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<ul class="summary-list"><li>"<keyword id="2627105" type="PERSON" weightage="60" keywordseo="Betaal">Betaal</keyword>" is a new horror series on <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword> about a group of Indian soldiers and indigenous civilians trying to defeat British colonial zombies. </li><li>The show premiered in late May and contains timely messages about gender and imperialism, though it's gotten mixed reviews. </li><li>Director and co-writer <keyword id="455115" type="PERSON" weightage="60" keywordseo="Patrick-Graham">Patrick Graham</keyword> told Insider that he envisioned the show as a tongue-in-cheek "hate letter to England" and their colonizing past. </li><li>And co-writer <keyword id="1431621" type="PERSON" weightage="60" keywordseo="Suhani-Kanwar">Suhani Kanwar</keyword> said that the show's strong and relatable female characters came from her own experiences with sexism in the Indian film and <keyword id="6355065" type="UNKNOWN" weightage="60" keywordseo="TV">TV</keyword> industry. </li></ul>With bloodthirsty zombies, an ancient curse, and gruesome deaths, Netflix's new horror series "Betaal" is a must-watch for horror fans. But the show isn't just about vicious reanimated corpses and the struggles of the fictional Counter-Insurgency Police Department (CIPD) to defeat them. There are also messages about colonialism, gender roles, and police brutality hidden beneath the bloody plot points. Even though it premiered in late May, here's why you shouldn't sleep on the quietly revolutionary new Netflix series "Betaal."<div type="image" title="betaal 2 netflix" height="2016" width="2688" msid="76520751" hostid="261"></div><h2>'Betaal' focuses on a group of Indian soldiers and civilians as they try to escape from colonial-era British zombies</h2>The central conflict of the show starts between the soldiers from CIPD and the villagers of Adivasi. The corrupt CIPD has been sent to Adivasi to excavate a tunnel dating back to colonial India that runs through the nearby mountain Betaal. Not only would this displace the villagers, but the villagers also warn that doing so would release an evil spirit called Betaal. Of course, because this is a horror show, the villagers are ignored. Things quickly take a turn for the worse for the CIPD officers when they discover the construction has released British colonial zombies who are out for blood.The villagers and CIPD squad must face off against the reanimated colonizers and defeat Betaal over the show's four episodes. <div type="image" title="patrick graham BTS betaal" height="2331" width="3108" msid="76520755" hostid="261"></div><h2>Writer and director Patrick Graham called the show a tongue-in-cheek 'hate letter to England' and the memory of the British empire</h2>The references to colonialism in "Betaal" are pretty obvious from the start. A British lieutenant in the East India Trading Company is revealed to have sacrificed his son and the remains of his regiment in order to harness the powers of the Betaal and become emperor of India.And in fighting the Betaal and his zombie army, the CIPD and other survivors are, in a way, recreating the battles between Indians and British soldiers hundreds of years before. According to Graham, himself a white British man, he wanted the show's portrayal of colonialism to be a stern rebuke to those in Britain who might be nostalgic for the days of empire while also centering the Indian experience. "Even in the most liberal English person, you often find this kind of glimmer of nostalgia, even though it was just a series of terrible atrocities," he told Insider. "And you can see in British fiction, a lot of the time they're still making stuff which glorifies the empire." "I like the idea of making 'Betaal' my hate letter to England because Britain might be in their false delusion that they have a glorious past, but no one else thinks so — and particularly not the Indian population," Graham said. "I was kind of hoping — I'm not sure if I quite managed it — that the show would be almost like a cathartic experience," he continued. "With people experiencing this band of Indian soldiers just decimating these undead British troops in the same way that it might be fun to watch the Nazis getting shot in 'Inglourious Basterds.'" <div type="image" title="betaal 3" height="2331" width="3108" msid="76520757" hostid="261"></div><h2>Co-writer Suhani Kanwar used the show to give voices to female and indigenous characters, in addition to touching on issues like colonialism</h2>Kanwar told Insider she was interested in exploring India's "postcolonial identity" in the show and said her collaboration with Graham allowed her to re-examine the decades-old story of the Betaal. "Of course I'm aware of the fact that he's literally a foreign gaze, but he brought me this myth of the Betaal, which we grew up with over here," Kanwar said. "It's just part of our childhoods, it's everywhere. But what Patrick made me do is relook at it.""And now in my adulthood, when I've revisited the story, it's actually a story of moral and ethical conundrums," she added. According to Kanwar, a key part of the story for her was the role the indigenous villagers play, especially as they're confronted and murdered by law enforcement. "I was thinking about police brutality, about this obsession that we have with ideas of national security. Who are we attacking? What are we defending?" Kanwar said of her mindset during writing the interactions between the CIPD and the villagers. "We give those armed forces special powers. We give them immunity and we hope that what will happen will develop the nation, but tribal people are paying for it," she said.<div type="image" title="suhani kanwar betaal_edited 1" height="900" width="1200" msid="76520760" hostid="261"></div><h2>The strong female characters in 'Betaal' were a result of Kanwar's experience with sexism</h2>While some horror movies feature women as mere victims, there are unforgettable female characters in "Betaal," including Ahlu, the CIPD lieutenant; Puniya, a ruthless and resilient villager; and little Saanvi, a young girl who proves to be the key to defeating the Betaal. Kanwar told Insider that her experiences as a woman in the film and TV industry led her to create such memorable women characters. "It's coming from a very conscious place. I wish I could say it's organic, but it's been an adrenaline rush and kind of wish fulfillment to write these characters, Puniya especially," Kanwar said of her mindset while writing the show's female characters.According to the screenwriter, when she attended film school in Bombay, things were much different for women than they are today. "You come in with your youthful optimism, of joining the workforce in film," Kanwar explained. "But the odds are stacked against you. The system is designed to keep you out and you feel that discrimination every step of the way." "The only way to be a writer a few years ago was to be able to 'write like a man' in Bombay. But that is changing, I am very happy to report," Kanwar said. "The playing field is much wider. It's much more level. And I can actually write characters like Puniya, like Saanvi, like Ahlu." <div type="image" title="betaal trailer" height="1436" width="1915" msid="76520762" hostid="261"></div><h2>Despite the engaging plot and timely undertones, most Indian critics weren't fans of 'Betaal'</h2>"'Betaal' routinely undermines its own timely themes with an over-reliance on needless gore, cheap jump scares, and plot contrivances," Rohan Naahar <a href="https://www.hindustantimes.com/tv/betaal-review-shah-rukh-khan-s-netflix-zombie-show-is-dead-on-arrival/story-7utjRc9n4OwqOGlk0O93rJ.html">wrote in his review for the Hindustan Times</a>, while reviewer Poulomi Das <a href="https://silverscreenindia.com/streaming/reviews/betaal-review-an-awful-netflix-zombie-horror-that-has-nothing-to-say/">said the show</a> "somehow manages to be too long, repetitive and needlessly convoluted, stretching its one-line plot, glaringly under-written, way too thin." Naahar and Das weren't alone in their dislike for the show — numerous other critics from India also <a href="https://www.filmcompanion.in/streaming/betaal-netflix-review-deafening-and-dead-foray-into-zombie-horror-shah-rukh-khan/">slammed "Betaal" in their reviews</a>. Graham and Kanwar had their own thoughts on why the show was received negatively in India. "They might not be familiar with this kind of genre, but I think there's so much more stuff at play," Graham told Insider. "I think that they might have an issue with Netflix, because it's seen as like an American entity that's coming in and trying Westernize certain things. They probably see the show isn't as a kind of Western show."But Graham was adamant that "Betaal" isn't a Western show, despite what critics might say. "I'm the only Westerner working with a crew of hundreds of Indian people. And I had an Indian co-director and an Indian co-writer Suhani — we both came up with the story together," Graham said. "So it's very much an Indian story for an Indian audience, and it's an Indian show first and foremost." Kanwar, for her part, didn't have a clear explanation as to why critics had such an intense dislike for show. "I wish I had an answer to that question," she said when asked by Insider about the critical response. "I guess all I can do is write about things that I care about and that interest me. I want to keep writing stories about interesting women because I've been waiting so long to do this, and I finally can." <h2>Overall, if you're a fan of horror, 'Betaal' is worth a watch</h2>Whether you're a hardcore horror fan or just in need of a new show to binge, the compelling plot and social commentary of "Betaal" make it worth a watch. All four episodes of "Betaal" are currently streaming on Netflix, and you can watch the trailer below.

Why horror fans shouldn't sleep on 'Betaal,' Netflix's quietly revolutionary new series

<ul><li>These are the newly released shows which you can binge-watch on Netflix, Amazon Prime Videos, <keyword id="6245082" type="LOCATION" weightage="20" keywordseo="ZEE5">Zee5</keyword> and other streaming services.</li><li>Keep track of new stories with Business Insider India. </li></ul>Weekend is here and the lockdown has everyone craving for new content to pass the time. OTT platforms like Netflix, Amazon Prime, Hotstar, Zee5 and others are working on churning out new titles in order capitalise on this opportunity. These are the newly released shows which you can binge-watch on Netflix, Amazon Prime Videos, Zee5 and other streaming services: <div type="Article" hostid="261" msid="75798040" title="CBSE announces class 10th and 12th date sheet for the remaining subjects" mstype="2" mssubtype="0"></div> Paatal Lok on Amazon Prime Video <div type="image" title="XX" msid="75771966" hostid="261"></div> Stars: Jaideep Ahlawat, Niharika Lyra Dutt, Neeraj Kabi Description: Paatal Lok is a new crime-thriller series which released on Amazon Prime Video on May 15. It is based on a story of a cynical police officer who comes into the spotlight after four criminals are arrested over an intense car chase. Every step the police officer takes to solve the case he inches close to the underworld or “the netherworld of injustice.” Kaali 2 on Zee 5 <div type="image" title="pjimage-44-1" msid="75771940" hostid="261"></div> Stars : Paoli Dam, Vidya Malvade, Abhishek Banerjee Description: Kaali 2 is a sequel to Bengali web series Kaali. It is the story of a mother who would do anything to save her child. Season two is the continuation of the story where Kaali was forced to do illegal activities. Maleficent 2 on Disney+ Hotstar <div type="image" title="maxresdefault" msid="75771932" hostid="261"></div> Stars: Angelina Jolie, Michelle Pfeiffer Description: The second instalment of this epic fantasy adventure picks up several years after Maleficent and follows the ascendant princess Aurora and the darkly charismatic Maleficent. Together they try to navigate the complex dynamics between them, form new alliances and confront new adversaries - all in a bid to protect their land and its subjects; taking families on a spellbinding new journey. ALSO READ: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/education/news/isc-english-and-maths-exams-will-now-be-of-80-marks/articleshow/75803321.cms">ISC English and Maths exams will now be for 80 marks — the remaining 20 will be on project work</a> Betaal on Netflix <div type="image" title="betaal_trailer_1588920179971." msid="75771910" hostid="261"></div> Stars : Viineet Kumar, Aahana Kamra, Suchitra Pillai, <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> Description: Betal featuring Shahrukh Khan is a story of an officer who is hired to displace a tribal area. Things take a turn when he discovers a curse on that place and a whole zombie army from the British Era. Mira: Royal Detective on Disney Kids <div type="image" title="154794_MIRA_02-scaled" msid="75771897" hostid="261"></div> Voice: Leela Ladnier Description: Mira, a young girl who looks at things with her own unique lens to gain different perspectives and help others in her community. She is appointed as the Royal Detective in the Indian-inspired kingdom of Jalpur to solve mysteries. ILLEGAL on Voot Select <div type="image" title="Illegal" msid="75848577" hostid="261"></div> Cast: Piyush Mishra, Neha Sharma, Akshay Oberoi, Satyadeep Mishra, Kubbra Sait Directed by: Sahir Raza Description: Illegal is a racy legal drama that questions whether all lawyers are mercenaries or can some resist the lure of greed, ambition and power and fight to win defining judgements that hold the bar of justice high. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/markets/news/foreign-investors-fpi-sold-shares-despite-modi-20-lakh-crore-stimulus/articleshow/75807397.cms">Foreign investors sold shares worth over a billion dollars in the last four trading days⁠ while India was unveiling it’s ₹20 lakh crore stimulus</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/markets/news/indusind-icici-bank-hdfc-bank-and-sbi-among-top-10-losers-in-nifty-bank/articleshow/75805726.cms">From IndusInd to ICICI Bank to SBI ⁠— banks were among the worst-hit despite the government pause on new bad loans</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/share-price-impact-on-hul-d-mart-maruti-tata-motors-as-per-goldman-sachs-china-data/articleshow/75786721.cms">Goldman Sachs’s China recovery data can spark hope for HUL and D-Mart, and make Maruti, Tata Motors and IndiGo more anxious</a> <a href="https://www.businessinsider.in/tech/news/a-gmail-scammer-tried-to-impersonate-a-four-star-us-army-general-to-catfish-a-married-woman/articleshow/75769666.cms">A Gmail scammer tried to impersonate a four-star US Army general to catfish a married woman</a>

Paatal Lok, Kaali 2 and other shows that you can stream on Netflix, Amazon Prime Videos, Zee5  Disney+ Hotstar, and Voot

<ul class="summary-list"><li><keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword> released the <keyword id="6354464" type="UNKNOWN" weightage="60" keywordseo="trailer">trailer</keyword> for its new horror series "<keyword id="2627105" type="PERSON" weightage="60" keywordseo="Betaal">Betaal</keyword>" on Thursday, and it's filled with terrifying monsters and centuries-old curses. </li><li>The trailer focuses on a local police force, as they take on a bloodthirsty group of zombies that have awakened in a tomb and attack any living thing that crosses their path. </li><li>There's also an ancient curse and a horrifying undead deity to contend with as well, in addition to the army of undead. </li><li>"Betaal" is produced by Blumhouse Productions, who are also behind horror films films like "Get Out" and "The Purge." </li><li>The new show premieres on Netflix May 24, and you can watch the trailer below. </li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>Read the original article on <a href="https://www.insider.com/betaal-netflix-trailer-what-its-about-2020-5">Insider</a>

Watch the terrifying trailer for 'Betaal,' a spooky new horror show from the makers of 'Get Out'

<ul><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> is going to launch 5 Hindi series in 2020. </li><li>Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba.</li><li>The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. </li></ul> Netflix is all set to battle the wide roster of options available in Indian market by rolling out five new series in the coming year — and that includes <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>’s horror series ‘Betaal’ and <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword>’s Mai. Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba. This comes after it tasted success of some of its Indian content both in the country as well as abroad. The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. “The content is authentically Indian. The setting is rural India. The stories and characters are local. The more authentically local the show is, the better it travels,” Ted Sarandos chief content officer of Netflix told Business Insider India on June 18. All for the eyeballs Netflix had about 5% market reach in India, across platforms-- both web and mobile-- according to data from Comscore verified by Business Insider. This is largely because Netflix is the most expensive among all streaming platforms in India. The American video streaming platform has been trying to keep itself “premium” in India and hence the all it’s plans are priced more than twice of what other OTT platforms charge. The basic Netflix plan starts at ₹500 a month, whereas, <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword>’s premium membership starts at ₹299 a month. Amazon’s prime membership starts from ₹129 a month — and it has a lot more to offer than just its video streaming platform. Giving in, reluctantly Netflix is eyeing to capture a bigger pie of the Indian OTT market by rolling out domestic contest. Separately, it is also reportedly testing a mobile-only plan that is estimated to be price from ₹250 onwards — half the price of it’s basic plan in India. But with the announcement of 5 new shows, Netflix seems to be hoping that content will win viewers over than just the pricing. Stars in the net Mai is a story of a 47-year-old woman who leads a double life of a don. “This is my second collaboration with Netflix after Bulbul and we are again looking to disrupt the kind of content audiences are consuming,’ said Anushka Sharma. Further it is going to launch Betaal — a story of horror incidents that occurs when a British official unleashes a zombie. Also, following the Amazon’s footsteps, Netflix is also going to roll out Bombay Begum (much similar to Prime’s Four more shots) which is going to tell the story of five urban women. Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. Netflix’s successful shows Huma Qureshi’s Leila — released on June 14 — made headlines for being one of the few dystopian dramas in India. Further, India’s most favourite Netflix series — Sacred Games— is also said to be a big hit in India and abroad. Sacred Games brought the dark underbelly of Mumbai’s underworld. Infact, a media reported pointed that 2 out 3 people watching Sacred Games were based out of India. Netflix show Mighty Bheem, based on popular Indian show <keyword id="736069" type="COMPANY" weightage="20" keywordseo="Chhota-Bheem">Chhota Bheem</keyword> too garnered viewers internationally. Infact, the series’ 21 short Youtube videos have grossed 22 million viewers. And its ‘local’ flavour is the reason for its success.

Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices

<ul><li>Netflix has reportedly backed <keyword id="6897968" type="UNKNOWN" weightage="20" keywordseo="sacred-games-season-2">Sacred Games season 2</keyword> with an investment of ₹1 billion -- so far the highest on the production of any original content on any OTT platform in India. </li><li>The series is going to release on the independence day with 12 episodes.</li></ul>Netflix has reportedly backed <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> season 2 with an investment of ₹1 billion (₹100 crore) -- so far the highest on the production of any original content on any OTT platform in India. The success of the first season of the show with its ensemble cast has led to a lot of expectations both from the users and the producer, <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">reported </a>LiveMint. A big chunk, of course, would have gone into hiring the ensemble cast including Bollywood stars like Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey. "This season is bigger, more compelling, and totally unexpected. Be prepared to discover a different side to each character as we take the audience on a tremendous journey, and address questions left unanswered last season." Netflix had earlier said while revealed the date of release. Sacred Games Season 2 is an incredibly dramatic series where a gangster who fled 34 years ago committed suicide leaving clues with a cop. The series is going to release on the independence day with 12 episodes. Anurag Kashyap and Neeraj Ghaywan directed the series by adapting Vikram Chandra's book with the same name. "Only two to four shows from a streaming service's portfolio get this kind of a pedestal every year both in terms of investment and promotions, Jehil Thakkar, partner at Deloitte India <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">told </a>LiveMint. The big-budgeted season is likely to add more subscribers to the platform. Available before release "Sacred Games Season 2" would be available for OnePlus smartphone users a day earlier, said OnePlus in a statement. The members of the OnePlus community will have the chance to watch the first episode of the Anurag Kashyap-directed series by registering for special screenings in Mumbai, Delhi, and Bengaluru. The tough fight The global streaming platform has been working on the edge to challenge the streaming services in India, including Amazon's Prime Video. Earlier in July, It <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">launched its cheapest "mobile-only"</a> plan at ₹199. The per capita video consumption of India is the highest in the world, according to <a href="https://www.limelight.com/resources/white-paper/state-of-online-video-2018/">Limelight Networks</a>. However, it is also a tightly fought market with many players like Hotstar, Voot, etc. See also: <a href="https://www.businessinsider.in/netflix-market-share-in-india-5-launches-5-new-shows-and-one-with-shahrukh-khan/articleshow/70244969.cms">Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut price</a> <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">Netflix announced its cheapest ever 'mobile-only' subscription for $2.88</a>

The ₹1 billion Sacred Games 2 is Netflix’s biggest bet in India so far

<ul><li>Netflix has officially announced its ₹199 mobile only monthly subscription plan for users in India. </li><li>One of the main obstacles for Netflix has been its relatively high prices in comparison to other video streaming platforms in India like Hotstar and Amazon Prime.</li><li>India is a big part of Netflix’s expansion plans and the company wants to woo more users in the price sensitive market.</li></ul>Netflix just announced a ₹199 ‘mobile only’ monthly plan for users in India in a bid to woo more people onto its video streaming platform. It's truly a 'mobile only' plan without support for HD or 720p streaming. And, there's no loophole to stream Netflix on the TV using Chromecast. The video on demand (VoD) service may be lauded for its original programming in India — like Sacred Games and Delhi Crime — but its <a href="https://www.businessinsider.in/netflix-mobile-only-plan-india-price-features/articleshow/68531031.cms">relatively high prices</a> have been an obstacle in the price sensitive Indian market. <table align="center" style="margin-bottom: 15px; border-top: 1px solid rgb(238, 238, 238); border-left: 1px solid rgb(238, 238, 238); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 18px; line-height: inherit; font-family: TiemposTextWeb-Regular, Georgia, Times, serif; vertical-align: baseline; width: 640.5px; color: rgb(17, 21, 22); background-color: rgb(255, 255, 255);"><tbody><tr><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Subscription</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Netflix</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Hotstar</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">ZEE5</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Amazon Prime Video</td></tr><tr><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Monthly</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹500-₹800 (across plans)</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹299</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹99</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹129</td></tr><tr><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">Yearly</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹6,000-₹9,600 (no annual plan discount)</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹999</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹999</td><td style="padding: 8px 5px; border-right: 1px solid rgb(238, 238, 238); border-bottom: 1px solid rgb(238, 238, 238); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.8em; line-height: 16px; font-family: inherit; vertical-align: top;">₹999</td></tr></tbody></table> Amazon Prime’s monthly subscription rates start at ₹129 and Hostar’s monthly plan is ₹299. Netflix’s monthly subscriptions, on the other hand, start at ₹500 where only one user can watch on one screen at one time — a restriction that doesn’t apply to other streaming platforms in India. The same restriction apply to the new ₹199 subscription as well. And, while the 'mobile only' option is the cheapest subscription that Netflix has ever launched, it's still not the cheapest option on the market. Doubling down in India India has the highest per capita consumption of videos in the world, according to <a href="https://www.limelight.com/resources/white-paper/state-of-online-video-2018/">Limelight Networks.</a> So, it only makes sense that Netflix wants a piece of that pie — a bigger piece than its been able to get so far. The company has been <a href="https://www.businessinsider.in/netflix-mobile-only-plan-india-price-features/articleshow/68531031.cms">testing its ‘mobile only’ subscriptions</a> in the country since March with a ₹250 plan for users as well as in other Asian markets, like Malaysia. “We believe this plan will be an effective way to introduce a large number of people to Netflix and to further expand our business in a market where Pay TV ARPU (average return per user) is low,” Netflix told <a href="https://www.reuters.com/article/netflix-india/netflix-to-roll-out-cheaper-mobile-only-plan-in-india-idUSL4N24I3ZY" data-type="tilCustomLink">Reuters</a> earlier this week. The number of paid subscribers in India have doubled over the past year because the price of video streaming is increasingly inching closer to TV subscriptions, according to a report by <a href="https://www.ey.com/Publication/vwLUAssets/EY-a-billion-screens-of-opportunity/$FILE/EY-a-billion-screens-of-opportunity.pdf">Ernst &amp; Young.</a> The ARPU may be low, but overall revenue has growth four times between 2017 to 2018, hitting ₹13.4 billion. The increase in paying customers can also be attributed to the growth in the number of users online. There is a surge in first time smartphone users in India as data gets cheaper and more budget smartphones come into the market. Netflix is looking to take on its competition but it might not be so easy with over 30 reasonably sized video streaming services fighting it out over Indian users. See also: <a href="https://www.businessinsider.in/netflix-mobile-only-plan-india-price-features/articleshow/68531031.cms">Netflix is testing its cheapest ever plan in India — Here’s why it might work</a> <a href="https://www.businessinsider.in/netflix-market-share-in-india-5-launches-5-new-shows-and-one-with-shahrukh-khan/articleshow/70244969.cms">Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices</a> <a href="https://www.businessinsider.in/netflix-is-struggling-to-add-us-subscribers-but-a-new-analysis-shows-why-its-international-growth-is-primed-to-explode-higher/articleshow/69980681.cms">Netflix is struggling to add US subscribers - but a new analysis shows why its international growth is primed to explode higher</a>

Netflix’s cheapest ever subscription announced at ₹199 for mobile users in India

<ul><li>Video streaming platforms and <keyword id="961526" type="PERSON" weightage="20" keywordseo="online-porn">online porn</keyword> account for two thirds of the greenhouse gas emissions from video energy consumption.</li><li>Videos are responsible for 60% of the energy consumption by digital technologies in the world and digital technologies produce more <keyword id="60779" type="PERSON" weightage="20" keywordseo="greenhouse-gases">greenhouse gases</keyword> than the airline industry.</li><li>Video is poised to grow rapidly in the next few years, which is only going to make the problem worse.</li></ul>Watching videos online might not feel like a <keyword id="6361617" type="UNKNOWN" weightage="20" keywordseo="climate-change">climate change</keyword> event, but digital technology — your smartphones, TVs, data centers and computers— emits 4% of the world’s greenhouse gases. That’s double of what the airline industry is responsible for. Streaming videos on <a href="https://www.businessinsider.in/netflix-mobile-only-plan-india-price-features/articleshow/68531031.cms">Netflix</a>, watching <keyword id="6367992" type="UNKNOWN" weightage="20" keywordseo="porn">porn</keyword> and scrolling to <a href="https://www.businessinsider.in/india-is-youtubes-biggest-informer-for-inappropriate-content/articleshow/63912005.cms">YouTube</a> is the main reason why, according to <a href="https://theshiftproject.org/wp-content/uploads/2019/07/2019-02.pdf">Shift Project</a> — a French non-profit think tank on climate change. Online video consumption accounts for 60% of the emissions from digital technologies. If you add, Skype and live TV streaming to list, then the contribution from video jumps up to 80%. 
	<div type="image" title="online data flows" msid="70290682" hostid="261" caption="&amp;lt;p&amp;gt;Watching videos online accounts for 60% of greenhouse gas emission from digital technology&amp;lt;/p&amp;gt;"></div>



 Video-on-demand (VoD) platforms — like <a href="https://www.businessinsider.in/netflix-hostar-amazon-prime-face-new-threat-from-zee5-language-specific-subscription-plans/articleshow/68886964.cms">Netflix and Amazon Prime</a> — take the biggest chunk of the pie, accounting to a third of the 300 million tonnes of carbon dioxide produced by the world’s internet <keyword id="1961240" type="PERSON" weightage="20" keywordseo="Video-Traffic">video traffic</keyword> in a year. 
	<div type="image" title="video emissions" msid="70290719" hostid="261" caption="&amp;lt;p&amp;gt;Video on demand (VoD) and porn account for two-thirds of the emissions from video consumption&amp;lt;/p&amp;gt;"></div>



 <a href="https://www.businessinsider.in/india-bans-porn-pornhub-uc-browser-ways-around-it/articleshow/66412436.cms">Porn</a> isn’t far behind pushing nearly another one-third of those emissions at 82 million tonnes of carbon dioxide. To put this in perspective, the amount of <keyword id="82635" type="PERSON" weightage="20" keywordseo="greenhouse-emissions">greenhouse emissions</keyword> from porn as the same as the residential sector in France. And a VoD’s emissions are at par with the country hosting the COP35 this year — Chile. Together, their greenhouse gas emissions rival those of nations like Bangladesh, Nigeria or even Belgium. It’s only going to get worse Video is the heavyweight champion of tech use — and its here to stay. The VoD industry is expected to boom to $72.8 billion, doubling its current growth, by 2023 according to a study by <a href="https://www.pwc.com/gx/en/industries/tmt/media/outlook/segment-findings.html">PwC</a>. 
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 Most of that is because of how <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, YouTube, <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> and other streaming services have popularised video on demand — partially due their ‘addictive design’. This means that broadcast platforms are specifically built to maximise the amount of time that a user spends watching videos, like the promise of an unlimited library and the autoplay feature. Where VoD services are maximising watch time, there has been a boom in new platforms broadcasting porn online. VoD still have a paywall that poses as an entry barrier, but porn is mostly available for free and is simple to navigate. And with 5G coming into the picture soon, <a href="https://www.pwc.com/gx/en/industries/tmt/media/outlook/segment-findings.html">PwC</a> points out that data consumption will sky rocket to 4.4 quadrillion MB by 2023. The way forward Video is a dense medium of information. And, more of video that there is, the more is stored on data centers, transferred through terminals and pushed out via networks. The only way to control the rapid increase in video consumption is to bring is digital sobriety, according to the <a href="https://theshiftproject.org/wp-content/uploads/2019/07/2019-02.pdf">Shift Project</a>. They recommend bringing in regulation to restrain video consumption by changing how VoD platforms are designed and building awareness around how watching video online is having an impact on the environment. But, as we wait for this to come into public debate, users can download the <a href="https://addons.mozilla.org/fr/firefox/addon/carbonalyser/">Carbonalyser </a>Firefox extension that shows your internet browsing carbon footprint by comparing it to miles driven in a car. See also: <a href="https://www.businessinsider.in/india-bans-porn-pornhub-uc-browser-ways-around-it/articleshow/66412436.cms">It has been 6 months since India banned more than 800 porn sites — but people are still using loopholes to get around it</a> <a href="https://www.businessinsider.in/facebook-and-google-know-what-porn-youre-watching-even-when-youre-in-incognito/articleshow/70277275.cms">Facebook and Google know what porn you're watching, even when you're in incognito</a> <a href="https://www.businessinsider.in/netflix-market-share-in-india-5-launches-5-new-shows-and-one-with-shahrukh-khan/articleshow/70244969.cms">Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices</a>

You Searched For "Betaal" and got 7 results

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Netflix’s cheapest ever subscription announced at ₹199 for mobile users in India

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