You Searched For "Brand Building" and got 18 results
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4 mins read
Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, …
3 mins read
US marketing technology has transformed how brands communicate
It has led to Apple, Facebook, Microsoft, Google, Oracle and Cisco having combined market caps of $…
2 mins read
This is why people judge your brand even before they know what you sell
A brand portrays your identity, what you do and why, your integrity, soul of fabulousness and purpo…
4 mins read
dentsu International launches iProspect as a new agency in India and globally
iProspect will be the first agency to offer performance-driven brand building at a global scale
1 min read
Don’t fall for these traps that countless startups fall into every year
Starting a business is troublesome. Launching a startup is even more challenging. Besides confronti…
1 min read
SBI scouts for PR agency to devise brand building strategies
Also, it will have to "articulate short-term and long-term objectives with specific, actionable and…
PTI
1 min read
The Provident Fund Office going in for a change of image, will also hire a brand ambassador
To rebuild its image that was lost because of some controversial decisions, authorities at retireme…
Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, …
3 mins read
Television: The marketeer’s darling for brand building and business growth
As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest i…
5 mins read
From mass production to customisation, here is how brand packaging has evolved over the years
We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…
1 min read
Budget 2016: Here’s why startups should not worry about expenses on brand building
If everything goes as planned, startups and e-commerce companies will be allowed to have initial br…
4 mins read
Lyft's outgoing marketing chief reveals the one thing tech startups must do to build and sell a successful brand
"People often have a misconception about what a brand is," she explains. "They tend to easily conce…
Charlie Wood
2 mins read
A huge athletic brand is building a threat to Lululemon
Under Armour has been a strong competitor for some time with its female-friendly ad campaigns starr…
Mallory Schlossberg
1 min read
8 apps that celebrities use to build their brands and express themselves
Besides the massive followings, over-the-top professionally done photos, and jet-set lifestyles, ce…
Stephanie Taylor
3 mins read
Essential ways to build a personal CEO digital brand
61 percent of U.S. respondents said they were more likely to purchase from a company whose …
4 mins read
2 founders share how developing a personal brand elevated their businesses — and 3 tips for building your own
Building a dynamic personal brand as a founder can lead to new business partnerships and a more loy…
Erin Greenawald
3 mins read
Now is the time for contagious positivity
The rules of engagement stand changed and marketers are finding their traditional toolkits to be re…