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Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Preeti Reddy, CEO - South Asia, Insights Division, Kantar analyses the 2020 BrandZ Top 75 Most Valu…
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Amazon tops the list followed by Apple, Microsoft, Google and Visa
The Olympics are getting a luxury makeover this year
The Paris Olympics are attracting brands like Louis Vuitton, Dior, and Armani at a make-or-break ti…
Madeline Berg,Ashley Rodriguez
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
Four Indian companies join Apple, Google & Amazon as world’s top 100 brands
Four Indian companies — namely TCS, HDFC Bank, Infosys and LIC — were featured among the top 100 gl…
These are the top 10 most valuable brands in the world
"Amazon's phenomenal brand value growth of almost $108 billion in the last year demonstrates how br…
Bethany Biron
Amazon overtakes Google and Apple to become the world's most valuable brand
"Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has dive…
Mary Hanbury
The 10 most powerful Chinese export brands
The ranking was based on each company's "BrandZ" measure of consumers' predisposition to choose a p…
Lara O'Reilly
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
The 10 most valuable brands in the world
The ranking is based on interviews with more than 3 million consumers plus data on the financial an…
Lara O'Reilly
The 20 Most Valuable Brands In The World
Google, which was ranked No.1 in the 2007 through 2010 BrandZ Top 100, toppled Apple again because …
Aaron Taube
Guess which are India’s most valuable brands! Some of them will surprise you
The total value of India's 50 strong brands has grown 33% ($92 billion) in the past year, while the…
These Are China's 10 Most Valuable Brands - How Many Do You Recognize?
WPP and Millward Brown has today released its fifth annual BrandZ Top 100 Most Valuable Chinese Bra…
Lara O'Reilly
Google Wins Consumer Trust, Overtakes Apple
The search engine's brand value shot up 40% to $158.84 billion in a year, the report said. The comp…
Gizmodo India
The 10 Hottest Brands In China
The convergence of these two phenomena—growth slowing and consumer sophistication rising — could si…
Lisa Mahapatra
Full text of Ritesh Agarwal’s note to OYO employees who are worried about layoffs, losses and other troubles
The offices at hotel aggregator OYO have been tense, thanks to the news of layoffs and losses. Now,…