Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Around 67% of people who have gym memberships never utilize them and the individuals who do go to the gym, the statistics say it’s just around 2 times a week. This could be a consequence of fast paced professional life or family or affliction or any excuse you would consider. Yes, “Excuse”! Because recently <keyword id="3250993" type="UNKNOWN" weightage="20" keywordseo="Devi-Prasad-Biswal">Devi Prasad Biswal</keyword>, former <keyword id="6361649" type="CITY" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword>, and Avijeet (IIM Alumni) kickstarted “<keyword id="3728809" type="UNKNOWN" weightage="20" keywordseo="BookYourGame">BookYourGame</keyword>”, it will not only provide you gym anywhere but extracurricular activities like yoga classes, zumba sessions, etc on session-basis. So if your gym is in Noida and you’re in Gurgaon for a meeting, well, you can book a gym session in Gurgaon. 
 When asked about the story behind the inception of this <keyword id="138263" type="UNKNOWN" weightage="20" keywordseo="startup">startup</keyword>, Devi said, “Fitness is a motivation-driven activity, and I saw too many deterrents, mainly lack of flexibility and pricing asymmetry, affecting the industry. Fitness providers were facing a unique problem, too. While they spent an average of Rs.1,000 in acquiring a new customer, lack of proper analytics led to poor engagement with customers, in turn leading to only 20% renewal rates.” 
 
Services 
 
They have over 40 services to offer, from Zumba to basic gym training to yoga classes. The app lets you pay by the session called Workout Now, whose price varies dynamically as per the time of the day (and starts at Rs 50). One can also purchase a desired membership from the app, for which BYG has a lowest price guarantee. 
 
Revenue Generation 
 
They have a very basic monetization model. One, they earn from customers paying through the app for sessions. Two, they have a SAAS-based CRM for fitness centres that has a subscription fee. 
 
Users 
 
BYG claims to serve 30,000 users with 59% repeat purchases. The startup accomplished $1.1 million annual GMV run rate in September. On the B2B side, more than 200 fitness studios and gyms use the BYG Pulse product to manage day to day operations. 
 
<keyword id="6357455" type="EVENT" weightage="20" keywordseo="Funding">Funding</keyword> Details 
 
The company has already raised more than half a million in two rounds with LetsVenture participating in the angel round of financing. Last round of funding was held in June this year in which they raised $400,000. The company is further planning to raise funds soon. 
 
How are they different from other players in the market? 
 
“We aim to become the first Fitness Data Company and use all the data we have to build a much better and enhanced product that creates immense value for all fitness enthusiasts,” said Devi.

This startup is enabling users to avail Yoga Classes, Zumba, Gym on a session-base. Here’s how...

You Searched For "BookYourGame" and got 1 results

This startup is enabling users to avail Yoga Classes, Zumba, Gym on a session-base. Here’s how...

Gaurav Sangwani

Popular Keywords

Buying Guides