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<ul><li><keyword id="19896909" type="General" weightage="20" keywordseo="Airtel" source="keywords" meta.keywordsubtype="org" meta.entityname="Airtel" meta.hostid="261" meta.entityid="Airtel">Airtel</keyword> has announced an AI-powered solution to tackle <keyword id="20649571" type="General" weightage="20" keywordseo="spam-calls" source="keywords">spam calls</keyword> and messages.</li><li>The telco will use AI to scan and alert users about spam calls and messages.</li><li>The company will roll out the new feature to all users for free.</li></ul> Spam calls and messages are a nuisance and while the <keyword id="19945464" type="General" weightage="20" keywordseo="Telecom-Regulatory-Authority-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Telecom Regulatory Authority of India" meta.hostid="261" meta.entityid="Telecom Regulatory Authority of India">Telecom Regulatory Authority of India</keyword> (TRAI) has taken steps to tackle the issue, it has failed to do so completely. Telecom operator <keyword id="19951944" type="General" weightage="20" keywordseo="Bharti-Airtel" source="keywords" meta.keywordsubtype="org" meta.entityname="Bharti Airtel" meta.hostid="261" meta.entityid="Bharti Airtel">Bharti Airtel</keyword> has now deployed <keyword id="21310835" type="General" weightage="20" keywordseo="AI-powered-technology" source="keywords">AI-powered technology</keyword> to try to solve the issue. The company termed it as the country’s “first AI-powered <keyword id="23323248" type="General" weightage="20" keywordseo="spam-detection-solution" source="keywords">spam detection solution</keyword>”. The company has said that it will offer this spam detection solution to all users for free. "Spam has become a menace for customers. We have spent the last twelve months solving this comprehensively," said <keyword id="20174209" type="General" weightage="20" keywordseo="Gopal-Vittal" source="keywords">Gopal Vittal</keyword>, Managing Director and Chief Executive Officer, Bharti Airtel. <div type="Article" hostid="261" msid="113548793" title="Jio and Airtel lost subscribers in July after tariff hike, BSNL records growth" mstype="2" mssubtype="0"></div> As per the company, the tool will alert customers in real time to all suspected spam calls and messages. Customers won’t have to do anything to enable this and it will be auto-activated for all Airtel customers without them having to raise a service request or download any app. "Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day," Vittal added. Airtel has claimed that the AI-powered spam detection solution, developed in-house by Airtel's data scientists flags suspected spam calls and messages accurately. <div type="Article" hostid="261" msid="112841081" title="Airtel customers to get access to Apple TV+, Apple Music – telco to absorb Wynk Music employees" mstype="2" mssubtype="0"></div> In addition to alerting users about spam calls and messages, this tool will also alert customers about malicious links received via SMS. To address this, Airtel said it has built a centralised database of blacklisted URLs and every SMS is scanned in real-time by an AI algorithm to caution users from accidentally clicking on suspicious links. "There are several indicators based on which we have identified spammers. We have developed an AI-enabled spam detection solution which analyses calls in 2 milliseconds and alerts users on the dialer," Vittal added. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/webstories/diffusion-engineers-ipo-quick-review-ipo-gmp-risk-factors-and-more/slidelist/113687580.cms">Diffusion Engineers IPO quick review – IPO GMP, risk factors and more</a> <a href="https://www.businessinsider.in/stock-market/news/manba-finance-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113667907.cms">Manba Finance IPO allotment – How to check allotment, IPO GMP, listing date and more</a> <a href="https://www.businessinsider.in/entertainment/news/it-is-cheaper-to-watch-coldplay-perform-in-abu-dhabi-than-to-pay-scalpers-for-mumbai-tickets/articleshow/113665893.cms">It is cheaper to watch Coldplay perform in Abu Dhabi than to pay scalpers for Mumbai tickets</a>

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Airtel is using AI-powered technology to block spam calls and messages

Sourabh Jain

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