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Here comes one of the key festivals of 2014, the <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword> or the <keyword id="42174" type="UNKNOWN" weightage="100" keywordseo="Makar-Sankranti">Makar Sankranti</keyword>, and several <keyword id="1453380" type="UNKNOWN" weightage="100" keywordseo="brand-marketers">brand marketers</keyword> have launched interesting campaigns to <keyword id="382268" type="UNKNOWN" weightage="100" keywordseo="leverage">leverage</keyword> the <keyword id="33914" type="UNKNOWN" weightage="100" keywordseo="festive-occasion">festive occasion</keyword>. When you take a closer look at these campaigns, you realise that different <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword> have different objectives – a few are eyeing an increase in sales via <keyword id="112217" type="UNKNOWN" weightage="100" keywordseo="Discounts">discounts</keyword> and bonus packs; some companies are trying to socialise their products and key messages with consumers; a few are strengthening their <keyword id="35657" type="COMPANY" weightage="100" keywordseo="brand-equity">brand equity</keyword> and others are focused on enhancing <keyword id="1284549" type="UNKNOWN" weightage="100" keywordseo="Customer-Experience">customer experience</keyword>. Another interesting observation is – all types of brands (local, national and multinational) are running campaigns across different <keyword id="2014275" type="UNKNOWN" weightage="100" keywordseo="Media-platforms">media platforms</keyword>. But the clear choice is the <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword>, followed by the print, <keyword id="12905" type="COMPANY" weightage="100" keywordseo="Radio">radio</keyword> and the <keyword id="2014281" type="ORGANIZATION" weightage="100" keywordseo="OOH">OOH</keyword>. <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword> emerges as the leading market for promotions, followed by <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword>, <keyword id="6355588" type="ORGANIZATION" weightage="100" keywordseo="Rajasthan">Rajasthan</keyword>, <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>, NCR and others. 
 <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI Bank</keyword> is one of the major national advertisers during this festive season, promoting its <keyword id="1200039" type="UNKNOWN" weightage="100" keywordseo="Tab-Banking">Tab Banking</keyword> to facilitate new account opening from the comfort of your home or office. The bank has been advertising in newspapers, on the <keyword id="6357247" type="PERSON" weightage="100" keywordseo="Internet">Internet</keyword> and on billboards placed at strategic locations. The visual on the creative shows a diligent executive helping his customer open a bank account while the customer is enjoying the Uttarayan festival. The ad copy outlines a consumer-centric message with the help of a heading and a brand-centric message with the help of a sub-heading. The body copy explains a bit more about Tab Banking and provides a call-to-action. The <keyword id="529279" type="UNKNOWN" weightage="100" keywordseo="brand-positioning">brand positioning</keyword> statement has been reinforced in the closing line. Overall, all the elements look finely blended! 
 
 
 
Another print advertisement that recently appeared in <keyword id="5065" type="COMPANY" weightage="100" keywordseo="Ahmedabad">Ahmedabad</keyword> Times is that of <keyword id="6354923" type="COMPANY" weightage="100" keywordseo="Vodafone-India">Vodafone India</keyword>. The company is promoting its <keyword id="1404687" type="UNKNOWN" weightage="100" keywordseo="3G-dongle">3G dongle</keyword> as the one that offers fastest download @ 21.2 Mbps and encouraging consumers to download their favourite movies. The creative uses a kite that has <keyword id="1718" type="UNKNOWN" weightage="100" keywordseo="Bollywood-stars">Bollywood stars</keyword> on it. Although the visual element is not as well blended as in the previous ad, Vodafone has managed to address the Uttarayan spirit. A local <keyword id="2014292" type="UNKNOWN" weightage="100" keywordseo="Eye-care-brand">eye care brand</keyword>, <keyword id="2014295" type="UNKNOWN" weightage="100" keywordseo="R-Kumar-Opticians">R Kumar Opticians</keyword>, has also positioned the <keyword id="757" type="UNKNOWN" weightage="100" keywordseo="sunglasses">sunglasses</keyword> as an essential <keyword id="2014296" type="UNKNOWN" weightage="100" keywordseo="Safety-accessory">safety accessory</keyword> while flying kites. 
 
 <keyword id="150673" type="COMPANY" weightage="100" keywordseo="Dell-India">Dell India</keyword> has announced 100% <keyword id="470101" type="UNKNOWN" weightage="100" keywordseo="Cashback">cashback</keyword> for lucky winners who purchase a <keyword id="2014299" type="UNKNOWN" weightage="100" keywordseo="Dell-Inspiron-11">Dell Inspiron 11</keyword> this Sankranti. The company is primarily running its campaigns in the <keyword id="45104" type="UNKNOWN" weightage="100" keywordseo="Print-Media">print media</keyword> and on the Internet. Several other smaller and local brands have also announced limited period offers to lure customers. 
 
 
 Finally, a leading <keyword id="10689" type="ORGANIZATION" weightage="100" keywordseo="radio-station">radio station</keyword>, <keyword id="9734" type="COMPANY" weightage="100" keywordseo="Radio-Mirchi">Radio Mirchi</keyword> (Ahmedabad), has come up with a <keyword id="1486610" type="UNKNOWN" weightage="100" keywordseo="social-initiative">social initiative</keyword> to protect two-wheeler riders from the brutal <keyword id="2014307" type="UNKNOWN" weightage="100" keywordseo="Patang-manjha">patang manjha</keyword> (thread) by distributing free life-saving neck safety belts in various parts of the city. In an interview, <keyword id="103028" type="PERSON" weightage="80" keywordseo="Sumit-Aggarwal">Sumit Aggarwal</keyword>, cluster head of Radio Mirchi in Gujarat, said, “In addition to bringing <keyword id="4578" type="COMPANY" weightage="80" keywordseo="entertainment">entertainment</keyword> to the Amdavadis, we intend to evolve as a responsible media company and this activity is a step in that direction.” The campaign has received good response and commuters have been queuing up to collect the safety belts. This initiative by Radio Mirchi is presented by <keyword id="907098" type="ORGANIZATION" weightage="80" keywordseo="CIMS-Hospital">CIMS Hospital</keyword>, in association with Sanghi Cement, The Grand Bhagwati and Boulevard9 Luxury Resort &amp; Spa. 
 
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying high, brand marketers are holding the firki and giving dheel to the kite. 
 
About the author: Ami Shah is the co-founder and creative director of IntelliAssist. You can contact her on <a href="http://twitter.com/amishah0505" target="_parent">Twitter</a> | <a href="http://in.linkedin.com/in/amishah0505/" target="_parent">LinkedIn</a> | <a href="mailto:ami@intelliassist.in">ami@intelliassist.in</a>

How
Brand Marketers Are Engaging With Consumers This Uttarayan

Raipur, May 23 () Chhattisgarh continued to see increase in the number of coronavirus cases on Saturday, with 44 persons, including a woman junior doctor at a government hospital, testing positive, health officials said. It was the biggest single-day increase in number of cases so far, they added, which took the tally of cases to 216. On Friday, the state had reported 40 coronavirus patients. "With the new cases, the tally of positive cases increased to 216 in the state, of which 152 are active. 64 patients have been discharged after recovery," a health official here said. Ten cases were reported from Rajnandgaon district, nine each from Mungeli and Bilaspur districts, four each from Raigarh and Koriya districts and three each from Surguja and Gaurela-Pendra-Marwahi (GPM) districts, he said. One case each was found in Balodabazar and Jashpur, the official said. Most of the new patients are migrant labourers who recently returned to their home districts from different parts of the country and were kept in quarantine centres, he said. "A 35-year-old junior doctor at Chhattisgarh Institute of Medical Sciences (CIMS) Bilaspur is also among the new cases," said Dr Aarti Pandey, Public Relations Officer (PRO) of CIMS. The woman doctor had been deputed in Corona IPD (Inpatient Department) of the institute, the PRO said. Tribal-dominated Jashpur and GPM districts reported coronavirus cases for the first time. Two male patients from Balod district were discharged from the All India Institute of Medical Sciences (AIIMS) Raipur following their recovery. Chhattisgarh COVID-19 figures are as follows: positive cases-216, new cases-44, deaths-zero, discharged-64, active cases-152, people tested so far-49,763. TKP KRK KRK

44 new coronavirus cases in Chhattisgarh, tally 216

Raipur, Jun 4 () The number of coronavirus cases in Chhattisgarh increased to 773 on Thursday with 93 more people, including two junior doctors, testing positive for virus, a health official here said. It was the biggest spike in a single day in the number of patients, he said. "Of the new cases, 19 each were reported from Mahasamund and Jashpur districts, 17 from Bilaspur, nine from Janjgir-Champa, six each from Raipur and Rajnandgaon, five from Raigarh, four from Kabirdham, three each from Gariaband and two from Surajpur," the official said. Two junior doctors who were posted in Coronavirus OPD in Chhattisgarh Institute of Medical Sciences (CIMS), Bilaspur are among the new patients found in the district, he said. On the other hand, 17 patients were discharged from three hospitals of the state following recovery, he said. The state's COVID-19 count is now 773, though active cases are 565 as 206 people have been discharged and two patients died, he said. At present, 2,23,366 people have been kept in 19,510 quarantine centres in the state while 51,638 people are in home quarantine as a precautionary measure, he said. Chhattisgarh COVID-19 figures are as follows: positive cases - 773, new cases- 93, deaths- two, discharged- 206, active cases- 565, people tested so far-78,988. TKP KRK KRK

C'garh records biggest one-day increase in coronavirus cases

<div class="KonaFilter image-container"><div class="image on-image"></div></div>While in federal prison in 2006, Peter Bistrian, a&#xa0;former stock broker from Long Island&#xa0;in his 40s, claims he got involved with one of the most violent drug lords Philadelphia has ever known, Kaboni Savage.Soon afterward, Bistrian says he became an informant and provided intelligence for an FBI investigation related to Savage's operations inside the prison.According to Bistrian, this cooperation&#xa0;put a target on his back - one that, he claims, guards at the Federal Detention Center (FDC) Philadelphia ignored. As a result, Bistrian says Savage's associates assaulted him inside the prison, which caused him lasting physical and emotional damage.All of Bistrian's claims are detailed in a lawsuit that was filed on his behalf in federal court in 2008."I did the right thing, and no one protected me," Bistrian told Business Insider in a telephone conversation on Thursday. "I want to hold them accountable."Bistrian initially sued 28&#xa0;prison officials, including the warden and physician, for allegedly mishandling&#xa0;the attacks and illegally placing him in solitary confinement. Since the suit was filed, however, the list of defendants dropped down to 15 but gained a significant name - the United States of America. Nearly a decade after his assault, the federal government could have to pay Bistrian up to $50 million for his experiences behind bars.&#xa0;<h3>Passing notes</h3>In 2006, while acting as an orderly in the Special Housing Unit (SHU), also know as solitary confinement, the Bistrain&#xa0;says he agreed to pass along a note from two other men to&#xa0;Kaboni Savage. The men were members of a violent drug gang from Philadelphia that was led by Savage, according to the suit."This guy I was passing notes for, I later found out he had ordered six murders from solitary," Bistrian&#xa0;said. "He was one of the most violent drug gang lords in Philly. But I didn't know that at that time."In 2013, a judge gave Savage a death sentence for orchestrating the <a href="http://www.fbi.gov/philadelphia/press-releases/2014/judge-sentences-kaboni-savage-soldier-to-40-years-in-prison">murder of 6 people</a>&#xa0;from prison to intimidate a witness set to testify against him and his "<a href="http://www.fbi.gov/news/stories/2015/january/extreme-case-of-witness-intimidation/extreme-case-of-witness-intimidation">drug trafficking enterprise</a>."<div class="KonaFilter image-container float_right"><div class="image on-image"></div></div>Bistrian says he completed the first request, but before delivering the second note, he made&#xa0;a pit-stop: the guards' office.&#xa0;In exchange for removal from solitary confinement and the return of his phone privileges, Bistrian says he agreed to turn any subsequent notes over to the guards. &#xa0;Over the next few weeks, the suit claims, Bistrian passed several notes between the three men. The process went like this: Bistrian, a pony-tailed white collar criminal,&#xa0;would receive a message and give it to the guards, who would copy it and give the original back to him for delivery to the gang. The guards then passed the information the FBI, according to the suit.One time, however, the suit claims the arrangement went awry: The guards placed a copy of the note, instead of the original, back in the envelope. Upon delivery, the three men, as well as other inmates in the SHU, instantly knew Bistrian had flipped. Being outed as an informant put Bistrian's life in significant danger, according to the suit.Within the next year, Bistrian said he suffered two violent assaults."[The guards] put me in a really, really bad position," he told Business Insider.&#xa0;<h3>'I thought I was a dead man'</h3>On June 30, 2006, the suit claims the inmate who originally asked Bistrian to pass notes, along with two others, attacked him in the unit's recreation pen. While trying to fight off the men, all 6-foot-2, 240 pounds of Bistrian fell to the ground. His head knocked against the cement floor of the prison, rendering him unconscious as the inmates repeatedly kicked and beat him. &#xa0;"One on one, I was okay," Bistrian said. "Three on one, they about killed me. What was going through my mind? 'Yeah, I thought I was a dead man.'"After several minutes, the lawsuit says the guards finally broke up the chaos.&#xa0;<div class="KonaFilter image-container float_right"><div class="image on-image"></div></div>The beating left Bistrian with a dislocated shoulder, broken fingers, multiple bruises, cuts on his face and head, and chipped and lost teeth - not to mention emotional and psychological damage, according to the suit.Guards also, the suits claims, failed to provide medical treatment for these injuries.&#xa0;"They said, 'Well, you're in solitary confinement, have fun rehabbing yourself.'" Bistrian recalled.Four months later, Bistrian's suit claims he underwent another assault - this time with a weapon. On the morning of October 12, 2006, guards placed Bistrian, who was waiting to leave the recreation pen in the SHU, in handcuffs. Another inmate entered the pen and allegedly started slashing Bistrian with a razor blade. Unable to use his hands, Bistrian lowered himself to the ground and spun around on his back "like a street dancer," as he explains, using his legs to defend himself.&#xa0;After several minutes of failed attempts to intervene, the suit claims, guards finally resorted to dropping a Tactical Blast Stun Munition into the pen to separate Bistrian and his alleged assailant. While the blast temporarily incapacitated his attacker, Bistrian says it threw him up into the air and severely injured his back.The video below, which was provided to Business Insider by a representative of Bistrian, shows the alleged gang attack.&#xa0;<div id="ooyalaplayer" style="width: 1920px; height: 1080px;"></div>The second time, Bistrian says the prison transported to a local emergency hospital for medical care. He needed 52 stitches to close the wounds on his face, arms, and legs, according to the suit, which also claims Bistrian endured permanent nerve damage and suffers from chronic back pain and spasms as a result of the assault.Prior to both attacks, Bistrian says he alerted prison guards to the danger he faced. Before the gang assault, the suit claims a gang member put a sign outside Bistrian's cell that read "Stop Snitching.""I pleaded with them, wrote them. Every officer that's involved [in the lawsuit], I put them on notice every morning and every night: 'Get me the hell out of here,'" Bristian said.Mandatory, written prison policy, often referred to as "<a href="https://www.law.cornell.edu/cfr/text/28/part-524/subpart-F">Central Inmate Monitoring</a>" or "CIMs," according to the suit, requires that guards separate an inmate who has been threatened by other inmates.By ignoring Bistrian's requests for separation, putting him in situations which lead to his assaults, and denying him medical care after the fact, his attorneys argue the prison violated Bistrian's right to due process, protected by the Fifth Amendment.Placing Bistrian in solitary in the first place was illegal, the suit claims.<h3>A 'common practice'</h3>Bistrian went to prison for his involvement in a <a href="http://articles.philly.com/2006-07-28/news/25405722_1_wire-fraud-guilty-plea-federal-court">$1.8 million loan scam</a>, following a $1.5 million scam a decade earlier. His latest troubles began in 2000 when he and an associate bought three Mercedes Benzes and a Porsche from a Pennsylvania dealership with bounced checks. While on bail, Bistrian also committed a wire fraud in which a South African Steel company lost $1.4 million.&#xa0;As he awaited trial and sentencing for these crimes at FDC Philadelphia, Bistrian says he was allotted 300 telephone minutes per month."That's 30 10-minute calls," he explained. "When you're trying to reach out to family and your lawyers to defend yourself, 300 minutes - you can use that up in a week."&#xa0;So Bistrian bought some minutes from other inmates, which he described as a "common practice." The guards, however, put him in the SHU (solitary confinement), for abusing his telephone privileges, according to the suit.<h3>23 hours a day in a 6x8 cell</h3><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>The lawsuit claims Bistrian was&#xa0;held in the SHU on four separate occasions for a total of 477 days.&#xa0;In two of these instances, the reasoning was tied to his phone violations. On another occasion, the suit says Bistrian had been released into general population with one of his assailants. Upon learning that, guards allegedly put Bistrian back in solitary. According to the suit, August 2007 was the last time Bistrian was placed in the SHU - and it was retaliatory.At the time, the lawsuit claims Bristian had undergone two sentencing hearings, where he strongly protested the conditions of his incarceration. On Sept. 12, his attorney requested a copy of the Bureau of Prisons' regulations by email. The prosecutor allegedly forwarded that email to the prison, and the next day, Bistrian found himself in solitary once again.&#xa0;There, Bistrian allegedly spent 23 hours of every day in a six-by-eight foot cell. He received little-to-no human interaction, except the screaming of others inmates. His meals arrived through a slot in the door, "like a dog" he says.&#xa0;"What I used to do so I could sleep, I'd probably do 1,000 pushups a day just so I'd get tired," Bistrian said. "I just had to occupy my time because if I didn't, all the bad thoughts would flow into my head - from suicide to hanging yourself, slicing yourself up."Of the 477 days Bistrian spent in the SHU, 447 violated the&#xa0;<a href="http://www.bop.gov/policy/progstat/5270_010.pdf">Bureau of Prisons' regulations</a>, making his solitary confinement illegal, according to the suit. As such, the suit argues Bistrian's time there not only constituted cruel and unusual punishment, violating the Eighth Amendment. The suit also alleges guards hampered his right to free speech when they placed him in solitary as retaliation for testimony regarding his treatment.&#xa0;<h3>$50 million</h3>Bistrian's lawsuit, which was filed by attorneys Dana Bazelon, Richard Bazelon and Robert Goldman, implicates 15 officials at FDC Philadelphia, including the warden.&#xa0;<div class="KonaFilter image-container float_right"><div class="image on-image"></div></div>Under the Federal Tort Act, an individual can sue the federal government for the negligence of people acting on its behalf. Federal prison guards fall into that category, Bistrian's suit alleges. Because of this, the US was added as a defendant."It's amazing that the government allows things like this to happen. And it's very hard for the public to ever find out," Bistrian said. "There's just no accountability."&#xa0;Aside from exposure for prisoners' rights, Bistrian says he is also seeking monetary justice - $50 million, to be precise.Because of his experiences at FDC Philadelphia, Bistrian claims he suffers from post-traumatic stress disorder, anxiety, and depression. He says he has terrible nightmares and even talking about the lawsuit sends him into flashbacks. "I'm reliving what I experienced," said Bistrian. "Prior to this, I tried to compartmentalize. It's the only way you can handle it."The US attorney's office, on behalf of the FDC Philadelphia, the FBI, and Bistrian's lawyers declined to comment on this story. The Department of Justice and Kaboni's lawyers didn't immediately respond to Business Insider's requests.&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/going-clear-sundance-premiere-scientology-bombshells-2015-1">6 Crazy Things Revealed In HBO's Explosive New Scientology Documentary 'Going Clear'</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="o5dzJpczpndV8YG9M7cnoa3JXgQXBqja" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "CIMS Hospital" and got 4 results

How Brand Marketers Are Engaging With Consumers This Uttarayan

Ami Shah

44 new coronavirus cases in Chhattisgarh, tally 216

PTI

C'garh records biggest one-day increase in coronavirus cases

PTI

The wild story of a gangland snitch who is suing the US government for $50 million

Christina Sterbenz

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