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As a part of its micro-marketing strategy, online retailer of babycare <keyword id="1615917" type="COMPANY" weightage="100" keywordseo="FirstCry">FirstCry</keyword> has presented one million gift boxes to new mothers in hospitals across the country. It also gave coupon codes to mothers for further shopping on its online site, app or the 120 physical outlets across the country. 
 The Pune-based company plans to continue the campaign perpetually and targets to reach 1,25,000 new mothers per month. "The free-of-cost gift box presented to new mothers contained essentials required in the first few days of pregnancy and we called the box as 'celebrating the first cry'," said <keyword id="2604184" type="UNKNOWN" weightage="100" keywordseo="Supam-Maheshwari">Supam Maheshwari</keyword>, CEO of FirstCry. 
 
The company, which first conducted a pilot with around 200 hospitals in Pune, has so far partnered with more than 7,500 hospitals across the country. 
 
It has spent around Rs 20 crore on this initiative along with its brand partners. "With marketing costs increasing exponentially today, this was an innovative means for us to connect with new customers at a reduced marketing cost and build a potent relationship with new mothers who can become our regular customers," said Maheshwari. 
 
He said the company has seen a conversion rate of 8%-10% to actual customers through this campaign. "Traditional campaigns typically see a 1% to 2%, whereas we achieved conversions four times that," Maheshwari said. 
 First-Cry, owned by <keyword id="933856" type="COMPANY" weightage="100" keywordseo="BrainBees-Solutions">Brainbees Solutions</keyword>, had raised $36 million, or about Rs 220 crore, from New Enterprise Associates, Valiant Capital and existing investors in its fourth round of funding earlier this year. It plans to increase its physical store count to 200 by March 2016. 
 
The Indian babycare (age 0-9) market is estimated at around $10 billion, or about Rs 62,000 crore. Every year about 25 million babies are born in the country. 
 
The market is fragmented today with as many as 4,000 specialised baby shops across the country. "There is a huge opportunity for organised retail chains," Maheshwari said. In the online space, First-Cry competes with players such as BabyOye. 
 
(Image credits: Indiatimes)

FirstCry goes gaga with offers for new mothers

The Bangladesh Cricket Board has sought security assurance from the country's army chief for conducting the <keyword id="21536718" type="General" weightage="20" keywordseo="womens-T20-World-Cup" source="keywords">women's T20 World Cup</keyword>, scheduled to be held in October 3-20 amid <keyword id="20444027" type="General" weightage="20" keywordseo="political-unrest" source="keywords">political unrest</keyword> in the country following ouster of former Prime Minister <keyword id="20024637" type="General" weightage="20" keywordseo="Sheikh-Hasina" source="keywords">Sheikh Hasina</keyword>. The women's T20 World Cup is slated to be held in two Bangladesh cities ---- Sylhet and Mirpur. According to Cricbuzz, the <keyword id="20013507" type="General" weightage="20" keywordseo="BCB" source="keywords" meta.keywordsubtype="org" meta.entityname="BCB" meta.hostid="261" meta.entityid="BCB">BCB</keyword> has written to Bangladesh's army chief of staff General Waker-Uz-Zaman seeking security assurance for organising the tournament. The warm-up round for the women's T20 World Cup is set to begin on September 27. The <keyword id="19901177" type="General" weightage="20" keywordseo="ICC" source="keywords" meta.keywordsubtype="org" meta.entityname="ICC" meta.hostid="261" meta.entityid="ICC">ICC</keyword> has been monitoring the situation after violent protests against the government led to deaths of hundreds of people and culminated with the resignation and fleeing of former PM Hasina. It is expected that the ICC could also opt to host the tournament at a different venue within a similar time zone, which leaves India, UAE and Sri Lanka as the choices. The current BCB president Nazmul Hasan Papon has also fled the country along with a few others board directors, who were believed to be having the backing of the former PM's party Awami League. However, a few other directors remain in <keyword id="19936600" type="General" weightage="20" keywordseo="Dhaka" source="keywords">Dhaka</keyword> and hope that the tournament will not be shifted from Bangladesh. BCB umpiring committee chairman Iftekhar Ahmed Mithu said, "We are trying to host the tournament." "To be honest, there are not too many among us present in the country and on Thursday (August 8) we have sent a letter to the Army Chief regarding assurance about the security of the ICC Women's T20 World Cup as we have only two months in hand," he said. "ICC communicated with us two days back and we replied that we will come back to them shortly." "After the (interim) government is formed, still we have to give them assurance of the security considering it cannot be given by the board or any anyone else apart from a law enforcement agency of the country and so we sent the letter and after getting written assurance from them (the Army), we will inform the ICC," he added. SEE ALSO:<a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank">Brainbees Solutions (Firstcry) IPO allotment – How to check allotment, IPO GMP, listing date and more</a><a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank">Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart</a>

BCB seeks Bangladesh army's assurance for hosting women's T20 World Cup

Living up to the expectations, <keyword id="20430890" type="General" weightage="20" keywordseo="Aman-Sehrawat" source="keywords">Aman Sehrawat</keyword> on Friday bagged the men's 57kg free-style <keyword id="20257145" type="General" weightage="20" keywordseo="bronze-medal" source="keywords">bronze medal</keyword> at the <keyword id="19933819" type="General" weightage="20" keywordseo="Olympics" source="keywords">Olympics</keyword> with a commanding win over Darian Toi Cruz, bringing some cheers to the <keyword id="22736140" type="General" weightage="20" keywordseo="Indian-wrestling-contingent" source="keywords">Indian wrestling contingent</keyword> that has been rocked by controversies. The 21-year-old U-23 world champion was the lone Indian male wrestler to qualify for the Paris Games and he did not disappoint, winning 13-5 in the bronze play-off at Champ de Mars Arena. The sport of wrestling has not missed a medal at the Olympics since 2008 and Aman's effort ensured the streak remained unbroken. Sushil Kumar broke the glass ceiling by winning the bronze in Beijing (2008), and since then Yogeshwar Dutt (2012), Sakshi Malik (2016), Ravi Dahiya and Bajrang Punia (2021) have kept the tradition intact. Aman's effort also helped India win its sixth medal and move closer to the Tokyo Games tally of seven. Antim Panghal (53kg), Anshu Malik (57kg), and Nisha Dahiya (68kg) could not reach the medal rounds in their respective categories. On the other hand, Vinesh Phogat (50kg) lost despite entering the final as she was disqualified from the gold-medal bout for being overweight. The disqualification led to a huge uproar in the country. The decision has been challenged in the Court of Arbitration for Sport (CAS). The hearing has concluded and a decision is expected by Sunday evening. Teenager Antim Pangal also landed herself in trouble for sending her sister to the Games Village on her accreditation card. She was deported along with her entourage. It was a fast-paced bout with quick moves from the two wrestlers. Once Aman got a measure of his rival, he did not give much of a chance to the Puetro Rican. He build a healthy 6-3 lead by the end of first period with consecutive takedown moves. As is usually the case, Aman, who thrives on a high-endurance game, first tried to wear down his opponent and then went for the kill. With dominating technical-superiority wins over Vladimir Egorov and Zelimkhan Abakarov, the Indian wrestler stormed into the semifinals without conceding a single point but was no match for Japan's Rei Higuchi in the semifinals. Having lost his parents at a tender age of 12, the famed Chhatrasal stadium -- where his father had enrolled him in 2013 -- became his second home. He comes from the centre that has given India four Olympic medallists -- Sushil Kumar, Yogeshwar Dutt, Bajrang Punia and Ravi Dahiya. Reetika Hooda (76kg) will be in action on Saturday, and if she wins a medal, India will match its Tokyo tally. SEE ALSO:<a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank">Brainbees Solutions (Firstcry) IPO allotment – How to check allotment, IPO GMP, listing date and more</a><a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank">Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart</a>

Aman Sehrawat wins bronze, carries forward Chhatarsal's rich legacy

To gain something, <keyword id="20430890" type="General" weightage="20" keywordseo="Aman-Sehrawat" source="keywords">Aman Sehrawat</keyword> firstly needed to lose something. When the scales of the weighing machine showed 61.5 kg on Thursday after his semi-final defeat to eventual champion Rei Higuchi, Aman had a bigger job at hand before taking the mat for the <keyword id="20257145" type="General" weightage="20" keywordseo="bronze-medal" source="keywords">bronze medal</keyword> play-off. India's youngest <keyword id="19986816" type="General" weightage="20" keywordseo="Olympic" source="keywords">Olympic</keyword> bronze medal winning grappler had to shed 4.5 kilograms of bodyweight in a stipulated time of 10 hours before mandatory second day weigh-in to qualify for the 57 kg bout. By the time Aman was up on the weighing machine on second morning, he along with his coaches Jagmander Singh and Virender Dahiya had accomplished the mission -- reduced 4.6 kgs to be eligible for the fight at 56.9 kg. It was case being exactly 100 gram less than critical limit. If 100 gram became tragedy for Vinesh Phogat, it was a case of relief for Aman. On Thursday, Aman had lost his semifinal bout against Japan's Rei Higuchi around 6:30 pm. There was no time to waste. The 'mission' began with a one-and-a-half-hour mat session during which the two senior coaches engaged him in standing <keyword id="19908341" type="General" weightage="20" keywordseo="wrestling" source="keywords">wrestling</keyword> and it was followed by a one-hour hot-bath session. At 12:30 they hit the gym, where Aman had a non-stop one-hour run on the treadmill. The sweating would help in cutting weight. He was then given a 30-minute break, followed by five sessions of 5-minute sauna bath. By the end of the last session, Aman was still weighing 900g more. He was given a massage and then the coaches asked the Chhtrasal trainee to do light jogging. It was followed by five 15-minute running sessions. By 4:30am, Aman was weighing 56.9kg -- 100g less. The coaches and the wrestler heaved a sigh of relief. In between these sessions, Aman was given lukewarm water with lemon and honey and a bit of coffee to drink. Aman would not sleep after that. "I watched videos of wrestling bouts, the whole night." "We kept checking his weight every hour. We didn't sleep the whole night, not even during the day," said coach Dahiya. "Weight cutting is routine, normal for us but there was tension, a lot of tension due to what happened the other day (with Vinesh). We could not let slip another medal," said Dahiya. All the hard work came to a fruition when Aman won the bronze medal, beating Puerto Rico's Darian Cruz on Friday to become India's youngest ever Olympic medallist. SEE ALSO:<a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/brainbees-solutions-firstcry-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112403576.cms" target="_blank">Brainbees Solutions (Firstcry) IPO allotment – How to check allotment, IPO GMP, listing date and more</a><a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms" target="_blank">Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart</a>

Sparring, treadmill run, 5 sessions of Sauna: How Sehrawat lost 4.6 kg in 10 hours

<ul><li>The <keyword id="22203694" type="General" weightage="20" keywordseo="Indian-electric-two-wheeler-market" source="keywords">Indian electric two-wheeler market</keyword> crossed the 1 lakh sales mark after four months.</li><li><keyword id="19897349" type="General" weightage="20" keywordseo="Ola-Electric" source="keywords" meta.keywordsubtype="org" meta.entityname="Ola Electric" meta.hostid="261" meta.entityid="Ola Electric">Ola Electric</keyword> has emerged as the market leader with a market share of nearly 40%.</li><li>The Indian government recently extended <keyword id="48070" type="General" weightage="20" keywordseo="emps" source="Orion">EMPS</keyword> till September 2024.</li></ul> The Indian electric two-wheeler market is finally recovering after months of<a href="https://www.businessinsider.in/business/auto/news/electric-two-wheeler-sales-crater-in-april-2024-as-prices-increase-amid-reduced-subsidies/articleshow/109806054.cms"> subdued sales</a> after the reduction in <keyword id="21004406" type="General" weightage="20" keywordseo="FAME-subsidy" source="keywords">FAME subsidy</keyword>. The FAME subsidy scheme was replaced by the Electric Mobility Promotion Scheme (EMPS) 2024, which was been<a href="https://www.businessinsider.in/business/auto/news/government-extends-ev-subsidy-scheme-till-september-30-increases-outlay/articleshow/112062360.cms"> extended</a> till September 30, 2024. In the month of July 2024, 1,06,949 electric scooters were sold in India, up from 54,616 electric scooters sold in July 2023, recording a 96% year-on-year increase. <div type="Article" hostid="261" msid="112062360" title="Government extends EV subsidy scheme till September 30, increases outlay" mstype="2" mssubtype="0"></div> This is also significantly higher from June 2024, when 79,868 electric scooters were sold in the country. The electric scooter sales have crossed the 1 lakh mark for the first time in the last four months. <h2>Ola Electric leads the market</h2>Ola Electric, which is currently raising funds through an<a href="https://www.businessinsider.in/stock-market/webstories/ola-electric-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112185870.cms"> initial public offering </a> (IPO) continues to lead the Indian electric two wheeler market with a share of nearly 40%. The company recorded sales of 41,597 electric scooters in July 2024, up from 19,406 scooters sold in July 2023, recording a 114% year-on-year increase in sales. With this, the company recorded a market share of 39%. <h2><keyword id="46156" type="General" weightage="20" keywordseo="tvs-motor" source="Orion">TVS Motor</keyword> emerges a distant second</h2>TVS Motor has emerged a distant second, selling 19,471 electric scooters in July 2024, up from 10,398 scooters sold in July 2023, recording an increase of 87%. With this, the company commanded a market share of 18% in July 2024. Bajaj Auto is next, having sold 17,642 scooters in July 2024, up from 4,128 electric scooters sold in July 2023, recording a 327% year-on-year increase. The company has a 16% market share. Ather Energy, which recently launched the<a href="https://www.businessinsider.in/business/auto/news/ather-rizta-electric-scooter-launched-in-india-starting-at-rs-109999/articleshow/109128809.cms"> Rizta</a>, the company’s first electric scooter has been pushed to the fourth spot, with 10,080 scooters sold in July 2024, recording a year-on-year increase of 51%. The company has a 9% market share. Next is Hero MotoCorp, which sold 5,044 electric scooters in July 2024, up from 990 units sold in July 2023, recording a 410% growth. The company recorded a 5% market share. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/indian-stock-market-from-us-recession-fears-to-tensions-in-the-middle-east-heres-why-the-markets-are-falling/articleshow/112281946.cms">Indian stock market – From US recession fears to tensions in the Middle East, here’s why the markets are falling</a> <a href="https://www.businessinsider.in/stock-market/webstories/brainbees-solutions-firstcry-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112278766.cms">Brainbees Solutions (Firstcry) IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/business/auto/news/maruti-suzuki-tata-motors-hyundai-and-other-automakers-report-a-decline-in-sales-in-july-2024/articleshow/112226500.cms">Maruti Suzuki, Tata Motors, Hyundai and other automakers report a decline in sales in July 2024</a>

Electric two-wheeler sales cross the 1 lakh mark after four months, Ola Electric leads the market

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> and Maldives have signed an agreement to introduce the <keyword id="19998949" type="General" weightage="20" keywordseo="Unified-Payments-Interface" source="keywords">Unified Payments Interface</keyword> in the archipelago nation, which will have a "very positive" impact on its <keyword id="20260982" type="General" weightage="20" keywordseo="tourism-sector" source="keywords">tourism sector</keyword>, External Affairs Minister S Jaishankar has said. The Memorandum of Understanding was signed on Friday during Jaishankar's three-day official visit to the Maldives. "Witnessed signing of MoU between (the) National Payments Corporation of India and (the) Ministry of Economic Development and Trade of Maldives on (the) introduction of (a) digital payment system in the Maldives," he said in a post on X. Developed by the National Payments Corporation of India (<keyword id="19998946" type="General" weightage="20" keywordseo="NPCI" source="keywords">NPCI</keyword>), Unified Payment Interface (UPI) is an instant real-time payment system to facilitate inter-bank transactions through mobile phones. Addressing a press conference with his Maldivian counterpart Moosa Zameer after their "productive discussions", Jaishankar said that India, through its UPI, has "revolutionised digital transactions". Stressing that it has taken financial inclusion in India to new levels, he said "Today 40 per cent of the world's real-time digital payments take place in our country." "We see this revolution, every day in our lives. I am pleased to note that with the signing of the MoU today, we have taken the first step towards bringing this digital innovation to Maldives," he said. "I wish the very best to stakeholders on both sides and hope that we will soon see the first UPI transaction here. I should mention that it will have a very positive impact on tourism," he added. Tourism is the main source of economic activity for the Maldives, contributing nearly 30 per cent of the GDP and generating more than 60 per cent of foreign exchange. Jaishankar's visit aims to reset the bilateral relationship with the Maldives and is the first high-level trip from India after the archipelago nation's pro-China president, Mohamed Muizzu, assumed office last year. "India's partnership with the Maldives is based on our deep desire to work together for each other's welfare and interests. It is a partnership that has enabled us to always swiftly and effectively respond to challenges, as witnessed in the past," Jaishankar said. "It is a partnership that has enabled us to deliver results and bring tangible benefits to our people in accordance with their wishes, aspirations and priorities," he said. In a post on X, Jaishankar also said, "Jointly inaugurated six High Impact Projects in areas of street lighting, mental health, children speech therapy and special education." "Welcome renewal of MoU between National Centre for Good Governance and Civil Services Commission on (the) training of additional 1,000 civil services officers," he added. Addressing the joint press conference, Maldivian Foreign Minister Zameer said, "India has always been one of our closest friends and a vital development partner." He said the "enduring friendship" was built on a foundation of mutual trust and respect and has continued to flourish over the years. "High-level exchanges between our countries have deepened our dialogue and cooperation in areas of shared interest. We remain dedicated to strengthening and advancing this mutually beneficial partnership," he said. "Minister Dr Jaishankar and I agreed that much more needs to be done to promote trade and investment between the Maldives and India," he said, adding that both sides are committed to establishing "effective mechanisms to enhance economic cooperation, fostering a vibrant and prosperous partnership that will benefit both the nations." Zameer said he conveyed President Muizzu's proposal to begin negotiations on a Free Trade Agreement between the Maldives and India. "This agreement alongside other economic and trade-related agreements will facilitate trade liberalisation and ease the risks of doing business in both our countries," he said. Zameer said that India and Maldives have also mutually agreed to further strengthen their partnership by continuing joint exercises and expanding training opportunities for officers from both countries, asserting that this reflects "our commitment to working together to ensure the security of our nations as well as ensuring the safety and stability of the Indian Ocean region." India's relations with the Maldives suffered a major setback last year when President Muizzu demanded the withdrawal of Indian military personnel manning three aviation platforms in the Maldives. Subsequently, the Indian military personnel were replaced by civilians by May 10, the mutually agreed date. "On regional and multilateral issues of importance, our countries have a common understanding and are united in our efforts to resolve them. We agreed to continue our cooperation on issues ranging from combating terrorism, violent extremism, drugs, human trafficking and to the promotion and protection of human rights," Zameer said. In his press statement, Jaishankar said that India and the Maldives "are not just close neighbours, we are also natural partners." "Today, we are mutually invested in each other's development and progress. In a globalised and interconnected world, we see a lot of volatility and global tensions. Even as the world is recovering from the impact of the COVID pandemic, we have been confronted with new challenges arising from international conflicts," he said. In this tumultuous environment, India has been and will be, an anchor of stability for its friends, partners and neighbours. To the Maldives specifically, India has provided support to deal with economic challenges through financial assistance and budgetary support, and by ensuring an uninterrupted supply of critical items, he noted. India's actions have been and will continue to be guided by its firm commitment to the philosophy of 'Sabka Saath, Sabke Vikas - which is- Together, we prosper', Jaishankar said. 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India to introduce UPI payment service in Maldives

Supam Maheshwari, cofounder and CEO of mother and child care e-commerce platform <keyword id="19939174" type="General" weightage="20" keywordseo="FirstCry" source="keywords" meta.keywordsubtype="org" meta.entityname="FirstCry" meta.hostid="153" meta.entityid="FirstCry">FirstCry</keyword> has reportedly offloaded 6.2 million shares prior to filing for the company's initial public offer (<keyword id="19905471" type="TOPIC" weightage="20" keywordseo="IPO" source="TOPIC" meta.keywordsubtype="equity,investopedia" meta.msid="19357203" meta.seopath="i/ipo" meta.entityname="IPO" meta.hostid="153" meta.entityid="ipo">IPO</keyword>). According to a MoneyControl report, Maheshwari's offloaded shareholding would be over Rs 300 crore. <keyword id="1615917" type="General" weightage="20" keywordseo="firstcry" source="Orion">FirstCry</keyword> CEO has also listed himself as a selling shareholder in the public issue, according to the company's Draft Red-Herring Prospectus (<keyword id="131606" type="General" weightage="20" keywordseo="drhp" source="Orion">DRHP</keyword>). He had 7.46 per cent stake in the company but after filing the draft <keyword id="6354763" type="General" weightage="20" keywordseo="ipo" source="Orion">IPO</keyword> papers, his holding came down to 5.95 per cent stake. According to the DRHP, Maheshwari has offloaded 9.34 million shares during six months before the date of filing of the IPO papers. "At the price of Rs 487.44 apiece, this share transfer would be worth over Rs 455 crore," said the report. FirstCry was yet to respond to the report. Japanese investment giant <keyword id="19944037" type="General" weightage="20" keywordseo="softbank" source="keywords">SoftBank</keyword> has sold shares worth $310 million in FirstCry in two rounds, according to earlier reports. Late last month, FirstCry filed its DRHP with the market regulator SEBI, seeking to raise Rs 1,816 crore via fresh issue of shares. FirstCry's parent company BrainBees Solutions filed the DRHP which includes offer-for-sale (OFS) comprising 5.4 crore equity shares. FirstCry will use the IPO funds to set up modern retail stores and warehouses across the country. Meanwhile, the company reported Rs 5,632 crore revenue from operations in FY23, while its losses surged over six times to Rs 486 crore from Rs 79 crore in FY22.

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