The New York International Auto Show is in full swing at the Jacob Javits Center on Manhattan's West Side, and journalists have been treated to the debuts of more than a few remarkable vehicles.
But while most of the automakers have hired female models — AKA booth babes — to stand alongside their products, <keyword id="265752" type="COMPANY" weightage="60" keywordseo="Bugatti">Bugatti</keyword> took a different approach this year. 
Accompanying the Veyron, the world's fastest production car, is a <keyword id="6355300" type="CITY" weightage="60" keywordseo="security">security</keyword> guard, whose job consists of keeping interested members of the press a few yards away from the multi-million dollar ride.
According to the guard, someone checking out the Veyron at last year's show accidentally damaged it, costing the company quite a bit of cash. So for 2013 they're not taking any chances — although rumor has it journalists at the show can get closer if they talk to the Bugatti media representative, and set up a time beforehand.
<div class="image-container" style="width:620px"><div class="image"><img src="http://static4.businessinsider.com/image/51533431ecad04946e000003-2304-1536/photo-122.jpg?maxX=620" border="0" alt="bugatti veyron security guard" width="620" />Alex Davies/Business Insider</div></div>
 
<div class="image-container" style="width:620px"><div class="image"><img src="http://static1.businessinsider.com/image/51533432ecad046c6e000005-2304-1536/photo_2-6.jpg" border="0" alt="bugatti veyron" width="620" />Alex Davies/Business Insider</div></div>

Bugatti Hired A Security Guard Just To Keep Journalists Away From Its Car At The New York Auto Show

<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="" title_caption="The last M&amp;M's Super Bowl ad." class="zoomin" href="http://static1.businessinsider.com/image/50e1fac269bedda875000017-960/mm-super-bowl-ad-money.jpg"><img src="http://static1.businessinsider.com/image/50e1fac269bedda875000017-458/mm-super-bowl-ad-money.jpg?maxX=400" border="0" alt="m&amp;m super bowl ad money" width="400" /></a></div>The last M&amp;M's Super Bowl ad.</div>Good morning, AdLand. Here's what you need to know today:
According to Kantar Media, in the past 10 years advertisers spent $1.85 billion. This year, one advertiser spent more than $4 million on a 30-second time slot.
Deutsch LA's Winston Bing, a partner and chief digital officer, <a href="http://www.adweek.com/news/advertising-branding/wish-i-did-146476">reveals the work he wishes he created</a>.
The NRA <a href="http://mashable.com/2013/01/14/nra-shooter-game/">released an iPhone shooter game</a>, supposedly meant to teach people about gun safety, just a month after Sandy Hook.
Digitas hired Dee Mustafa-Bowne to be its VP/group creative director. She was previously at Engauge.
Digiday asked ad execs <a href="http://www.digiday.com/agencies/if-i-werent-in-advertising/">what they'd do if they weren't in advertising.</a>
Ad Age discusses how <a href="http://adage.com/article/dataworks/steampunk-inspired-ibm-s-trend-tracking-brands/239146/">IBM uses Steampunk fashion choices to help brands track trends.</a>
Tristan Kincaid is joining Arnold Worldwide as a CD in New York. Known for his work with Fanta at Ogilvy, Kincaid will now do creative for companies including Hershey and Fab.com.
Jill Applebaum, who did the Oreo Daily Twist campaign at DraftFCB, joined JWT as a creative director.
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<ul>
<li><a href="http://www.businessinsider.com/this-apple-accessories-company-may-get-booth-babes-banned-from-ces-2013-1" class="title">This Apple Accessories Company May Get 'Booth Babes' Banned From CES</a></li>
<li><a href="http://www.businessinsider.com/the-20-most-viral-super-bowl-ads-ever-2013-1" class="title">The 20 Most Viral Super Bowl Ads Of All Time</a></li>
<li><a href="http://www.businessinsider.com/10-troubled-brands-with-credibility-issues-in-2013-2013-1" class="title">10 Brands With Huge Credibility Issues In 2013</a></li>
<li><a href="http://www.businessinsider.com/news-corp-appears-to-have-confirmed-it-lost-8200-stores-from-its-client-list-2013-1">News Corp. Appears To Confirm It Lost 8,200 Stores From Its Client List</a></li>
<li><a href="http://www.businessinsider.com/does-apples-stock-price-decline-mean-it-is-charismatically-challenged-2013-1">Apple Needs A Charismatic New Spokesman</a></li>
<li><a href="http://www.businessinsider.com/web-publishers-accuse-ad-agencies-of-taking-bribes-2013-1">Publisher Accuses Ad Agencies Of Routinely Taking Bribes</a></li>
</ul>

Advertisers Have Spent Almost $2 Billion On The Super Bowl In 10 Years [THE BRIEF]

<div class="image-container float_right" style="width:400px"><div class="image"><img src="http://static6.businessinsider.com/image/5151b33169beddf84a000010-403-403/554552_10151366606130040_576893436_n.jpg?maxX=400&amp;maxY=400" border="0" alt="2013 new york auto show poster" width="400" height="400" /></div>New York International <keyword id="4582" type="UNKNOWN" weightage="60" keywordseo="auto-show">Auto Show</keyword></div>The New York International Auto Show opens to the public on Friday, and will run until April 7.
We were on the scene for the press preview days Wednesday and Thursday, checking out all the new rides and reporting the best back to you.
There's a lot to see this year, from new luxury offerings (like the <keyword id="25952" type="CITY" weightage="60" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> CLA45 AMG and <keyword id="91410" type="UNKNOWN" weightage="60" keywordseo="Range-Rover">Range Rover</keyword> Sport) to fire-breathing muscle <keyword id="20632" type="ORGANIZATION" weightage="60" keywordseo="Cars">cars</keyword> (including the revived Camaro Z/28), to the new Corvette convertible, just in time for the warm weather.
So if you're in the area or headed to the Big Apple for the show, here's what you don't want to miss:
<a href="http://www.businessinsider.com/meet-the-booth-babes-of-the-ny-auto-show-2013-4?op=1#ixzz2PK6xOeM7">Meet The Classy Booth Babes Of The New York Auto Show</a>
<a href="http://www.businessinsider.com/new-york-auto-show-best-gimmicks-2013-3">The Craziest Ways Automakers Tried To Get Our Attention At The Auto Show</a>
<a href="http://www.businessinsider.com/how-bentleys-flying-spur-is-made-2013-4?op=1#ixzz2PK7AFVEg">See How Craftsmen Make Each Bentley Flying Spur One-Of-A-Kind</a> 
<a href="http://www.businessinsider.com/carlos-ghosn-shows-off-nissans-taxi-of-tomorrow-2013-3#ixzz2PK7H8bPa">Nissan's CEO Shows How To Get A Wheelchair Into One Of NYC's New Taxis</a>
<a href="http://www.businessinsider.com/auto-show-sunday-is-gang-initiation-day-2013-3">Auto Show Sunday Has Become An Unofficial 'Gang Initiation Day' In NYC</a>
<a href="http://www.businessinsider.com/why-audi-revealed-the-a3-in-nyc-early-2013-3">Audi's Ploy To Get People Talking About Its New Car Worked Perfectly</a>
<a href="http://www.businessinsider.com/bmw-disses-audi-and-cadillac-2013-3">BMW Isn't Sweating The New Competition From Audi And Cadillac</a>
<a href="http://www.businessinsider.com/the-brand-new-range-rover-sport-is-a-lightweight-powerhouse-2013-3">The Brand New Range Rover Sport Is A Lightweight Powerhouse</a>
<a href="http://www.businessinsider.com/chevy-revives-camaro-z28-at-new-york-auto-show-2013-3">Chevy Has Revived A Barely Street-Legal Version Of Its Iconic Camaro</a> <a href="http://www.businessinsider.com/audi-reveals-new-a3-at-new-york-auto-show-2013-3"></a>
<a href="http://www.businessinsider.com/audi-reveals-new-a3-at-new-york-auto-show-2013-3">Here's The New Sedan Audi Made To Conquer The American Luxury Market</a> 
<a href="http://www.businessinsider.com/bugatti-veyron-at-new-york-auto-show-2013-3">Bugatti Hired A Security Guard Just To Keep Journalists Away From Its Car</a>
<a href="http://www.businessinsider.com/shelby-1000-sc-has-1200-horsepower-2013-3">The Latest Shelby Muscle Car Is More Powerful Than Any Ferrari</a> <a href="http://www.businessinsider.com/2014-mercedes-benz-cla45-amg-photos-leaked-2013-3"></a>
<a href="http://www.businessinsider.com/buick-regal-gs-may-appeal-to-young-buyers-2013-3">Buick's New Performance Sedan May Actually Appeal To Young People</a>
<a href="http://www.businessinsider.com/2014-mercedes-benz-cla45-amg-photos-leaked-2013-3">Here's The High-Performance Version Of Mercedes-Benz's Sleek New Sedan</a>
<a href="http://www.businessinsider.com/2014-srt-viper-ta-is-built-for-the-track-2013-3">The New Dodge Viper Is Built To Be A Beast On The Track</a> 
<a href="http://www.businessinsider.com/first-look-all-new-range-rover-sport-2013-3">Here's A First Look At The All-New Range Rover Sport</a>
<a href="http://www.businessinsider.com/new-york-auto-show-preview-2013-3">15 New Cars We Can't Wait To See At The New York Auto Show</a>

Here's Everything You Need To Know About The New York Auto Show This Week

<div class="image-container float_right"><div class="image"><img src="http://static2.businessinsider.com/image/52d52bac69bedd554dd4ec3d-570-427/o-fitbit-force-570.jpg?maxX=590" border="0" alt="fitbit force rash" width="590" /><a href="http://www.huffingtonpost.com/2014/01/13/fitbit-force-rashes_n_4590859.html?1389664787">Message board via Huffington Post</a>One Fitbit Force user's rash.</div></div>Good morning! A lot of acquisitions happened yesterday. Here's what's going on in tech:
<ol>
<li><a href="http://www.businessinsider.com/google-buying-nest-for-35-billion-2014-1">Google bought smart hardware and appliance startup Nest for $3.2 billion.</a> "Google will help us fully realize our vision of the conscious home and allow us to change the world faster than we ever could if we continued to go it alone," <a href="https://nest.com/blog/2014/01/13/welcome-home/">says Nest CEO Tony Fadell.</a></li>
<li><a href="http://recode.net/2014/01/13/google-acquires-nest-for-3-2b/">Google was reportedly the only serious bidder in the Nest deal.</a> Nest was close to raising a ~ $150 million round of financing at a $2 billion valuation when Google swooped in.</li>
<li> <a href="http://www.huffingtonpost.com/2014/01/13/fitbit-force-rashes_n_4590859.html?1389664787">Some Fitbit Force owners are complaining of severe skin irritation.</a> "Our customers are our top priority, so we already have been taking steps to make this right with any customers who feel that they have an allergy related to their Fitbit device including offering a refund or a choice of a replacement tracker," Fitbit said in a statement.</li>
<li><a href="http://techcrunch.com/2014/01/13/groupon-moves-into-flash-fashion-buys-ideeli-for-43m-in-cash/">Groupon bought Ideeli for $43 million in cash.</a> The flash sales company had raised $107 million but it lost about $30 million last year. It was once valued at <a href="http://www.businessinsider.com/digital-100">$250 million.</a></li>
<li><a href="http://recode.net/2014/01/13/facebook-buys-branch-the-messaging-startup-backed-by-twitters-co-founders/">Facebook bought online discussions startup Branch for $15 million.</a> It was founded by a 22-year-old who had <a href="http://www.businessinsider.com/ill-take-10-million-please-how-do-founders-know-how-much-to-raise-2012-5">raised $2 million.</a></li>
<li><a href="http://www.businessinsider.com/the-dodo-2014-1">The Lerer family, which has created companies such as The Huffington Post and Thrillist, has launched another media startup with former Salon Editor-in-Chief Kerry Laurman called The Dodo.</a> Co-founded by Izzie Lerer, The Dodo is a site that will house pictures, articles and videos of animals. </li>
<li><a href="http://ma.tt/2014/01/toni-automattic-ceo/">Matt Mullenweg is taking over as CEO of Automattic for Toni Schneider.</a> Automattic is the maker of Wordpress, a company Mullenweg founded. "It's obvious that no one in their twenties should run a company," Mullenweg jokes of the move. "They think they know everything, a fact I can now say with complete confidence now that I'm 30 and two days old."</li>
<li><a href="http://techcrunch.com/2014/01/13/booth-babes-dont-convert/">Why "booth babes" at technology conferences don't yield a good return on investment.</a></li>
<li><a href="http://www.fastcompany.com/3024171/step-up-troy-carter">Troy Carter, Lady Gaga's former manager, has invested in more than 50 startups including Uber and Dropbox.</a> Here's a profile on him, and how he bounced back after he was dumped by Gaga.</li>
<li><a href="http://www.wired.com/underwire/2014/01/movie-fake-code/">A British programmer, John Graham-Comming, has started a popular Tumblr account that cracks code shown in Hollywood blockbusters such as The Social Network and Iron Man.</a> A lot of it is copy and pasted from things as basic as an Intel manual.</li>
</ol>

10 Tech Things You Need To Know This Morning

<div class="image-container float_right" style="width:400px"><div class="image"><img src="http://static2.businessinsider.com/image/50ef69b069bedd8763000055-620-465/lexus%20self%20driving%20.jpg?maxX=400&amp;maxY=300" border="0" alt="lexus self driving gs ces 2013" width="400" height="300" /></div>Kevin Smith/Business Insider</div><keyword id="6363321" type="CITY" weightage="60" keywordseo="Audi">Audi</keyword> and <keyword id="6415837" type="CITY" weightage="60" keywordseo="Lexus">Lexus</keyword> are well into development of <keyword id="446549" type="UNKNOWN" weightage="60" keywordseo="self-driving-car">self-driving car</keyword> technology. 
While you would think that the end result would be similar, the two companies are taking completely different positions on how they want drivers to experience assisted driving.
Lexus' primary goal with its self-driving cars is safety. Currently, the company's LS model is the world leader in car safety with its pre-crash system. Lexus sees its self-driving technology as a way to prevent human error.
Lexus is developing its systems layer upon layer to focus on safety first and believes that the driver should always be in control. 
<table class="image-container" width="200"><tr><td><div class="image"><img src="http://static3.businessinsider.com/image/50ef69f8eab8ea9975000010-620-465/lexus self driving 2.jpg" border="0" alt="lexus self driving gs ces 2013" /></div>Kevin Smith/Business Insider</td></tr></table> 
"Philosophically our approach is different [from Audi's]. We believe that autonomous is not driver-less," one Lexus told Business Insider.
In the short term Lexus sees self-driving as a virtual co-pilot that can assist the driver to be more skillful and better protected.
Audi's technology is a different story.
<table class="image-container" width="200"><tr><td><div class="image"><img src="http://static5.businessinsider.com/image/50ef6ab4ecad040848000011-620-465/audi self driving tech 2.jpg" border="0" alt="audi self driving tech 2 ces 2013" /></div>Kevin Smith/Business Insider</td></tr></table>
The German automaker's "Piloted Driving" system is a way for drivers to kick back and relax or work, while the car automatically drives through low speed situations, primarily traffic jams. If you want to change lanes you can override the system by tapping the pedal or moving the steering wheel.
<table class="image-container" width="200"><tr><td><div class="image"><img src="http://static2.businessinsider.com/image/50ef6a53eab8ea5478000005-620-465/audi self driving tech 4.jpg" border="0" alt="audi self driving tech ces 2013" /></div>Kevin Smith/Business Insider</td></tr></table>
Here is Audi's vision for its self-driving system:
Under normal circumstances people buy Audi's to drive them on their own and have fun with their cars but if you are on the highway and there is a traffic jam it is very, very boring so we developed Piloted Driving for traffic jam situations. If you are in a jam and the speed is below 35 mph you will be able to activate the system by pressing a button on the steering wheel and you can remove your hands from the steering wheel and take your foot off the pedal.
Audi plans to make this technology available within the next decade and if the final product is anything like what we saw today drivers will be in for a real treat.
Ultimately, it doesn't matter which self-driving technology is "better" Audi and Lexus' innovations will in the future help to make driver's lives better and safer.
Don't Miss: <a href="http://www.businessinsider.com/meet-the-booth-babes-of-ces-2013-1">The booth babes of CES &gt;</a>

Here's How Audi And Lexus Imagine The Future Of Self-Driving Cars

<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="Axel Buhrmann, editor of South African tech news site Livdigital Independent" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/5150a4c2ecad04160e000000-960/samsung-fridge-event-1.jpg"><img src="http://static3.businessinsider.com/image/5150a4c2ecad04160e000000-900-699/samsung-fridge-event-1.jpg?maxX=400&amp;maxY=310" border="0" alt="samsung fridge event" width="400" height="310" /></a></div><a href="http://www.flickr.com/photos/snapeverything/8559677606/in/set-72157633008017722/">Axel Buhrmann, editor of South African tech news site Livdigital Independent</a></div><keyword id="10591" type="CITY" weightage="60" keywordseo="Samsung">Samsung</keyword> is in the middle of <a href="http://news.cnet.com/8301-17852_3-57576010-71/samsung-sorry-about-that-sexist-show/">another controversy</a> over how it treats women during product announcements.
At an event in South Africa, it had women in bikini tops dancing around its newest models of refrigerators.
This happened before it announced the Galaxy S4, its newest high-end phone, which also led to controversy. 
When Samsung announced the Galaxy S4 <a href="http://www.businessinsider.com/samsung-galaxy-s4-announcement-event-2013-3">it staged a huge Broadway production</a>.
The spectacle was ridiculed by the cool-kids in tech journalism, and more damagingly, Samsung was accused of being sexist.
The sexist accusation was based on <a href="http://www.businessinsider.com/critics-say-samsung-launch-was-sexist-2013-3">the careless way Samsung tossed around cliches about women</a>. In the production, a woman couldn't stare at her screen because there's a shirtless gardener in her view. Other women joked about wanting to marry doctors. There was more, but that gives you an idea.
<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="Axel Buhrmann, editor of South African tech news site Livdigital Independent" title_caption="" class="zoomin" href="http://static1.businessinsider.com/image/5150a4c169beddb51f00000c-960/samsung-fridge-event-3.jpg"><img src="http://static1.businessinsider.com/image/5150a4c169beddb51f00000c-900-491/samsung-fridge-event-3.jpg" border="0" alt="samsung fridge event " width="400" height="217" /></a></div><a href="http://www.flickr.com/photos/snapeverything/8558443079/in/set-72157633008017722/">Axel Buhrmann, editor of South African tech news site Livdigital Independent</a></div>What people didn't realize is that just a few days before Samsung had a significantly more sexist event half way around the world in South Africa at the Samsung Africa Forum.
At the Africa Forum, it had young women in glittered out bras and swimsuits dancing around the stage while it talked about its refrigerators.
<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="Axel Buhrmann, editor of South African tech news site Livdigital Independent" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/5150a4c26bb3f7d603000001-960/samsung-fridge-event-2.jpg"><img src="http://static2.businessinsider.com/image/5150a4c26bb3f7d603000001-1023-681/samsung-fridge-event-2.jpg" border="0" alt="samsung fridge event" width="400" height="266" /></a></div><a href="http://www.flickr.com/photos/snapeverything/8560826367/in/set-72157633008017722/">Axel Buhrmann, editor of South African tech news site Livdigital Independent</a></div>South African blog GirlGuide <a href="http://www.girlguides.co.za/2013/03/15/dear-samsung-dont-fall-into-sexist-trap/">first wrote about the event</a>, pointing out how terribly embarrassing it was. After the write up, others in the media picked up on the story, and Samsung apologized.
Michelle Potgieter, head of corporate communications <a href="http://www.girlguides.co.za/2013/03/20/girlguides-samsung-apology/">sent this statement to GirlGuide</a>:
"It has come to our attention that, following recent Samsung events, there was dissatisfaction by the use of the selected promotional/entertainment ladies to unveil and demonstrate the new line up of product/s. Samsung South Africa are committed to embracing a variety of consumers across our very diverse local market and in no way intended to isolate or offend any one of these audiences through these events.
As a result, we would like to apologise for any offence caused in this regard and assure you that we acknowledge your views and opinions on the matter. To this end, we will endeavour to be more sensitive around these issues going forward and will raise all relevant matters with our Head Quarters and respective regional head offices accordingly. Furthermore, Samsung would like to assure all media and consumers that we in no way intend to favour any particular type of consumer, where each consumer and target audience represents a viable portion of our business and as a result, we will continue to embrace all consumer needs and requirements within the market."
Photos of the event come from Axel Bührmann, managing editor at <a href="http://www.livdigital.co.za/">Livdigital Independent</a>, a South African news site.
Bührmann pointed out that Samsung's event the year before was also unusual, but it had "women/men/acrobats/magicians, etc - not just scantily-dressed women" so it didn't generate the same sort of attention.
We've reached out to Samsung for a comment but haven't heard back.
Basically, it looks like Samsung just has weird launch events. Sometimes they tip towards being degrading to women. This isn't unusual in technology, however. There are "booth babes" at just about every major tech conference. Sexism and tech tend to go together, unfortunately.
Here's a photo from last year's event, which didn't create the same uproar, despite clearly being an unusual event:
<div class="image-container click-to-enlarge" style="width:620px"><div class="image"><a title_source="Axel Buhrmann, editor of South African tech news site Livdigital Independent" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/5150a5f4eab8ead616000002-960/samsung-event-1.jpg"><img src="http://static3.businessinsider.com/image/5150a5f4eab8ead616000002-1018-679/samsung-event-1.jpg" border="0" alt="samsung event" width="620" height="413" /></a></div><a href="http://www.flickr.com/photos/snapeverything/7008480345/">Axel Buhrmann, editor of South African tech news site Livdigital Independent</a></div>

Samsung Used Bikini-Wearing Women During A Launch Event For A Refrigerator In South Africa

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="AP" title_caption="Apple CEO Tim Cook" class="zoomin" href="http://static1.businessinsider.com/image/52d22d916bb3f7b74c27f198-960/tim-cook-apple-54.jpg"><img src="http://static1.businessinsider.com/image/52d22d916bb3f7b74c27f198-1200-924/tim-cook-apple-54.jpg?maxX=480" border="0" alt="tim cook apple" width="480" /></a>APApple CEO Tim Cook</div></div>About 150,000 people attended the Consumer Electronics Show in Las Vegas this year, about 5,000 of which were tech journalists.
Yet everywhere you went, people were using large-format Android phones instead of Apple's iPhones, which are generally smaller.
There is an assumption that most tech bloggers are Apple fanboys and girls. Yet when I got in line to see the big Samsung keynote address on Day 1 of the show, the crew from one of Business Insider's more annoying rival publications were all using Android.
I must have seen thousands of people (not just bloggers) using their phones at CES this year - and I felt alone as I tapped away on my little iPhone 5.
Of course, there is a huge bias in my anecdotal, straw-poll impression. Samsung dominated the show this year, and the company had flown in hundreds of its employees for the conference.
Apple, by contrast, doesn't "do" CES.
To give some credit to Apple, I did notice an executive of one of Samsung's vendors carrying both an iPhone and a Galaxy S4. Turned out the iPhone was for personal stuff; the Galaxy was for business.
<h3><div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Jim Edwards" title_caption="One of Samsung's " booth="" babes.="" class="zoomin" href="http://static2.businessinsider.com/image/52d22c3869bedd82695890d0-960/samsung-ces-booth-2jpg.jpg"><img src="http://static2.businessinsider.com/image/52d22c3869bedd82695890d0-1200-900/samsung-ces-booth-2jpg.jpg" border="0" alt="Samsung CES Booth 2.JPG" width="480" /></a>Jim EdwardsOne of Samsung's "booth babes."</div></div>This is not a good sign for Apple.</h3>
CES attracts the earliest of early adopters, as well as execs who have to make decisions about which mobile platforms they need to get into bed with. Most of the business is transactional - exhibitors are there to sign up new customers. It's also an intense business environment: CES is huge, and using a laptop or desktop there is often impossible. So the fact that many attendees appeared to be using Android devices - or at least non-iPhone devices - for mobile communications at CES ought to worry Apple.
The size difference between iPhone and Galaxy was also acute: My tiny iPhone looked like a dumbphone next to Samsung's Galaxy and Note devices.
It turns out that using a large Android has a distinct business advantage: Business users need to write lots of emails and texts. Doing so on a large Android screen is easier than on Apple's small screens. Call it the revenge of BlackBerry: One of the reasons BlackBerry still has customers is that it's easier to type on a machine built for typing, like a BlackBerry with a keyboard. And while Apple changed forever what people want from their phones with its large touchscreen, the Apple screen is still not large enough to do a lot of typing.
(iPhone users: Just think of how many times you accidentally made a "wrong" move on Candy Crush Saga because your "fat" fingers pushed a game piece the incorrect way. Those errors, like typos, don't happen on large-screen Androids.)
<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Flickr/Kristal Kraft " title_caption="Not a business user." class="zoomin" href="http://static2.businessinsider.com/image/52d22ce76bb3f7055127f192-960/iphone-woman-4.jpg"><img src="http://static2.businessinsider.com/image/52d22ce76bb3f7055127f192-600-450/iphone-woman-4.jpg" border="0" alt="iPhone woman" width="480" /></a><a href="http://www.flickr.com/photos/21128887@N00/3426866113/in/photolist-6dPzUv-b25YrK-b25WZr-x8DdS-2fZD7u-53REpc-5eZyQy-dCT65d-QbVYT-7zLq9Y-dhuzpq-21WUVp-9EMAxT-aTymzp-a1CwzT-6QMd9d-6vAH2C-59BbW9-5B11qa-6xNGgQ-6uZzRh-7t7GJb-7fQFg5-8qHANH-7fQFNf-a5xY6B-5vwqVj-546u2q-x8kbn-7GZArC-x897D-aH9owK-53SDXN-8mh4np-9BSWbF-6y8mfE-6pjZ1k-cF6Kn5-54wDq8-54gnQh-62Dvzo-6LjTqS-7tWacv-5RPfKF-5aJcB5-dCT6vq-8i5WXA-5tYLG3-5yHWgC-66e81H-8dRkpU">Flickr/Kristal Kraft </a>Not a business user.</div></div>
<h3>Hating cookies is not an advantage.</h3>
Now, on top of that, note that Android - because it is a Google platform - handles Google apps better. Gmail and Google Calendar are seamlessly integrated on Androids.
At CES I had a Tetris-like schedule that required Ninja-level calendar skills. Yet I felt my iPhone was conspiring against me because I had the temerity to use Google's calendar app instead of Apple's. Repeatedly, my iPhone asked me to sign back in to Google Calendar with a code sent in a text message to prove who I was. Apple hates cookies (the web tracking software that remembers who you are). And the iPhone's iOS system doesn't support cookies. So Google apps that depend on cookies are constantly "forgetting" who you are on iPhone, triggering those annoying texts.
But no worries, right? iPhone's camera is superior (<a href="http://en.wikipedia.org/wiki/Any_Fule_Kno_That">as any fule kno</a>).
CES is a good test of cameras. It is huge, so it tests distance. It is indoors; so it tests low-light conditions. And it is full of people rushing around; so it tests shutter speed and retina sensitivity. I thought, because I was using an iPhone 5, that I had a superior phone camera.
And then I got to the Samsung booth, where I was able to take a few shots with the new Galaxy Note phablet. They were better in indoor, low light conditions than my iPhone's pics.
Not a good sign, if you're Apple CEO Tim Cook.
<h3>Texting: still crucial.</h3>
And then there is the texting issue. iPhone appears to have a "<a href="http://www.nytimes.com/2013/12/08/your-money/i-switched-phones-where-did-those-text-messages-go.html?_r=0">problem</a>" sending texts to Android users. Some people think Apple has failed to remove some sort of mistake in its texting software that hinders texts to and from Android users. (Obviously this can't be true because of the heightened level of <a href="http://www.imore.com/lessons-craft-jony-ive">care</a> that Apple brings to its products, right?) Yet of the three BI staffers who attended CES, it was the Android user whose <a href="https://discussions.apple.com/message/23703223#23703223">text messages were consistently delivered or received late</a>.
Hmm.
<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Robin Chan" title_caption="" BlackBerry="" crumbles.="" class="zoomin" href="http://static3.businessinsider.com/image/52d22d396bb3f71f5327f192-960/blackberry-robin-chan-2.jpg"><img src="http://static3.businessinsider.com/image/52d22d396bb3f71f5327f192-959-720/blackberry-robin-chan-2.jpg" border="0" alt="blackberry robin chan" width="480" /></a>Robin Chan"BlackBerry crumbles."</div></div>The bottom line is this:
Apple must learn from history. And the history of smartphones is pretty clear - the small screen phone loses.
Back in 2007, when the first iPhone was launched, there were two types of phones. Nokia feature phones (which had small screens) and BlackBerry (which had a small screen plus a QWERTY keyboard). The new iPhone had a large touchscreen - and it won the market.
<h3>Lesson: big screens rule.</h3>
Business users never went away. And if there is one thing business users need it is to type. The problem today is that the iPhone screen is so tiny it makes typing an unpleasant experience.
On Android, however, the typing keys are nice and big - due to the big screens of Samsung's Galaxy S4 and Note.
So Apple, without a big-screen phone, risks becoming the BlackBerry of 2014.
iPhone was once a great phone that offered the height of productivity in its day. But now its screen is too small. And its hostility to Android makes it too inflexible as a business device.
That's why we believe <a href="http://www.businessinsider.com/iphone-6-frame-2014-1">Apple will come roaring back with a large-screen iPhone 6</a> launch this year.
Because otherwise, tiny iPhones will go on looking like dumbphones, or BlackBerrys, for business users.

Android Kicked iPhone's Butt At CES, And Apple Ought To Worry About Becoming the BlackBerry of 2014

<img class="float_right" src="http://static3.businessinsider.com/image/4e89fb3aeab8eaab72000009-400-300/screen shot 2011-10-03 at 2.08.03 pm.png" border="0" alt="day in the life rachel sklar" />EDIT NOTE: Earlier <a href="http://www.businessinsider.com/adria-richards-dongle-and-forking-jokes-2013-3">we reported on</a> the controversy involving Adria Richards, her employer SendGrid, and her tweet at a conference about two men behind her making what she thought were offensive jokes about "dongles." The story has ignited a firestorm in the <keyword id="6358815" type="COMPANY" weightage="60" keywordseo="tech">tech</keyword> world, in part because the issue of the ongoing debate about how women are treated in the industry. Activist and entrepreneur Rachel Sklar was kind enough to give us her take on the situation.
You don't have to agree with Adria Richards' actions at PyCon to be appalled by the sorry mess it's become.
SendGrid made a massive mistake here - presumably they hired Adria Richards based on her <a href="http://butyoureagirl.com/about/">record and experience</a>. Presumably they interviewed her. Presumably they knew she had a blog and that it was called, "But You're A Girl" - which presumably they understood to mean she'd be <a href="http://butyoureagirl.com/about/#wit">writing about her experiences being a woman in technology</a> (presumably with a little edge). And presumably they'd <a href="http://amandablumwords.wordpress.com/2013/03/21/3/">done a little research into her methods</a>. They hired her as a developer evangelist which means that they were presumably on board with the perspective from which she'd evangelize. And up until two days ago, <a href="http://schedule.sxsw.com/2013/events/event_IAP2586">they got a lot of goodwill from it</a>. 
Who knows what went on in the minds of SendGrid management. But it seemed like an awfully kneejerk move, a clear attempt at appeasement to the troll armies. And however you may disagree with how Adria handled the incident at PyCon - and there is ample room for disagreement - the reaction against her specifically was wildly disproportionate, explicitly gendered, actively threatening and puts all the blame on her.
PyCon, which responded to her tweet and immediately <a href="http://butyoureagirl.com/14015/forking-and-dongle-jokes-dont-belong-at-tech-conferences/">removed</a> the men in question, has gotten off pretty unscathed. (Perhaps because its <a href="https://us.pycon.org/2013/about/code-of-conduct/">Code of Conduct</a> and <a href="https://us.pycon.org/2013/about/code-of-conduct/harassment-incidents/">Attendee Procedure For Handling Harassment</a> both supported its decision.)(Update: While PyCon did pull the men out of the conference at that time, they were <a href="http://www.motherjones.com/politics/2013/03/pycon-2013-sexism-dongle-richards">not kicked out</a> of the conference.) <a href="http://venturebeat.com/2013/03/20/playhaven-developer-fired-for-making-sexual-jokes-after-sendgrids-developer-evangelist-outs-him-on-twitter/">PlayHaven</a>, which summarily fired its employee, has not received such umbrage. This <a href="http://pastebin.com/uUH3Pw37">demand letter from Anonymous is</a>, shall we say, fairly extreme. 
And yet SendGrid complied, letting Richards go. Company CEO Jim Franklin claimed in a blog post that it was because Richards behaved inappropriately in tweeting the photo and accusation. He drew this distinction: 
"We understand that Adria believed the conduct to be inappropriate and support her right to report the incident to PyCon personnel. To be clear, SendGrid supports the right to report inappropriate behavior, whenever and wherever it occurs. What we do not support was how she reported the conduct."
Fair enough, but that all happened Sunday, and Richards <a href="http://butyoureagirl.com/14015/forking-and-dongle-jokes-dont-belong-at-tech-conferences/">blogged it Monday</a>. Things began swelling Tuesday, but it wasn't until late Wednesday that SendGrid became directly implicated by DDOS attacks. The firing was <a href="http://blog.sendgrid.com/sendgrid-statement/">announced Thursday</a>. So there is something logically inconsistent here. It seems clear that SendGrid and Franklin were aware of Richards' conduct as the situation unfolded, yet the decision to fire her *only* came after the attacks. (And indeed, by Franklin's own admission Richards abided by the PyCon Code of Conduct incident at the time, since he notes that the code was since updated.) 
We live in a world now where everything is tweeted and Instagrammed and tagged and now, God help us, Vined. Calling out grievances over Twitter has become an industry norm. (Just ask any airline.) So on Sunday or Monday, even if SendGrid may have thought it was an extreme way for Adria to have dealt with the situation, it still would have been hard to argue that it was contextually inappropriate. (The PyCon code of conduct affirmed confidentiality for those reporting incidents, not for those being reported.) 
So SendGrid - and Franklin - are being seriously intellectually dishonest here. They fired a female employee for speaking up about feeling uncomfortable within a specific professional environment, in a manner which - like it or not! - was consistent with the rules and regulations of that environment. That's not 'supporting the right to report inappropriate behavior, wherever and whenever it occurs.' That's a warning shot for women not to speak out, pure and simple. 
Because Adria made a judgment call and look how crazily she got burned. Anyone who thinks that women won't think twice about speaking up forcefully about this stuff is kidding themselves. Maybe not in the clear-cut situations, but in those blurry wait-maybe-it's-me-should-I-just-learn-to-take-a-joke?-everyone-else-is-laughing situations that happen so often in rooms dominated by dudes, in an industry that often chides women to just get over the booth babe thing, learn to take a joke, stop complaining. It's really easy to take a big swashbuckling stand on the easy, clear-cut cases. But this is much more nuanced and cumulative - <a href="https://twitter.com/paxdickinson/status/315089286535995392">death</a> <a href="https://twitter.com/ChloeAngyal/status/314811984602361856">by</a> <a href="https://twitter.com/rachelsklar/status/314890425246826497">a</a> <a href="http://twitter.yfrog.com/nyzz0cqj">thousand</a> <a href="http://leanin.org/stories/kathryn-finney/">cuts</a>. 
Adria <a href="https://twitter.com/paxdickinson/status/315091614332760064">doesn't represent all women in tech</a> - that is a huge, sprawling, diverse range of people across what is now a massive and diffuse industry. But the hateful reaction to her has been breathtaking, and frightening, and unequivocally gendered. You cannot brush off <a href="http://jezebel.com/5991792/woman-in-tech-tweets-about-sexist-dudes-in-tech-dude-get-fired-internet-meltdown-ensues">repeated threats of rape</a>. And honestly, check out a comments section on this stuff once in a while. (I don't plan on checking out this one.) It's when things blow up that it becomes impossible not to notice that women get treated scarily, threateningly and very specifically <a href="https://twitter.com/JillFilipovic/status/314812095277445120">worse</a>. 
And THAT's what SendGrid capitulated to. Their actions have been cowardly and intellectually dishonest. They could learn something from the employee they just cut loose. 
Rachel Sklar is a writer and social entrepreneur based in New York. She is the co-founder of <a href="http://changetheratio.tumblr.com/" target="_blank">Change The Ratio</a>, which increases visibility and opportunity for women in tech &amp; new media, and <a href="http://www.theli.st/" target="_blank">TheLi.st</a>, launching soon with that same mission (supported by the <a href="http://www.knightfoundation.org/" target="_blank">Knight Foundation</a>). A former lawyer who writes about media, politics, culture &amp; technology, she was a founding editor at <a href="http://www.mediaite.com/" target="_blank">Mediaite</a> and the <a href="http://www.huffingtonpost.com/" target="_blank">Huffington Post</a>.
<h2>Now Watch: Sheryl Sandberg Thinks The World Should Be Radically Different </h2>
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