You Searched For "Brand campaigns" and got 20 results
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4 mins read
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
2 mins read
Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
US Bank has used AI for fraud detection and brand campaigns, but CMO Michael Lacorazza says the tec…
2 mins read
Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win
Kamala Harris got some of the country's top designers to design her new merchandise collection, and…
Aditi Bharade
2 mins read
Nvidia's chips are very popular. Its brand, less so.
Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…
Lloyd Lee
2 mins read
Kari Lake keeps making money off of her MAGA celebrity brand
The Arizona GOP Senate candidate continues to make tens of thousands in book sales, and she got pai…
Bryan Metzger
2 mins read
McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…
Grace Dean
4 mins read
2024 LS polls pegged as costliest ever, expenditure may touch ₹1.35 lakh crore: Expert
Rao stated that this comprehensive expenditure encompasses all spending, direct or indirect, rel…
PTI
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
1 min read
AliExpress taps David Beckham for a brand ambassador deal
Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …
Jordan Hart
5 mins read
Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break
Back to the office means the return of the age-old question: What's for lunch? And the fight to be …
Dan DeFrancesco
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…
Billee Howard
3 mins read
How one agency uses AI to track and manage thousands of campaign assets — building its own library of 'collective knowledge'
The agency Saatchi & Saatchi struggled to find old marketing assets. So it turned to the AI search …
Erica Sweeney
2 mins read
Fans are calling out celebrities who attended Balenciaga's runway show one year after the brand's controversial holiday campaign scandal
In November 2022, Balenciaga's holiday ad featured young children holding teddy bears in bondage ge…
Lauren Edmonds
2 mins read
Right-wing boycotters take aim at another brand: Doritos
Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…
Grace Eliza Goodwin
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
4 mins read
Trump is selling sneakers, bibles, and other odd products while he campaigns. Here's a look at all the items he's hawking.
Donald Trump has allowed his name to be stamped on a variety of products ranging from a Bible to NF…
Brent D. Griffiths
1 min read
How brands can use data and research to minimize backlash against social-issue campaigns
Marketing experts told Insider how brand leaders should leverage research and data to minimize back…