You Searched For "Brand Building" and got 20 results
Sort By:
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
4 mins read
Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth
Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
2 mins read
Hyundai is reportedly in talks with Waymo to build self-driving cars, all details
Alphabet's Waymo is reportedly in talks with Hyundai to produce its next-gen self-driving cars, pot…
1 min read
Selena Gomez's beauty brand just made her a billionaire
Selena Gomez's Rare Beauty has been a bonafide smash, and it doesn't have a parent or corporate par…
Geoff Weiss,Micaela Garber
4 mins read
I saw how New York's biggest airport wants to build a 5-star terminal. I'd actually look forward to flying through.
JFK hopes to become a Skytrax five-star terminal, a feat no US airport had achieved until 2023, whe…
Taylor Rains
3 mins read
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
2 mins read
JetBlue is fixing its business class' biggest weakness by building its own airport lounges
While JetBlue's Mint business class has been very well received, the lack of a dedicated airport lo…
Benjamin Zhang
3 mins read
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
2 mins read
Mr. 360° backs Supply6! RCB Icon AB De Villiers joins Bengaluru-based health food start-up as brand ambassador and investor
AB de Villiers partners with Bengaluru's health food start-up Supply6, endorsing its commitment to …
3 mins read
Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say t…
Aditi Bharade
2 mins read
Costco is a master at building customer loyalty
Costco has built up a loyal following of shoppers over the decades it's been operating.
Grace Dean
2 mins read
Trump-branded properties are selling for far less than buildings that removed his name, report says
Manhattan condos branded with Trump's name sell for far less than similar units in buildings that h…
Joshua Zitser
2 mins read
Planned US arms transfer to Israel of 2,000-pound block-busting bombs branded 'obscene' hypocrisy by Bernie Sanders as criticism builds
The Biden Administration has authorized the transfer of more than 1,800 2,000-pound bombs to Israel…
Nathan Rennolds
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
10 mins read
Wende Zomnir revolutionized makeup with Urban Decay. She's not done building her empire.
Wende Zomnir is a beauty legend. In the 1990s, she cofounded Urban Decay. Now, she's growing her co…
Amanda Krause
3 mins read
Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.
Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…
Aditi Bharade
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…