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<ul class="summary-list"><li>Take-Two Interactive is in talks to sell its adtech division Chartboost.</li><li>The sale aligns with Take-Two's focus on premium or "AAA'' gaming assets.</li></ul>Take-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "<a target="_blank" class="" href="https://www.businessinsider.com/grand-theft-auto-6-release-date-set-for-fall-2025-2024-5">Grand Theft Auto</a>," is in talks to sell its adtech division Chartboost.The company plans to offload Chartboost to streamline its focus on premium or "AAA'' gaming, according to multiple people familiar with the process. These people asked for anonymity to protect their business relationships; their identities are known to Business Insider.Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. Chartboost's acquisition talks with these companies are not finalized and could still change or fall apart.Take-Two declined to comment. AppLovin and LoopMe did not respond to requests for comment.<a target="_blank" class="" href="https://www.businessinsider.com/gta-6-release-date-pc-console-take-two-ceo-2024-6">Take-Two</a> acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/take-two-interactive-to-buy-zynga-in-12-7-bln-deal-1031090582">Zynga</a>. Zynga had only <a target="_blank" class="" href="https://www.businessinsider.com/experts-pick-7-mobile-ad-firms-as-acquisition-targets-2021-2021-4">bought Chartboost</a> a year earlier for approximately $250 million. Zynga has built popular gaming franchises like "<a target="_blank" class="" href="https://www.businessinsider.com/classic-board-games-play-online-download-mobile-multiplayer">Words With Friends</a>," "<a target="_blank" class="" href="https://www.businessinsider.com/farmville-leaving-facebook-by-end-of-2020-zynga-2020-9">FarmVille</a>," and "Two Dots."Chartboost offers technology that helps mobile app developers earn money from their apps and acquire new users through mobile ads. When acquiring Chartboost, Zynga <a target="_blank" href="https://www.forbes.com/sites/johnkoetsier/2022/01/17/self-control-why-zynga-bought-chartboost-then-was-bought-by-take-two/?sh=45e1c6df3b67">previously said </a>it had gained more control over how its games made money and could retain more ad revenue, versus outsourcing to a third-party vendor, where it would have to pay additional fees.Zynga began telling advertising customers recently that it intended to offload campaigns booked and managed through Chartboost to rival AppLovin, a person familiar with the matter said. AppLovin has expressed an interest in acquiring some of Chartboost's assets, two separate sources said. Those include its demand-side platform, which advertisers use to place their ad buys, and its mediation technology, which helps advertisers identify the best value ad networks for their campaigns.AppLovin has been one of the adtech sector's soaraway successes, and its stock is up more than 343% this year. It has a market capitalization of almost $58 billion, putting it on a par with industry darling <a target="_blank" class="" href="https://www.businessinsider.com/the-trade-desk-adtech-ad-cookies-uid-2024-2">The Trade Desk</a>, with a market cap of around $61 billion at the time of writing.AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users. It's also expanded its offering beyond apps to areas like streaming TV advertising.Elsewhere, the UK-based <a target="_blank" class="" href="https://www.businessinsider.com/mayfair-equity-partners-acquire-majority-stake-loopme-2022-1">private-equity-owned adtech company LoopMe</a> has looked at acquiring Chartboost's ad exchange as it plans to expand its footprint in the US and bolster the sell-side of its business. Maggie Mesa, Chartboost's former senior vice president of global supply and partnerships, will shortly join LoopMe to steer these efforts, said two people familiar with the matter.LoopMe, which took a majority investment from <a target="_blank" class="" href="https://www.businessinsider.com/mayfair-equity-partners-acquire-majority-stake-loopme-2022-1">Mayfair Equity Partners</a> in 2022, told BI then that it planned to pursue acquisitions and a possible initial public offering.Take-Two has indicated in recent earnings calls that while advertising remains important to its mobile gaming assets, the company is more focused on deriving revenue directly from consumers.In its most-recent quarter, Take-Two said its mobile segment increased net bookings by mid-single digits and that this was partially offset by declines in its hyper-casual portfolio — games that tend to rely more on advertising.Adtech deal activity has picked up over this year. There were 58 adtech transactions by the end of the third quarter, according to investment bank LUMA Partners, up 49% on the same period in 2023. LUMA Partners said the deal flow largely reflected sector consolidation as companies merged to gain scale or enter new geographies and markets.

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

<div class="image-container float_right" style="width:420px"><div class="image"></div><keyword id="1761746" type="UNKNOWN" weightage="60" keywordseo="HotelTonight">HotelTonight</keyword><keyword id="1761745" type="UNKNOWN" weightage="60" keywordseo="Sam-Shank">Sam Shank</keyword>, HotelTonight CEO</div>Most startups fail. Few startups matter.
Yet every great company began as a startup, from Thomas Alva Edison's lab in New Jersey to Bill Hewlett and Dave Packard's garage in Palo Alto, Calif. And every entrepreneur likewise started out as an unknown.
We hear about a lot of new companies and meet a lot of founders, and write about far fewer. That's a selectivity driven by reality: It only makes sense to focus on the companies that matter most to our readers.
But lately we've run across some genuinely inspiring company builders who strike us as more than just your typical wannabes. Some are first-timers; others are serial entrepreneurs who have yet to become household names.
The one common thread is that they are all at crucial moments for their startups, having proven a concept and gotten ready to test it at massive scale. And in our conversations, buzzwords like "disruption" and "viral loops" never came up. Instead it's the hard, challenging work of signing up customers and breaking into markets.
None are assured success. But for each of these seven, this will be a must-watch, make-or-break year.
And if they do make it? You can say you read about them before they were famous.

7 Entrepreneurs On The Brink Of Greatness

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Boo! Did I scare you? If not, maybe this will surprise you: Microsoft disclosed an equity investment in OpenAI for the first time, SEC filings show. It could <a target="_blank" href="https://www.businessinsider.com/microsoft-hints-big-change-to-openai-investments-sec-filing-2024-10">hint at an evolution in their relationship</a>, as the tech giant previously described their deal as "a long-term partnership" in filings.In today's big story, Big Tech is pulling back on <a target="_blank" href="https://www.businessinsider.com/big-tech-workers-pushed-limits-of-perks-benefits-pampering-over-2024-10">the freebies for its employees</a>.What's on deck:<ul><li>Markets: Reddit's stock had a monster day <a target="_blank" href="https://markets.businessinsider.com/news/stocks/reddit-stock-skyrockets-earnings-beat-ai-growth-revenue-huffman-2024-10">thanks to a strong earnings report</a>.</li><li>Tech: Tesla's test drivers talk about <a target="_blank" href="https://businessinsider.com/tesla-self-driving-software-test-drivers-project-rodeo-experiences-2024-10">pushing the limits of self-driving software</a>.</li><li>Business: We outlined what Trump and Harris' policies <a target="_blank" href="https://www.businessinsider.com/tax-cut-tariff-plan-outlook-presidential-election-scenarios-harris-trump-2024-10">mean for your tax bill</a>.</li></ul>But first, is this free?If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">No free lunches in tech</h2><div type="image" title="A vice grip holding a wrapped gift" height="1500" width="2000" msid="114819672" hostid="261" sizebytes="896688"></div>Use it. Don't abuse it.That's the hard lesson tech workers <a target="_blank" href="https://www.businessinsider.com/big-tech-workers-pushed-limits-of-perks-benefits-pampering-over-2024-10">are learning about their jobs' free perks</a>, Business Insider's Lara O'Reilly, Rob Price, Hugh Langley, and Sydney Bradley write.After years of upping the ante with everything from exercise classes to laundry services, tech companies are clamping down on the freebies. It's part of a broader push to cut costs across the industry.Those efforts took center stage recently when Meta fired employees <a target="_blank" href="https://www.businessinsider.com/meta-employees-react-grubhub-meal-credit-firings-2024-10">for misusing Grubhub credits</a>. Instead of buying food, people used the perk for things like laundry detergent and wine glasses.Employees everywhere have been known to bend the rules with work benefits. A Citibank employee was fired after expensing business trip meals he eventually admitted <a target="_blank" href="https://www.businessinsider.com/banker-fired-over-sandwich-and-pasta-for-two-expenses-claims-2023-10">were for his partner</a>.The difference for tech might be how widespread the perks are. Tech companies have gone out of their way to fully subsidize almost everything for their employees.It's not charity. The perks help recruit and retain talent and keep employees working at the office. (Free lunch at the office means more time spent working there.)<div type="image" title="Amazon Web Services' CEO Matt Garman." height="2984" width="4800" msid="114819677" hostid="261" sizebytes="603362"></div>A tech giant's pullback on one work perk is causing an uproar.Amazon's new return-to-office mandate, which requires employees in the office five days a week, continues to face pushback from its workforce.More than 500 employees signed a letter sent to Amazon Web Services' CEO Matt Garman <a target="_blank" href="https://www.businessinsider.com/amazon-employees-open-letter-aws-ceo-office-return-rto-2024-10">criticizing his support of the policy</a>, BI's Jyoti Mann and Ashley Stewart write.While speaking at an all-hands earlier this month, Garman said nine out of 10 Amazonians he spoke to were "<a target="_blank" href="https://www.businessinsider.com/amazon-office-policy-aws-ceo-employees-rto-five-days-2024-10">actually quite excited about this change</a>." Remote work made it harder to innovate and collaborate, he added.Some Amazon employees aren't buying it. In the letter to Garman, they said the lack of hard numbers backing up the decision "fail to achieve our standard of decision making for critical issues."The true benefits and downsides of remote work are hard to nail down. Some studies have shown workers are more productive when working from home. Another conducted last year found <a target="_blank" href="https://www.businessinsider.com/remote-work-innovation-collaboration-return-to-office-work-from-home-2023-12">remote work can stifle innovation</a>.It's not all bad news for Amazon employees, though. When contacted by BI about the letter, a company spokesperson said in some cases Amazon would offer resources to employees like elder care and pet sitters.In other words, perks.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>A new study shows that Americans agree on <a target="_blank" rel="noopener" href="https://www.businessinsider.com/democrats-republicans-harris-trump-voters-secret-opinions-polarization-2024-10">more than they're willing to admit</a>.</li><li>Two big Fidelity funds own more than $100 million in OpenAI stock, <a target="_blank" href="https://www.businessinsider.com/fidelity-openai-stock-valuation-filing-2024-10">filings show</a>.</li><li>Why Tesla's sales are slipping in California, and <a target="_blank" href="https://www.businessinsider.com/tesla-falling-california-sales-are-bad-for-elon-musk-2024-10">what it means for Elon Musk's car company</a>.</li><li>Dropbox lays off 20% of employees and joins Big Tech's flattening trend. <a target="_blank" href="https://www.businessinsider.com/dropbox-layoffs-drew-houston-memo-managers-flatter-structure-2024-10">Read CEO Drew Houston's memo</a>.</li><li>Starbucks CEO's plan to fix the chain includes <a target="_blank" rel="noopener" href="https://www.businessinsider.com/starbucks-ceo-to-lay-out-strategy-to-fix-coffee-chain-2024-10">coffee in 4 minutes and comfy chairs</a>.</li><li>Gaming giant Take-Two is in talks to <a target="_blank" href="https://www.businessinsider.com/take-two-in-talks-sell-chartboost-adtech-division-2024-10">sell its Chartboost adtech division</a>.</li><li>Polymarket's pro-Trump election predictions aren't so surprising <a target="_blank" href="https://www.businessinsider.com/polymarket-election-predictions-trump-harris-pop-culture-bets-2024-10">when you look at the rest of the site</a>.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Steve Huffman" height="4000" width="6000" msid="114819675" hostid="261" sizebytes="2457300"></div><ol><li>Reddit stock skyrockets to record high. The platform's stock <a target="_blank" href="https://markets.businessinsider.com/news/stocks/reddit-stock-skyrockets-earnings-beat-ai-growth-revenue-huffman-2024-10">surged 42% Wednesday</a> after a strong earnings beat fueled enthusiasm. Its revenue jumped 68% from a year ago, partly thanks to AI licensing deals with Google and OpenAI.</li><li>Semiconductor stocks struggle. An index tracking the sector <a target="_blank" href="https://markets.businessinsider.com/news/stocks/chipmakers-amd-smci-super-micro-stock-auditor-earnings-report-guidance-2024-10">dropped 3% Wednesday</a>. Super Micro Computer was in a free fall after its auditor resigned from working with it, saying it could "no longer be able to rely on management's and the Audit Committee's representations."</li><li>The US consumer won't back down. Bad news: US real GDP <a target="_blank" href="https://www.businessinsider.com/gdp-gross-domestic-product-third-quarter-economy-2024-10">fell short of expectations</a>, growing at an annualized rate of 2.8% last quarter compared to a 3% forecast. Good news: The strength of the US consumer continues, as personal consumption expenditures grew at a 3.7% annualized rate.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="Tesla with crosswalk sign" height="1500" width="2000" msid="114819681" hostid="261" sizebytes="254166"></div><ol><li>Inside Tesla's autonomous-driving testing program. In preparation for its future of autonomous vehicles, Tesla has been leaning on a specialized group of test drivers, part of <a target="_blank" href="https://businessinsider.com/tesla-self-driving-software-test-drivers-project-rodeo-experiences-2024-10">what's known internally as "Project Rodeo."</a> BI spoke with nine test drivers, who described sometimes perilous scenarios and near-crashes while testing unreleased software.</li><li>Meta and Microsoft reported earnings. While Meta missed expectations for user growth (notching 3.29 billion daily active users instead of the expected 3.31 billion), <a target="_blank" href="https://www.businessinsider.com/meta-stock-earnings-report-call-live-updates-2024-10">its $40.59 billion in revenue</a> beat estimates. Microsoft similarly <a target="_blank" href="https://www.businessinsider.com/microsoft-beats-estimates-ramps-up-capex-on-ai-2024-10">surpassed analysts' expectations</a> as it continues to invest heavily in AI.</li><li>Intel's no good, very bad year. In 2023, some Intel employees received pay cuts to reduce costs and avoid layoffs. In August 2024, the company announced it would shed 15,000 employees via voluntary separation agreements and layoffs. BI spoke with eight current and former employees <a target="_blank" href="https://www.businessinsider.com/intel-layoffs-cost-cutting-measures-pay-cuts-reduced-perks-2024-10">about Intel's year of "setbacks."</a></li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="Trump and Harris." height="1600" width="2400" msid="114819679" hostid="261" sizebytes="286328"></div><ol><li>What a Harris or Trump victory means for your taxes. Regardless of who wins next week, <a target="_blank" href="https://www.businessinsider.com/tax-cut-tariff-plan-outlook-presidential-election-scenarios-harris-trump-2024-10">you'll probably see a change to your tax bill in 2025</a> — Trump's tax plans could mean increases for lower earners; Harris' proposals would target higher earners. Meanwhile, both have proposed some version of nixing taxes on tips.</li><li>Some Amazon employees support Jeff Bezos' controversial WaPo decision. <a target="_blank" href="https://www.businessinsider.com/amazon-employees-react-jeff-bezos-washington-post-decision-leaked-messages-2024-10">Internal messages viewed by BI</a> reveal employee division over his decision to stop presidential endorsements by the Washington Post. While some commended the move, others questioned Bezos' motives and timing.</li><li>Inside the battle for control of America's home listings. Open up Zillow, Redfin, or any of their competitors, and you'll have a near-complete picture of all the homes for sale in the country. Real estate's power players want to change that. They're fighting each other for control, but <a target="_blank" href="https://www.businessinsider.com/real-estate-fight-clear-cooperation-realtors-zillow-pocket-listings-homes-2024-10">it's consumers who stand to lose</a>.</li></ol><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Apple, Amazon, Intel, and other companies report earnings.</li><li>Happy Halloween!</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Milan Sehmbi, fellow, in London.

Big Tech's vanishing perks have left employees to face a stark new reality

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://snap.netroadshow.com/retail/roadshow.aspx">Snap Inc.</a></div></div></div><ul><li>Snap is trying to capitalize on its killer earnings by launching a direct assault on Instagram.</li><li>The company is offering free <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> credits worth "several hundreds of dollars" to attract new advertisers - specifically those buying vertical video ads on Instagram, <a href="https://www.recode.net/2018/2/9/16988784/snap-free-ads-instagram-steal-advertisers">Recode first reported</a>.</li><li>The hope is that offering such credits would enable the company to attract more small advertisers, and eventually jack up ad prices and eventually boost revenue.</li></ul> Following a <a href="http://www.businessinsider.com/snap-reports-q4-2017-earnings-2018-2">surprising strong quarter</a>, Snap wants to keep the momentum going by wooing advertisers from its arch-rival Instagram.The company is offering free advertising credits worth "several hundreds of dollars" to attract new advertisers - specifically those buying vertical video ads on Instagram, <a href="https://www.recode.net/2018/2/9/16988784/snap-free-ads-instagram-steal-advertisers">Recode first reported</a>. A Snap spokesman confirmed the news to Business Insider.Snap began offering the free ad credits to advertisers running vertical video ads this week, the rep said. Snap's sales team as well as partners are reaching out to advertisers to notify them of the offering.They are directing advertisers to a web form called "<a href="https://developers.snapchat.com/accelerate-social/apply/">Accelerate for Social,</a>" which requires brands interested to upload evidence in the form of a proof of purchase that they bought ads from a Snapchat competitor within the past three months.While Instagram Stories unsurprisingly remains Snapchat's biggest rival in the mobile-friendly vertical video ad space, the format is also used by Pinterest and mobile publishers like AdColony, ChartBoost, and Vungle. So brands that have run ads on any of those platforms can participate.The outreach is primarily targeting advertisers who focus on direct response (such as urging people to install apps or purchase items on the wbe) as well as other mid-market advertisers, the spokesperson said. Snap, in other words, is <a href="http://www.businessinsider.com/snap-seems-to-be-following-facebook-and-googles-revenue-playbook-2018-2">taking a page out of Facebook and Google's playbook,</a> who have racked up ad spending from millions of small advertisers using their respective automated platforms.Snap doubled its total revenue from app install campaigns since the beginning of the fourth quarter, and also decreased cost per installs for its advertisers, chief strategy officer Imran Khan said on the earnings call this week. It also drove 15 times more app installs in December compared to April. So it's no wonder then that it is doubling down on these ad formats.While Snap's 2017 fourth quarter earnings were a welcome relief for the company, it knows that it must continue to increase its roster of advertisers.90% of all its ads are now programmatic, or are sold through automated software that auctions off ad spots to the highest bidder. But there aren't enough advertisers bidding for these spots, so the prices remains low. Offering such credits and bringing more brands on board would theoretically enable the company to jack up ad prices and eventually boost revenue.This is not the first time that Snap has attempted to lure advertisers with free trials and credits. In October, for instance, it launched a dedicated benefits program called "Snap Accelerate" to incentivize startups to advertise on the platform. It has also been aggressively targeting smaller businesses in recent months, rolling out a number of self-serve platform and <a href="http://www.businessinsider.com/now-marketers-of-all-sizes-can-make-snapchat-ads-in-2-minutes-2017-7">product rollouts</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/roger-frampton-exercises-at-home-are-as-good-as-going-to-the-gym-2018-2">Movement coach Roger Frampton explains why exercising at home is as good as going to the gym</a></h3> <div> </div> </div>

Snap is trying to capitalize on its killer earnings by launching a direct assault on Instagram

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="AP Photo/Paul Sakuma" title_caption="" class="zoomin" href="http://static4.businessinsider.com/image/529ce278ecad04be39246b5a-960/tim%20cook%20apps.jpg"></a>AP Photo/Paul Sakuma</div></div><keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword>'s <keyword id="115504" type="ORGANIZATION" weightage="60" keywordseo="App-Store">App Store</keyword> will not reveal how its top charts' ranking system works, but <a href="http://www.fiksu.com/blog/apple-finally-adding-ratings-ranking-factors-0">a study from Boston app marketing agency Fiksu</a> found that it is not purely driven by download volume and speed. Somehow, ratings factor in. And critics think it is ripe for exploitation.
"Apple is a super helpful company. But its algorithm needs to change. It's still a mystery. You'll see two-star apps in the top 10, and you say, 'Why?' There are companies out there that will pay to download your app. And there are guys out there that are a complete sham," Chris DeWolfe, CEO of the Social Gaming Network, told <a href="http://www.adweek.com/news/technology/are-apples-app-store-rankings-sale-154141">Adweek</a>.
His allegation may be a bit exaggerated, as <a href="http://techcrunch.com/2013/09/24/download-rate-for-top-ios-7-apps/">a recent study from Readdle</a> found that it takes between 3,500 and 4,000 downloads per day for a 4.5 ranked app to make it into the top 10. But a cursory look at the top 20 apps does show the occasional app that has more one-star ratings than five-star ratings.
There are certainly dubious services available to inflate an app's ranking. SafeRankPro.com, for example, offers "a large network of USA reviewers (several thousand) that can download and rate your apps favorably," with positive reviews available from 80 cents - and that was information provided by the company's sales manager <a href="http://www.adweek.com/news/technology/are-apples-app-store-rankings-sale-154141">Karan Khubchadani</a>.
Developers told <a href="http://www.adweek.com/news/technology/are-apples-app-store-rankings-sale-154141">Adweek</a> that it is common to see a message coming from a country like Nepal that promises to give an app thousands of American downloads for a price.
But the consensus seems to be that these manipulations are increasingly marginal. 
"Last year was all about chart-boosting. Buying as many app installs as possible [in] as short a timeframe as possible to get to the top of the charts. Now there are fewer loopholes available to artificially inflate rankings, and legit companies won't spend their time with it," Bill Clifford, chief revenue officer at the mobile ad agency SessionM, told <a href="http://www.adweek.com/news/technology/are-apples-app-store-rankings-sale-154141">Adweek</a>.

A Bunch Of Dubious Companies Offer To Artificially Inflate Your Ranking In Apple's App Store

Good morning, AdLand. Here's what you need to know today:
<keyword id="260696" type="COMPANY" weightage="60" keywordseo="Dish-Network">Dish Network</keyword> <a href="http://adage.com/article/media/dish-mulls-letting-advertisers-bid-shows-real-time/239039/">is testing the concept of letting advertisers bid on shows in real time with last-minute</a> ad space auctions. There will be a feature called "What's Hot Now" that will track and share what viewers are watching on their Hopper set-top boxes. Dish is the second largest satellite provider in the U.S.
Chartboost, an SF-based gaming ad network, <a href="http://www.adweek.com/news/technology/mobile-gaming-ad-network-chartboost-raises-19-million-146363">just raised $19 million.</a>
Sprint partnered with Daytona International Speedway. The race formerly known as the Daytona Shootout will now be called The Sprint Unlimited At Daytona.
Dentsu <a href="http://www.mediapost.com/publications/article/190515/dentsu-suggests-early-retirement-for-100-staffers.html#axzz2HKHH5IMB">wants 100 employees between the ages of 40 and 59 with at least 10 years of experience to retire early</a>. Strange target number since it's a 22,000-plus global agency.
Matomy Media Group acquired MediaWhiz, a digital media agency.
AllState pulled its ad about satisfied customers that showed the house of a customer who says the <a href="http://www.chicagotribune.com/business/breaking/chi-allstate-pulls-sandy-ads-showing-home-at-center-of-dispute-20130107,0,2430346.story">insurance company is refusing to pay out its full claims.</a>
These <a href="http://feedproxy.google.com/~r/adage/complete/~3/-SOCaTDi9So/">creatives made a viral holiday card.</a>
Kate Spellman joined Penton as the SVP marketing.
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<div class="yui-u">
<ul>
<li><a href="http://www.businessinsider.com/who-are-the-most-creative-women-in-advertising-2012-12" class="title">LAST CHANCE: Nominate The Most Creative Women In Advertising</a></li>
<li><a href="http://www.businessinsider.com/kaley-cuoco-to-star-in-toyota-super-bowl-ad-2013-1">Big Bang Theory Actress Kaley Cuoco To Star In Toyota's Super Bowl Spot</a></li>
<li><a href="http://www.businessinsider.com/chick-fil-a-accepts-fake-trade-homosexuality-for-chicken-sandwich-coupon-2013-1">Chick-fil-A Accepts 'Trade Your Homosexuality For A Free Chicken Sandwich' Coupon</a></li>
<li><a href="http://www.businessinsider.com/taco-bell-sends-high-schooler-custom-made-speedo-2013-1">Taco Bell Is Sending A High Schooler A Custom Speedo Because Of A Facebook Post</a></li>
<li><a href="http://www.businessinsider.com/the-most-viral-mobile-phone-ad-of-all-time-samsung-2013-1">The Most Viral Mobile Phone Ad Of All Time Is ... French?</a></li>
<li><a href="http://www.businessinsider.com/facebook-offers-glitch-over-claimed-language-2013-1">Far Fewer People Are Using Facebook Offers Than Facebook's News Feed Says</a></li>
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You Searched For "Chartboost" and got 6 results

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

Lara O&apos;Reilly

7 Entrepreneurs On The Brink Of Greatness

Owen Thomas

Big Tech's vanishing perks have left employees to face a stark new reality

Dan DeFrancesco

Snap is trying to capitalize on its killer earnings by launching a direct assault on Instagram

Tanya Dua

A Bunch Of Dubious Companies Offer To Artificially Inflate Your Ranking In Apple's App Store

Richard Feloni

Dish Network Wants To Revolutionize How Advertisers Bid On Shows [THE BRIEF]

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Buying Guides

Lara O'Reilly