You Searched For "Branding and Advertising" and got 20 results
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4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
2 mins read
Nothing to wear? Bengaluru-based startup promises to deliver clothes in just 60 minutes. Here’s my experience!
Slikk aims to offer fresh collections from emerging fast fashion brands every week, along with a 60…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
2 mins read
BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids
A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…
2 mins read
Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …
Grace Eliza Goodwin
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
3 mins read
X is pushing advertisers to use Grok, the sarcastic, not 'woke' AI bot. They're not interested.
"What advertiser or brand would want Grok writing for them?"
Kali Hays
3 mins read
Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.
Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…
Aditi Bharade
4 mins read
Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.
Musk says he wants advertisers' money, after all. But he's not willing to make the changes they'd n…
Peter Kafka
1 min read
SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
This virtual event features leaders in tech and retail discussing how business leaders can navigate…
Business Insider
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
2 mins read
Substantiate green claims with data, ASCI tells advertisers
Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…
5 mins read
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
2 mins read
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…