You Searched For "Broadcast Audience Research Council" and got 20 results
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2 mins read
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…
2 mins read
TV viewership in India grew by 9% in 2020: BARC
Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020
2 mins read
Hansa Research files a suit against Republic TV for using its report without consent
The suit is filed against Republic TV for using Hansa Research's name with no permission
2 mins read
TV viewership data provided by BARC will now exclude forced views by Landing Pages
Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.
2 mins read
BARC India's upgraded interface YUMI Analytics to go live on July 1
YUMI Analytics will include features like graphical representation of data and conditional formatti…
4 mins read
Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India
BARC India released the second edition of its What India Watched report for 2019
3 mins read
TRAI recommends change in structure, methodology of BARC for better TV ratings system
The composition of the Board of BARC India should be changed as part of the proposed structural ref…
PTI
2 mins read
Modi’s 9pm-9minutes video message receives a billion viewing minutes
Over 119 million people watched the video telecasted across 199 channels
5 mins read
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
In 2017, Justice Sen was appointed as the Chairman of the Broadcast Content Complaints Council
1 min read
The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters pertaining to…
4 mins read
People trust ads on newspapers, TV and Radio the most: ASCI
TV (94%) was the most common medium for consumption of advertising
1 min read
ICC announces BYJU's as a global partner until 2023
BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events
1 min read
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…
5 mins read
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
3 mins read
BARC India: The new number game has begun
In more than one ways, TRPs were small little numbers that ran the industry as 34% of the revenue…
2 mins read
BARC: Week 43 of 2020 records highest television ad volumes since 2015
Festive season has helped in bringing cheer to the medium
3 mins read
Russian propaganda outlets have amassed a huge audience in Spanish-speaking countries
Since Russia invaded Ukraine in late February, RT en Español has consistently pushed baseless consp…
Kieran Press-Reynolds
1 min read
All European nations combined can't beat India's TV audience
(Image source: YouthConnect)
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable