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<ul><li>The Connected Beauty Consumer Report, a report launched jointly by Google, <keyword id="1199021" type="ORGANIZATION" weightage="20" keywordseo="Kantar">Kantar</keyword> and WPP, shares insights to help brands navigate the fragmented consumer journey and understand what consumers expect from brands.</li><li>9 out of 10 beauty consumers today are influenced by digital. </li><li>The journey of a consumer in terms of awareness is shifting from TV to digital avenues, with 33% beauty consumers engaging digitally every day, 50% every week and 93% every month. </li><li>The report also stated that in India, Tier-1 and Tier-2 city consumers are fast catching up with their peers from the metros when it comes to purchasing personal care products. </li></ul> Google, Kantar and WPP today released a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem and growing online sales. The Rs 730 billion beauty industry is slated to reach Rs 1.11 trillion in the next four years. The Connected Beauty Consumer Report shares insights to help brands navigate the fragmented consumer journey and understand what consumers expect from brands. Today’s beauty consumers are online for advice, ideas and inspiration, with 9 out of 10 beauty consumers influenced by digital. The journey of a consumer in terms of awareness is shifting from TV to digital avenues, with 33% beauty consumers engaging digitally every day, 50% every week and 93% every month. Buying beauty products in India has also become a video-centric affair with YouTube emerging as a beauty advisor and search as a discovery platform. Amongst consumers surveyed, 81% are engaging with beauty creators on YouTube and 26% have purchased a beauty product as a result of watching a beauty video on YouTube. The report found that over 50% beauty consumers are using social media and online videos, and 40% consumers use online search for research. 56% consumers use YouTube to compare and consider, while 30% reach their final decision through a mix of YouTube, Google Search and e-commerce websites. In India, Tier-1 and Tier-2 city consumers are fast catching up with their peers from the metros when it comes to purchasing personal care products. Tier-1 cities show similar engagement levels with digital touchpoints at 83% and Metros’ at 81%. However, price, benefits, comparison and recommendations stand at almost 60% overall. The study also found that gender divide is a myth, with both men and women showing similar interest and buying an average of nine beauty products every month. Speaking on the report’s insights, <keyword id="6513477" type="PERSON" weightage="20" keywordseo="kaushik-dasgupta">Kaushik Dasgupta</keyword>, Group Head, Insights &amp; Partnerships, <keyword id="45395" type="COMPANY" weightage="20" keywordseo="Google-India">Google India</keyword> said, “Digital consumption is at an all-time high in India, and people are spending an additional two-hours more online, per week. With multiple sources of discoverability and information research, the consumer purchase journey has become more complex but shopping has become more focused and personalised. We’ve also noticed that most of the purchase decisions take place in the discovery and understanding phase itself which now happens online. Even in the offline consumer journey, online plays a key role as research, comparisons and trends are searched online. Brands need to make it easy for consumers to access information, to facilitate purchase decisions and gain brand loyalty. Online touchpoints are growing disproportionately, and online video and social media are preferred over any offline medium for shortlisting brands today. <keyword id="904057" type="ORGANIZATION" weightage="20" keywordseo="CVL-Srinivas">CVL Srinivas</keyword>, Country Manager for India, WPP, said, “There are still untapped opportunities for beauty brands out there, from catering to different city audiences to leveraging varied consumer segments. Consumers count on trusted content and authentic personal advice to complete their buying journey and brands can thrive by owning that interaction. With creative online delivery, brands can recreate the best of offline moments. From 3Vs (Video, <keyword id="10215797" type="COMPANY" weightage="20" keywordseo="voice-and-vernacular">Voice and Vernacular</keyword>) to DTC interactive content, conversational commerce and more, smart investing in the right platforms ensures scaled outreach and strong engagement.” The report also captures the challenges that consumers face on their purchasing journey, with 21% facing difficulty in choosing the right product, while 24% find it hard to decide on a product without brand experience and 20% unable to envision how suitable a product is for them. Consumers are increasingly becoming more open to interacting with new technologies, with 67% beauty consumers interested in virtual reality, 64% inclined towards augmented reality and 69% keen on using voice assistants. New technologies can help brands meet buyers’ needs and provide a stronger user experience. Partnering with creators can also connect brands to consumers, as they get inspired, learn and buy based on recommendations. <keyword id="2632997" type="PERSON" weightage="20" keywordseo="Sushmita-Balasubramaniam">Sushmita Balasubramaniam</keyword>, Domain Lead for Commerce, South Asia, Kantar’s Insights Division, said, “Shoppers are in a mood to explore and experiment. The increasing comfort with digitalization has given them a sense of empowerment to be able to literally ‘go anywhere and look at anything’, in ways that are not possible in offline shopping. As a result, there has been discovery of new products and brands to suit their new lifestyles. Technology will need to be used to make their shopping journeys seamless and also finds ways of compensating the ‘touch – feel – try’ factor. For example, for makeup as a category, less informed consumers had the comfort of walking into stores with beauty advisors to educate and guide them. Online retailers will now have to use creative ways to guide consumers in this journey of discovery and education. Adoption of higher order technology, yet with the critical element of personalization will become a critical determinant to win.”

Both men and women buy an average of 9 beauty products every month: Report

<ul><li><keyword id="168456" type="COMPANY" weightage="20" keywordseo="WPP">WPP</keyword>'s business grew in India by 10% in India, <keyword id="570483" type="PERSON" weightage="20" keywordseo="Mark-Read">Mark Read</keyword>, CEO, WPP called it a standout market for the organization.</li><li>Read said that keeping creativity at the heart of its business has helped it differentiate itself.</li><li>WPP will continue to focus on building a culture of collaboration within the organization to be future-ready. </li></ul> WPP’s India business saw a growth of 10% in 2019, and according to Mark Read, CEO, WPP, the country has been one of the standout markets for the organization. Currently, India is the fifth largest market in terms of revenue for WPP and Read is hopeful that the organization’s growth story in India will continue in 2020 too. About 15 months ago, WPP set out a new strategy for growth, calling it ‘<keyword id="7114612" type="UNKNOWN" weightage="20" keywordseo="Radical-Evolution">radical evolution</keyword>’. As a part of this vision, WPP would keep creativity at the heart of its business, shared Read. “We obviously needed to embrace data and new technologies. We had to simplify WPP and build a culture that was compelling and attracted the best people to us. I’d say we are beginning to see results. 2019 was a standout year for India in terms of performance and I hope and expect to see the same from this market in 2020,” added Read. Speaking about what he believes will help businesses win in the future, Read said, “It's a question that our clients ask us and a question that we ask ourselves on behalf of our clients. And our view is that it is creativity powered by technology that will help us achieve this. Creativity is what makes WPP special, it's our secret sauce and what what differentiates us from other professional services firms. WPP is as much a technology company as it is a creative company and that’s really critical to our growth in the future.” On being asked about whether the spread of <keyword id="1948854" type="COMPANY" weightage="20" keywordseo="Corona-virus">Corona Virus</keyword> will have any impact on its business, Read said that it is too early to know the extent of its impact. However, he added that they will manage the possible impact on their business in the best possible way. Speaking about some of the work that has been done in India, <keyword id="904057" type="PERSON" weightage="20" keywordseo="CVL-Srinivas">CVL Srinivas</keyword>, WPP’s Country Manager for India said that a new WPP campus will be up and running in Gurugram by November this year. Moreover, Srinivas also shared that similar to their innovation hub, WPP is extending the model to start-ups too. “While we are still working on the model, we should have a plan in place by the next quarter,” shared Srinivas. Both Read and Srinivas stressed on the need for giving a push to a culture of collaboration within the organization, which both believe is what differentiates them from other organizations.

WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market

<ul><li>Study identifies new cohort of ‘MarTech Heroes’ - organizations that plan to significantly increase investment in Martech over next 36 months.</li><li>Over 50% of respondents said that ‘creating compelling content for digital experiences’ is a key opportunity area over the next three years.</li><li>49% of the total respondents believe that their data is ‘completely siloed’ - demonstrating a significant opportunity for data unification in their organization.</li></ul><keyword id="12415536" type="General" weightage="20" keywordseo="mirum-india" source="Orion">Mirum India</keyword>, in collaboration with <keyword id="155484" type="General" weightage="20" keywordseo="Salesforce" source="Orion">Salesforce</keyword> and WPP, today launched the ‘<keyword id="12415537" type="General" weightage="20" keywordseo="Mirum-India-MarTech-Report-2021" source="Orion">Mirum India MarTech Report 2021</keyword>’, a complete guide capturing the emerging landscape of <keyword id="12415535" type="General" weightage="20" keywordseo="martech-in-india" source="Orion">MarTech in India</keyword>. The report is based on a survey administered by Kantar and the final insights are derived from a sample size of 250+ CEOs, and CMOs within industry verticals like BFSI, Retail, FMCG, Auto, Media &amp; Technology. MarTech in India has been witnessing significant growth following the rapid expansion of the digital economy. This has further been accelerated by the shift in consumer behavior due to the global pandemic. Digital has become a key channel for customer acquisition, engagement, conversion, and retention. The focus of this study is on identifying the trends and opportunities that are driving MarTech growth in India. The Mirum India MarTech Report 2021 has identified a new cohort of leaders in the industry named “Martech Heroes”. MarTech Heroes are extensive users of MarTech and will increase their spending substantially in the next three years. More than quarters of MarTech Heroes prefer to choose marketing technology which is part of an ‘Integrated Suite’ rather than a ‘Point Solution’ and one in two state that their marketing strategy is fully driven by creativity. While marketing technology is widely used across businesses, the Mirum India MarTech Report 2021 shows the top verticals using MarTech are BFSI, Retail, Consumer Durables, Media &amp; Technology, and Automobiles. Arundhati Bhattacharya, Chairperson and CEO – Salesforce India said, “In this digital-first world, as customers cling to their pandemic-prompted digital habits, the nature of customer engagement continues to evolve, making well-rounded marketers technologists. Leveraging technology, marketers have effectively been able to hyper-personalise engagement, improve data quality, automate process building trusted relationships. We look forward to supporting organisations as they perform their marketing technology strategies to personalize every moment – all in one platform.” CVL Srinivas, Country Manager – WPP said, “Our clients are increasingly looking at us to help shape their MarTech strategies. Our end-to-end capabilities spanning strategy, media, technology, creative and data put us in a unique position of being able to deliver on this ask. We have brought together the best of WPP led by Mirum along with Kantar and collaborated with Salesforce to create this rich source of insights.” Hareesh Tibrewala, Joint CEO – Mirum India said, “Marketers are being bullish on using marketing technology for their brands considering the changing marketing dynamics in a data-driven era. With the adoption and acceleration of digitization, marketing, and technology, MarTech has become quite a preferred tool across mediums. We are foreseeing that MarTech investments will see a rise in marketing Analytics, Performance &amp; Attribution, CDP, and eCommerce sectors. Around 82% and 68% of the respondents from the FMCG industry believe that Sales and CRM respectively count as the top business objectives they wish to achieve using MarTech in the coming 3 years. With MarTech being a business-led priority for marketers, we are certain that it will be the next big thing.”

50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report

<ul><li><keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword> network employs over 7,000 people across 75+ offices across the world. </li><li><keyword id="2951846" type="COMPANY" weightage="20" keywordseo="The-Glitch">The Glitch</keyword> senior leaders, including CEO <keyword id="2998892" type="PERSON" weightage="20" keywordseo="Pooja-Jauhari">Pooja Jauhari</keyword>, Co-Founder &amp; Chief Creative Officer, <keyword id="228356" type="PERSON" weightage="20" keywordseo="Rohit-Raj">Rohit Raj</keyword>, and Co-Founder &amp; Content Chief, <keyword id="3054169" type="PERSON" weightage="20" keywordseo="Varun-Duggirala">Varun Duggirala</keyword> will now report into Tripti Lochan, Co-CEO of VMLY&amp;R Asia.</li></ul>The Glitch has joined forces with global experience agency VMLY&amp;R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise. <keyword id="10219305" type="UNKNOWN" weightage="20" keywordseo="the-glitch-and-vmlyR">The Glitch and VMLY&amp;R</keyword> India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency. The integration will see The Glitch become a part of the nearly $1 billion global VMLY&amp;R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder &amp; Chief Creative Officer, Rohit Raj, and Co-Founder &amp; Content Chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&amp;R Asia. In addition, the Glitch leadership team along with <keyword id="7792201" type="COMPANY" weightage="20" keywordseo="vmlyr-india">VMLY&amp;R India</keyword> CEO <keyword id="293465" type="PERSON" weightage="20" keywordseo="Anil-Nair">Anil Nair</keyword>, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair. Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia. VMLY&amp;R embodies a hybrid blend of brand creativity with a deep digital heritage, manifesting in a comprehensive understanding of the entire customer journey. The agency has accolades reflecting both its creative excellence and digital expertise. VMLY&amp;R India’s business-first team is known for delivering digital excellence for blue chip brands like ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms and commerce. “WPP's aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past ten years has grown to become a digital and content powerhouse, and when combined with VMLY&amp;R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," said CVL Srinivas, Country Manager, India, WPP. On joining the VMLY&amp;R Network, Pooja Jauhari, CEO, The Glitch, said: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&amp;R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.” Anil Nair, CEO, VMLY&amp;R India, said: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

The Glitch becomes a part of the nearly $1 billion global VMLY&R network

<ul><li><keyword id="8058818" type="COMPANY" weightage="20" keywordseo="Unstereotype-Alliance">Unstereotype Alliance</keyword>'s India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures.</li><li>This new coalition of partners, championed by Hindustan Unilever will focus on broadening the representation of women and men in non-traditional roles in media and advertising. </li></ul>Today, the <keyword id="11017647" type="UNKNOWN" weightage="20" keywordseo="unstereotype">Unstereotype</keyword> Alliance launches the India national chapter with a coalition formed to tackle <keyword id="11017648" type="UNKNOWN" weightage="20" keywordseo="harmful-stereotypes">harmful stereotypes</keyword> advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will center its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce.. Convened by UN Women, the United Nations Entity for Gender Equality and Women’s Empowerment, the Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes from advertising and media. India is the ninth national chapter to launch worldwide, and the second in Asia. The Unstereotype Alliance’s India National Chapter Founding Members include: Hindustan Unilever (Champion), Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures. Phumzile Mlambo-Ngcuka, Executive Director of UN Women, commented: The launch of the India national chapter is a significant milestone for the Unstereotype Alliance. It shows that the India advertising and media industry is coming together in all its strength and diversity to tackle the harmful stereotypes that hinder progress towards gender equality. This is critical to addressing the drivers of inequality such as violence against women and girls, intergenerational poverty and the lack of women in leadership and decision-making roles. We hope that you will join us in making unstereotyped advertising and content the norm rather than the exception. Stereotypes in advertising perpetuate negative social norms and hinder progress of gender equality. Harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the job market. The chapter has defined strategic priorities to address gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership; and to ensure progressive representation in media and advertising. Unstereotype Alliance research into gender equality attitudes shows that there is a clear role not only to remove stereotypes in advertising and media, but to challenge widely-held beliefs and norms in society. Data from the Gender Equality Attitudes study, conducted across 10 countries including India, shows that whilst many Indians recognize the importance of women’s rights, outdated beliefs persist. Specifically: <ul><li>87% believe that it is essential for society to treat women as equal to men, yet</li><li>39% believe that there are acceptable circumstances for someone to hit their spouse or partner </li><li>39% believe that a woman should not earn more than her husband </li><li>49% believe that for the same job, men should be paid more than women </li><li>75% believe that when a mother works for pay, the children suffer </li></ul>Susan Ferguson, Country Representative, UN Women India: "UN Women India is excited to launch the India chapter of the Unstereotype Alliance. I am confident with the support of such committed partners, we will generate a positive and enduring impact in the advertising and media industry and contribute to shaping a gender-equal world." Priya Nair, Executive Director,-Beauty &amp; Personal Care, Hindustan Unilever: "Across the globe, consumers are increasingly expecting brands to take a stand on the issues they care most about – gender stereotype has been one such issue. At HUL, we are committed to driving gender equity, including stepping up of brand programmes, advocacy to challenge the status quo and #unstereotyping advertising. With one billion people using our products every day and even more seeing our advertising, we know we have the power to make a real difference. Various organisations need to come together to bring about this systematic change and set new standards of empowerment and equality. As a founding member of the Unstereotype Alliance, we look forward to supporting UN Women, to drive social change, encourage action, and put an end to gender stereotypes and discrimination” CVL Srinivas, Country Head, WPP, India: WPP is delighted to be a founding member of the Unstereotype Alliance – India Chapter. We look forward to working with the Alliance to bring about positive change to the issue of Gender Equality through the creative use of our skills and the passion of our people in this area.” Deepika Warrier, CMO, Diageo India: “Diageo India is proud to be associated with The Unstereotype Alliance – India Chapter, which will work to accelerate progressive gender portrayal in advertising. Together, we will lead the creation of a framework that encourages increasingly progressive codes with themes ranging from empowerment to celebrating the power and imperfections of womanhood to challenging stereotypes to ultimately moving beyond gender codes. We hope our efforts would contribute to empowering women regardless of their race, class, age, ability, religion, sexuality, language, education etc.” Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe through Viva la difference is a company that celebrates talent, inclusivity and diversity. Our core values and people-first culture synergise seamlessly with the Unstereotype Alliance’s larger mission and objectives and we are pleased to be a part of its India Chapter. Publicis Groupe India looks forward to collaborating with other future-facing companies in building narratives that are progressive, purposeful, gender-equal, human and authentic.” Rana Barua, Group CEO, Havas Group India: “We are delighted to be coming on board at a crucial time as a member of the UN Women Unstereotype Alliance as they begin their chapter in India. At Havas Group, we are clear on driving gender diversity and want to bring about a cultural transformation and mindset shift that will encourage many more women leaders in the group. Our alliance with UN Women Unstereotype Alliance will surely help us in this journey.” Manish Kapoor, Secretary General, Advertising Standard Council of India: "Positive gender portrayals and depictions in advertising are high on ASCI’s agenda, and we aim to shape this narrative in the coming months through different initiatives. Partnering with the Unstereotype alliance is an important step in this journey. Working together helps synchronise voices of different stakeholders and we are very pleased to be a part of the alliance.” Sudhesh Kapoor, Secretary General, AAAI: “We are sure that this Alliance will go a long way in taking down some popularly held myths about genders which are consciously or sub-consciously propagated by popular media and advertising.” Namrata Tata, The Advertising Club: "While many organizations are taking initiatives to drive gender diversity &amp; equality, collaboration at an industry level is needed to see the needle movement. As an integral part of the advertising industry ,The Advertising Club believes in driving real change when it comes to the portrayal of gender norms. We are delighted to join The Unstereotype alliance convened by UN women , which aims at removing negative gender stereotypes in Advertising and Media" Priya Naik, Founder and CEO, Samhita Social Ventures: "Companies, media and content companies, advertisers, and creative agencies have a social and ethical responsibility to break gender stereotype, as well as the capability to do so on a large scale. I am proud to be a part of the Unstereotype Alliance movement to dismantle traditional gender roles and their related conventions."

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Both men and women buy an average of 9 beauty products every month: Report

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WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market

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50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report

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The Glitch becomes a part of the nearly $1 billion global VMLY&R network

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UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media

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