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Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…
Maria Noyen
AliExpress taps David Beckham for a brand ambassador deal
Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …
Jordan Hart
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
Mahendra Singh Dhoni roped in as JioMart's brand ambassador
Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket…
ANI
The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA" and "going for gold," the U…
Grace Dean
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market
Mamaearth aims to anchor its presence in the southern market
Infosys ropes in tennis icon Rafael Nadal as brand ambassador
IT services company Infosys on Thursday announced a three-year partnership with Rafael Nadal, onboa…
PTI
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a househol…
Tara Sutaria to be the face of Savlon Glycerin Soap
The film draws a parallel using creative visuals to depict softness of skin in everyday life
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
D2C brand Plum ropes in Mithila Palkar as brand ambassador
The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
Shah Rukh Khan to be the face of online multi-gaming platform A23
Khan will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible …
Disha Patani to be the face of mobile accessories brand Ambrane
Ambrane aims to strengthen its network among the millennials
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Diljit Dosanjh unveils Coca-Cola India’s new ‘Coke x Meals’ campaign, says “There’s magic when we e…