You Searched For "Brand Communications" and got 20 results
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2 mins read
Paytm announces launch of its upgraded payments platform powered by 100% indigenous technology — a shining example of ‘Make in India’
One97 Communications Limited (OCL) that owns the brand Paytm, India’s leading payments and financia…
2 mins read
Jio Platforms buys US-based communications equipment maker Mimosa Networks for $60 million
Jio Platforms, the digital arm of Reliance Industries Ltd, will buy communications equipment maker …
PTI
4 mins read
How Bianca Ingrosso, part of a family dubbed the 'Kardashians of Sweden,' built a $50 million beauty brand that's expanding to the US and UK
Beauty brand Caia Cosmetics passed $50 million in revenue in 2023 and is counting on a multi-pronge…
Sawdah Bhaimiya,Marta Biino
3 mins read
How can brands take the empathy route to reach consumers?
How brands can empathise with their consumers thereby building an emotional connect and bond betwee…
3 mins read
How to monetize on your brand communications during and after the pandemic?
Shruti Kaushik, A LinkedIn branding expert, writes how powerful storytelling can be as a tool.
2 mins read
Russell Brand can no longer make money on YouTube following sexual assault accusations from 4 women
Comedian Russell Brand can no longer make money off his 6.6 million subscriber YouTuber channel fol…
Associated Press
3 mins read
Marketing leaders are urged to be bold and align with purpose as long as it's true to the brand
Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at …
Julia Hood
2 mins read
With a view of river Ganga, Varanasi's tent city becomes hot favourite wedding destination
The newly opened tent city in Varanasi is emerging as a hot favourite wedding destination.
4 mins read
The power of consumer stories in digital marketing
Data-driven storytelling have proven incredibly potent for brands
6 mins read
The relevance of brand colors are redundant, it’s all about differentiation
What do Volkswagen, Volvo, Tata, Ford and GM have in common?
8 mins read
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Acquired agency Sm(all) aims to move beyond advertising and focus on creating a cult following for …
How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
When we say, ‘Jaago Re,’ do you also hum the entire tune?
4 mins read
A brand's perspective on the critical role effective communication played during Covid-19
Communications played an important role in making everybody feel safer and less anxious
8 mins read
Anifa Mvuemba, the trailblazing designer behind luxury brand Hanifa, is aligned and in full bloom
Anifa Mvuemba, founder of luxury fashion brand Hanifa, spoke to Insider about her upcoming collecti…
Brea Cubit
2 mins read
Shein parent company wants to force Twitter to reveal who is behind fake accounts impersonating the fast fashion brand
The parent company for Shein, in its ongoing battle against rival fashion company Temu, is suing Tw…
Katherine Tangalakis-Lippert
2 mins read
Netflix, Twitter and other MNCs that are hiring for corporate communication jobs
Every week, Business Insider collates some interesting vacancies in marquee companies. This week…
3 mins read
6 steps to building a successful small business, from brand identity to customer loyalty
A clear, clean vision can help a small business create a marketing strategy that builds a trusted b…
Elizabeth Wood
2 mins read
Communication Mantra 2022: Move from volume to value
Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…
3 mins read
Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support
Vans is marketing improvements it says it made to its footwear, such as better cushioning and weath…
Danni Santana
10 mins read
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years