You Searched For "Brand Storytelling" and got 20 results
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3 mins read
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
3 mins read
This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.
Marc-Kwesi Farrell spent three years as a Starbucks VP. He left to launch his own rum brand, applyi…
Maria Noyen
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
6 mins read
Find your brand's 'love language' to secure diverse talent, says a chief people officer
Sharawn Tipton, the chief people and culture officer at LiveRamp, says achieving a diverse workforc…
Tim Paradis
3 mins read
The future of brand storytelling lies in empathy
Brand storytelling invokes a special connection with consumers and delivers memorable and noteworth…
6 mins read
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
4 mins read
The power of consumer stories in digital marketing
Data-driven storytelling have proven incredibly potent for brands
8 mins read
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…
Dan Whateley,Margaret Fleming
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
10 mins read
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
7 mins read
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
3 mins read
Marketing leaders are urged to be bold and align with purpose as long as it's true to the brand
Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at …
Julia Hood
1 min read
Short-form video creators are building personal brands powerful enough to amass millions of followers this webinar will teach you how
On Thursday, October 12 at 1 p.m. ET, Insider is hosting its seventh and final short-form video bes…
Insider Inc.
4 mins read
The cofounder of clothing brand Faherty says the company had its best year yet thanks to a diversified supply chain and the art of storytelling
Early on, Faherty focused on diversifying the company's business model, so that it did not depend t…
Dominic-Madori Davis
12 mins read
Affirmative storytelling is at heart of the new reset: Sapna Arora of OLX
Arora share with us how the second wave has changed OLX’s priorities
4 mins read
5 email tips to stop your messages from being ignored, according to experts who work with Facebook and Nestle
Silicon Valley sisters Janine Kurnoff and Lee Lazarus say to use the subject line to convey your 'b…
Lee Lazarus and Janine Kurnoff
6 mins read
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
2 mins read
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
4 mins read
Sustainability in India is not just about 'going green’ but also topped with societal needs like equality, inclusiveness, and wellbeing: Report
1 in 2 consumers are likely to continue using the top sustainable brands
3 mins read
Chumbak launches their first celebrity brand campaign with Sara Ali Khan
Chumbak launches an ad with its recently onboarded brand ambassador Sara Ali Khan