You Searched For "Celebrity endorsements" and got 18 results
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4 mins read
The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?
Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…
4 mins read
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
1 min read
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
2 mins read
Beyoncé is rallying with Kamala Harris in Houston. Will it make a difference?
Celebrity endorsements probably don't make much of a difference, experts told BI, but in a historic…
Geoff Weiss
1 min read
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
1 min read
1 min read
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
4 mins read
Brands are playing a 'deadly game of Russian roulette' with celebrities that's costing them millions
One of the worst celebrity endorsements of all time was Subway's relationship Jared …
Mallory Schlossberg
3 mins read
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
1 min read
15 celebrities who love and endorse Donald Trump
Trump is still leading in some polls, and over the past few months, he's also earned a heap of prai…
Anjelica Oswald
1 min read
30 celebrities who love and endorse Hillary Clinton
With the election finally coming to a close, Democratic presidential nominee Hillary Clinton has bo…
Meryl Gottlieb,John Lynch
1 min read
28 celebrities who love and endorse Hillary Clinton
According to Politico, Clinton raked in $75,000 from Reese Witherspoon, Leonardo DiCaprio, Steven S…
Meryl Gottlieb
2 mins read
This is how much Aamir and Shah Rukh earn every day for their brand endorsements
According to an Economic Times report, Bollywood A lister Aamir Khan charges an exorbitant fee …
3 mins read
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
1 min read
The New Consumer Protection Act 2019: Provision for heavy fines and even jail terms for misleadings ads
The New Consumer Protection Act 2019 could put manufacturers coming up with misleading ads behind b…
5 mins read
Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
Retail and sports business experts said recent scandals could diminish demand for endorsement deals…
Matthew Kish
3 mins read
Is Taylor Swift in her Kamala era? It's not clear yet but her support for the VP would go a long way
Swift hasn't endorsed Harris, but her support would have a unique impact given her broad appeal and…