<ul><li>Mi Robot Vacuum Mop-P has launched a new informative video with comedian <keyword id="2024207" type="PERSON" weightage="20" keywordseo="Biswa-Kalyan-Rath">Biswa Kalyan Rath</keyword>. </li><li> With his ‘cutie’ (aka Mi Robot Vacuum Mop-P) in the house, he mentions how his house has become ‘too clean’.</li></ul>The lockdowns across many cities have made a lot of families seek out gadgets that can help automate &amp; reduce their workload at home. One of those gadgets that are getting a lot of interest is the Robot vacuum cleaner which can autonomously clean homes with minimal assistance by the members of the household. However, given that Indian homes are accustomed to traditional ways of cleaning, there are major concerns around its functionality and practical usage. This ranges from - can it not just vacuum but also mop? Can it clean the corners? Can it stop itself from falling off the stairs? Can it autonomously clean the household as per a set schedule? Addressing all the concerns and busting all the myths around the usage of such devices, <keyword id="2962484" type="PERSON" weightage="20" keywordseo="Mi-India">Mi India</keyword>, along with much favourite Biswa Kalyan Rath, presents you the most interesting campaign of the year - 'Mast Admi' with a mast gadget! The fun and quirky content features mast aadmi Biswa, a renowned stand-up comedian and a not-so-cleanliness freak, whose will to clean the house every day during the lockdown has gone fishing like most of us. Reminiscing about his bachelor days, and recalling the small amount of time he spent cleaning during the lockdown, he was looking for a device that seamlessly fits into his daily life. With his ‘cutie’ (aka Mi Robot Vacuum Mop-P) in the house, he mentions how his house has become ‘too clean’. He puts the smart Mi Robot Vacuum Mop-P through tough situations but it manages to pass through all tests and reaches the farthest corners with ease like a Columbus. It mops the whole house in one go; detects obstacles extremely efficiently, and automatically goes back to the charging spot on its own. With its expanded functionality and practical usage, Biswa realises that if you can't beat the Mi Robot Vacuum Mop-P better to befriend him. <div type="Youtube" id="qoTqieLdGPg" title="Biswa x Mi Robot Vacuum Cleaner - It’s finally here" thumbUrl="https://i.ytimg.com/vi/qoTqieLdGPg/mqdefault.jpg"></div>

When Biswa Kalyan Rath found his true friend with benefits in Mi Robot Vacuum Mop-P

<img class="gwt-Image" src="/photo/52939386.cms" style="width: 800px; height: 600px;" /> 
 
Up until three years ago, Sidhartha ‘Sid’ Mallya, son of troubled businessman and liquor baron <a href="http://www.businessinsider.in/searchresult.cms?query=vijay+mallya&amp;sortorder=effectivedate">Vijay Mallya</a> was famous for two things- having the ‘Mallya’ surname and for briefly dating <a href="http://www.businessinsider.in/searchresult.cms?query=bollywood&amp;sortorder=effectivedate">Bollywood’</a>s heartthrob <a href="http://www.businessinsider.in/searchresult.cms?query=deepika+padukone&amp;sortorder=effectivedate">Deepika Padukone</a>. 
 
Additionally, his party boy image and outspokenness on the internet only furthered the media scrutiny. 
 But that was the <keyword id="590881" type="UNKNOWN" weightage="100" keywordseo="Sid-Mallya">Sid Mallya</keyword> we knew three years back. 
 
Surprising one and all, he left India and the business empire he would have inherited from his father and moved to Los Angeles- away from the glaring spotlight to give acting a chance. 
 
Like any other struggling actor there, Mallya went for numerous auditions, participated in workshops and did some work for <a href="http://www.businessinsider.in/searchresult.cms?query=andrew+garfield&amp;sortorder=effectivedate">Youtube</a> before enrolling himself in a one-year master’s programme at London’s prestigious Royal Central School of Speech and Drama. 
 
Cut to a year later and it seems that the transformation of Sid Mallya is now complete. 
 Having graduated from acting school on June 24 and eagerly awaiting the release of his debut film <keyword id="1947799" type="UNKNOWN" weightage="100" keywordseo="Brahman-Naman">Brahman Naman</keyword>, a coming-of-age sex comedy, directed by Kolkata-based indie filmmaker <keyword id="266184" type="ENTERTAINMENT" weightage="100" keywordseo="Q">Q</keyword>uashiq Mukerjee, popularly known as Q (Gandu, Tasher Desh), Sid Mallya, the actor is here to stay. 
 
<img class="gwt-Image" src="/photo/52939432.cms" style="width: 800px; height: 600px;" /> 
(A still from Brahman Naman) 
 Apart from Mallya, the Indo-British co-production written by Naman Ramachandran also stars <keyword id="2690392" type="UNKNOWN" weightage="100" keywordseo="Shashank-Arora">Shashank Arora</keyword> (of <keyword id="1349343" type="PERSON" weightage="100" keywordseo="titli">Titli</keyword> fame), Chaitanya Varad, Tanmay Dhanania, Anisa Butt and stand-up comic <a href="http://www.businessinsider.in/searchresult.cms?query=biswa+kalyan+rath&amp;sortorder=effectivedate">Biswa Kalyan Rath</a>. 
 
Having already won accolades globally when it premiered at the <a href="http://www.businessinsider.in/searchresult.cms?query=sundance+film+festival&amp;sortorder=effectivedate">Sundance Film Festiva</a>l this January, Brahman Naman is all set to release to a global audience on July 7, exclusively on <keyword id="128682" type="COMPANY" weightage="100" keywordseo="Netflix">Netflix</keyword>. 
 
In an exclusive chat with Business Insider, 29-year-old Sid Mallya opened up about his passion for acting, Brahman Naman and his disinterest in Bollywood movie offers. 
 
 
Would you say gravitating towards acting as a career choice was a natural progression? 
 
You could say so. Growing up in England and going to a boarding school, I was always part of school plays and loved doing anything that was out there in terms of performance, from plays and recitals to debating. Infact, I was barely 4 years old when I did my first play. It probably stems from being an only child and always commanding the centre of attraction. Regardless, I loved being on the stage, so in a way I knew acting was my calling. But, hailing from a business family, I knew I had to give business a go before I pursued anything else. 
 
 
How did your parents feel about you choosing acting over business? 
 
Understandably, there were expectations of me following into my father’s footsteps —but again that’s a very Indian thing; the assumption that the son or daughter has to take over the reins of a family-owned business. 
 
Lucky for me, both my mother and father were very supportive and understanding of my decision because they knew I was determined and would give it my all. 
 
 
How would you describe your experience at the Royal Central School of Speech and Drama? 
 
It has been the most incredible year. The training I’ve received here is unbelievable. There were 20 of us in this master’s course and in 10 weeks we’ve been reprogrammed entirely. It’s been a very holistic approach to acting in that we’ve been taught to work through the body and how everything is connected. For instance, we’ve been taught that if your feet are out of place, it means your knees are out of place, which means the hips are out of place, which means the diaphragm is out of place, which means your chest is too tight, which means that your voice won’t come out properly. I was never a big believer in holistic medicine and all that but now I’m a complete convert. 
 
You know, this is why they say that British drama schools can’t be matched, especially the Royal Central School of Speech and Drama. This 110-year-old institution boasts of immensely talented British actors as alumni. It trained actors like Dame Judi Dench, Laurence Olivier, <a href="http://www.businessinsider.in/searchresult.cms?query=andrew+garfield&amp;sortorder=effectivedate">Andrew Garfield</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=kit+harrington&amp;sortorder=effectivedate">Kit Harrington</a>, among others and getting the same level of training as these people has not only changed me as a performer but also gives me some legitimacy so once I’m done people know that I’m of a certain standard. 
 
 
What made you want to debut with Brahman Naman, as most people wouldn’t consider it as an usual debut vehicle? 
 
When it comes to Bollywood most often people, especially star kids are launched into starring roles. They all start as lead characters and not a as supporting cast. On the other hand, none of these models exist in the West- where you are required to build up a body of work and progress from smaller to larger things and keep climbing your way up. 
 
Likewise for me, a debut was never about being launched into a starring role and it was never about Bollywood. Infact, Bollywood never enticed me. 
 What I loved about this film was the diverse set of people I would get to work with from <keyword id="215119" type="PERSON" weightage="100" keywordseo="Steve-Barron">Steve Barron</keyword> to Q. Steve had directed Teenage Mutant Ninja Turtles in 1990 and it was one of my favourite films growing up. I’ve also seen bits and part’s of Q’s Gandu and immensely loved it, so to get a chance to work with people I admire in my first film itself was part of the reason I agreed. 
 
Moreover, while my role in the movie isn’t a leading role, it’s a nice-sized role to start my career off. It gives me credibility and is something I’d be proud of in years to come. At the end of the day, people need to be realistic- I’m not an established actor and I’m working my way up like anyone else in the industry and I’m very fortunate for this to come. 
 
<img class="gwt-Image" src="/photo/52939427.cms" style="width: 800px; height: 600px;" /> 
(Sid Mallya in a still from Brahman Naman) 
 
 
Tell us a little bit about your role in the film? 
 
Ronnie is the antagonist – he’s not Naman’s (played by Shashank Arora) nemesis but his rival. My character is that of a cricket-playing jock, who is rich, goodlooking, popular and gets all the girls. There’s a very clear difference between Shashank’s character who has all the answers up in his head but has zero clue when it comes to social interactions and mine. Mine’s the opposite. He’s great at social interactions but not the sharpest. 
 
 
What was the hardest part about your role? 
 
The character of Ronnie was wrote in a way that it was implied that he had spent some time in England, but I couldn’t speak in the out and out British accent I have- so I did have to tone it down slightly but at the same time the hardest part was making sure he didn’t come across as comical. 
 
 
How was it working with Q? 
 
It was fantastic. Q will always have a special place in my heart as he’s the first director I ever worked with and if I’m lucky enough to have the same relationship with the rest of directors that I had with him I’d consider myself fortunate. He’s on point, energetic, very precise and doesn’t take himself too seriously and that’s what the film is about. 
 
When you have people like that, it automatically instills a sense of ease and the level of comfort that you could share with him was the best thing about him. Q also isn’t afraid to push the boat he does what he wants to do. Films are art and art is subjective. You show the same Picasso painting to 100 people and you get 100 opinions and Q isn’t afraid of opinions- he just does his thing. The people who create the best art are the ones that are unafraid. 
 
 
<img class="gwt-Image" src="/photo/52952291.cms" style="width: 800px; height: 600px;" /> 
(Sid Mallya with the cast and crew of Brahman Naman at <keyword id="81686" type="ENTERTAINMENT" weightage="100" keywordseo="Sundance-Film-Festival">Sundance Film Festival</keyword> 2016) 
 
 
Brahman Naman has been labelled as an intelligent sex comedy and also been touted as India’s American Pie. How did you feel about the storyline of the movie? 
 
Set in Bangalore in the 80’s, Brahman Naman is an intelligent, fast-paced, beautifully written comedy about a set of quizzers travelling to Calcutta for a competition while wanting to lose their virginity in the process, So, yeah it involves teenage boys and lots of sex. 
 
In one of the interviews that Q and Naman gave at Sundance, they said that nowadays the youth are always on their mobile phones either on Twitter or Instagram but back in the day none of this tech existed. Now we take selfies. Back then, teenage boys would think ‘Why would anyone want to take our picture?’ So, they would find alternative forms of amusement for themselves. That’s what the storyline is about. It’s a storyline where boys are going to be boys. What works for it is the fact that it is so relatable. Everyone, regardless of where they grew up knew a Naman. To summarise, the movie is about friendship and a bunch of awkward boys trying to do what boys do! 
 
 
What are your expectations from the movie when it releases globally on July 7? 
 
Brahman Naman will be like a breath of fresh air – it’s very different. It is also Netflix’s first ever Indian original. The platform has such global prestige and if they’re willing to hedge this obviously it’s going to do very well. It’s also such a relatable story so I’m hoping it will do very well. 
 
 
Do you have any other projects lined up? 
 
I did a film last summer called Homecoming. Small role, but I got to work with a superb director, acting opposite some great people. Getting the opportunity to do even one scene is invaluable. My focus now is finishing school and then getting back on the audition trail. 
 
 
So does that mean we’ll never see you in any Bollywood movie? 
 
Not at all. I mean, I could’ve put some money together and launched myself in a Bollywood movie if I wanted to, but that’s not what I want to do. I don’t relate to commercial Indian films at all. I want to build credibility, not be given a role in a movie because I’m related to someone in the industry. I'm not for Bollywood and Bollywood is sadly not for me. 
 
Brahman Naman premieres on Netlix this July. Watch the movie's teaser here: 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/UDgenO57KlY" width="560"></iframe>

Meet Sid Mallya who is making his acting debut with Brahman Naman and isn't the least interested in Bollywood

<img class="gwt-Image" src="/photo/51400112.cms" style="width: 800px; height: 600px;" /> 
 The task at hand was nearly impossible. Our target, <keyword id="1356429" type="UNKNOWN" weightage="100" keywordseo="Kanan-Gill">Kanan Gill</keyword>, one half of the duo behind Pretentious Movie Reviews stood enveloped amidst a herd of his loyal fans who descended almost instantly to take tokens of remembrance in the forms of selfies, autographs and advice from the guy who made them see movies in a completely different way. 
 
Fortunately for us, we somehow managed to break into the fortress and find our way in- close enough to have a chat with the 27-year-old comedian who has revolutionised the <a href="http://www.businessinsider.in/searchresult.cms?query=youtube">Youtube</a> <a href="http://www.businessinsider.in/searchresult.cms?query=comedy">comedy </a>space along with his partner in crime <keyword id="2024207" type="UNKNOWN" weightage="100" keywordseo="Biswa-Kalyan-Rath">Biswa Kalyan Rath</keyword> and has moved on to improve <keyword id="6359193" type="ORGANIZATION" weightage="100" keywordseo="Comedy">comedy</keyword> with the Improvisers ( a comedy collective comprising <keyword id="2482927" type="UNKNOWN" weightage="100" keywordseo="Kaneez-Surka">Kaneez Surka</keyword>, Kenny Sebastian, <a href="http://www.businessinsider.in/searchresult.cms?query=abish+mathew">Abish Mathew</a> and him) 
 
Naturally, the first question we pose in front of Gill is the most clichéd one. “Can we expect more of the Pretentious Movie Reviews anytime soon?,” we ask, our faces making no effort to hide the excitement. 
 
“Maybe. Life is long,” he quips. 
 
“Maybe?” we ask almost disappointed. 
 
“Yes, maybe. Maybe we’ll die before that or maybe a meteor will hit us tomorrow.” 
 
When we ask him whether he has been rehearsing his answers, he answers in the negative. “No, no. I’m just very zen in life. What’s the point of hurrying with everything?” 
 
That’s Kanan Gill in a nutshell. He doesn’t worry himself to death and yet he does. He doesn’t mince his words and can be found at his candid best whether on stage or off it and the best part? He never really stops trying to make you laugh. 
 
He had our curiosity. But, after the next answer, he got our attention. 
 
<img class="gwt-Image" src="/photo/51399983.cms" style="width: 800px; height: 600px;" /> 
 
“When you shoot a video, there are no people, so you basically got to perform to the camera. It’s a very difficult thing to do. And, that’s where most people who start with videos go wrong- like they look very bored and have low energy because there is no else in the room, right? So that’s what both Biswa and I learnt while making our videos- that we have to pretend that the audience is your camera,” he explains, when we ask him what is more difficult- performing live or shooting videos. 
 
“Performing live is much easier- mainly because your audience is right there. There’s no pressure to pretend. Your energy, expressions and mannerisms come almost naturally,” he says. 
 
As an afterthought, he adds that when it comes to dealing with hate, online is a much trickier platform. 
 
“I usually ignore it. For one video, I just turned off the comments because they were like really bad. There are times it really gets to you, so I think it’s best to just avoid them,” advises Kanan. 
 
We try getting the conversation back to how he shot to fame- Pretentious Movie Reviews and ask him which movie has been his favourite to review? 
 
<img class="gwt-Image" src="/photo/51360809.cms" style="width: 800px; height: 600px;" /> 
 
 
“Gunda was fun if you keep in mind the whole process of actually reviewing it. But, I was the most happy when we reviewed <a href="http://www.businessinsider.in/searchresult.cms?query=ddlj">Dilwale Dulhaniya Le Jayenge</a>.” 
 
And, is there movie he is looking forward to reviewing? 
 “My parents live in Singapore and my sister lives in London, and this December all of them came down to Bangalore and we met. Naturally, I was like ‘Guys let’s watch a movie as a family’ and I took them to watch <keyword id="1665132" type="UNKNOWN" weightage="100" keywordseo="Dilwale">Dilwale</keyword> and you can imagine- it ruined our entire vacation. So, I guess I’d start with <a href="http://www.businessinsider.in/searchresult.cms?query=dilwale">Dilwale</a>,” he tells us while laughing. 
 
Explaining why they suddenly stopped reviewing movies, Kanan says, “We shot a couple of reviews but didn’t end up releasing them because we thought they weren’t that funny. Which is why, we took a hiatus because we thought that we had exhausted all our angles.” 
 
Considering he has recently started doing improve comedy, we wonder if there are some parameters he follows to ensure his jokes don’t cross the line of being offensive and quick comes his reply, “This is a thing I’ve worried about more and more over time. When I was just starting out, I used to just go and say anything like horrible, deliberately offensive things just to shock the audience and get a response out of them. But now, when you realise more people are coming to see you, you have to worry about every word you’re about to say.” 
 
<img class="gwt-Image" src="/photo/51400043.cms" style="width: 800px; height: 600px;" /> 
 
He further adds that he still slips up sometimes and says one or two things he shouldn’t and then instantly regrets them and wonders whether he is going to get into trouble for that. “You never know especially with people filming everything all the time and getting offended at the drop of a hat,” he says. 
 
So, censorship does affect his content then? “Very much” he answers. “I have a video that I shot in January and I absolutely love it. I’ve shown to it all the other comedians and they’ve told me that it’s the funniest shit ever but you know what? I can never put it out because if I did, I’d be butchered. I’m upset about that video every day,” Kanan tells us. 
 
To put things in perspective, he talks of his favourite show South Park. 
 
“The creators of South Park talked about political correctness as a wave. They said that it was big in the 90s and then it went away. But, when they did the latest season, they also talked about how political correctness is becoming a big thing again. So I’m hoping censorship is one of those things that just goes away with time or at least reaches a breaking point.” 
 
Realising our time is almost up, we ask him one last question- Any tips for people who’re just starting out? 
 
He replies matter-of-factly, “You know when you’re sitting around with your friends and trying to make them laugh? Take that experience of being the funny guy in your group on to a much bigger platform- the stage,” he signs off. 
 
Image credit: Indiatimes

Pretentious Movie Reviews will be back sooner than
you think, says comedian Kanan Gill

<keyword id="2434035" type="PERSON" weightage="20" keywordseo="Rapper-Raftaar">Rapper Raftaar</keyword> has invested in the <keyword id="11790278" type="UNKNOWN" weightage="20" keywordseo="frontrow-app">FrontRow app</keyword>, six months after Deepika Padukone invested in the same platform. After investing in the learning and community platform, <keyword id="302421" type="ENTERTAINMENT" weightage="20" keywordseo="Raftaar">Raftaar</keyword> told <keyword id="105681" type="ORGANIZATION" weightage="20" keywordseo="IANS">IANS</keyword>: "I am very excited to be joining forces with the stellar crew at <keyword id="4975958" type="PERSON" weightage="20" keywordseo="frontrow">FrontRow</keyword> and see how I can add value in fostering the culture of non-academic education across India. In my teenage years, I was always motivated by the creative arts and felt like a misfit in the conventional educational setup. I have always believed there is more to life than traditional degrees and textbook knowledge and skill development deserves its spotlight now, more than ever." Elaborating how the app would be beneficial for the youth in rural areas due to unlimited avenues, he added: "Whilst interacting with young minds during my tours in different cities, I realised that rural India has alternate passions, most of which it cannot pursue. The students would come up to me and talk about their acting, singing, and filmmaking dreams. They didn't want to do engineering, IT, or medical. But they had limited avenues because they weren't in Mumbai or New Delhi." Emphasising the necessity of the app in today's times, he said: "I want to make non-academic learning accessible and affordable for small-town Indians and hope to do so as I embark on this new journey. A big shout out to my partner, Ankit Khanna (AK Projekts) for making this happen." FrontRow has secured an undisclosed amount from Raftaar and AK Projekts. The fundraise came six months after Frontrow secured seed funding of $3.2 million from Deepika Padukone, <keyword id="455799" type="COMPANY" weightage="20" keywordseo="Lightspeed-Venture-Partners">Lightspeed Venture Partners</keyword>, and Elevation Capital (formerly SAIF Partners). Reflecting on the development, Mikhil Raj, co-founder, FrontRow told IANS: "We are excited to join hands with Raftaar on the mission of democratising access to learning with partnerships with some of the industry's finest peers and experts at an affordable price from the comfort of your home. We continue to aspire to make learning accessible, easier, and enjoyable at FrontRow with partnerships like these." The non-academic skill development platform was founded by serial entrepreneurs Mikhil Raj, Shubhadit Sharma, and Ishaan Preet Singh in 2020. The app has forged creative alliances with celebrities like Neha Kakkar, DIVINE, Suresh Raina, Amit Trivedi, Biswa Kalyan Rath, Yuzvendra Chahal, Bhuvneshwar Kumar, Raju Srivastava, <keyword id="6404681" type="ENTERTAINMENT" weightage="20" keywordseo="Sunburn">Sunburn</keyword>, MortaL and 8bit Thug in the past. Adding on Ankit Khanna, founder, AK Projekts said: "We are extremely bullish on the opportunity presented in the celebrity-driven vocational training platform segment in India. We believe there is huge merit and scope in this business that allows a wide section of people to have access to leaders from their respective fields and to learn from them directly. We are excited to support a new archetype for learning, an assortment of education, entertainment, and community." SEE ALSO <a href="https://www.businessinsider.in/tech/news/google-is-now-using-chrome-as-another-security-layer-for-account-sign-ins/articleshow/84975356.cms">Google is now using Chrome as an added security layer for account sign-ins</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-allotment-status-of-glenmark-life-sciences-ipo/articleshow/84978486.cms">Glenmark Life Sciences IPO: How to check allotment status, listing date and more</a>

After Deepika Padukone, Rapper Raftaar also invests in learning community FrontRow

<img class="gwt-Image" src="/photo/56377132.cms" /><keyword id="6356755" type="COMPANY" weightage="20" keywordseo="IIT-Madras">IIT Madras</keyword>' annual cultural fest '<keyword id="542908" type="UNKNOWN" weightage="100" keywordseo="Saarang">Saarang</keyword>' themed 'enchanted forest' is back this year in a new avatar. In a bid to raise awareness about the government's drive to go digital, it has gone completely cashless in the fest season. 
 
That means, from food stalls to ticket sales, visitors are swiping their debit cards or using online wallets and other digital modes to make payments. Bank representatives on the campus are guiding visitors. 
 
In line with the fresh theme of the event, the organising team has focused on ambience so a walk through the campus can give visitors a feel of walking in the woods. 
 
To make up for the loss of green cover that took a hit during the December cyclone, the Saarang team will also be planting 100 saplings on the campus. 
 The fest will see 90 large scale competitive events, 200 informal shows, 14 lecture demonstrations, 6 professional shows and 7 world culture show acts, including graffiti, sand art and street dancing. Other than classical, choreo, EDM and rock shows, a feature is the spotlight lectures which in cludes a line-up of doyens like T M Krishna, Prachi Tehlan, Anirudh Ravichander, Shekhar Gupta, Siddharth and <keyword id="121606" type="PERSON" weightage="20" keywordseo="Gautam-Menon">Gautam Menon</keyword>, among others. New additions this time include a comedy show by Biswa Kalyan Rath, a gaming zone and a food fest. 
 IIT-M director <keyword id="797116" type="PERSON" weightage="20" keywordseo="Bhaskar-Ramamurthi">Bhaskar Ramamurthi</keyword> said the aim of the fest from the institute's perspective is two-fold wherein students learn skills outside the classroom through the process of conceiving and executing the fest along with being exposed to a wide variety of talent. "IITs can also become self-contained and having students from outside is an opportunity for them to learn," he said.

IIT Madras Cultural Fest: Here's what sets 'Saarang' apart from the rest

<img class="gwt-Image" src="/photo/51442830.cms" style="width: 800px; height: 600px;" /> 
Most often than not, our day isn’t complete without viewing some videos on <a href="http://www.businessinsider.in/YouTube-to-provide-viewability-of-ads-to-advertisers/articleshow/48854672.cms">Youtube</a>- be it at work, on a day off or during an afternoon hangout with friends. 
 And, <keyword id="3288480" type="UNKNOWN" weightage="100" keywordseo="Satya-Raghavan">Satya Raghavan</keyword>, Entertainment Head at <a href="http://www.businessinsider.in/Know-why-youre-going-to-be-spending-a-lot-more-time-on-Youtube-from-April/articleshow/51441915.cms">Youtube India</a> isn’t averse to that fact either. “India loves <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">Youtube</keyword>,” he says on the eve of Youtube’s signature Fan Fest in Mumbai, where over 35 YouTube content creators are participating. 
 
Were we always this obsessed with videos? 
 
Yes and no, according to Raghavan. “We were always consuming videos but today it’s not limited to generic music videos or repeats of our favourite TV shows. Now, the audience is using YouTube for much more than that,” he adds. 
 
According to him, the success of homegrown Youtube creators such as <a href="http://www.businessinsider.in/8-best-Indian-web-only-series-of-2015/articleshow/50268799.cms">All India Bakchod</a>, Kanan Gill, Biswa Kalyan Rath as well as the massive following of Indo-Canadian comedian Lilly Singh aka IISuperwomanII has inspired thousands of Indian creators to launch their own channels on Youtube. 
 
Youtube’s growth in India has been meteoric- with overall watchtime in India growing by 80% YoY and mobile watchtime increasing at a staggering 100%. 
 
Moreover, what Indians are watching on Youtube has changed too. 
 
At the moment, videos by the Youtube creators are the favour of the season, with Indian content creators giving a stiff competition to their western counterparts. 
 
For instance, watchtime of independent musicians on YouTube grew over 92% while comedy and entertainment took the cake with 100% growth. Beauty and fashion videos is another category that has garnered an impressive following- growing over 138%. 
 
Another surprising fact is a 75% spike in watchtime growth of Tamil and Telugu content. Remember this viral video? 
 
 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Ojy_UgBZbxo" width="560"></iframe> 
 
Based on their YouTube channel subscribers, these are the fastest growing and most popular Youtube channel subscribers: 
 
<table border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Most Popular in India</td>
			<td>
				Fastest growing new creators</td>
		</tr>
		<tr>
			<td>
				 </td>
			<td>
				 </td>
		</tr>
		<tr>
			<td>
				All India Bakchod</td>
			<td>
				SANAM</td>
		</tr>
		<tr>
			<td>
				The Viral Fever Videos</td>
			<td>
				BB Ki Vines</td>
		</tr>
		<tr>
			<td>
				SanjeevKapoorKhazana</td>
			<td>
				Funk You</td>
		</tr>
		<tr>
			<td>
				BeingIndianChannel</td>
			<td>
				Kenny Sebastian</td>
		</tr>
	</tbody>
</table>
 
(Image credits: indiatimes)

You Searched For "Biswa Kalyan Rath" and got 6 results

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