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(Photo Source: Wikipedia) <ul><li>India’s longest railroad bridge—Bogibeel bridge — which took nearly two decades and an investment of ₹56 billion ($800 million) was inaugurated by Prime Minister Narendra Modi on Tuesday. </li><li>The bridge running over the Brahmaputra has been constructed in such a way that it has the capacity to land a fighter jet and bear the heaviest battle tanks as well. </li><li>This is the first and only bridge so far that has been built with welded steel-concrete composite grinders, most of which had the reinforced steel supplied by TATA Steel.</li></ul>India’s longest <keyword id="7155226" type="UNKNOWN" weightage="20" keywordseo="railroad-bridge">railroad bridge</keyword> — which took nearly two decades and an investment of ₹56 billion ($800 million) — was <a href="https://www.ndtv.com/india-news/bogibeel-bridge-how-indias-longest-road-rail-bridge-bolsters-defence-on-china-border-1968036?pfrom=home-topscroll">inaugurated</a> by Prime Minister Narendra Modi on Tuesday. The <keyword id="778175" type="PERSON" weightage="20" keywordseo="Bogibeel-Bridge">Bogibeel bridge</keyword> is aimed at fostering India’s defence relations with China, and improve connectivity in North East India. The bridge has been constructed over the river Brahmaputra, stretching over 4.9 km, making it Asia’s second-longest railroad bridge. The Bogibeel bridge is expected to trim the rail distance from Dibrugarh in Assam to Itanagar in Arunachal Pradesh by 750 kms. The new bridge will also trim the train travel from Delhi to Dibrugarh to just <a href="https://timesofindia.indiatimes.com/india/bogibeel-bridge-indias-longest-rail-road-bridge-opens-in-assam/articleshow/67250512.cms">three hours</a>. It is expected to accelerate the shipment of defence forces to its neighbour, Arunachal Pradesh. The Bogibeel bridge, which is a <a href="https://www.ndtv.com/india-news/bogibeel-railroad-bridge-in-assam-indias-longest-to-be-launched-today-10-facts-1967660">double decker</a> bridge, has a three lane road on top and two-line railway tracks below the road. The bridge claims to be among the first that has been built with welded steel-concrete composite grinders, most of which had the reinforced steel supplied by TATA Steel. In fact, the railroad bridge has been constructed in such a way that the three road strips on the lane road have the capacity to land a fighter jet and bear the heaviest battle tanks as well. The Indian government decided to build the bridge in 1985 following unrest in the area. There’s another bridge being built over the Brahmaputra river referred commonly to as the ‘river-bridge’ which will be 20 km long, once it’s inaugurated in 2026. It’s a four-lane bridge between the states of Assam and Meghalaya, which will <a href="https://www.businessinsider.in/indias-new-longest-river-bridge-is-set-to-trim-the-distance-between-two-of-its-states-by-90/articleshow/66332273.cms">shorten the distance</a> between the cities of Dhubri and Phulbari by 203 km, saving commuters two and-a-half hours in travel time. The proposed project will, in turn, shorten the travel time to only 20 minutes. The proposed ‘river-bridge’ will be longer than the 9.15 km river-bridge between Dhola and Sadiya in Assam which is currently the longest beam bridge in India. Inaugurated just last year, the <a href="https://www.thehindu.com/news/national/other-states/dhola-sadiya-bridge-10-things-to-know/article18582536.ece">Dhola-Sadiya bridge cut 6 hours of travel time</a> to just one hour for people traveling from Assam to Roing in Arunachal Pradesh. With inputs from IANS See also: <a href="https://www.businessinsider.in/indias-new-longest-river-bridge-is-set-to-trim-the-distance-between-two-of-its-states-by-90/articleshow/66332273.cms">India’s new longest river-bridge is set to trim the distance between two of its states by 90%</a> <a href="https://www.businessinsider.in/the-indian-capitals-new-eiffel-tower-is-supposed-to-a-be-structure-that-says-namaste/articleshow/66510509.cms">The Indian capital’s new ‘Eiffel Tower’ is supposed to a be structure that says ‘Namaste’</a>

India’s longest railroad bridge has the capacity to land fighter jets and battle tanks

<ul><li>Piggybacking on the Facebook’s ‘<keyword id="7225122" type="UNKNOWN" weightage="20" keywordseo="10-year-challenge">10 Year Challenge</keyword>’, the Indian prime minister’s Bharatiya Janata Party (BJP) made the ‘<keyword id="7234953" type="UNKNOWN" weightage="20" keywordseo="5-year-challenge">5 Year Challenge</keyword>’ trend on Twitter. </li><li>The aim on the online campaign to highlight the Indian government’s accomplishments under Prime Minister Narendra Modi’s Tenure ahead of the general elections in May.</li><li>The opposition finally hit back in the evening with their own set of tweets.</li><li>A strong public relations campaign is how Modi scored his win ahead of general elections in 2014 as well. </li><li>The party was already ahead of Netflix and Trivago as the number one advertiser on television before the 5-state assembly elections in December.</li></ul>The Indian Prime Minister Narendra Modi’s party, the Bharatiya Janata Party (BJP), used the Facebook ‘10 Year Challenge’ to create their own viral trend on Twitter — the ‘5 Year Challenge’. The hashtag ‘#5YearChallenge’ went viral in India after the BJP started tweeting about the party’s accomplishments over the past five years from building the Bogibeel Bridge to the improvement of India’s ‘Ease of Doing Business’ rank. 
	
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="1216" retweetcount="571" status="Here is our #5YearChallenge. In 2013, only Rs. 1,300 crore were allocated for Kumbh. In 2019, Rs. 4,200 crore bu… https://t.co/Xj75haMN2H" createdat="1547785931000" id="1086119034419056640"></div>



















 
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="117" retweetcount="36" status="At 7.3%, the average GDP growth over the entire term of our Government, has been the highest for any Indian Governm… https://t.co/dWg6TlZWfE" createdat="1547799571000" id="1086176246277517312"></div>

















 
	
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="542" retweetcount="281" status="Here is our #5YearChallenge. India’s ranking in World Bank's Ease of Doing Business has risen to 77 in 2018 from 1… https://t.co/9Q18TSOdKa" createdat="1547787720000" id="1086126537076822016"></div>



















 A publicity stunt or not, the ‘now’ and ‘then’ posts memes contrast the current achievements of the Indian government to when Congress was in power. The campaign to highlight BJP’s ‘success stories’ has <a href="https://economictimes.indiatimes.com/news/politics-and-nation/a-year-to-2019-polls-bjp-plans-advertisements-on-promises-kept/articleshow/62595917.cms">been in the works</a> throughout 2018. Sources told the Economic Times, that the government called in all the ministries to send data on which projects were revived under Modi and which of his cabinet decisions had a positive impact. Other BJP politicians chimed in as well, with their own impetus on what the party has been able to accomplish in their tenure as India’s ruling party. 
	
	
	
	
	
	
	
	<div type="twitter" handle="AmitShah" handlename="Amit Shah" image="http://pbs.twimg.com/profile_images/800607969234677761/su4lACaR_normal.jpg" favoritecount="4177" retweetcount="1153" status="India took a leap from decades of darkness to a brighter #NewIndia under the leadership of Prime Minister, Shri… https://t.co/gqSPGqAgHW" createdat="1547794507000" id="1086155004564656129"></div>

















 While the BJP tried to ride the viral phenomenon, the opposition hit back alleging financial frauds and increase in corruption during Modi's tenure. 
	
	
	
	
	<div type="twitter" handle="INCIndia" handlename="Congress" image="http://pbs.twimg.com/profile_images/928449965134815233/w2JsNWPK_normal.jpg" favoritecount="574" retweetcount="226" status="A lot can happen in 5 years, especially 'chori chori, chupke chupke'! #5YearChallenge https://t.co/r1xaUDYeMG" createdat="1547813888000" id="1086236293204307968"></div>











 The curious case of BJP and public relations Modi’s government has always been known for being strong in the realm of public relations. Its 2014 win was <a href="https://qz.com/india/327771/it-cost-narendra-modi-100-million-to-win-the-indian-election-heres-how-he-spent-it/">largely based</a> on a successful media campaign that cost nearly ₹3 billion, rewriting the rules of the game. Even ahead of the 5-state assembly elections in December, BJP was already the number one advertiser on television <a href="https://economictimes.indiatimes.com/industry/services/advertising/ahead-of-polls-bjp-becomes-the-number-one-advertiser-on-television/articleshow/66759018.cms">according</a> to the Broadcast Audience Research Council. That puts them ahead of Netflix, Trivago and even consumer goods companies like Hindustan Unilever and Reckitt Benckiser. Congress, on the other hand, wasn’t even in the top 10. A right to information (RTI) inquiry also revealed that between 2014 to 2017, the National Democratic Alliance (NDA) led by the BJP spent <a href="https://timesofindia.indiatimes.com/india/during-3-year-tenure-nda-spends-twice-more-than-upa-in-print-electronic-advertising-rti/articleshow/60306252.cms">thrice as much</a> as the United Progressive Alliance (UPA) led by Congress on print and electronic advertising. Congress, along with the NDA, will have to step up their efforts in order to counter Modi’s campaign if they want to keep their visibility ahead of the general elections. See also: <a href="https://www.businessinsider.in/facebook-hits-the-street-to-verify-political-ads-in-india-but-that-might-not-be-enough/articleshow/67145040.cms">Facebook ‘hits the street’ to verify political ads in India — but that might not be enough</a> <a href="https://www.businessinsider.in/modi-administration-is-so-confident-about-its-re-election-chances-that-its-reportedly-releasing-a-full-budget-for-the-next-financial-year/articleshow/66750097.cms">Modi administration is so confident about its re-election chances that it’s reportedly releasing a full budget for the next financial year</a> <a href="https://www.businessinsider.in/india-sets-up-a-panel-to-monitor-fake-news-ahead-of-the-general-elections/articleshow/65386960.cms">India sets up a panel to monitor fake news ahead of the general elections</a>

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India’s longest railroad bridge has the capacity to land fighter jets and battle tanks

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Facebook's '10 Year Challenge' takes a political dimension in India

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