You Searched For "Brand Building" and got 19 results
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2 mins read
I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications
On The Great Indian Kapil Show, Zomato CEO Deepinder Goyal revealed the story behind the company's …
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
4 mins read
Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth
Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
5 mins read
I've been on every Norwegian cruise line — here's how the 3 brands with very different prices compare
Norwegian offers cruises for everyone, whether it be families with young children or wealthy retire…
Brittany Chang
3 mins read
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
1 min read
Selena Gomez's beauty brand just made her a billionaire
Selena Gomez's Rare Beauty has been a bonafide smash, and it doesn't have a parent or corporate par…
Geoff Weiss,Micaela Garber
2 mins read
Hyundai is reportedly in talks with Waymo to build self-driving cars, all details
Alphabet's Waymo is reportedly in talks with Hyundai to produce its next-gen self-driving cars, pot…
2 mins read
You can't buy a new Jaguar in its home country of the UK until 2026. The brand is going dormant to retool as EV-only.
It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars…
Grace Eliza Goodwin
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
2 mins read
JetBlue is fixing its business class' biggest weakness by building its own airport lounges
While JetBlue's Mint business class has been very well received, the lack of a dedicated airport lo…
Benjamin Zhang
2 mins read
Costco is a master at building customer loyalty
Costco has built up a loyal following of shoppers over the decades it's been operating.
Grace Dean
3 mins read
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
2 mins read
Trump-branded properties are selling for far less than buildings that removed his name, report says
Manhattan condos branded with Trump's name sell for far less than similar units in buildings that h…
Joshua Zitser
4 mins read
I saw how New York's biggest airport wants to build a 5-star terminal. I'd actually look forward to flying through.
JFK hopes to become a Skytrax five-star terminal, a feat no US airport had achieved until 2023, whe…
Taylor Rains
2 mins read
Planned US arms transfer to Israel of 2,000-pound block-busting bombs branded 'obscene' hypocrisy by Bernie Sanders as criticism builds
The Biden Administration has authorized the transfer of more than 1,800 2,000-pound bombs to Israel…