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<p><div class="image-container float_right click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/51fa682a6bb3f78932000007-960/screen%20shot%202013-08-01%20at%209.52.22%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div></div><keyword id="233540" type="PERSON" weightage="60" keywordseo="Charles-Saatchi">Charles Saatchi</keyword> is known for co-founding ad agency <keyword id="274875" type="COMPANY" weightage="60" keywordseo="Saatchi">Saatchi</keyword> &amp; Saatchi, collecting contemporary art, and more recently, <a href="http://www.businessinsider.com/charles-saatchi-warned-not-to-choke-wife-nigella-lawson-again-2013-6">choking his now ex-wife, celebrity chef Nigella Lawson, in a London restaurant.</a></p>
<p>But now the adman/art collector has been turned into a work of art, the title of which is taken from the exact words Saatchi used to describe the incident: <a href="http://www.dailymail.co.uk/news/article-2342922/Nigella-Lawson-Charles-Saatchi-says-row-playful-tiff-held-throat-emphasise-point.html">"Playful Tiff."</a></p>
<p>An anonymous British artist made a <a href="http://adage.com/article/creativity-pick-of-the-day/charles-saatchi-statue-london-ready-strangle/243413/">life-size sculpture of a red, devil-horned Charles Saatchi</a> whose right hand is outstretched in quintessential strangle form. Viewers of the piece, which is on display in London's <a href="http://adage.com/article/creativity-pick-of-the-day/charles-saatchi-statue-london-ready-strangle/243413/">Jealous Gallery</a>, are encouraged to pose getting strangled by the statue.</p>
<p>For legal protection, a sign has been placed near the sculpture that reads: "Please note this is <span style="text-decoration: underline;">NOT</span> Charles Saatchi. Please feel free to take of picture of yourself being strangled by <span style="text-decoration: underline;">NOT</span>  Charles Saatchi on your mobile phone."</p>
<p>If only there were a hashtag.</p>
<p><div class="image-container click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static1.businessinsider.com/image/51fa6827eab8ead55e000021-960/screen%20shot%202013-08-01%20at%209.52.13%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div></div></p>
<p><div class="image-container click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/51fa682e69bedd023d000004-960/screen%20shot%202013-08-01%20at%209.52.31%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div></div></p>

Now We Can All Be Strangled By This Replica Of Nigella Lawson's Ex, Charles Saatchi

<p><div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/51fa682a6bb3f78932000007-960/screen%20shot%202013-08-01%20at%209.52.22%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div><p></p></div><keyword id="233540" type="PERSON" weightage="60" keywordseo="Charles-Saatchi">Charles Saatchi</keyword> is known for co-founding ad agency <keyword id="274875" type="COMPANY" weightage="60" keywordseo="Saatchi">Saatchi</keyword> &amp; Saatchi, collecting contemporary art, and more recently, <a href="http://www.businessinsider.com/charles-saatchi-warned-not-to-choke-wife-nigella-lawson-again-2013-6">choking his now ex-wife, celebrity chef Nigella Lawson, in a London restaurant.</a></p>
<p>But now the adman/art collector has been turned into a work of art, the title of which is taken from the exact words Saatchi used to describe the incident: <a href="http://www.dailymail.co.uk/news/article-2342922/Nigella-Lawson-Charles-Saatchi-says-row-playful-tiff-held-throat-emphasise-point.html">"Playful Tiff."</a></p>
<p>An anonymous British artist made a <a href="http://adage.com/article/creativity-pick-of-the-day/charles-saatchi-statue-london-ready-strangle/243413/">life-size sculpture of a red, devil-horned Charles Saatchi</a> whose right hand is outstretched in quintessential strangle form. Viewers of the piece, which is on display in London's <a href="http://adage.com/article/creativity-pick-of-the-day/charles-saatchi-statue-london-ready-strangle/243413/">Jealous Gallery</a>, are encouraged to pose getting strangled by the statue.</p>
<p>For legal protection, a sign has been placed near the sculpture that reads: "Please note this is <span style="text-decoration: underline;">NOT</span> Charles Saatchi. Please feel free to take of picture of yourself being strangled by <span style="text-decoration: underline;">NOT</span>  Charles Saatchi on your mobile phone."</p>
<p>If only there were a hashtag.</p>
<p><div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static1.businessinsider.com/image/51fa6827eab8ead55e000021-960/screen%20shot%202013-08-01%20at%209.52.13%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div><p></p></div></p>
<p><div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Creativity Online" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/51fa682e69bedd023d000004-960/screen%20shot%202013-08-01%20at%209.52.31%20am.png"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><a href="http://creativity-online.com/work/anonymous-charles-saatchi-sculpture/32232">Creativity Online</a></p></div><p></p></div></p>

<p><div class="KonaFilter image-container float_right"><div class="image on-image"><p class="source">REUTERS/Toby Melville </p><p class="caption">TV chef <keyword id="246336" type="PERSON" weightage="60" keywordseo="Nigella-Lawson">Nigella Lawson</keyword> will not cooperate with a <keyword id="5962" type="ENTERTAINMENT" weightage="60" keywordseo="Vanity-Fair">Vanity Fair</keyword> profile about her quickie <keyword id="6355810" type="COMPANY" weightage="60" keywordseo="Divorce">divorce</keyword> from multi-millionaire art collector ex-husband, <keyword id="233540" type="PERSON" weightage="60" keywordseo="Charles-Saatchi">Charles Saatchi</keyword>.</p></div><p></p></div>First <keyword id="7753" type="PERSON" weightage="60" keywordseo="Gwyneth-Paltrow">Gwyneth Paltrow</keyword> <a href="http://www.businessinsider.com/gwyneth-paltrow-boycotting-vanity-fair-2013-9" target="_blank">emailed her celebrity friends</a> urging them not to participate in an unauthorized profile of the actress in an upcoming Vanity Fair issue, which will reportedly <a href="http://www.businessinsider.com/gwyneth-paltrow-is-trying-to-stop-her-vanity-fair-profile-because-it-alleges-she-had-an-affair-with-jeffrey-soffer-2013-10" target="_blank">claim she had an affair</a> with Miami billionaire, Jeffrey Soffer.</p>
<p>The magazine also recently <a href="http://www.businessinsider.com/brad-pitt-tries-to-fix-world-war-z-2013-5" target="_blank">blasted Brad Pitt</a>'s "World War Z" film and Tom Cruise's involvement with Scientology.</p>
<p>Editor-in-Chief <keyword id="930146" type="PERSON" weightage="60" keywordseo="Graydon-Carter">Graydon Carter</keyword>'s latest victim is English TV chef Nigella Lawson, who was just granted a quickie <a href="http://www.mirror.co.uk/news/uk-news/nigella-lawson-divorce-charles-saatchis-2106888" target="_blank">divorce</a> from her <a href="http://www.mirror.co.uk/all-about/charles%20saatchi" target="_blank">multi-millionaire art collector</a> husband of ten years, Charles Saatchi, after he <a href="http://www.mirror.co.uk/news/uk-news/nigella-lawson-attacked-fan-fury-1957486" target="_blank">choked her in public</a> earlier this year.</p>
<p><span style="font-size: 15px; line-height: 1.5em;"><a href="http://www.dailymail.co.uk/news/article-2478357/EXCLUSIVE-Nigella-Lawson-refuses-operate-Vanity-Fair-probe-real-reason-split-Charles-Saatchi.html" target="_blank">MailOnline is reporting</a> that Vanity Fair writer Kevin Goldman has been flown to London to interview associates and friends of both Nigella, 53, and her ex-husband Saatchi, 70.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;"><div class="KonaFilter image-container float_right"><div class="image on-image"><p class="source">Cindy Ord/Getty</p><p class="caption">Graydon Carter isn't making friends in Hollywood these days after publishing negative pieces on celebrities in his Vanity Fair magazine.</p></div><p></p></div>"No stone has been unturned, Vanity Fair wanted to get to the bottom of such an abrupt breakup and why the end of the marriage was agreed so quickly," reports MailOnline. "</span><span style="font-size: 15px; line-height: 1.5em;">Kevin has spoken to a lot of associates of both Nigella and Charles."</span></p>
<p>Taking a page out of Paltrow's book, Lawson is reportedly refusing to participate in the article and is requesting her inner circle do the same.</p>
<p>But we all know that Graydon Carter doesn't respond well to being iced out, as the magazine's EIC said that Paltrow's public refusal <a href="http://www.businessinsider.com/graydon-carter-confirms-vanity-fairs-epic-takedown-of-gwyneth-paltrow-2013-10" target="_blank">"</a><a href="http://www.businessinsider.com/graydon-carter-confirms-vanity-fairs-epic-takedown-of-gwyneth-paltrow-2013-10" target="_blank">sort of forced my hand"</a> and thus, he <a href="http://www.businessinsider.com/graydon-carter-confirms-vanity-fairs-epic-takedown-of-gwyneth-paltrow-2013-10" target="_blank">told the London Times</a>, <span>"it'll run."</span></p>
<p><span><span>"The report will be published as it has been revealed noted art dealer Saatchi is threatening to sue his ex-wife for $800,000 in an explosive court case where he wants to reveal 'the truth' about their break-up," explains MailOnline. </span></span></p>
<p><span><span>If Carter has his way, "the truth" will be revealed in his magazine.</span></span></p>

Nigella Lawson Is Boycotting Vanity Fair Over Expose On Her Divorce From Multi-Millionaire Charles Saatchi

<p><div class="KonaFilter image-container"><div class="image on-image"><p class="source">AP</p></div><p></p></div>There was one story that <a href="https://twitter.com/suttonnick/status/408376938701398016/photo/1">dominated the British papers today</a>. It trended <a href="http://www.independent.ie/lifestyle/ThreeTrending/top-10-nigella-tweets-29812837.html">on social media</a>, and slogans related to the story are now <a href="http://www.london24.com/news/team_nigella_graffiti_in_stoke_newington_removed_by_council_1_3081250">appearing in graffiti</a> on walls and <a href="http://www.sportsbanger.com/product/team-nigella">t-shirts</a>. It's a winding tale of love, <keyword id="14727" type="UNKNOWN" weightage="60" keywordseo="cocaine">cocaine</keyword>, and domestic violence. In short, everyone in the U.K. has become captivated by the bitter feud between divorcees <keyword id="246336" type="PERSON" weightage="60" keywordseo="Nigella-Lawson">Nigella Lawson</keyword> and <keyword id="233540" type="PERSON" weightage="60" keywordseo="Charles-Saatchi">Charles Saatchi</keyword>.</p>
<p>It's been a nasty fall from grace for the pair. Lawson and <keyword id="274875" type="COMPANY" weightage="60" keywordseo="Saatchi">Saatchi</keyword> were once one of the golden couples of London society since their marriage ten years ago. She was a popular celebrity journalist and chef, appearing frequently both in print and on television (Lawson was in the process of trying to break the U.S., where she appeared on Iron Chef America and The Taste). He was a legend in the advertising world, having made a fortune founding the huge agency Saatchi and Saatchi, and later became one of the most important collectors in the world of modern art.</p>
<p>That all changed this past June, when <a href="http://www.businessinsider.com/celebrity-chef-nigella-lawson-was-reportedly-assaulted-by-her-husband-at-a-restuarant-2013-6">Lawson and Saatchi dined at Scott's in Mayfair</a>, central London, and the <a href="http://www.mirror.co.uk/news/uk-news/nigella-lawson-photos-see-shocking-1955564">Sunday People published photographs</a> that appeared to show Saatchi grabbing his crying wife by the throat. Police <a href="http://www.theguardian.com/uk/2013/jun/18/saatchi-lawson-police-caution-assault">later investigated the incident and cautioned Saatchi</a>, who told one London newspaper that the <a href="http://www.standard.co.uk/news/celebritynews/exclusive-charles-saatchi-says-pictures-showing-him-holding--wife-nigella-lawson-by-the-throat-were-playful-tiff-8661824.html">photo just showed a</a> "playful tiff." A few weeks later, <a href="http://www.dailymail.co.uk/news/article-2357634/Charles-Saatchi-breaks-divorce-news-Nigella-Lawson-exclusive-statement-Mail-Sunday.html">Saatchi divorced his wife</a>.</p>
<p>The story would have probably been forgotten if it hadn't been for the court case of Elisabetta and Francesca Grillo, two sisters from Italy who had worked as an assistant for Lawson and Saatchi. The Grillo sisters are accused of using credit cards loaned to them by the couple to spend <span style="color: #444444; font-family: arial, sans-serif; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 16px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;">£</span>685,000 (more than $1 million) on luxury clothes, accessories and rooms at high-end hotels, charges which they deny.</p>
<p>During the trial, lawyers for the sisters alleged that Lawson had allowed their incredible spending to buy their silence about her cocaine, marijuana, and prescription drug habit. Emails from Saatchi, in which he accused Lawson of being "so off her head" on drugs she allowed them to "spend whatever they liked," were read in court. Suddenly the pictures published by the <a href="http://www.mirror.co.uk/news/uk-news/nigella-lawson-photos-see-shocking-1955564">Sunday People began</a> to take on a different light: Saatchi reportedly told friends he was taking cocaine out of his wife's nose, though in court <a href="http://www.nydailynews.com/news/world/charles-saatchi-heartbroken-lost-nigella-lawson-article-1.1532708">he said he had never seen any evidence that she was a drug addict</a>.</p>
<p>If this was Saatchi's big PR move to get back at Lawson (as some <a href="http://www.theguardian.com/commentisfree/2013/jul/09/charles-saatchi-nigella-breakup">have speculated</a>), it now appears to have backfired. Lawson has been in court for the past few days, and she has openly admitted to using cocaine a handful of times, but denied that she was addicted. "If I was taking cocaine and cannabis to the extent you say, I wouldn't be standing here," she <a href="http://www.businessinsider.com/nigella-lawson-wont-be-bullied-by-lies-2013-12">told prosecutors today</a>, also adding "If you want to put me on trial, put me on trial."</p>
<p><div class="KonaFilter image-container float_right" style="width:400px"><div class="image on-image"><p class="source"><a href="https://twitter.com/suttonnick">@Suttonnick</a></p></div><p></p></div>Her performance in court has found much of the British public on her side. "Team Nigella" is the word trending on social media, being spray-painted on walls, and appearing on t-shirts. and the Daily Mail ran an elegant photograph of her on their front page with the touching headline "I didn't have a drug problem. I had a life problem - The day Nigella unburdened her soul in court" (as the Guardian notes, the story and its presentation <a href="http://www.theguardian.com/lifeandstyle/womens-blog/2013/dec/05/nigella-lawson-trial-media-appearance-charles-saatchi?CMP=twt_gu">has a whiff of Princess Diana about it</a>). Team Charles is nowhere to be seen.</p>
<p>How could Saatchi have lost the public sympathy so quickly? Well, first, consider the two people here. Saatchi has played an extraordinary role in British society in the past few years, and some of aspects of it have been controversial - helping to get Margaret Thatcher elected, or helping to send art prices into the stratosphere, for example. He's notoriously cantankerous, and extremely rich. Lawson, on the other hand, has always been remarkably popular in the U.K. - her good looks, down to earth cooking style, and flirty manner have made her popular with both men and women.</p>
<p>There's may also be another factor that says much about modern Britain: The metropolitan elites that made up much of Lawson's fanbase perhaps don't care or aren't surprised that a prominent media personality would take cocaine. As James Ball, special projects editor of the Guardian, <a href="https://twitter.com/search?q=posh&amp;src=typd&amp;f=follows">sardonically tweeted yesterday</a>: "BREAKING: posh person in TV industry has used cocaine. I'm sure a nation is in shock." Cocaine usage may not be a big deal for many of these fans, but accusations of bullying or violence by a millionaire male are. Whether American audiences will be so <a href="http://entertainment.time.com/2013/12/04/will-allegations-of-drug-abuse-hurt-nigella-lawsons-career/">relaxed about Lawson's drug use remains to be seen</a>, however.</p>

Why A Coke-Filled Feud Between A Celebrity Cook And A Legendary Ad Exec Has The UK Captivated

<p><div class="image-container float_right" style="width:480px"><div class="image"><p class="source">Nordstrom</p></div></div>Good morning, AdLand. Here's what you need to know today:</p>
<p><strong><keyword id="939877" type="COMPANY" weightage="60" keywordseo="Pinterest">Pinterest</keyword> </strong>recently added a feature in which <a href="http://blog.pinterest.com/post/50883178638/introducing-more-useful-pins">"product pins"</a> from certain websites (including eBay, Etsy, Urban Outfitters, Wayfair...) would provide pricing information. Now Pinterest will <a href="http://blog.pinterest.com/post/57057851300/pin-a-little-save-a-little">send users notifications whenever those pinned prices drop.</a></p>
<p><strong>Hootesuite </strong><a href="http://adage.com/article/digital/social-media-management-firm-hootsuite-raises-165-million/243424/">raised $165 million during a Series B round of funding.</a> It's also going into the social ads business.</p>
<p><span style="font-size: 15px; line-height: 1.5em;">Here's what you have to do for <strong>BBH's </strong><a href="http://www.adweek.com/adfreak/bbh-interns-have-cronuts-share-only-if-you-donate-nycs-food-bank-151593">interns to give you a cronut.</a></span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">An investor discusses how </span><strong style="font-size: 15px; line-height: 1.5em;">YouTube's </strong><a href="http://www.adweek.com/videowatch/investor-says-amazon-could-take-youtube-151609">biggest competition is Amazon.</a></p>
<p><strong>Rolling Stone's </strong>"Boston Bomber" issue was <a href="http://www.thedrum.com/news/2013/08/01/rolling-stone-s-controversial-boston-bomber-issue-results-102-jump-sales">one of the magazine's best selling issues</a>.</p>
<p><strong>Nationwide </strong>narrowed its agency roster. While Cheil and Rosetta used to do its media planning and digital media buying, <a href="http://adage.com/article/agency-news/nationwide-consolidates-media-duties-interpublic-s-um/243457/">Nationwide consolidated all its media duties to UM.</a></p>
<p><strong>Gary Koepke </strong>has been <a href="http://www.adweek.com/news/advertising-branding/gary-koepke-promoted-sapientnitro-na-cco-151591">promoted at SapientNitro to CCO North America</a>. He was a CCO at Modernista! before joining SapientNitro last year as a global executive creative director of brand content innovation.</p>
<p><strong>HuffPost </strong>is <a href="http://digiday.com/publishers/huffington-post-branded-conten/">doing even more with sponsored content.</a></p>
<p><strong style="font-size: 15px; line-height: 1.5em;">Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:</strong></p>
<ul>
<li><a href="http://www.businessinsider.com/motorola-removing-moto-x-dirty-jokes-2013-8">Motorola Is Trying To Erase The Sex Jokes It Made While Marketing The Moto X</a></li>
<li><a href="http://www.businessinsider.com/sexy-crocs-ad-is-fake-2013-8" class="title">The Sexy Crocs Ad Is A Fake</a></li>
<li><a href="http://www.businessinsider.com/kfc-plans-on-sending-chicken-to-family-2013-8">KFC Is Sending Fried Chicken To A Family Who Woke Up With A 7ft Tall Empty Bucket In Their Yard</a></li>
<li><a href="http://www.businessinsider.com/brands-automatically-rank-higher-in-google-searches-2013-8">Brands Automatically Rank Higher In Google Searches</a></li>
<li><a href="http://www.businessinsider.com/be-strangled-by-this-replica-of-nigella-lawsons-ex-charles-saatchi-2013-8" class="title">Now We Can All Be Strangled By This Replica Of Nigella Lawson's Ex, Charles Saatchi</a></li>
<li><a href="http://www.businessinsider.com/foursquare-does-deal-with-turn-2013-8" class="title">Foursquare Just Did A User-Tracking Deal With One Of Facebook's Biggest Ad Partners</a></li>
<li><a href="http://www.businessinsider.com/nielsen-looks-at-facebooks-reach-compared-to-tv-networks-the-brief-2013-8">Nielsen Says Facebook's Video Audience Reach May Be Bigger Than The TV Networks'</a></li>
<li><a href="http://www.businessinsider.com/intuit-will-spend-millions-to-buy-a-small-business-a-super-bowl-ad-2013-7">Software Company Intuit Will Spend Millions On A Superbowl Ad For Another Company</a></li>
<li><a href="http://www.businessinsider.com/ad-of-the-day-smirnoffs-poor-attempt-to-win-over-the-ladies-2013-7">AD OF THE DAY: Here's Smirnoff's Really Obnoxious Attempt To Win Over The 'Ladies'</a></li>
</ul>

Pinterest Is Getting Even More E-Commerce Friendly [THE BRIEF]

<p><div class="image-container float_right"><div class="image"><p class="source on-image"><a href="http://www.flickr.com/photos/thenationalguard/5161482855/sizes/o/in/photostream/">National Guard</a></p></div></div>Good morning, AdLand. Here's what you need to know today:</p>
<p>A new agency that debuted Tuesday <a href="http://www.adweek.com/news/advertising-branding/new-agency-plans-hire-military-veterans-152343">will hire primarily military veterans</a>. <strong>Ayni Brigade</strong> was founded by two former executives of Syracuse-based Eric Mower + Associates and Brian Hollyfield, a retired Marine Corps fighter pilot who has also served as COO at JWT North America and Atmosphere BBDO.</p>
<p><strong><keyword id="92247" type="COMPANY" weightage="60" keywordseo="Johnson-Johnson">Johnson &amp; Johnson</keyword></strong><strong> </strong><a href="http://adage.com/article/news/j-j-introduces-tylenol-jwt-work/244046/">rolled out its first advertisement from its new agency</a>, JWT. The ad highlights the ways different Tylenol products help consumers get on with their days in an effort to form an emotional connection with those who may have been put off by a series of FDA recalls.</p>
<p>Antonio Garcia, the former Facebook employee who created the company's ad exchange, says <strong><keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword>'s</strong> MoPub acquisition is <a href="https://medium.com/on-startups/e3ffbf8f3cd8">"a very big deal."</a> </p>
<p><strong><keyword id="6355629" type="CITY" weightage="60" keywordseo="Google">Google</keyword></strong> <a href="http://www.adweek.com/news/technology/google-positions-itself-leader-fighting-web-piracy-152339">released a report highlighting its anti-piracy efforts</a>.</p>
<p><strong>Anomaly</strong><strong> </strong>digital development director Benjamin Bittman <a href="http://www.mediabistro.com/agencyspy/bittman-anomaly-part-ways_b53481">has left the agency</a>.</p>
<p><strong>RebelMouse</strong> <a href="http://adage.com/article/digital/rebelmouse-hires-wpp-exec-david-spitz-president-coo/244054/">hired WPP executive David Spitz</a> as its new president and chief operating officer. The company curates brands' social media content.</p>
<p><strong>Havas Sports &amp; Entertainment</strong> <a href="http://www.mediabistro.com/agencyspy/tuesday-morning-stir-183_b53466">entered into a global marketing partnership</a> with Chicago-based music licensing firm Music Dealers.</p>
<p><strong style="font-size: 15px; line-height: 1.5em;">Momentum Worldwide's</strong><span style="font-size: 15px; line-height: 1.5em;"> David Bonner </span><a href="http://www.mediabistro.com/agencyspy/bonner-out-at-momentum_b53537">has left the agency</a><span style="font-size: 15px; line-height: 1.5em;"> after spending six months as executive creative director at its St. Louis office.</span></p>
<p><strong style="line-height: 1.5em;">Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:</strong></p>
<ul>
<li>
<p><a href="http://www.businessinsider.com/kmart-already-aired-a-holiday-ad-2013-9">Kmart Aired Its First Holiday Ad A Whopping 106 Days Before Christmas</a></p>
</li>
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<p><a href="http://www.businessinsider.com/nokia-immediately-mocks-new-iphone-on-twitter-2013-9">Nokia And Microsoft Are Already Making Fun Of The New iPhone On Twitter</a></p>
</li>
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<p><a href="http://www.businessinsider.com/tumbledown-trails-golf-course-911-promotion-tacky-death-threats-2013-9">Golf Course Gets Death Threats For Tacky '$9.11' Anniversary Promotion</a></p>
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<p><a href="http://www.businessinsider.com/rehabscoms-what-your-face-looks-like-after-5-years-of-meth-abuse-2013-9">This App Shows What Your Face Looks Like After 5 Years Of Meth Abuse</a></p>
</li>
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<p><a href="http://www.businessinsider.com/rocket-fuel-ipo-and-revenue-in-facebooks-ad-exchange-2013-9">Rocket Fuel IPO Offers Glimpse Of Actual Dollars Being Spent In Facebook's Ad Exchange</a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/charles-saatchi-selling-art-online-2013-9">Ad Tycoon Charles Saatchi Is Selling Nearly $400,000 Worth Of Art In Online Auction</a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/how-the-tech-that-makes-google-glass-work-is-convincing-you-to-buy-things-2013-9">How The Tech That's Behind Google Glass Is Convincing You To Buy Things</a></p>
</li>
</ul>

This New Ad Agency Wants To Hire Mostly Military Veterans [THE BRIEF]

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>UK <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agency trade body the IPA (the Institute of Practitioners in Advertising) is celebrating its centenary with a "Festival of British Advertising," which also includes the a homage to the British ad industry's "game changers" from the last 100 years.</p><p>The list of 47 people includes just six women. And everyone on the list is white.</p><p>In a press release, the IPA says it assembled a panel of industry experts to draw up a long list of candidates.</p><p>The IPA was responsible for picking out the final 47.</p><p>"Obviously it's disappointing when you do an exercise like this and look at the names, as you spotted, it's predominantly white men," IPA director general Paul Bainsfair told Business Insider. "The only thing I can say is to look at the context of what we are doing, which is a retrospective of the last 100 years, it's the process we went through. We assembled a big group of advertising practitioners to take a long view, who have been around a long time, to look through who had been the game changers who had made an outstanding contribution."</p><p>The IPA describes the winners in a statement as "the people whom it believes have been mainly responsible for changing the industry, either as a leader, a creative, a strategist, or as an innovator." They will be recognized at <a href="http://adfest100.co.uk/visitor-information/">an exhibition</a> held in the Old Truman Brewery in London from March 9 to March 12.</p><p>The expert panel that helped suggest entries for the "game changers" list comprised: IPA president Tom Knox; D&amp;AD CEO Tim Lindsay; AMV.BBDO creative partner Rosie Arnold; Adam&amp;Eve DDB founder and CEO James Murphy; Campaign global editor Claire Beale; BARB non-executive chairman Nigel Sharrocks; Thinkbox CEO Lindsey Clay; and IPA director general Bainsfair.</p><p>Some members of the the judging panel raised concerns that the list may be too male and white-heavy, Bainsfair said. He added the IPA had a "responsibility to reflect accurately, rather than using positive discrimination and rigging it."</p><p>"The honest fact of the matter is that it reflects how dominated by men the ad industry has been for the last 100 years," Bainsfair said.</p><p>That's not to say the IPA has any intention of it staying that way.</p><p>Bainsfair pointed out that the IPA is now "working very much in the forefront" when it comes to pushing for greater diversity within the ad industry.</p><p>"I would love the numbers to be different," Bainsfair said.</p><p><a href="http://www.ipa.co.uk/page/ipa-president-tom-knox%E2%80%99s-inaugural-address,-wednesday-29th-april-2015,-the-rosewood-hotel#.VpdvYJOLQ_U">Since 2015, the IPA has encouraged its member agencies to contribute to a public league table</a> listing the gender splits at their agencies by department and seniority, as well as the percentage of employees from non-white backgrounds. Last year, <a href="http://www.businessinsider.com/ipa-president-tom-knox-outlines-advertising-industry-diversity-targets-2016-1">the IPA said that by 2020, it wants 40% of senior positions at UK ad agencies to be held by women</a> and 15% of all people in leadership positions in the industry to be from "a non-white background."</p><p><a href="http://adfest100.co.uk/events/">The Festival of British Advertising itself</a> also consists of a session about "changing the portrayal of gender on screen" and a panel about "the future of storytelling in an ever-changing diverse society."</p><p><a href="http://www.campaignlive.co.uk/article/ipa-census-reveals-drop-female-leaders-ethnic-minorities/1424438">The IPA's census figures show</a> that there was a drop in the number of females holding executive management positions between 2015 and 2016 and only 12% of those employed by IPA member agencies were not white.</p><p>When asked whether it would have been a better idea to create a list that looks at the game-changers of tomorrow, rather than celebrating a group of people who have likely received many other accolades in their storied careers, Bainsfair responded that the list was deliberately nostalgic and not designed to show the way forward.</p><p>"People will be interested in names like David Ogilvy, and Dave Trott, and John Hegarty. We all know the names, but the main free flow in the exhibition and footfall will be lots of advertising students who are learning about the business," Bainsfair said.</p><p>Here's the IPA's full list of the advertising industry's "game changers" from the past 100 years (females in bold):</p><ul><li>David Abbott</li><li>Paul Arden</li><li>John Bartle CBE</li><li>Trevor Beattie</li><li>Lord Bell</li><li>Martin Boase</li><li>Tony Brignull</li><li>Sir Nigel Bogle</li><li>Simon Broadbent</li><li>Frank Budgen</li><li>Jeremy Bullmore CBE</li><li><strong>Ann Burdus CBE</strong></li><li>Tim Delaney</li><li>James Garrett</li><li>Neil Godfrey</li><li>Paul Green</li><li>Sir John Hegarty</li><li>Steve Henry</li><li>Chris Ingram</li><li>Stephen King</li><li>Lord Leverhulme</li><li>Sir Frank Lowe</li><li><strong>Marion Lyon</strong></li><li><strong>Patricia Mann OBE</strong></li><li>Peter Marsh</li><li>Colin Millward</li><li>Ray Morgan</li><li><strong>Jane Newman</strong></li><li>David Ogilvy CBE</li><li>Brian Palmer</li><li>Sir Alan Parker CBE</li><li>John Pearce</li><li>Stanley Pollitt</li><li>Lord Puttnam</li><li><strong>MT Rainey</strong></li><li>Charles Saatchi</li><li>Lord Saatchi</li><li>John Salmon</li><li>Sir Ridley Scott</li><li>Jeremy Sinclair CBE</li><li>Sir Martin Sorrell</li><li>Dave Trott</li><li>Alan Waldie</li><li><strong>Christine Walker</strong></li><li>John Webster</li><li>Robin Wight</li><li>Mike Yershon</li></ul>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/body-language-expert-analyzes-trumps-handshakes-2017-2">A body language expert analyzes Trump's unique handshakes</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="hvZGR4OTE6fDiZahuZ1zpqjivFu3kkIX" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

UK advertising industry body unveils Adland's 47 'game changers' of the last century - the list is 100% white and includes 6 women

<p><div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Scott Olson/Getty Images" title_caption="JCPenney recently ditched its new logo, seen here, to return to the one it had used previously." class="zoomin" href="http://static3.businessinsider.com/image/526131c369bedd327ca8f3fe-960/jcpenney-shoppers-2.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source">Scott Olson/Getty Images</p><p class="caption"><keyword id="1402916" type="COMPANY" weightage="60" keywordseo="JCPenney">JCPenney</keyword> recently ditched its new logo, seen here, to return to the one it had used previously.</p></div><p></p></div>Good morning, AdLand. Here's what you need to know today:</p>
<p>The founder of the branding consulting firm that worked with <strong>JCPenney</strong> on its failed logo redesign <a href="http://adage.com/article/agency-viewpoint/agency-j-c-penney-s-axed-logo-defends-work/244785/">says that going back to the company's old logo will not fix its continued struggles</a>. In an op-ed at Ad Age, BrandAdvisors founder Charles Rashall said that the reason JCPenney's rebranding failed was because the company did not make enough substantive changes to go with the logo or clearly communicate its brand story.</p>
<p>After reports surfaced earlier this week, <strong><keyword id="191565" type="CITY" weightage="60" keywordseo="Hulu">Hulu</keyword> </strong><a href="http://www.adweek.com/news/television/hulu-names-mike-hopkins-ceo-forssell-out-153208">has officially announced Fox Networks Group president of distribution Mike Hopkins as its new CEO</a>.</p>
<p><strong>AKQA</strong> <a href="http://www.wpp.com/wpp/press/2013/oct/17/akqa-promotes-sam-kelly-to-head-of-business-development-and-marketing/">has promoted Sam Kelly to head of business development and marketing</a>. He joined the firm in 2008 as business development manager.</p>
<p><strong>Publicis Kaplan Thaler</strong> CEO Robin Koval <a href="http://www.adweek.com/news/advertising-branding/ceo-koval-exits-publicis-kaplan-thaler-153221">is leaving the firm to join Legacy</a>, the national public health nonprofit created to make anti-smoking advertisements.</p>
<p><strong style="line-height: 1.5em;"><keyword id="6355629" type="CITY" weightage="60" keywordseo="Google">Google</keyword></strong><span style="line-height: 1.5em;"> has hired Kellogg Co.'s Bob Arnold </span><a href="http://adage.com/article/digital/google-lures-programmatic-buying-expert-kellogg/244784/">to lead the company's digital advertising strategy in North America for in-house brands</a><span style="line-height: 1.5em;"> like Nexus and Google Plus. Arnold was known at Kellogg for being an advocate of programmatic buying.</span></p>
<p><strong>Supercuts</strong> <a href="http://www.mediabistro.com/agencyspy/ddb-supercuts-part-ways_b55042">will no longer work with DDB Chicago</a>, according to an unconfirmed report from AgencySpy.</p>
<p><strong>Adweek</strong> looks at a Dartmouth study <a href="http://www.adweek.com/news/technology/top-7-reasons-why-mobile-ads-dont-work-153202">on why mobile ads aren't quite clicking with consumers</a>.</p>
<p><strong><keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword></strong> <a href="http://www.bloomberg.com/news/2013-10-16/twitter-hires-google-advertising-executive-ahead-of-ipo.html">hired Google head of media and entertainment advertising J.J. Hirschle</a> to lead the team responsible for selling ad products to <keyword id="6354851" type="ORGANIZATION" weightage="60" keywordseo="Retail">retail</keyword> companies. The move comes as Twitter looks to expand its <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> business in advance of its upcoming IPO.</p>
<p><span style="line-height: 1.5em;">Maude Standish, co-founder of millennial forecasting firm Tarot, surmises that </span><strong style="line-height: 1.5em;">Miley Cyrus</strong><span style="line-height: 1.5em;"> </span><a href="http://www.mediabistro.com/agencyspy/op-ed-miley-cyrus-is-a-strategic-brand-genius_b55072">is a strategic brand genius</a><span style="line-height: 1.5em;">.</span></p>
<p>Catherine Heath, who last served as executive strategy director at M&amp;C Saatchi Sydney, is<a href="http://www.mediabistro.com/agencyspy/heath-to-head-up-strategy-at-huge-la_b55056"> moving to the U.S. to lead strategy</a> at <strong>Huge LA</strong>.</p>
<p><strong>Previously on Business Insider Advertising:</strong></p>
<ul>
<li>
<p><a href="http://www.businessinsider.com/kiip-founder-says-ad-rivals-use-trickery-2013-10">This 22-Year-Old Startup Founder Thinks Mobile Ads Need To Stop Relying On 'Trickery'</a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/aol-overtakes-google-for-most-video-ads-served-2013-10">AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition</a></p>
</li>
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<p><a href="http://www.businessinsider.com/benjamin-moore-terrifies-painters-with-prank-2013-10">Benjamin Moore Terrifies Workers Asked To Paint The Inside Of A 'Haunted' House</a></p>
</li>
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<p><a href="http://www.businessinsider.com/mcdonalds-happy-meals-with-books-2013-10">McDonald's Is Putting Books About Healthy Living In 20 Million Happy Meals </a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/victorias-secret-angel-candice-swanepoel-2013-10">This Gorgeous Model Is The Latest Superstar At Victoria's Secret</a></p>
</li>
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<p><a href="http://www.businessinsider.com/mondelez-smart-shelf-technology-2013-10">The Maker Of Oreos Has Invented A Store Shelf That Spies On You While You're Shopping</a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/call-of-duty-ads-star-adults-acting-like-kids-2013-10">Call Of Duty Is Telling Professionals It's Okay To Be A Hardcore Gamer</a></p>
</li>
<li>
<p><a href="http://www.businessinsider.com/facts-about-wal-mart-to-blow-your-mind-2013-10">14 Facts About Wal-Mart That Will Blow Your Mind</a></p>
</li>
</ul>

Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>While Publicis Groupe posted better-than-expected Q2 earnings on Thursday, the France-based <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agency holding company warned the next quarter is going to be "difficult."<p>Last year,&#xa0;Publicis lost a number of huge media-buying accounts, including the mammoth $2.6 billion Procter &amp; Gamble North America media business, the Honda media account&#xa0;in Europe,&#xa0;General Mills, and Coca-Cola.</p><p>It picked up some sizeable briefs along the way - like Visa, GSK, and Taco Bell&#xa0;- but Publicis CEO&#xa0;Maurice Lévy told Business Insider that nevertheless, Q3 will mark "the moment of truth and the most difficult moment of the year."</p><p>But there are still plenty of reasons to be cheerful, according to&#xa0;Lévy.</p><p>Last December, <a href="http://uk.businessinsider.com/publicis-groupe-restructures-into-four-divisions-2015-12">Publicis announced a major reorganization</a> that saw the business split itself into four separate divisions - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Healthcare - designed to help its hundreds of agencies - from Saatchi &amp; Saatchi, Starcom, Sapient Consulting, to Leo Burnett - work better together under its new "power of one" concept.</p><p>That's improved the scope of work it is offering clients,&#xa0;Lévy explained.&#xa0;So a client that was just working with one of Publicis' many creative agencies is now more likely to be taking up media or digital consulting services too.</p><p><div></div></p><p>Lévy is also cheered&#xa0;by how well the company's inaugural Viva Technology Paris event - a kind of mix between CES and TechCrunch Disrupt - went earlier this month. Speakers included Alphabet chairman Eric Schmidt and Wikipedia founder Jimmy Wales, and 45,000 people visited. Publicis&#xa0;invested 10 million euros in the event,&#xa0;where it also announced a big collaboration with Chinese tech firm Tencent.</p><p>"It was way beyond our wildest dreams. We wanted to do an event like no other exists," Lévy said.</p><p>"The question now is how we will beat such success next year ... we got a few returns. The publicity was just incredible, in terms of credibility in the field of technology, the people who were asking if what we are doing is true, is fake, is window dressing, or whatever, they have been able to measure our credibility to the key players of the industry ... obviously now we have to make it work financially and this is what we are going to do in the year to come."</p><h2>French labor reforms</h2><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>Lévy is also cheered by the French labor reforms, which were <a href="http://www.telegraph.co.uk/news/2016/07/20/french-labour-reforms-forced-through-parliament-after-months-of/">pushed through Parliament by Prime Minister Manuel Valls earlier this week without a vote</a>. The bill - which was designed to create jobs and make the French economy more competitive with the rest of the world - weakens union powers, extends the working week, and should make layoffs and modifications to things such as overtime wages&#xa0;easier.<p>The bill, which was pushed through parliament after months of strikes and protests, has been watered down from the original version in order to make concessions to the unions.&#xa0;Lévy does not think the reforms go far enough as many minor measures were removed, but thinks the fact that it has been passed it is a good sign.</p><p>"Kudos to the government who have been able to stay strong on the will of reform," he said. "Now we need to make sure we are getting the decrees of application and that they will implement the reform quickly. It is a good step in a good direction, although &#xa0;I was hoping for a giant step, which was the first reform."</p><h2>The ANA report</h2><p>There are still some issues from previous quarters that linger over Publicis and the rest of the advertising sector.</p><p></p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"></div><p></p></div></div>The second half long-awaited Association of National Advertisers (ANA) report into US agency rebates was published earlier this month. <a href="http://uk.businessinsider.com/ana-report-alleges-widespread-ad-agency-kickback-schemes-2016-6?r=US&amp;IR=T">The first report, published in June</a>, suggested non-transparent behavior - such as taking rebates from media owners and not disclosing them to clients - was "pervasive" in the US media agency landscape.<p><a href="http://uk.businessinsider.com/ana-ebiquity-firm-decisions-report-published-2016-7">The second section of the report</a> offered guidelines to marketers on how to manage their media agency relationships, which included recommendations including revising the wording of their contract and renegotiating their audit rights.</p><p>Publicis has felt the direct impact of that report. <a href="http://www.businessinsider.com/jpmorgan-chase-hires-ebiquity-firm-decisions-and-k2-to-audit-publicis-agency-zenith-2016-6">As Business Insider first reported</a>, JPMorgan Chase called in auditors to examine its relationship with Publicis media agency Zenith. The two auditors it has hired happen to be the two companies that carried out the ANA report: K2 and Ebiquity's Firm Decisions. While the audit is taking place, JPMorgan Chase has suspended its activity with Zenith and has appointed Vayner Media to take over in the interim.</p><p>Lévy admits the suspension of activity is "quite unusual," but believes this is down to JPMorgan Chase being a bank and therefore being cautious to comply with regulation.</p><p>"We have regular audits made by many of our clients and some are doing an audit on a yearly basis. It's not something uncommon and we feel extremely&#xa0;good about the necessity to do that audit. We believe it will go well. It is still in process and we don't believe there will be any wrongdoing," he said.</p><p><a href="http://uk.businessinsider.com/ana-report-alleges-widespread-ad-agency-kickback-schemes-2016-6?r=US&amp;IR=T">Publicis&#xa0;released a lengthy statement in response to the first half of the report last month</a>, saying the ANA had "failed its members, advertisers, agencies, and the entire industry by releasing a report that relies on allegations about situations involving unnamed companies and individuals to make broad, unsubstantiated and unverifiable assertions."</p><p>Lévy told us on Thursday: "In any given democracy, when there is an issue and somebody is accused of doing something wrong, the first right of that individual, or company is to know the facts and defend itself. So we want to know the facts and we want to check what those facts are in order to bring the right answers. So we find it quite awkward that the process went this way."</p><h2>Brexit</h2><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>Speaking of democracy, Publicis is still waiting to see what impact Britain's intended exit from the European Union will have on its business. When&#xa0;Lévy spoke to us the day Britain voted for a Brexit last month, he told us he was <a href="http://www.businessinsider.com/publicis-ceo-maurice-lvy-on-brexit-2016-6?r=UK&amp;IR=T">"stunned to the point that it did exactly feel as if I had no legs."</a><p>Now he has got over the shock somewhat, Lévy said there are still two questions Publicis has about how Brexit will affect its business: Will there be a decline in GDP in the UK or the EU? (To which he believes nobody knows yet.) And what are the Groupe's plans for the UK? The UK is Publicis' second-biggest market.</p><p>"We made a clear statement that we are going to stay [in the UK.] We are going to continue to invest. And we are going to continue to develop our operations. We will be there for a very long time and I wrote to all our people in the UK to tell them that we stand by them," Lévy said.</p><p>He added that he hopes new Prime Minister Theresa May "will act quickly" in order to make the right decision to "build a better future for the EU."</p><p><a href="http://www.bloomberg.com/news/articles/2016-07-21/publicis-revenue-is-bolstered-by-growth-in-european-advertising">Publicis reported a better-than-expected second quarter on Thursday.</a> Sales rose 0.9% to 2.46 billion euros ($2.7 billion), while organic growth - which is the measure the industry usually uses to measure success as it strips out the effects of acquisitions and currency fluctuations - was up 2.7%.</p><p>Publicis' share price was up 2.7% to 65.98 euros at the time of writing.</p><p>Rival advertising holding company IPG also reported earnings on Thursday. <a href="http://www.wsj.com/articles/interpublic-tops-views-on-organic-revenue-growth-1469102339">The firm - which owns agencies including R/GA, McCann, and FCB - posted organic revenue growth of 3.7% in its second quarter</a>. Total revenue increased 2.2% to $1.92 billion.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/navy-seal-skydive-military-civilian-2016-7">A Navy SEAL explains why he'll never go skydiving as a civilian again</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="RsNjczMTE6RHlzea-rwjd_AZCZiuvDb8" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "Charles Saatchi" and got 11 results

Now We Can All Be Strangled By This Replica Of Nigella Lawson's Ex, Charles Saatchi

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Now We Can All Be Strangled By This Replica Of Nigella Lawson's Ex, Charles Saatchi

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This New Ad Agency Wants To Hire Mostly Military Veterans [THE BRIEF]

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UK advertising industry body unveils Adland's 47 'game changers' of the last century - the list is 100% white and includes 6 women

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Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]

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Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]

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