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Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam

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In an exclusive chat with Advertising and Media Insider, digital Influencer Bhuvan Bam, who is known for his YouTube channel - BB Ki Vines, shares his thoughts on the state of advertising today and the advantages brands can draw from working with an influencer. </li><li>He further puts light on the pressure of making something 'viral and funny,’ his brand endorsements philosophy, favourite jingle growing up, and much more. </li><li>The YouTube influencer has worked with brands such as Beardo, Lenskart, Tasty Treats, Vivo, Mivi, Tapzo, and will soon be starring in a commercial for Pizza Hut. </li></ul>Bhuvan Bam, who is known for his YouTube channel BB Ki Vines, is also a youth icon, an entertainer, content creator, an actor and also a singer. Bam’s YouTube Channel now has over 15 million subscribers and he’s coming up with yet another single called ‘Ajnabee.’He has worked with brands such as Beardo, Lenskart, Tasty Treats, Vivo, Mivi, Tapzo, and will soon be starring in a commercial for Pizza Hut. In an exclusive chat with Advertising and Media Insider, Bam got candid about his experience of working with brands. ‘One out of 10 brands come and say ‘Hume kuch viral chahiye’, he says, breaking into a chuckle. “Creators cannot make your content go viral. He can give his best to the content he offers, but it is your job to make it viral,” he adds. Bam revisited his childhood days when he got really excited every time ‘Chubti galti garmi’, Dermi Cool’s jingle came on TV. He says he never skipped that advertisement and would love to record the jingle for the brand again. From the latest advertisements, he says Fevicol’s Sofa ad is a masterpiece. "Fevicol's latest ad is simply genius. If we start making ads like those, nothing like it! Although they don't need to advertise because the adhesive glue category is now synonymous with Fevicol, I think all brands should learn from them." Bam says he works for brands that he truly resonates with and enters into a partnership only if he would use the brand himself. That’s how he selected Mivi and Lenskart. Being a shoe-collector, he says he would love to work with a shoe brand next. Talking about the state of advertisements today, he says, ‘advertisements in today’s age are too in your face.’On the other hand, when a brand works with an influencer, the digital medium promises ‘conversion rate '. “Influencers have a really transparent relationship with their followers. It is all about tuning; if a person is attached to an influencer (is a keen follower), he/she would buy a coupon and take some action. As long as influencers are honest and not selling everything, it is better for the brand,” says Bam. Bam further put light on the pressure of making something 'viral and funny,’ his brand endorsements philosophy, his favourite jingle growing up, and much more. Catch the interview here: 
 
 
 
 
 
 













 
 
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<ul><li><keyword id="1607759" type="PERSON" weightage="20" keywordseo="Gaurav-Chaudhary">Gaurav Chaudhary</keyword> is one of the two YouTubers in Forbes India's 30 under 30 list.</li><li>Holding a Masters degree from BITS Pilani, Gaurav’s channel <keyword id="8714903" type="UNKNOWN" weightage="20" keywordseo="technical-guruji">Technical Guruji</keyword> has over 15 million subscribers and over 1.6 billion views.</li><li>His channel includes a daily summary of tech news, videos on the latest smartphones and other tech-related content.</li></ul>Reviewing smartphones and other gadgets on YouTube can make you a millionaire. Don’t believe us? Just ask Gaurav Chaudhary, known to many as Technical Guruji, who just made it to the <a href="https://www.businessinsider.in/india/news/the-complete-list-of-people-featured-in-the-forbes-30-under-30-list/articleshow/73953879.cms">Forbes India's 30 under 30 list</a>. Gaurav is one of the two YouTubers who have made it to the list – the other being comedian <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms?src=hp_latest">Bhuvan Bam</a> of BB Ki Vines. Let’s take a look at the man behind Technical Guruji known for his famous tagline - Toh chaliye shuru karte hain. The boy from Hindi Medium Gaurav Chaudhary attended Kendriya Vidyalaya, studied coding and enrolled himself into a Masters course in microelectronics in BITS Pilani. So far, you’re looking at a young engineering student from India who fits into the the most common stereotype. After pursuing his Masters from BITS Pilani, he started working as a security engineer for the Dubai Police. Nothing out of the ordinary, not yet. World’s largest Hindi tech YouTube channel Though the idea of starting a YouTube channel was eating into him since 2012, he got around to starting Technical Guruji only in 2015. But his first attempt was a breakthrough of sorts in the crowded tech YouTube market - as it was in Hindi. For his first video, he collaborated with another YouTuber Sharmaji Technical. And, it was an instant hit in a country which was willing to try new technologies as mobile data became cheaper and smartphones a norm. Since then, Gaurav uploaded over 2,800 videos reviewing phones and other gadgets and has over 15 million subscribers. He has accumulated over 1.6 billion views so far, according to <a href="https://socialblade.com/youtube/channel/UCOhHO2ICt0ti9KAh-QHvttQ">Social Blade</a>. According to another <a href="https://www.aninews.in/news/business/worlds-largest-hindi-tech-channel-technical-guruji-hits-13mn-subscribers20190620183501/">report</a>, Technical Guruji is the world’s largest Hindi tech channel on YouTube. Within a few years, he turned into a millionaire, and also dishes out information on trending issues be it Coronavirus or the Tesla Cybertruck. Gaurav’s success mantra - Reliance Jio In an <a href="https://www.youtube.com/watch?v=5sBCRUCJpXU">interview</a>, Gaurav credited Jio as one of the reasons for his success and says that the Indian YouTube scene has benefited greatly from it. Jio offers cheap, fast 4G data and it is available pan-India. Combine this with the availability of 4G phones at affordable prices - resulting in youth that is captivated by technology -- providing him with his perfect target audience. Catering to Bharat on YouTube One of the reasons for Chaudhary’s massive subscriber and fan-base is his simplicity of thought along with Hindi and the unmissable boy-next-door appeal. His catchphrases like “Toh chaliye shuru karte hain”, “Namaskar doston” and more have made him an audience-favourite. In addition to this, his videos are also easy to understand and don’t require extensive knowledge of the topic at hand. He posts one video on a daily basis with a summary of Indian smartphone industry news. He also organizes smartphone giveaways on a regular basis to keep his audience engaged. Chaudhary however has his own share of controversies. After <a href="https://www.youtube.com/watch?v=HR4jwB1vlo0">educating</a> his viewers about paid reviews, he was also on the receiving end from brands like Xiaomi. The company’s India managing director Manu Kumar Jain <a href="https://twitter.com/manukumarjain/status/1089869184064983040">questioned</a> him if he can be unbiased after he went on-stage to launch a Samsung phone. See also: <a href="https://www.businessinsider.in/india/news/the-complete-list-of-people-featured-in-the-forbes-30-under-30-list/articleshow/73953879.cms">Social media influencers, start-up founders and sportsmen dominate Forbes India's 30 under 30 list</a> <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms?src=hp_latest">YouTuber Bhuvan Bam of BB Ki Vines makes to Forbes India’s 30 under 30 list</a>

The story of Technical Guruji who talked his way to the Forbes India 30 under 30 list - in Hindi

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Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam

Karuna Sharma

Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam

Karuna Sharma

The story of Technical Guruji who talked his way to the Forbes India 30 under 30 list - in Hindi

Rounak Jain

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