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17 mins read

Facebook's Carolyn Everson on the importance of 'hard conversations'

Everson: But I will ... I will definitely make sure to share that feedback with him. So, Mark is li…

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1 min read

Facebook is making 3 big measurement changes in the wake of its video view metric issue

The admittal comes after Everson said on stage at the Advertising Week New York event in September …

Lara O'Reilly   


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1 min read

Who this Facebook exec buys holiday gifts for might surprise you

Carolyn Everson, Facebook's vice president of global marketing solutions, said during a panel discu…

Rachel Gillett   


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2 mins read

Facebook: We should've gone public right away about our mistake in measuring video

On stage at Advertising Week New York on Monday, Everson reiterated Facebook's previous statements …

Lara O'Reilly   


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1 min read

The 21 ad execs that wield the most power and influence over Facebook

Some prominent members include Proctor & Gamble global marketing chief Marc Pritchard and Unile…

Tanya Dua   


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3 mins read

Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers

In the wake of data breaches and privacy scandals like Cambridge Analytica, Facebook has steadily r…

Tanya Dua,Lauren Johnson   


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2 mins read

The question that Mark Zuckerberg inspires Facebook employees to ask themselves

"Each day at work, when we think about what our goals are, and how we should think about the busine…

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1 min read

Specific user targeted ads churns out of Facebook and Instagram

"It's not like you can just check a box if you're buying things on Facebook and it will also wo…

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2 mins read

A Brief Onstage Pause At CES Shows How Fierce The Rivalry Is Between Facebook And Twitter

Costolo and Everson appeared on stage at the giant consumer electronics conference here as guests o…

Jim Edwards   


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2 mins read

Facebook quietly reshuffles its top sales execs

Small businesses are a crucial area for Facebook. The social network says it has 90 million small b…

Rob Price   


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2 mins read

What you need to know in advertising today

Everson said that she spent the weekend contacting advertisers and answering their questions. Impor…

Lauren Johnson   


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1 min read

Hear from game changers in mobile at Business Insider's IGNITION: Future of Digital

Jonathan Klein, cofounder and chairman of Getty Images, proved that larger-than-life imagery c…

Yasir Salem   


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1 min read

Facebook VP Carolyn Everson will talk marketing strategy at IGNITION 2015

Everson, who is frequently included on industry "best" lists and features including AdWeek's AdWeek…

Yasir Salem   


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2 mins read

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Insider's top advertising and media stories for June 10.

Lauren Johnson   


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3 mins read

Advertisers to Facebook: 'Did I work with Cambridge Analytica?'

For the most part, the average Facebook advertiser will be unaffected by the Cambridge fiasco. Day-…

Mike Shields   


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3 mins read

What Facebook is telling advertisers about the latest hack that affected 50 million user accounts

And Facebook's team encouraged advertisers to take a stock of admins on their accounts, as large br…

Tanya Dua   


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1 min read

Facebook Is Trying To Simplify The Kinds Of Ads It Shows You

Facebook also streamlined its product offerings by getting rid of unnecessary page post features, l…

Aaron Taube   


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1 min read

Here's why 'hard conversations' are built into Facebook's culture

Facebook's Vice President of Global Marketing Solutions Carolyn Everson stopped by Business Insider…

Emma Fierberg   


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1 min read

Why Mark Zuckerberg will go down as 'one of the most important business leaders of our generation'

Facebook's vice president of global marketing solutions, Carolyn Everson explains why she thin…

Emma Fierberg   


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2 mins read

FACEBOOK RESPONDS: Sales chief says Wall Street research note on data errors is being misconstrued

"Reach estimations are based on a number of factors, including Facebook user behaviors, user demogr…

Mike Shields  Â