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You Searched For "Brands of Desire" and got 20 results


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3 mins read

Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

Maria Noyen   


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3 mins read

The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel

La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…

Maria Noyen   


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5 mins read

I've been on every Norwegian cruise line — here's how the 3 brands with very different prices compare

Norwegian offers cruises for everyone, whether it be families with young children or wealthy retire…

Brittany Chang   


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2 mins read

5 ways in which quick commerce apps are changing us as shoppers—and humans!

The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…

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5 mins read

I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.

Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…

Polly Thompson   


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4 mins read

These mid-tier brands are winning in fashion while luxury struggles

Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…

Madeline Berg   


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3 mins read

Neeraj Chopra: A legendary athlete on field, a superstar without pretension off it

It was not a great deal for him to say he fouled five of his six attempts. The long Q and A session…

PTI   


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2 mins read

At Rs 2 lakh per year, Indians are among the top spenders on clothing globally: Study

Things like rapid urbanisation, westernisation, our increasing disposable incomes and a growing you…

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2 mins read

Luxury brands are slashing prices in China

Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…

Alexandra Bacon   


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2 mins read

Ukraine unveiled a brand new drone military unit with the goal of specializing soldiers in operating unmanned systems

Typhoon will focus on training soldiers to operate various unmanned systems, highlighting the conti…

Chris Panella   


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3 mins read

Emotion could be a better way to measure brand value

Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…

Billee Howard   


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3 mins read

My family didn't have money for name-brand clothes and I was teased growing up. Here's how I buy them for my daughter with a limited budget.

Growing up my family didn't have money for expensive clothes and I was teased at school. I use apps…

Isobella Jade   


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24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis   


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2 mins read

Luxury brands from Gucci to Chanel are placing billion-dollar bets on in-store shopping

Kering, which owns Gucci and Saint Laurent, recently spent $1.4 billion on a building in Milan's Vi…

Katherine Tangalakis-Lippert   


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7 mins read

Gen Zers want you to know they are sick of extravagant influencer brand trips

The generation that has grown up with social media say the lavish lifestyles of the internet's rich…

Lindsay Dodgson   


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3 mins read

As a single mom, I was on a budget. When my son was teased for his shoes, I found a way to get the name-brand pair he wanted.

As a single mom, I was on a budget. But when my son was teased for his knockoff shoes, I found a wa…

Ashley Archambault   


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5 mins read

Do co-branded credit cards actually help you save money?

Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there ar…

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2 mins read

2 Californians are suing Hermès, saying they couldn't buy Birkin bags even after one of them spent tens of thousands of dollars on the brand

The plaintiffs said that Hermès unlawfully ties the purchase of Birkin bags to buying other product…

Meghan Morris   


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3 mins read

Brands shouldn't underestimate the truly disruptive force of Gen Z

Every generation disrupts cultural norms, but Gen Z's power is different from those that came befor…

Jackie Cooper and Gabe Gomez   


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2 mins read

Stanley's viral cups are such a status symbol that kids are getting mocked at school for having off-brand dupes, one mom's viral TikTok says

Stanley cups have become a status item in schools across the US. The mom said she ended up buying h…

Grace Dean