<keyword id="6358190" type="DEFINITION" weightage="20" keywordseo="Nitish-Kumar">Nitish Kumar</keyword> was on Monday sworn in as Chief Minister of Bihar for his fourth successive term. Governor Phagu Chauhan administered the oath to Kumar at the ceremony at Raj Bhavan. The National Democratic Alliance secured a majority in the October-November Assembly elections, winning 125 seats in the 243-member house. However, Nitish Kumar saw his Janata Dal-United's share slip to 43, while the BJP won 74 seats. Two smaller parties won eight seats. After taking oath as the chief minister of Bihar here on Monday, Nitish Kumar said he is missing his trusted colleague Sushil Kumar Modi in the new cabinet. Sushil Modi, who has been Deputy Chief Minister in Nitish Kumar's cabinets several times, hasn't been included in the cabinet this time. "We have a combination of old and new faces in the cabinet and we will work towards a better future for Bihar," Kumar said. Asked whether he was missing Sushil Kumar Modi this time, Kumar replied in the affirmative. Kumar took the oath on Monday, along with Tar Kishore Prasad and Renu Devi (likely to be deputy chief ministers) and 12 other ministers. These include Vijay Kumar Chaudhary, Mewa Lal Chaudhary, Ashok Chaudhary, Bijendra Prasad Yadav, Sheela Kumari, Mangal Pandey, Amarendra Pratap Singh, Ram Preet Paswan, Jivesh Kumar, Ram Surat Kumar, Santosh Kumar Suman and Mukesh Sahani. The new faces in Kumar's cabinet in 2020 are Jivesh Kumar, Ram Surat Kumar, Sheela Kumari, Santosh Kumar Suman and Mukesh Sahani. Former Maharastra CM Devendra Fadnavis said: "For the BJP, it's a generational change to promote new faces in the party. BJP has internal democracy and it's reflect through such a decisions. BJP gives opportunity to every leader. With this, the eventual goal is to strengthen party." He further said: "Sushil Kumar is an asset for the BJP. He served for party over 40 years and party will use his experience at right place." The NDA has included two women ministers Renu Devi and Sheela Kumari in the cabinet. Women are considered as silent voters for NDA and it has been mentioned PM Narendra Modi himself. "Nitish Kumar is like my elder brother. On the occasion of Bhai Dooj, I have got a great opportunity to work with him again. I will work in the interest of women as well as all other persons sitting in the last line. The eventual goal for me is to work on the lines of Aatmanirbhar Bihar," Renu Devi said. Jivesh Kumar, a new face in the cabinet said: "The party has given me opportunity to serve as minister, I will work in the interest of Bihar."

Nitish Kumar takes oath as Bihar's Chief Minister for the fourth consecutive term

<table style="width: 0cm;"> <tbody><tr> <td style="border-width: 1pt; border-style: solid; border-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> Weekends </td> <td style="border-top: 1pt solid black; border-right: 1pt solid black; border-bottom: 1pt solid black; border-left-width: initial; border-left-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Dates </td> <td style="border-top: 1pt solid black; border-right: 1pt solid black; border-bottom: 1pt solid black; border-left-width: initial; border-left-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Comments </td> </tr> <tr> <td style="border-right: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; border-top-width: initial; border-top-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"></td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"></td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"></td> </tr> <tr> <td style="border-right: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; border-top-width: initial; border-top-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Weekend 1 </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> 5th October - 8th October </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> Long weekend If you take 7th October off </td> </tr> <tr> <td style="border-right: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; border-top-width: initial; border-top-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Weekend 2 </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> 12th October - 13th October </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> Saturday and Sunday </td> </tr> <tr> <td style="border-right: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; border-top-width: initial; border-top-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Weekend 3 </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> 19th October - 20th October </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> Saturday and Sunday </td> </tr> <tr> <td style="border-right: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; border-top-width: initial; border-top-style: none; padding: 1.5pt 2.25pt; height: 15.75pt;"> Weekend 4 </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> 26th October - 29th October </td> <td style="border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: black; border-right-width: 1pt; border-right-color: black; padding: 1.5pt 2.25pt; height: 15.75pt;"> Long weekend If you take 29th October (bhai dooj) off </td> </tr> </tbody></table> Life without work can be boring. However, when the same monotony continues for so long with fewer breaks, we tend to grow weary and fatigued physically as well as mentally. Fortunately, some months bring with them a lot of holidays so that we are refreshed, recharged and spend them on something that interests us. If you are longing for a travel, looking for some adventure or entertainment or just want to relax with your near and dear ones, October 2019 will prove to be a boon for you as the month has many long weekends. Let us glance at the calendar of October 2019 to plan our schedules effectively well in advance. This is the season to be jolly October 2019 is going to be highly exciting for holiday lovers. This month will see one national holiday and two festival holidays. Adding the long weakened with them, you will have several days to bid adieu to your regular work and pack your luggage for some exotic trip or get immersed in the comfort of your cozy bed to find long hours of sleep and relaxation. These holidays can also come in handy to finish some pending chores as well as get involved with some household responsibilities to please your spouse. You can also plan something interesting during this October’s long weekends to engage your kids and better half so that you get the most out of October 2019. Events and festivals in October 2019 The very second day of the month is seen marked as Gandhi Jayanti. Gandhi Jayanti is one of the major national holidays in the country that will see both private and public enterprises will remain closed. So, on Tuesday October 2, 2019, plan something to kill the day usefully. Weekend-1 Depending on your office regulations, you might have a short or long weekend on Saturday (October 5) and Sunday (October 6). If you take a day off on Monday, the Dussehra holiday will relieve you on Tuesday, October 8, 2019 as well making it an extra long weekend. Weekend-2 The second Saturday and Sunday of the month will be on October 12 and October 13. Banks will remain closed for the two days continuously. Weekend-3 The third week end falls on Saturday, October 19 and Sunday, October 20. If you are lucky enough, your office might give you a holiday on Saturday relieving you for two days continuously. Weekend-4 The last week brings with it a good news as well as bad news. The good news is about the Diwali celebrations falling on October 27, 2019. The bad news is that this year Diwali falls on a Sunday. This will let you miss out an additional holiday. You can take Monday off and then Bhai Dooj could be an additional holiday making it a 4-day long weekend for you. So, plan your happy days well If you are planning for some travels, book your tickets early to avoid last minutes hassles or disappointment. Make the best use of the discounted sale offers by major brands so that you give vent to your shopping mania and pick up something useful and interesting for yourself and your family. Remember to withdraw money from the ATMs in advance so that you do not find them out of cash during a crucial hour. Also, this will help you avoid the long queues at the ATMs during this festival season. See Also: <a data-type="tilCustomLink">Bank holidays in the month of October 2019</a>

Long weekends in October 2019 to help you plan your holidays better

<ul><li><keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>'s "Housefull 4" has earned ₹53 crore in the first three days of its release. </li><li>The Farhad Samji-directed film opened on October 25 to mixed reviews, making nearly ₹19 crore. </li><li>Further, the film has earned a whopping $1.1 million in international markets, according to film critic Taran Adarsh. </li></ul> Despite a slow start, Akshay Kumar's Housefull 4 has earned ₹53 crore in the first three days of its release. It is expected to make over ₹30 crore on its fourth day as holiday mood continues. <div type="twitter" handle="Riteishd" handlename="Riteish Deshmukh" image="http://pbs.twimg.com/profile_images/1015312372062273536/AH0CqQKa_normal.jpg" favoritecount="2346" retweetcount="239" status="#Housefull4 ka Diwali weekend kaafi dhamakedaar raha, aapke non-stop hassi ke saath. 💥😂 Thank you! ❤️ Book your tic… https://t.co/zBLfiDcqVs" createdat="1572255985000" id="1188753880449814529"></div>

 The incarnation dramedy involves three brothers who are supposed to marry three sisters but things go haywire after one of the brothers ‘remembers’ their past. The film features Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Kriti Kharbanda, Pooja Hegde and Chunkey Pandey. This is the fourth in the series of the heavily successful Housefull series whose stories revolve an ensemble cast, confusion---all in a large home. While all the other movies were directed by Sajod Khan, his involvement in the #metoo scandal, made the team bring in a new director to helm the project. This movie directed by Farhad Samji opened on October 25 to mixed reviews, but made nearly ₹19 crore on the first day. Its collections for Saturday and Sunday stood at ₹18.8 crore and ₹15.3 crore, respectively. As the festive fever continues with Bhai Dooj on Tuesday, the film is expected to continue its good run at the box office. Housefull 4 has also earned a whopping $1.1 million in international markets, according to film critic Taran Adarsh. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="6056" retweetcount="494" status="#HouseFull4 crosses $ 1 million on Day 1 in the international markets... Total: $ 1.1 million [₹ 7.79 cr]... #USA -… https://t.co/CTR3dswQ2t" createdat="1572100079000" id="1188099963646955520"></div>

 "The first three days of our film release were like paid previews. People have come despite the festive season and enjoyed the film. I think we had the best paid previews with a total collection of 53cr and our actual weekend starts today," said producer Sajid Nadiadwala. See also: <div type="Article" hostid="261" msid="71793512" title="Delhi's air get clearer and emissions lower as crackers stay off streets" mstype="2" mssubtype="0"></div>

Akshay Kumar’s Housefull 4 beats bad reviews to make ₹80 crore in 4 days

<keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword>, <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>’s most iconic festival isn’t a one day traditional <keyword id="3378" type="PERSON" weightage="20" keywordseo="Festival-of-lights">festival of lights</keyword>, but a <a href="https://www.ganeshaspeaks.com/predictions/astrology/5-days-of-diwali/">series of festivities</a> with Dhanteras marking the beginning and wrapping up with Bhai Dooj, the festival that marks the unconditional love shared between brothers and sisters. Whether you call it Diwali or Deepavali, at the end of day it’s ‘the festival of lights’. And, like the best stories, it signifies the victory of good over evil, or in this case, of light over darkness. The unique thing about Diwali is that it’s not only celebrated in India but all over the world and everyone wants their Diwali to be as authentic an experience as possible. Doesn’t matter whether that means doubling up on the sweets, putting up sparkling lights or designing intricate rangolis outside their doors. So here are the five days of festivities that mark Diwali for all those celebrating it across the world:

Diwali, one of India’s biggest festivals, isn’t just one day of celebration - it’s five

New Delhi is the capital city of India. The Delhi region is also famous for a lot of important offices, businesses, organizations, headquarters of different establishments and a line of various other important establishments. Delhi faces the highest amount of traffic on the roads in India especially during the weekdays. Majority of Delhi residents are the victims of busy life. Holidays bring them so much joy and extra time to finish some pending jobs and tasks that are dear to them. In the month of October, festivals are lined up in addition to the national event of Gandhi Jayanti. Before some time, the RBI declared holiday on second and Fourth Saturdays. Hence the list of holidays for banks also goes up now. Look at the holiday calendar for Delhi in the chart below to get the list of October 2019 holidays in Delhi. <table style="border-width: initial; border-style: none;"> <tbody><tr> <td colspan="3" style="width: 467.5pt; border-width: 1pt; border-style: solid; border-color: windowtext; padding: 0cm 5.4pt;"> October 2019 Delhi Public Holidays </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Day </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Date </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Holiday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Wednesday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 02/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Gandhi Jayanti </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Sunday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 06/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Sunday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Tuesday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 08/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Dussehra </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Saturday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 12/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Second Saturday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Sunday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 13/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Sunday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Sunday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 20/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Sunday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Saturday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 26/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Fourth Saturday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Sunday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 27/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Sunday </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Monday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 28/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Deepawali </td> </tr> <tr> <td style="width: 155.8pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-top-width: initial; border-top-style: none; padding: 0cm 5.4pt;"> Tuesday </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> 29/10/2019 </td> <td style="width: 155.85pt; border-top-width: initial; border-style: none solid solid none; border-left-width: initial; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;"> Bhai Dooj (reserved) </td> </tr> </tbody></table> Holidays bring with them cheers as well as some inconveniences. You get to enjoy a relaxing time at home or with your other pastimes and hobbies. Holidays are also used to complete some important chores that you had missed out amidst the busy daily routine. Some holidays are used for travels and adventures. Nevertheless, if you wish to use the services of banks and other institutions that go on holiday during public holidays and weekends, you will find yourself strangled. When you face holidays, you must plan well in advance so that you can avoid the inconveniences that come with holidays. Especially this festival season, remember to take cash from ATM’s beforehand so that you can avoid last minute disappointments and bigger queues lined up for money. While holidays can give you so much joy and extra time to finish some important chores, consulting the calendar before the start of holidays and a proper planning can help you make the best of holidays.

List of Public Holidays in Delhi in October 2019

Holidays are one thing all of us wait for -- to get a break from the monotony and also pursue hobbies and leisure time activities. India declares holidays on national festivals and that of various religions. The major religions practiced in India are Hinduism, Islam, Christianity, Buddhism, Jainism and Sikhism. The major festivals of all these religions are declared as holidays. India therefore has a long list of public holidays. The most popular public holidays in India are Republic Day, India’s Independence Day and Gandhi Jayanti. In India, there are two types of holidays namely gazetted holidays and restricted holidays with the former applicable all over the country and the latter applicable in some states and regions. Here is a list of holidays in India for 2020 to enable you plan your schedule. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#9cc3e5;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Date and Day </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#9cc3e5;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Holiday Description </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Jan 01, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">New Year's Day </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Jan 15, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Makar Sankranti / Pongal </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Jan 26, 2020 (Sunday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Republic Day </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Feb 19, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Shivaji Jayanti </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Feb 21, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Maha Shivaratri </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Mar 10, 2020 (Tuesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Holi </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Mar 25, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Ugadi / Gudi Padwa </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Apr 02, 2020 (Thursday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Ram Navami </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Apr 06, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Mahavir Jayanti </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Apr 10, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Good Friday </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">May 01, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Labor Day </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">May 07, 2020 (Thursday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Budhha Purnima </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">May 25, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Eid-ul-Fitr </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">June 23, 2020 (Tuesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Rath Yatra </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 01, 2020 (Saturday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Bakri Id / Eid ul-Adha </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 03, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Raksha Bandhan </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 12, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Janmashtami </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 15, 2020 (Saturday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Independence Day </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 22, 2020 (Saturday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Vinayaka Chaturthi </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 30, 2020 (Sunday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Muharram </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aug 31, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Onam </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Oct 02, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Mahatma Gandhi Jayanti </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Oct 25, 2020 (Sunday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Dussehra / Dasara </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Oct 30, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Milad un Nabi </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nov 4, 2020 (Wednesday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Karva Chauth </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nov 14, 2020 (Saturday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Diwali / Deepavali </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nov 15, 2020 (Sunday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Govardhan Puja </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nov 16, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Bhai Dooj </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nov 30, 2020 (Monday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Guru Nanak's Birthday </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Dec 25, 2020 (Friday) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Christmas </td></tr></tbody></table> Note: Holidays differ from state to state. The following list is only a general guideline. You need to consult your state holidays for more accurate planning. Holidays and planning our life Planning well for holidays can be very helpful so that we do not miss out on making the most of them. For example, if you go on a tour, planning well in advance can help you make the bookings in advance and avoid the last minute disappointments and delays. Being aware of bank holidays will let you plan your financial transactions in advance.

list of Holiday Calendar 2020 For India

Diwali is celebrated as the festival heralding the victory of good over evil. Diwali is one notable festival that connects Indian together. In fact, along with the Hindus, Sikhs, Jains and Buddhists too have their own versions of Diwali. Hence there is something unique and grand about this festival. Diwali is also known by some other names. There are some interesting legends associated with these different names of Diwali. Here are a few interesting names and stories connected to Diwali that you might not have known. Some known legends Diwali is celebrated as the day of victory of good over the evil. There are three popular stories associated with Diwali for the Hindus. Hindus celebrate Diwali as the day of Rama’s return to Ayodhya after fourteen years of exile in the forest and a triumphant victory over the demon king Ravana. In some parts of India, Diwali marks the start of Mahabharata war. Hence in some regions, the scenes of Mahabharata are enacted on this day. This day also marks the victory of Krishna and his consort Satyabhama over the demon Narakasur. Bhau Beej In Goa, Karnataka and Maharashtra, Diwali is also known by the name Bhau Beej. In the northern parts of the nation, this version of Diwali is called by other names such as Bhai Tika, Bhathru Dwithiya, Bhai Dooj. A legend says that it was on this day that Yama, the god of death visited his sister Yamuna. Hence this day is also known by the name Yama Dwitiya. Yama is received on this day with some interesting offerings and pujas. Balipratipada During the incarnation of Vamana, the fourth descent of Vishnu on this earth, the Lord took the form of a small boy and subdued the demon Mahabali by asking for alms and measuring the three worlds by assuming a cosmic form. After this process of taking away the three worlds from the demon king, Mahabali was sent to the netherworlds on the day of Diwali known as Balipratipada. The day of Nirvana Jains celebrate Diwali in the name Dipalika or the splendor of lamps. It was on this day that Mahavir, the twenty fourth Tirtankar of Jainism attained Nirvana or Moksha in Pawanpuri of Bihar. In the text known as Harivamsha Purana written by Acharya Jinasena, he has mentioned that the Tirtankars decorated the Pavanagiri with lamps to celebrate the occasion. Swetambar Jains observe fasting for three days around this time. Congregational prayers and readings from Mahavira;s teachings are very popular on this day. For Jains, this day also marks the birth of a new year. Hence on this day, they greet others with the slogan ‘Nava Saal Mubarak’ which means Happy New Year. Diwali for the Sikhs Sikhs celebrate Diwali as Bandi Chhor Diwas meaning the day of liberation. It was on this day in 1619 that their sixth Guru Hargobind Singh was released from the prison of Jahangir. The festival that unites The most common theme of the different versions of Diwali is the triumph of good over evil. Hence Diwali is celebrated as the festival of lights by several communities in India. Lighting of lamps, feasts, prayers, pujas, charities, merriment and fireworks are some of the common characteristics of Diwali celebrations by the different communities.

Some lesser known facts about Diwali-- a festival that has many versions in  India

Govardhan Puja is an important event celebrated on the fourth day of the five day long Diwali festival. In 2019, Govardhan Puja falls on Monday, October 28. The line of events during the Diwali festival include Dhanteras, Chhoti Diwali, Diwali, Govardhan Puja and Bhai Dooj starting from Friday, October 25, 2019 and concluding on Tuesday, October 29, 2019. Govardhan Puja timing Govardhan Puja Muhurat on Monday, October 28, 2019 is from 3:36 pm to 5:51 pm with a duration of 2 hours 14 minutes. Origin of Govardhan Puja Govardhan Puja has its roots in the age of Dwapar during Krishnavatar. When little Krishna grew up in the village of Gokul, he initiated Govardhan Puja in order to pay tribute to the Govardhan hill, the small hillock of the village that provided nourishment to the cows of the village and some essentials for the village households. Govardhan Puja story During those days, the people in the village of Gokul performed elaborate pujas to please Indra, the king of gods. Krishna advised the villagers to worship the Govardhan hill instead of Indra as the hill was highly supporting their lives and provided nourishment to the cows. Seeing the villagers neglect him and worship the Govardhan hill, Indra got angry and showered torrential rains on the village of Gokul. Krishna saves the village The village folks and cattle could not bear the torrential downfall. In order to save them, Lord Krishna lifted the Govardhan hill and held it like an umbrella over all of them for a period of seven days. Indra realized he will never be able to win Krishna who was verily the avatar of Lord Vishnu finally got humbled and spared the village. Annakoot puja The villagers prepared elaborate foods consisting of about 56 items called as Chappan Bhog and offered to little Krishna who neither ate nor slept over the seven days while holding the hill to protect the villagers and cattle. This event gave rise to the ritual known as Annakoot puja which is performed on the day of Govardhan puja. People prepare a lot of dishes and worship Krishna on this day. Govardhan Puja procedure Perform Govardhan puja during the right Muhurat given above. Clean the household and install a picture of Govardhan hill. You can also make the image of Govardhan hill in clay or cow dung. Offer sugarcane, peda, badasha and others to the Govardhan hill to start the puja. Light the lamp and offer roli and tilak. Leave a silver coin in the plate. Let someone in the household read the story of Ma Lakshmi. Others must listen to the story with rapt attention. At the end of the story reading, the silver coin must be offered along with sweets and fruits to the person who read the story. Prayers are offered to the Govardhan hill and the offering done to Lord Krishna during the puja consists of 56 varieties of dishes specially prepared for the puja. To conclude the puja, say your prayers and do namaskar in front of the altar. Share the Prasad with the family members and invitees.

Govardhan puja time, date, all schedule you need to know

Diwali is a five day long festival in India. Diwali is a vibrant festival celebrated with the biggest enthusiasm by Hindus, Jains, Sikhs and others in India. Irrespective of the regional differences in how Diwali is celebrated, the top highlights of Diwali are lighting lamps, wearing new clothes, sharing sweets, feasting, bursting crackers and performing pujas at homes and business places. <keyword id="31818" type="PERSON" weightage="20" keywordseo="Diwali-Puja">Diwali puja</keyword> is said to bring prosperity, wellness, wealth and happiness into homes. <keyword id="8263943" type="UNKNOWN" weightage="20" keywordseo="diwali-schedule">Diwali Schedule</keyword> 2019 The five day long Diwali celebrations start on October 25, 2019 and conclude on October 29, 2019. The list of events for Diwali are as follows. October 25, 2019 (Friday) Dhanteras October 26, 2019 (Saturday) Chhoti Diwali or Naraka Chaturdashi or Hanuman Puja October 27, 2019 (Sunday) Main Diwali Festival and Lakshmi puja October 28, 2019 (Monday) Govardhan Puja October 29, 2019 (Tuesday) Bhai Dooj The main Diwali festival On the day of Diwali, many people perform Lakshmi puja. This year, the main Diwali festival falls on Sunday, October 27, 2019. The best time for Diwali Lakshmi puja is between 06:43 pm and 08:15 PM on this day. Diwali celebration in households There are several regional variations on how Diwali is celebrated in India. However, the main aspects of Diwali celebrations are notably the same across the country. People clean up their homes, decorate it, draw rangolis, light lamps and perform pujas at homes. Delicious dishes and new clothes are the most integral part of Diwali celebrations. Bursting crackers is a great excitement for families on the day of Diwali. Due to environmental concerns, fireworks and crackers are restricted this year. Hence people are finding some alternative ways to celebrate Diwali with merriment. The importance of Diwali for business communities For many business communities in India, Diwali is the last day of the financial year. Hence, performing Lakshmi puja on this day is considered very auspicious and it becomes a kind of invitation to Goddess Lakshmi to bless the business with prosperity and success during the coming year. The businessmen place the new account books, silver and gold coins and other important tools and things connected to their trade in front of the altar on the day of Diwali puja. Auspicious things to do on Diwali day Diwali day starts with holy bath. It is very auspicious to take bath in the Ganges. People who do not have access to the Ganges waters have a dip in other holy rivers or mix up a few drops of Ganga water in the water they use for bathing and purification rituals. Wear new clothes, share sweets, do charities, burst crackers and socialize with friends and families. Decorate the homes and business places with rangolis, flowers and festoons. Light lamps in the morning and evening and arrange them in different patterns throughout the house and business places. In the evening Pradhosh Kaal on the day of main Diwali celebrations, perform Lakshmi puja and Kuber Puja. Final word about Diwali Diwali is a festival that unites families, friends and people together. This festival refreshes and rejuvenates the human consciousness. Celebrate Diwali in a traditional way and fill your homes and businesses with prosperity and happiness.

Diwali puja time, date, all schedule you need to know

<table style="border-width: initial; border-style: none; background-color: rgb(255, 255, 255); font-size: 16px; line-height: 1.6em; box-shadow: none; width: 914px; font-family: Merriweather; padding-bottom: 10px !important; background-image: inherit !important; background-position: inherit !important; background-size: inherit !important; background-repeat: inherit !important; background-attachment: inherit !important; background-origin: inherit !important; background-clip: inherit !important;"><tbody><tr><td colspan="3" style="border-width: 1pt; border-style: solid; border-color: windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 467.5pt;">Bank Holidays in October 2019 - PAN India </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Day </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Date </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Holiday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Wednesday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">02/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Gandhi Jayanti </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Sunday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">06/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Sunday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Tuesday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">08/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Dussehra / Vijayadashmi </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Saturday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">12/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Second Saturday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Sunday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">13/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Sunday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Sunday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">20/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Sunday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Saturday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">26/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Fourth Saturday </td></tr><tr><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.8pt;">Sunday </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">27/10/2019 </td><td style="border-top: none rgb(221, 221, 221); border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: none rgb(221, 221, 221); padding: 0cm 5.4pt; font-size: 16px; vertical-align: top; width: 155.85pt;">Sunday and Diwali </td></tr></tbody></table> Vikram Samvat is observed as a bank holiday in Gujarat. Bhai Dooj is also observed as a holiday in Uttar Pradesh, Gujarat, Uttarakhand, Sikkim and Rajasthan. Sardar Vallabbhai Patel Jayanti is also observed as a bank holiday in the state of Gujarat. The number of public holidays vary from month to month depending on the events and festivals we will come across. Some months bring us a bounty of holidays as a surprise. October 2019 is one such month when you have a plenty of days to take a break from the tiring monotony and stay at home if you are an employed person. Nevertheless, the banks are also going to be closed on public holidays and some Saturdays. October 2019 calendar has a lot of festivals and occasions besides some holiday weekends. As per the government declaration, the public and private banks will remain closed on second and fourth Saturdays on all months. So, you might find yourself in a hitch if you do not plan your financial activities properly. State and national holidays State holidays can differ between states. However, national holidays will remain the same across the country. Your activity calendar (especially the financial one) must take in the state holidays, national holidays and the second and fourth Saturdays so that your business, family or personal lives are not disturbed due to a poor planning. October 2019 <keyword id="1004673" type="PERSON" weightage="20" keywordseo="Bank-holidays">bank holidays</keyword> In October, we will come across eight holidays in general across the country besides the state holidays that might add up to the list. During the very start of the month, Gandhi Jayanti will see the banks shut on Wednesday, October 2, 2019. The holidays that will follow include Sunday on October 6, 2019, and Dussehra on Tuesday, October 8, 2019. The second Saturday on October 12, 2019 will see the banks closed once again. The next day will be a Sunday on October 13, 2019. So, the banks will be closed for two consecutive days. October 20, 2019 will be a Sunday and then you have the fourth Saturday and Sunday on October 26, 2019 and October 27, 2019. These two days will see the banks closed once again for two days continuously. While some people might not like this idea, Diwali falls on a Sunday this year on October 27, 2019. Hence Diwali holiday merges with the weekend holiday thereby striking off one extra holiday from the October month’s holiday holidays list. Plan well and avoid inconveniences So, it all means you must plan your finances well. If you are a business, pool in the receipts and payments you carry out through the banks on the bank working days so that you are not left with some disappointments suddenly due to absent mindedness. The banks and ATMs might be crowded due to the festival season and Diwali this time. Withdraw cash in advance to celebrate the festivals to your heart’s content. So, be sharp, catch up with the list of bank holidays and avoid inconveniences by planning your financial activities meticulously. See Also: <a data-type="tilCustomLink">Long Weekends in the month of October 2019</a>

Bank Holidays in October 2019  – Know to plan your financial activities

Holiday list 2022 – Here is the full list of holidays in the new year

<ul><li>While Durga Puja/Navratri is here, this year, the festivites are subdued.</li><li>Brands are therefore excercising caution in where and how much they spend in the next few days.</li><li>However, things are gradually improving and there are signs of recovery, experts tell us.</li></ul><keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> or <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword> is one of the biggest festivals in India and every year the festival is marked by marketers pouring in big monies during the nine days of festivity. Actually the festival is so big in states like West Bengal that streets of cities like Kolkata usually become one big advertising canvas. However, things are different this year. With coronavirus still going nowhere, people are cautious. While every year, the streets become adorned by ads and hoardings from brands from all kinds of industries, because this is the best way to grab people’s attentions, this year, even during the festival, advertisers have been cautious. For the ad and marketing industry which saw a huge dip in investments during the first few months of the lockdown, a lot of hope had been resting on the festive season. However, this year there will hardly be a celebration. Just yesterday, the Calcutta High Court also directed all Durga puja pandals in the state to be turned into 'no-entry zones'. Many pandals in the city are barring physical entry of devotees and making the entire experience virtual. Even in other cities, people are planning to give the festivities a skip. Even Prime Minister Narendra Modi during his address to the nation advised people to exercise caution while going out during the festival. So what does this mean for advertisers? Will they get a bang out of their buck if they advertiser this year? Explaining how things are going to be different this year, <keyword id="3364704" type="PERSON" weightage="20" keywordseo="Sujata-Dwibedy">Sujata Dwibedy</keyword>, Group Trading Director, Amplifi India, dentsu international said, “Durga Puja in the east and Navratri in the west, are two of the grandest of all festivals, The festival marks the start of the auspicious period. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. People shop a lot. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses are seen in this period. A lot of business-led decisions are also made around this time. However, this year would be different as people would not step out like before, but they would be hooked on to the media to get a glimpse of the Goddess. So, the media/channel who can give them the best experience would score over the others.” Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during the festive season. But have these brands come ahead and advertised this year? <keyword id="8330648" type="PERSON" weightage="20" keywordseo="Sidharth-Parashar">Sidharth Parashar</keyword>, President – Investments and Pricing, GroupM India said, “With demand picking up in Aug-Sep, key categories like Ecommerce, FMCG, Telecom, Durables, Auto and certain segments within BFSI are expected see increased ad spends this festive season. FMCG saw recovery in Jul-Sep quarter, driven by essentials like health-hygiene products and immunity boosting food products. Brands in these categories coupled with discretionary like skin &amp; personal care products are likely to see an uptick in consumer spending and therefore in ad spending too. Consumer durables and Retail are expected to benefit from the govt.’s LTC cash voucher and festival advance schemes, which would lead to increased spending from government employees on products like apparels, laptops, smart phones, consumer durables, home appliances, fitness, jewellery, beauty &amp; personal care during this festive. For Ecommerce sector, RedSeer estimates this festive to surpass a GMV of U$D 7Bn. driven by a surge in shoppers from Tier-II towns, considerable discounts available and financing options being easily accessible to consumers. Large players like Amazon and Flipkart are scaling up their supply chain vendors, fulfillment centres and higher manpower for delivery, in order to meet surge in demand and are spending heavily on TV, digital &amp; Print.” While people might give pandal-hopping a skip this year, they have also started spending money. At this point, people are on the lookout for a change, for something positive and this has led to a visible shift in consumer sentiments in the past few months, Dwivedy added, “We are seeing that market sentiments have improved over the past few months. A surge in online purchases has been witnessed through the various platforms. Indian consumers have started embracing the new normal, and consumption of products is back. There are multiple new categories of products, new convenience food products, health, hygiene-related – all have been accepted and are being tried out. In the last few days, the malls have also opened with new offerings from the shops. Many are offering home delivery, video selections and are even ready to send people home with multiple samples for trials. Home delivery of groceries, foods and other products is preferred. Implying that the emotions have revived, the consumption has begun, however, the mode of consumption is new.” This positive sentiment has led to a month-on-month increase in spends since July across categories. “TV has been almost at the same levels as the previous year. Print, on the other hand, is kind of catching up but it will still take some more time in top metros. Nevertheless, Tier II towns are tracking better. Radio has also picked up. OOH and Cinema that have been worst hit this year should see some relief in this quarter,” she explained. While Television has steadily been seeing an increase in ad spends over the past few months, mediums like Radio and OOH that had suffered a lot during the lockdown are hoping to see some recovery. These are both mediums that see a lot of spends during the festive season in normal years. So how are things this year? Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “The festive season is considered the 5th quarter in India, an auspicious time, for businesses across industries, that contributes 40-45% of sales. Marketers certainly leverage this opportunity with ad volumes showcasing a significant surge. Clearly the most trusted and credible media, this lockdown has helped radio being reimagined amongst the audiences with the overall listenership of medium growing by 30%. The surge in listenership across different TG’s have driven ad volumes across Males, Females, the young and older targeted brands. We have witnessed a rise of 24% in Ad Volumes in week 33 with consistent growth in Ad volume from Aug’20 where average Ad volume surged by 4.8 times as compared to April. With the staggered unlocking of the economy, Radio with its ‘mass local reach’, trusted influencers and digital amplification have witnessed a sharp recovery with certain categories booming more than the others.” However, things aren’t all that great in the outdoor medium and Noomi Mehta, Chairman &amp; MD, Selvel One paints a not-so-rosy picture. He said, “Right now we are at 50% in terms of business when compared to a normal year, and if you compare puja-to-puja, we would be at less than 40% this year. It is true that people are venturing out now and there is an opportunity for brands but they are very cautious.” Every year, especially during Navratri/Durga Puja, brands from segments like FMCG, consumer durables etc go all out and make a lot of noise. “But this year, only those forced to advertise are advertising. For instance, auto brands that are launching new offerings are advertising and currently they are out top advertisers. Every year, we see financial institutes, paint companies, e-commerce platforms and apparel brands also invest in festive but that hasn’t happened this year,” he shared. Despite the fact that brands are cautious in spending, data points towards many cities almost coming to a state of normalcy. Shared <keyword id="2406965" type="PERSON" weightage="20" keywordseo="Atul-Shrivastava">Atul Shrivastava</keyword>, CEO, <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>, “As far as traffic on the roads is concerned, per data generated through SHARP, Laqshya’s traffic metrics platform, traffic in Kolkata is currently 89-92% of normal times and it is increasing every day. Long traffic jams are also back. So, we see that situation is coming back to normal, aided by the festive season.” However, Shrivastava had something positive to share. He pointed towards signs of recovery, even in terms of ad spends. “Even in the current situation, we are seeing brands in the jewellery, textiles, retail, garments, footwear and the automobile sectors spending their pent-up OOH budgets. FMCG brands are also advertising in OOH media, especially for sanitizing products. OTT platforms and entertainment channels are also investing in OOH media to promote new shows and programs. Hence, even if we do not see 100% spend by clients as compared to last year, current spends are around 60-65%.” On what the rest of the year will look like, Arnab Samanta, Head of Marketing, Graphixstory said, “With the nation gradually ‘unlocking’ itself and with IPL happening around the festive season, the markets are much positive of a revival in the second half of the year. Brands will be spending 1.5 times digitally more than the usual plan of action. The advertising spend will be increased, thoughtful engaging ad campaigns and tech innovations like augmented reality will be introduced to create massive engagement with the target audience. The higher ad spends for various brands will be distributed on a different mix of categories and channels compared to last year, depending on consumer trends and shopping pattern. Digital businesses will now make the way for a sharper trajectory.” While things have still not picked up as much as the ad industry had hoped, the number of new coronavirus infections dropped below 50,000 for the first time in nearly three months in India yesterday. So here’s hoping that things will keep getting better gradually and we will have a better and safer Diwali, one that also brings relief to the industry.

Durga Puja and Navratri is finally here, but are advertisers excited?

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

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