL is a major vehicle for visibility for startups in India and brands associated with the event can become a household name, from a marketing perspective. While the suspension derails the opportunity for them, given the current context that's unavoidable and a step in the right direction. However, they can channelise their investments and energy in trying to make a difference by partnering with NGO’s providing relief during Covid-19." Earlier this year, a report from Duff &amp; Phelps had revealed that the value of the IPL ecosystem witnessed a 3.6% dip in 2020. So how will the suspension this year further impact its value? Varun Gupta, Managing Director and Head Valuation Advisory- APAC, Duff &amp; Phelps, A Kroll Business said, “If the tournament had merely been suspended and restarted within a week or two, it might not have much of a difference to the revenues of the IPL or that of the franchisees. However, it appears that that the tournament is postponed indefinitely, which would have the following impact – Firstly, IPL would suffer significant revenue losses for the current season. There will be loss of sponsorship and broadcasting revenues for BCCI. The league was already coping with loss of revenues from ticket sales and in-stadia F&amp;B, besides the loss of revenue last year due to <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">VIVO</keyword> pulling out for the 2020 season. Secondly, the teams will also suffer revenue losses on account of reduced revenue from the central pool and loss of team sponsorship revenues. Having said that, one must also acknowledge that while it was ongoing over the last few weeks, the IPL provided 3-4 hours of much needed diversion and relief to the Indian masses who are reeling under a barrage of bad news on the Covid front. IPL’s ability to pull TV audiences continues unabated. Secondly, the value of any enterprise is based on its future cash earning capacity. To our mind, while there will be some revenue loss this year, the future revenue generation ability of the IPL is undiminished.” Sanjay Mehta, Joint CEO of Mirum India said that while the move will have an impact on brands, it also gives them time to rethink their communication strategies. “The suspension of the IPL, then, is going to hurt all those brands. Many (such as CRED, for example) would have invested significant sums in new creatives. Others would have planned campaign schedules and connected the same to product demand forecasts and inventory placement in stores. These plans will all get impacted, as finding alternate spots to run that kind of ad inventory will not be easy. On the other hand, many businesses and their customers are themselves impacted due to the second wave of Covid and might see this as a sigh of relief in a way, as they might save money for ad inventory that is not run. Also, at a time when the mood of a large number of citizens is very low, having "in-your-face" advertising urging you to purchase something as if life was normal, was a little jarring too. Maybe this break gives them time to rethink their creative strategies, for communication in the midst of the Covid challenges,” he said. Ambika Sharma, Founder &amp; MD, Pulp Strategy added, “The battle with Covid-19 which started a year ago has disrupted the operations across the globe. In India, with its huge populace it has become a daunting task to overcome despite safety and Covid-19 protocols. The IPL which is an extremely popular event that everyone looks forward to, should not have been allowed as the charm and excitement of watching and engaging on the ground cannot be matched with watching it at home without your friends and dear ones and right now you see only devastation in either your neighbourhood, family or anywhere. The high stakes of IPL should have been looked into, especially when we see players falling to Covid infections. The infection can have multiple manifestations on the health of the players which can lead to serious lifelong illness. While we stare at huge losses, be it for the Sponsors, Broadcasters and BCCI, the environment is least conducive to host these matches. A mutually agreeable formula by key stakeholders can be adopted transparently to arrive at a decision, especially when the medical experts are warning us about the Covid peak.” Speaking about the impact of the move on brands as well as agencies that have worked on campaigns for their clients, Shradha Agarwal, COO and Strategy Head- Grapes Digital said, "This is definitely going to affect the marketers. There are creative works, campaigns that are yet to be launched as brands were waiting for the IPL to enter its second phase. In May many brands would have come out with ads and campaigns because the IPL advertising inventory is sold through long term contracts that are signed before the tournament begins. This will also impact digital agencies that are ready to launch their campaigns with influencers based on IPL. There are few possibilities, firstly, the IPL is suspended and not dropped hence, advertisers will wait for the league to resume or some clients would cease the campaign and work on Plan B because the budget was allocated for a specific period, and if the quarter changes they will back out. Small advertisers might take the route of moving to regular inventory instead of investing for the remainder of the season in one go." What route the broadcaster takes in the next few days to rejig its advertising deals with brands and sponsors is something we will need to wait and watch.

You Searched For "Chetan Sharma cricket" and got 6 results

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