You Searched For "Brand Relevance" and got 20 results
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13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
3 mins read
The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …
Maria Noyen
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
How Sesame Street stays relevant to every generation, according to the brand's marketing head
Samantha Maltin, EVP, chief marketing and brand officer at Sesame Workshop, was interviewed about t…
5 mins read
The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant
JoJo Siwa will have to work hard to ride the wave of her child stardom to continue rising through h…
Lindsay Dodgson
2 mins read
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
6 mins read
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
5 mins read
How to prevent a brand from ageing?
The secret anti-ageing recipe for your brands.
3 mins read
Cardi B's new appointment as creative director of Playboy could inject diversity and relevance to the brand
Can Cardi teach an old bunny new tricks? Feminist and race scholars told Insider the potential is t…
Marguerite Ward,Brandon T. Ha…
6 mins read
The relevance of brand colors are redundant, it’s all about differentiation
What do Volkswagen, Volvo, Tata, Ford and GM have in common?
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
2 mins read
Victoria's Secret abandons its scantily dressed Angels, saying they're no longer 'culturally relevant.' Activists and entrepreneurs will be the new faces of the brand, it says.
Victoria's Secret said it was partnering with a new group of women, including the soccer player and…
Mary Hanbury
7 mins read
What continues to make Shilpa Shetty Kundra relevant for brands
Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty.
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
4 mins read
Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma
How pharmaceutical giant Mankind Pharma has pivoted its marketing strategy
4 mins read
How the Hollywood strikes are affecting social-media influencers, who are turning away brand deals and 5-figure paychecks to follow SAG-AFTRA rules
SAG-AFTRA has warned creators that accepting work on behalf of struck companies could bar them from…
Reed Alexander
5 mins read
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …
5 mins read
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
2 mins read
Disha Patani to be the face of mobile accessories brand Ambrane
Ambrane aims to strengthen its network among the millennials