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Retaining some old-world fantasies is a huge challenge when technology is out to provide modern-day comforts at your fingertips. Conservatives would swear by books and would hate to replace them with any convenient gadget as they become ecstatic… feeling the books, leafing through the pages, breathing in the typical smell of the printed pages – be they old or new. Innovations can’t make its way through some innate things and these things only intensify with time. But the pain point is either you are born with some kind of antenna to experience such bounties of life or you are just plain unlucky. Like the intellectualism of the Bengalis and also their <keyword id="2052955" type="UNKNOWN" weightage="100" keywordseo="Love-for-books">love for books</keyword>! How else would you explain the sheer addiction to books, books and more books and yet the event draws more than 2.5 million <keyword id="456096" type="UNKNOWN" weightage="100" keywordseo="Book-lovers">book lovers</keyword> every year? 
 <keyword id="100667" type="UNKNOWN" weightage="100" keywordseo="Kolkata-book-fair">Kolkata Book Fair</keyword> is now well into its late 30s (<keyword id="793067" type="UNKNOWN" weightage="100" keywordseo="KBF">KBF</keyword> celebrated its 38th birthday this year) and witnessed huge crowds milling around the stalls, set up by about 109 publishing houses operating in India. The book fair was a 13-day affair this time – from the inauguration on January 28 to the closing ceremony on February 9. Interestingly, KBF is the world’s <keyword id="2052986" type="UNKNOWN" weightage="100" keywordseo="Largest-non-trade-book-fair">largest non-trade book fair</keyword>, which means it essentially caters to the general public, instead of wholesalers. So it’s no wonder that the who’s who of the Indian and global literati are mostly here at the plenary sessions. <keyword id="6360497" type="COUNTRY" weightage="100" keywordseo="Peru">Peru</keyword> was the theme country of 2014 but Peruvian poet <keyword id="2052952" type="UNKNOWN" weightage="100" keywordseo="Rodolfo-Hinostroza">Rodolfo Hinostroza</keyword> and Peru’s cultural minister <keyword id="2033619" type="UNKNOWN" weightage="100" keywordseo="Patricia-Balbuena-Palacios">Patricia Balbuena Palacios</keyword>, who were to inaugurate the event, could not attend the <keyword id="6363379" type="UNKNOWN" weightage="80" keywordseo="Opening-ceremony">opening ceremony</keyword> following the political situation at home. 
 In actual terms, <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword> is one of those states in India which has a high concentration of <keyword id="54033" type="UNKNOWN" weightage="100" keywordseo="Scholars">scholars</keyword>, <keyword id="6498302" type="COMPANY" weightage="100" keywordseo="Academicians">academicians</keyword> and <keyword id="105357" type="UNKNOWN" weightage="100" keywordseo="Intellectuals">intellectuals</keyword>. As social movements are often fuelled by the litterateurs and <keyword id="60303" type="COMPANY" weightage="100" keywordseo="Leftist">Leftist</keyword> overtones exist there among the so-called intellectuals, it could have been the prime reason why <keyword id="6354925" type="COMPANY" weightage="100" keywordseo="Kolkata">Kolkata</keyword> Book Fair has remained a non-trade affair throughout these years. 
 Organised by <keyword id="2052951" type="UNKNOWN" weightage="100" keywordseo="Kolkata-Publishers-and-Booksellers-Guild">Kolkata Publishers and Booksellers Guild</keyword> and largely supported by book lovers, the annual event had some tough times when <keyword id="26497" type="UNKNOWN" weightage="100" keywordseo="environmental-issues">environmental issues</keyword> compelled it to leave the Maidan greens (near Park Street-Rabindra Sadan) at the centre of the city. The fair was shifted from the Maidan area in 2007 and finally found a home at the <keyword id="532071" type="UNKNOWN" weightage="100" keywordseo="Milan-Mela-ground">Milan Mela ground</keyword> opposite Science City. 
 By now, readers must be feeling curious about the hottest selling books at the event. The 38th edition of the book fair was inaugurated this year by none other than <keyword id="670521" type="UNKNOWN" weightage="100" keywordseo="Chief-minister-Mamata-Banerjee">Chief Minister Mamata Banerjee</keyword> and (believe it or not) her books turned out to be best-sellers even this year. A <keyword id="2052958" type="UNKNOWN" weightage="80" keywordseo="regular-writer-and-a-poet">regular writer and a poet</keyword>, Mamata started writing in 1995 and has penned 45 books so far. Last year, her books worth Rs 10 lakh were sold, earning her a royalty of Rs 1 lakh. This year, the sales are supposed to shoot up even further as new books penned by her had been released on the inauguration day. 
 Yet, all might not be well at this global gathering of great minds. Just as it happened at the Jaipur Literary Festival two years ago, <keyword id="25391" type="PERSON" weightage="80" keywordseo="Salman-Rushdie">Salman Rushdie</keyword> was stopped from participating at the Kolkata Book Fair last year. And do you know the irony of it all? It’s the <keyword id="2052997" type="UNKNOWN" weightage="100" keywordseo="Author-CM">author-CM</keyword> who might have played a key role and stopped the internationally acclaimed but equally controversial Rushdie from coming to the event. 
 
It was said at that time that Rushdie himself had decided to stay away from the event. The author, however, had reportedly told he was informed by the government that the protests against him could be ‘dangerous.’ Photos, too, had swarmed the Internet, featuring hundreds of men brandishing placards that said ‘Rushdie Go Back.’ 
 
It’s understood that Mamata, who was touring North Bengal at that time, had told the police commissioner she didn’t want Rushdie to land in the city. And the reason was obvious – she didn’t want to antagonise the minority community if she could help it. 
 
The whole drama of not hosting Rushdie was played out in many shades and across many episodes. When finally it was learnt that Mamata was completely against Rushdie’s participation at the book fair, the grave concerns around his security and the gravity of the situation (with the number of protestors increasing every day) were conveniently played up to persons in charge of Rushdie’s itinerary. Then the easy way rolled out by itself. The statement issued to the media read: The ‘author decided to stay out of the event’ for reasons known to him. And Mamata had won her game. 
 This way, the world’s largest book fair held a mirror to India’s so-called democratic values and assured <keyword id="60937" type="UNKNOWN" weightage="100" keywordseo="Fundamental-rights">fundamental rights</keyword>. But never mind. <keyword id="5258" type="ORGANIZATION" weightage="100" keywordseo="CM">CM</keyword> Mamata’s books have turned her into a literary sensation over the years. And it’s quite an indicator how the scale is tipping in the <keyword id="2053000" type="UNKNOWN" weightage="100" keywordseo="World-of-literature">world of literature</keyword>. 
 
Image: Thinkstock Photos/Getty Images

Kolkata
Book Fair: Leafing Through The Pages In The Era Of E-readers

Renowned economist <keyword id="22306512" type="General" weightage="100" keywordseo="Bibek-Debroy" source="keywords">Bibek Debroy</keyword>, Chairman of the <keyword id="20118394" type="General" weightage="20" keywordseo="Economic-Advisory-Council" source="keywords" meta.keywordsubtype="org" meta.entityname="Economic Advisory Council" meta.hostid="261" meta.entityid="Economic Advisory Council">Economic Advisory Council</keyword> to the Prime Minister of India, passed away at the age of 69 on Friday. Expressing his grief, Prime Minister Narendra Modi shared a tribute on social media platform X, saying, "Dr. Bibek Debroy Ji was a towering scholar, well-versed in diverse domains like economics, history, culture, politics, spirituality, and more. Through his works, he left an indelible mark on India's intellectual landscape. Beyond his contributions to public policy, he enjoyed working on our ancient texts, making them accessible to the youth." Senior Congress leader and RS MP Jairam Ramesh also mourned the passing away of Bibek Debroy. "A man of unusually wide-ranging interests, Bibek Debroy was first and foremost a fine theoretical and empirical economist who worked and wrote on various aspects of the <keyword id="19948184" type="General" weightage="20" keywordseo="Indian-economy" source="keywords">Indian economy</keyword>. He also had a special skill for lucid exposition, in a manner that would make laypersons easily understand complex economic issues. Over the years, he has had numerous institutional affiliations and he left his mark everywhere. Bibek was also a very prolific, and always thought-provoking, commentator in the media on public issues going well beyond economics, "Ramesh said in a post on X. Debroy was celebrated for his extensive contributions to <keyword id="20987252" type="General" weightage="20" keywordseo="economic-policy" source="keywords">economic policy</keyword> and research. He also chaired the Finance Ministry's 'Expert Committee for Infrastructure Classification and Financing Framework for Amrit Kaal,' an initiative to elevate India's economic standing over the next 25 years. Born on January 25 in a Bengali family in Shillong, Debroy's educational journey began at Ramakrishna Mission School, Narendrapur, followed by studies at Presidency College, Kolkata, Delhi School of Economics, and Trinity College, Cambridge. His teaching career included stints at Presidency College, Kolkata (1979-83), Gokhale Institute of Politics and Economics, Pune (1983-87), and the Indian Institute of Foreign Trade, Delhi (1987-93). From 1993 to 1998, he served as Director of a Ministry of Finance and UNDP project on legal reforms, and in 1994-95, he worked with the Department of Economic Affairs. Since its inception, Debroy has been an integral part of <keyword id="19921809" type="General" weightage="20" keywordseo="NITI-Aayog" source="keywords" meta.keywordsubtype="org" meta.entityname="NITI Aayog" meta.hostid="261" meta.entityid="NITI Aayog">NITI Aayog</keyword>, the government's primary think tank. Over his career, Debroy made significant contributions to economics, with interests spanning game theory, income inequality, poverty, legal reforms, and railway policy. He was also a well-known scholar of Indian texts and culture, with his ten-volume translation of the Mahabharata acclaimed for its clarity and accessibility. Debroy leaves behind a legacy as a thought leader who profoundly impacted India's intellectual and economic landscape.

Chairman of PM's Economic Advisory Council Bibek Debroy passes away at 69

Just on the outskirts of the old city limits of the megapolis of Kolkata stands the semi-urban hamlet of Boral, where a young art director with the advertisement agency D J Keymer shot his classic debut film '<keyword id="106892" type="General" weightage="80" keywordseo="pather-panchali" source="Orion">Pather Panchali</keyword>' (Song of the Road), some 70 years ago, to metamorphose into the celebrated movie maestro Satyajit <keyword id="6561" type="General" weightage="100" keywordseo="ray" source="Orion">Ray</keyword>. Ray or Manick-da as his close associates called him, whose 102nd birthday is being celebrated Tuesday with aplomb across the globe, chose the village as it "was only four miles from the city limits and this meant that we could make daily trips" as also because with his shoe-string budget to shoot the movie, he could hardly afford on-location shoots in faraway rural idles. "He used to come to this field between our house and the ancient twin Shiva temple and stand for hours under a tree staring and chewing a handkerchief. "My father asked him what was he really doing. Ray told him that this was his way of composing shots in his head," said <keyword id="5748880" type="General" weightage="50" keywordseo="tushar-kanti-ghosh" source="Orion">Tushar Kanti Ghosh</keyword>, 80, a scion of the <keyword id="701424" type="General" weightage="50" keywordseo="zamindar" source="Orion">Zamindar</keyword> family which used to own most of the land in this village turned part of the city at one time, adding with a wrinkled grin: "He told dad he wasted around a dozen handkerchiefs a day thinking about shots!" Ghosh met Ray at age eight, and played a small part as a student at the village school in 'Pather Panchali', shot over from 1952 to 1955. "He (Ray) asked my father if he could borrow some young boys for the movie ... I had two small parts in the film and naturally at that age I was thrilled," chuckled the octogenarian, who along with other fellow villagers never realised that their non-descript village would be thrust into international fame once the movie was released and showcased at Cannes as India's official entry. Opposite the pond where Ray had shot some of his scenes for 'Pather Panchali' lives Abhishek Paul, 31, a young artist who said he heard stories of the film's shooting from his grandmother. "The entire village was agog with excitement through the period the movie was shot ... today we feel a kind of pride that he chose our 'para' (locality)," said Paul. A small bust of Satyajit Ray stands at the turn of the road from the house he had rented for the shooting. Locals have garlanded it and put-up festoons to celebrate the renowned filmmaker's birth anniversary Tuesday. Satyajit Ray cast mostly amateur actors in his movie for which he raised money by pawning his wife's jewellery and taking a subsidy sanctioned by the then chief minister of West Bengal Late Dr Bidhan Chandra Roy, a fellow Brahmo Samaji. New York's Museum of Modern Art too chipped in with some support after noted American film director John Huston saw some of Ray's unfinished raw reels and declared it as the work of a "great filmmaker". "His first movie marked him out as being born into a different league ... 'Pather Panchali' was a far more realistic and yet stunningly beautiful presentation of rural India's life than we had ever seen before ... it touched the heart, not just the other senses," said <keyword id="466542" type="General" weightage="50" keywordseo="shoma-a-chatterji" source="Orion">Shoma A Chatterji</keyword>, veteran film critic and author of books on Satyajit Ray. No script was ever written for the movie as Ray believed the novel written by noted Bengali writer Bibhuti Bhushan Bandyopadhyay was far too lucidly written to require a script. Instead, "Satyajit Ray drew a storyboard for the entire movie - picturising every scene that he shot with the dialogues scribbled on the margins in a strong, neat hand ... this was typically Ray, a very meticulous director who planned every single shot long before executing it," explained Chatterji. The music for the movie was composed by the famous sitarist Ravi Shankar and was considered an epochal score by the film fraternity, but Chatterji said the two geniuses had their intellectual differences and "in later films, Ray started composing his own music". After initial hesitation, the movie which depicts a family's struggle to live in their rural ancestral village as the hero - a child named Apu - grows up, did surprisingly well with both the critics and in the box office. Times of India in a piece in 1956 said: "It is banal to compare it with any other Indian picture...Pather Panchali is pure cinema. There is no trace of theatre in it." In Cannes, his debut film was nominated for the Palme d'Or for the best film and won the Prix du document humain (best human document). Part of Ray's 'Apu Trilogy, Boral's debut on the big screen remains one of the most influential movies that the world has seen. Twenty years after it was released, another film maestro Akira Kurosawa said the movie continues "to stir up deep passions." However, the village itself no longer stirs any great artistic passions. The forest patches and farmland have been gobbled up by an ever-hungry city as the megapolis's realtors built middle-class 'dream' high-rises. The fields of 'Kash' flowers or kans grass which at one time ran parallel to the single line railway track where 'Pather Panchali's' main characters - Apu and Durga - ran around, have been replaced by more railway tracks and ugly warehouses while the plaintive whistle of the steam engine has given way to brash honking by diesel locomotives. "But some things still remain the same ... everyone still loves a good story and someday another Ray will discover another Boral to produce yet another compelling movie," said Ghosh. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/7-out-of-10-indians-are-unable-to-identify-ai-voice-call-scams-and-half-fall-for-scams-with-monetary-losses/articleshow/99924644.cms">7 out of 10 Indians are unable to identify AI voice call scams, and half fall for scams with monetary losses</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/several-twitter-users-logged-out-from-desktop-accounts-globally/articleshow/99925101.cms">Several Twitter users logged out from desktop accounts globally</a>

The urban hamlet where Satyajit Ray met 'Pather Panchali'

A Polish student pursuing his masters degree at Jadavpur University (JU) here has been asked to leave India by the <keyword id="65242" type="COMPANY" weightage="20" keywordseo="Union-home-ministry">Union Home Ministry</keyword>, purportedly over his presence in a rally opposing the Citizenship Amendment Act, a teacher said on Sunday. Kamil Siedcynski, now in the final semester of the comparative literature course, was slapped a notice by the local Foreigner Regional Registration Office (FRRO) - an arm of the Home Ministry - about a week ago, Partha Pratim Roy, General Secretary of the <keyword id="1951941" type="COMPANY" weightage="20" keywordseo="Jadavpur-University-Teachers-Association">Jadavpur University Teachers Association</keyword>, told IANS. The FRRO ordered him to leave India within 15 days of receiving the notice for his involvement in "anti-government activities", saying it amounted to a "visa violation". The notice did not, however, give any details of the "anti-government activities" he has participated in, but warned that he would be prosecuted under the <keyword id="6366165" type="COMPANY" weightage="20" keywordseo="foreigners">Foreigners</keyword> Act, 1946, if the deadline was not adhered to. Roy said Siedcynski had been present during a rally organised in the Ramlila Maidan in the city by intellectuals, artists and students against CAA on December 19. "Kamil appealed to the FRRO to reconsider its decision, saying he had gone to the rally out of curiousity and also to click images. But the officials here said they were helpless and the decision has been taken in Delhi," Roy told IANS. Siedcynski is likely to move the court on Monday against the order. He earlier studied Bengali literature at Visva Bharati, a Central university, and can write and speak in the language fluently. He has also translated a Polish fairy tale into Bengali. "He comes from a poor financial background. So the university has waived his fees. He is a very serious student and not associated with any student organisation," said Roy. Siedcynski was not available for comments. The FRRO earlier issued a similar order against <keyword id="8854172" type="PERSON" weightage="20" keywordseo="afsara-anika">Afsara Anika</keyword> Meem, a first year Bangladeshi undergraduate student at the Visva Bharati University's Fine Arts department. Meem had posted on social media photos of an anti-CAA agitation. Last December, two other foreign nationals - Jakob Lindenthal, a post graduate student at the Indian Institute of Technology-Madras and Norwegian woman Janne Mette-Johannson received similar orders for taking part in protests against the law. The CAA, passed by parliament in December, seeks to provide Indian nationality to Hindus, Christians, Sikhs, Parsis, Jains and Buddhists who fled religious persecution in Pakistan, Afghanistan and Bangladesh till December 31, 2014.

Polish student at JU asked to leave India over anti-CAA protest

<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword> recently announced its result. Its PAT for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year.</li><li>Over the years, the company has transitioned from being a music label to today creating IPs in the form of music, films and TV series, along with manufacturing and innovating on its portable music player, <keyword id="4504073" type="PERSON" weightage="20" keywordseo="carvaan">Carvaan</keyword>.</li><li><keyword id="160511" type="PERSON" weightage="20" keywordseo="Vikram-Mehra">Vikram Mehra</keyword>, Managing Director, Saregama India tells us how the company has managed to stay relevant even after being in existence for close to 120 years, and all that it is doing to make sure it stays relevant for the next few decades too.</li></ul>Four years ago, Saregama realized a need gap in the 40+ age group when it came to consuming music. People who wanted to listen to retro music were not able to access them easily. Many missed the good old days of Radio. That was the insight that gave birth to Carvaan, Saregama’s popular portable retro music player. Since then, Saregama has kept innovating on not just Carvaan but also on its other offerings. The company which started as a music label company in 1902 has today gone much beyond that. Today, its portfolio includes intellectual property rights of over 4000 hours of TV content produced for channels in languages including Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali. Over the last few decades, the company has forayed into retailing music through physical and digital mediums. The company now also has a film production unit, Yoodlee Films and it is this diversification of its offering that has helped it not just weather the storm of 2020, but also be ready for the future. In its recently released results, the company said that its Profit after Tax (PAT) for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year. Its <keyword id="1159047" type="PERSON" weightage="20" keywordseo="Music-Licensing">music licensing</keyword> revenue in FY21 went up by 20%. While it has been a difficult year for many businesses, Saregama’s efforts at expanding its portfolio over the last few years is now paying off. “The biggest transition that has happened for Saregama is that from an old-world company that used to be the custodian of music, we are today a new-age company, which is riding on the digital wave, in India and globally. Proliferation of smartphones and cheap data has led to a huge increase in the consumption of content and digital is pushing this explosion. And as Saregama, we are now sitting at the heart of all the action, be it with our music, our films or TV series,” said Vikram Mehra, MD, Saregama India. Right now, the company is primarily focusing on two things, the creation of IPs, be it as music, films or TV series, and monetizing them. The second is to create a platform on the back of Carvaan to talk to the 35+ age group. While the original Carvaan was aimed at an older age group, the company is now innovating to make it attractive to a younger audience too. Last year, it had launched a Karaoke variant to appeal to the 35+ age group. Its Carvaan 2.0 version, which comes with thousands of pre-loaded songs, also supports podcasts now. On how it has been able to stay relevant, despite being an almost 120-year-old company, Mehra said, “How you think as a company makes a lot of difference. In recent times, the average age of the company has gone down steeply. We are getting younger people on board who understand the new world better and asking them to guide us.” The company is also working on the acquisition of new content aggressively. It recently announced that it has acquired the music of a series of big-ticket movies which include <keyword id="6358308" type="PERSON" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword>’s upcoming movie, Gangubai Kathiawadi along with his next movie, Akshay Kumar starrer Bell Bottom and Ajay Devgn’s Maidaan. Saregama has also acquired the rights of the yet unnamed official adaptation of the cult blockbuster, Anniyan, which will be directed by Shankar and will feature actor Ranveer Singh. Last year, Saregama also struck licensing deals with Facebook, Spotify and Triller. Its music is now also available on various short video platforms like Moj and Josh where people can use them to create their content. Saregama is also heavily investing on regional music. “Saregama is one of the oldest music labels in the country and we have relationships in every music and film market in the country. Because of our legacy, we are harnessing those relationships and entering into Gujarati, Bhojpuri, Punjabi, Tamil, Telugu and Hindi music. Our aim is to create enough content so that the kids of today who are going to consume content will keep on listening to this content for another 50 years,” he explained. Last year, the lockdown also meant people were stuck at home. So while the sale of Carvaan, which is a product people want to experience before buying, saw a hit, its kids variant Carvaan Mini Kids saw impressive growth. “This is a product we have never marketed and yet it is the fastest selling Mini for us,” he added. Overall, Carvaan sold 1,10,000 units in Q4 FY21, despite retail sale having been massively impacted by the pandemic. With the addition of a podcast feature on Carvaan 2.0, Mehra is confident of the monetization opportunities it opens up for them. “For us, till now, Carvaan was a one-time margin product, similar to say a refrigerator that you sell once and make money out of it and that’s it. Now with podcasts coming in, it creates a huge opportunity for us as a platform to start generating advertising or subscription revenue,” he explained. Mehra is also not stuck on getting Carvaan-only exclusive podcasts. “Our model is a little different. As a company, we are telling podcasters to bring their podcasts to us on a non-exclusive basis. And if ever we make revenue off of it, we plan to share 40% of it with the content partner,” he added. If things go as planned, Saregama plans to start monetizing its podcasts in the next 2-3 years.

The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades

<ul><li><keyword id="9067806" type="UNKNOWN" weightage="20" keywordseo="zee5-kids">ZEE5 Kids</keyword>’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya.</li><li>It will enable an environment for kids, parents and educators to consume, create, learn and contribute together as a family.</li><li>Exclusive digital shows - <keyword id="13630" type="PERSON" weightage="20" keywordseo="Gadget-Guru">Gadget Guru</keyword>, Guddu and Bapu to be launched concurrently.</li></ul>Today, kids are the epitome in the priority list for every parent. With e-learning to online games, kids are engaged with screens all the time. And entertainment for kids isn't any different. <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> is expanding its digital ecosystem by the launch of ZEE5 Kids. It includes a repertoire of 4000+ hours of content. It encompasses varied genres, languages, formats and age-group based curations for kids. And what’s more, it’s free for all users. With a content line-up tailor made to cater to kids across ages, genres and languages, ZEE5 Kids will also be launching exclusive digitals like Gadget Guru, Guddu and Bapu which will be released over upcoming timelines. <div type="twitter" handle="ZEE5Shows" handlename="ZEE5 Shows" image="http://pbs.twimg.com/profile_images/1181860613921755137/4mSQ_DH5_normal.jpg" favoritecount="3" retweetcount="0" status="Cartoons ki zabardast masti ab karegi bachchon ko full-on entertain! Watch the best of kid shows, movies and DIYs w… https://t.co/macTFhLPa4" createdat="1586831400000" id="1249887600397017088"></div> With its latest addition, ZEE5 aims to become an entertainment destination for the entire family. Planned uniquely, ZEE5 Kids offers a library spread across multiple languages - Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam and Bhojpuri. Commenting on the launch, Aparna Acharekar, Programming Head, ZEE5 India said, “We are very excited to share our new offering, ZEE5 KIDS, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a FUN learning way by providing bespoke content ranging from shows, movies, reality &amp; DIY shows to nursery rhymes in 9 languages and across genres. The framework has been securely curated keeping in perspective the use of devices and exposure to unlimited information that kids have these days with digital platforms. We are certain that through ZEE5 KIDS we will be able to inculcate the habit of #NonStopBachFUN amongst audiences across demographics.” ZEE5 Kids’ content is a mix of acquired and exclusives by onboarding the leading production house like Lionsgate and Cosmos Maya. The three digital originals to be featuring in the upcoming months will be: Gadget Guru: An animated TV show and movie series based on a superhero character that will take kids on his fun adventure trips. Guddu: A story about Guddu – the fun lion and his troupe of friends who fights Billori – the evil cat and her gang in the most passionate way. Bapu: A situational, light comedy &amp; educational series promises to take you on a trip to know all about Bapu aka Mohandas Karamchand Gandhi and his great deeds. ZEE5 has ensured that the interface of ZEE5 Kids product is safe, secure and a private environment that you can trust. In addition, the platform is kid-friendly in terms of being easy to use and its simple navigation. ZEE5 Kids will enable an environment for kids, parents and educators to consume, create, learn and contribute together as a family. As a part of community building initiative, ZEE5 Kids will be educating mothers on the diverse content line-up, safety measures and smart features through initiatives like blogs, stories, fun challenges, tutorials, etc. Additionally, the platform and its social handles will also host Live chats with mental health experts, nutritionists, coaches, <a href="http://etc.to/">etc.to</a> share tips and advice with Parents on overall well-being of their Kids. #NonStopBachFUN will allow mommy bloggers, influencers and mothers to share their BachFUN videos and moments with their kids and win exciting prizes. And to add on to the fun, the best videos and vlogs will get to feature on the platform as well as ZEE5's social media pages.

You Searched For "Bengali intellectualism" and got 6 results

Kolkata Book Fair: Leafing Through The Pages In The Era Of E-readers

Preetam Kaushik

Chairman of PM's Economic Advisory Council Bibek Debroy passes away at 69

ANI

The urban hamlet where Satyajit Ray met 'Pather Panchali'

PTI

Polish student at JU asked to leave India over anti-CAA protest

IANS

The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades

Samarpita Banerjee

ZEE5 gives kids content a push with the launch of ZEE5 Kids

BI India Partner

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