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This article is part of "<a target="_blank" href="https://www.businessinsider.com/build-it-series">Build IT</a>," a series about digital-tech trends disrupting industries.Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a survey from Salesforce, <a target="_blank" href="https://www.salesforce.com/news/stories/generative-ai-for-marketing-research/">51% of marketers said they were using generative AI</a>, with another 22% saying they planned to do so. The benefits could be significant: McKinsey has projected that generative AI could <a target="_blank" href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-generative-ai-can-boost-consumer-marketing#">increase marketers' productivity</a> by 5% to 15%, adding up to $463 billion in value annually.The financial upside of adopting generative AI in marketing and sales is pushing companies to rapidly adopt it. Understanding how AI works and how to deploy it is now a focus of many marketers.The focus is driven by a desire to deliver more-personalized messages that encourage consumers to buy. Self-preservation is a motive, too: Developing AI proficiency could help bolster job security, as some marketers worry the technology might replace them if their expertise doesn't evolve."For those who are jumping on the bandwagon and really understanding it works, it gives them a competitive advantage," Tom Krutilek, the chief marketing officer at the fintech marketplace InvestHub, told Business Insider.<h2>AI can enable personalization at scale</h2>InvestHub, founded in 2021, aims to help startups raise capital by matching them with investors. While the goal is as old as markets themselves, InvestHub is taking a novel approach: It's constructing an AI-powered platform designed to use data about startups, such as the industry a company is in and the size of the investment it needs, to connect them with befitting investors. It works in reverse, too, helping investors find startups that align with their interests. "Personalization is important to us," Krutilek said.Krutilek also uses AI internally to conduct market research that could help the company attract clients — and tweak its marketing for different audiences. "We have to ask, how do we speak to the CTO or the person in charge of revenue operations?" he said. "That's different from how we speak to a venture capitalist."This isn't to say InvestHub uses AI to generate marketing copy and ships it as is. Krutilek described AI as a "starting point for our team." It can suggest an effective marketing message, but his team still needs to "add the human touch" by determining whether the AI's suggestions are suitable and making the call on which marketing strategy to pursue. Marketers can also use AI's efficiency to deploy personalized messages at scale. Bob Hutchins, the founder of the AI marketing consultant Human Voice Media, said long-tail marketing content, like product description pages, or PDPs, was ripe for disruption.PDPs are a critical component of modern e-commerce marketing strategies. If you search for a product on Google or Bing and then click on a link, or if you click on a product recommendation on Instagram or TikTok, the page you'll land on is most likely a PDP.Ideally, PDPs should be personalized; a recently retired 65-year-old in Arkansas is likely to have different priorities than a 20-something student in Spain, and a product page should reflect that. But in practice, this type of personalization is unwieldy, since it involves creating numerous iterations of one product page. Many e-commerce sites find that task beyond what even a well-staffed marketing team can handle, but AI could change the equation."If I want to add 5,000 products next quarter, who is going to write that? Who is going to make sure it follows brand guidelines?" Hutchins said. "If AI can reduce what would take three or four months down to a few days, then all of a sudden that changes the economics of my business."As marketers become more experienced in using AI, Hutchins said, more companies will be able to tap into real-time analytics and personalization that present customers with buying suggestions based on their shopping history with the company.<h2>Authenticity with AI means using it in the right place at the right time</h2>AI's promise of efficiency is clear, but marketers often find their attempts to deliver personalized messages stymied by the industry's <a target="_blank" href="https://www.forbes.com/sites/forbesbusinesscouncil/2023/01/09/authenticity-in-marketing-why-brands-must-lead-with-why/">most prolific buzzword: authenticity</a>. While marketers dream of AI-driven personalization, consumers say they like brands that feel more human.Uber Eats found itself on the wrong side of this problem in December. A person on X found that the Uber Eats page of one pizza restaurant in New York, where pizzas are often called pies, had appeared to replace blank menu images, which can sink sales, with AI-generated images of thick, bready pastries filled with odd meats.But Greg Kihlström, the owner of the marketing consultancy The Agile Brand and an instructor at the Association of National Advertisers' School of Marketing, is skeptical that authenticity will prove a barrier for long. "Consumers are pretty pragmatic about a lot of things," he said. Kihlström and Hutchins argued that if brands ensure their AI's results are accurate and follow the brand's marketing guidelines, consumers are unlikely to object to the AI or, in many cases, even notice when it's used.Research seems to support this belief. A <a target="_blank" href="https://www.sciencedirect.com/science/article/abs/pii/S2772766123000289?dgcid=author">study published in December</a> found that even trained linguists had difficulty distinguishing text generated by AI from text written by a human. Other studies have found that, in many situations, <a target="_blank" href="https://link.springer.com/chapter/10.1007/978-3-031-50072-5_34">people can't tell AI-generated images from real photos</a>.While Kihlström advised marketers to remain mindful of AI's nuances and limitations, he said that "if it serves a practical need, I don't think most consumers, in a year or two, are going to care." But he added that there were still "many years to go" before AI could create something like a sentimental Super Bowl ad.<h2>Will AI replace marketing jobs?</h2>While some marketers wonder how consumers will react to AI, many fret about something closer to home: their jobs.Kihlström said industry professionals were worried that AI might reduce or eliminate the need for certain roles — fears that go hand in hand with the technology's promise of efficiency."The senior-level marketers are less concerned about losing their jobs, but they are worried about getting headcounts cut," he said. "Because their bosses are saying, 'If 30% of anybody's job can be replaced by AI, let's cut 30% of the workforce.'"Marketers with creative tasks might be the first to feel this pain. "The lowest-hanging fruit is obviously content creation," Hutchins said. He recommended companies looking to get started with AI in marketing take a hard look at repetitive creative tasks, like writing and editing ad copy, that generative AI could handle.Opinions vary, however, and Krutilek was optimistic about marketing's future. "I don't think it's going to change the number of jobs," he said of AI, though he added that he thinks marketers with AI experience will have an indispensable, advantageous skill set.Krutilek said AI had radically changed how he incorporated market research into positioning InvestHub against its competitors. He said he could now knock out in a few hours a competitive analysis that once required a solid week of research.It's not just analysts who benefit. He said AI tools let creative-team staffers more quickly imagine and iterate on assets like graphics for a marketing campaign. The time saved could be used to consider a greater number of creative assets or to scrutinize a creative strategy."Before AI, it was like, 'How can I minimize? I only have X staff and X capability and X budget,'" Krutilek said. "But what it's allowing me to do is really hone in on which tactics will work for us and how we can make them better."

AI is ushering in a new era of personalized marketing

<ul class="summary-list"><li>Jasper is a marketing platform that provides AI-driven strategies to its clients.</li><li>The company is using emerging tech to target businesses interested in AI-based marketing products.</li></ul>For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.Jasper is an artificial-intelligence marketing platform founded in 2021. The company is fully remote, with 230 employees based in the US, Europe, and Australia. Jasper provides content strategy, integrated marketing campaigns, and public relations to companies including Prudential, Ulta Beauty, Morningstar, and iHeartMedia.<h2 id="15303c4e-ff18-41d1-b714-727cc90ea9f0">Situation analysis: What problem was the company trying to solve?</h2>Jasper has focused on helping clients automate their copywriting using their own brand voice for materials such as blogs, sales <a target="_blank" class="" href="https://www.businessinsider.com/goblin-tools-artificial-intelligence-review-ai-for-emails-2023-12">emails</a>, and <a target="_blank" class="" href="https://www.businessinsider.com/strategies-to-manage-grow-small-business-social-media-accounts-2021-3">social-media posts</a>. Loreal Lynch, Jasper's chief marketing officer, said the company also offered a self-service AI writing assistant.But as free generative-AI tools like ChatGPT became widely available, Jasper's services evolved. The company started by building products with AI to help clients improve their overall marketing programs. Then Jasper used AI to build a sales pipeline to target companies interested in its AI-based marketing products.Lynch said the goal was to engage prospective clients with "a very personalized campaign where we could automate the creation of a personalized email, a personalized web experience, and a landing page."<div type="image" title="Headshot of Loreal Lynch" height="800" width="800" msid="115425901" hostid="261" sizebytes="26922"></div><h2 id="e69ced26-78c1-420d-843a-4a326679582c">Key staff and partners</h2>Tom Newton, the company's vice president of revenue marketing, said Jasper's marketing team developed the <a target="_blank" class="" href="https://www.businessinsider.com/marketing-industry-using-ai-save-time-money-boost-productivity-study-2023-6">AI-powered account-based marketing workflow</a>. This program could target companies with tailored <a target="_blank" class="" href="https://www.businessinsider.com/how-use-ai-for-content-creation-digital-marketing">content</a> in the hope of turning them into clients. The company's design and web teams were also involved in its development.<h2 id="6a422697-1d8b-4827-b9da-21e5f360090a">AI in action</h2>Lynch said Jasper used its AI-driven workflow to perform several functions in order to help attract business.First, the program scraped the websites of enterprise companies that Jasper hoped to sign up as clients and gathered information such as company details, brand voice, and email addresses. Newton told Business Insider that this approach identified 2,000 email accounts for prospective clients to target.Then, using the details collected from the websites, Jasper's AI ABM workflow created <a target="_blank" class="" href="https://www.businessinsider.com/how-artificial-intelligence-is-used-in-marketing-strategy-2024-5">a mock landing page</a> for each company.<div type="image" title="Screenshot of Jasper's mock landing page for Kroger, with an image of two cups and a bowl filled with oranges, apples, and cinnamon sticks on the right side." height="1572" width="2880" msid="115425899" hostid="261" sizebytes="179376"></div>Newton said the AI program created and sent a personalized email to each of these companies this year. The email included a link to the sample landing page and a message advertising Jasper's services. The goal was to showcase Jasper's tools to prospective clients.Jasper's AI tool followed up with two additional emails per company.With AI, Jasper generated emails and sample web content in a fraction of the time it would take traditional marketing teams. Lynch said the campaign also helped expand the company's sales efforts.<h2 id="3e5670ff-c4d4-49f9-b8f9-a4cf1710383c">Did it work, and how did leaders know?</h2>Newton told BI that Jasper acquired 12 customers using the AI ABM workflow.Additionally, Jasper said that based on the hours invested in developing the workflow compared with the revenue generated, the initial campaign achieved a return on investment of 20 times for the company. Newton also said its <a target="_blank" class="" href="https://www.businessinsider.com/ai-email-inbox-revolution-chatgpt-google-openai-shortwave-productivity-tools-2023-3">AI-generated emails</a> performed significantly better than traditional email marketing, achieving 2.9 times the number of opens, 11 times the number of clicks, and four times the number of responses."It's a level of impact that's kind of unreal," Newton said. "Not only can humans not realistically build this many customized experiences at scale, but also we're driving outsized impact on revenue and moving the needle as a business with this tool."<div type="image" title="Headshot of Tom Newton" height="4032" width="3024" msid="115425902" hostid="261" sizebytes="519508"></div><h2 id="41ef074a-a234-4675-8f7a-cd8fc681bc04">What's next?</h2>Lynch said the ABM workflow is now part of Jasper's internal process to attract customers and generate revenue. The company is also offering it to its customers as a service designed to boost their own businesses."Something like this can be really transformational for an enterprise marketing team," she said.Jasper continues to expand its AI services. It recently launched an AI image suite to help customers <a target="_blank" class="" href="https://www.businessinsider.com/ai-platform-runway-lets-users-transform-images-videos-with-words-2023-5">edit images at scale</a>, such as by changing colors or adding graphics for holiday marketing campaigns, Lynch said.The company is also working on using AI to automate and scale content tailored around keywords to help customers improve their search-engine rankings.

One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.

<ul><li>The Beauty &amp; Personal Care market is thriving and one of the fastest-growing consumer markets, driven in particular by the Cosmetics and Skin Care segments, as per Statista’s latest report.</li><li>Myntra’s upcoming End of Reason Sale to offer 38,000 styles from over 750 brands in its Beauty and Personal Care segment.</li><li>On course to add 500 more brands and offer 50,000 style options by 2022.</li></ul>Myntra is witnessing strong growth in the Beauty and Personal Care segment on its platform. The category has registered over 2.5X YOY growth on Myntra and is expected to continue the growth momentum into 2022. Myntra is also betting big on the category for the upcoming edition of its marquee biannual event, EORS (End of Reason Sale), slated to be held this month. According to Statista, India's beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. Revenue in the Beauty &amp; Personal Care market amounts to US$22,338 million in 2021. The market is expected to grow annually by 6.95% (CAGR 2021-2026). Beauty &amp; Personal Care is currently the fastest-growing category on Myntra, and is strategically showcased through platforms such as Myntra Studio and M-Live that drive engagement and build salience for brands in the category through DIY videos and live tutorials led by a charter of sought-after beauty influencers. For the upcoming edition of EORS, Myntra is gearing up for its largest-ever edition and in the last few months has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to participate in its flagship event. With never-before offers on brands, exciting propositions for all first-time beauty and personal care shoppers, and other interesting basket offers, shoppers have a lot to look forward to, in the upcoming EORS. Myntra continues to scale its Beauty and Personal care portfolio and currently houses 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles were added this year alone. The emerging go-to BPC destination is aiming at adding another 500 brands in 2022, taking the total number of options to 50,000 styles. Myntra is witnessing a steady 3X increase in basket size. Myntra’s 15-day return policy has also enabled its consumers to have a smooth and hassle-free buying experience. In addition to this, the category is riding firmly on the back of its popular brand campaign led by Bollywood’s style icon, Disha Patani, who is the brand ambassador for this segment on Myntra. On the technology front, features such as AI-powered Skin analyser tool and virtual try-on are enabling consumers to undertake informed buying decisions on the platform. Some of the prominent international and domestic brands that were added on Myntra this year include Benefit Cosmetics, Bath &amp; Body Works, and Kora Organics among others. From a consumer demand perspective, Face Moisturizer, Kajal &amp; Eyeliner, Face Wash &amp; Cleanser and Lipsticks are some of the top selling items. Apart from these, fragrances and appliances, such as trimmers, are also some of the key categories that consumers flank the platform for. The top article types within categories such as make-up, are Lipsticks, Foundation &amp; Primer, Kajal &amp; Eyeliner, Eyeshadow, Highlighter &amp; Blush; Under skincare, the leading products include Face moisturizer, Face Serum, Mask &amp; Peel and Sunscreen; Under haircare, the leading products are, Hair Colour, Hair Oil, Hair Serum, Hair Cream &amp; Mask, while Body Lotion, Body Wash and Body Oil form an integral part of the Bath &amp; Body category. During EORS-15, shoppers can expect Buy 1 Get 1 on select brands and free shipping on orders above Rs 499. Ahead of the event, Myntra has also collaborated with some of India’s favorite celebrities, such as Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share special mentions from their social media channels to drive traction for the category.

Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

<ul class="summary-list"><li>Jeffree Star, Tati Westbrook, and other influencers once ruled the beauty side of YouTube.</li><li>Now, they're taking over TikTok with lengthy livestreams focused on selling products.</li></ul>A livestream hosted by<a target="_blank" href="https://www.businessinsider.com/jeffree-star-wyoming-from-la-mansion-yak-ranch-timeline-2021-8"> Jeffree Star</a> filled my iPhone screen during a late-night TikTok<a target="_blank" href="https://www.businessinsider.com/new-study-finds-doomscrolling-leads-to-bad-physical-mental-health-2022-9"> doomscroll</a> in June.Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade, Star stood behind a pink desk with beauty influencer Paul Dao. Together, they promoted lip gloss and other products from Jeffree Star Cosmetics.It had been a long time since I'd watched Star's content, which usually highlights his lavish lifestyle and harsh but honest makeup opinions. He's also known for getting involved in internet scandals. As memories of<a target="_blank" href="https://www.businessinsider.com/dramageddon-youtube-jeffree-star-manny-mua-laura-lee-gabriel-zamora-2021-8"> "dramageddon"</a> in 2018 flashed through my mind, I shuddered and scrolled away.But 10 minutes later, TikTok showed me yet another livestream: this one from OG beauty YouTuber <a target="_blank" href="https://www.businessinsider.com/youtuber-tati-westbrook-life-career-story-2020-11">Tati Westbrook</a>, who attempted to sell me a hair curler — a far cry from the cult-favorite<a target="_blank" href="https://www.businessinsider.com/tati-westbrook-new-makeup-brand-2019-10"> eyeshadow palette</a> she created in 2019 — through the small screen.I shouldn't have been surprised to see either peddling products. Influencers have always been, at least to some extent, glorified salespeople. Still, I couldn't help but cringe. Their voices sounded different, like anxious sales reps trying to get my attention. There was a blatant urge to sell, sell, sell.Some millennial-aged viewers shared similar, and often harsher, thoughts."I'm sad. I used to be able to trust all of your reviews because you were doing it for the love of the game. Not commission. ," one person commented on one of Westbrook's TikToks promoting her recent stream."You are getting worse than Kylie Jenner," another person wrote on one of Star's videos. "It's every other day some kind of BS sale or relaunch. I miss the old Jeffree Star, this new desperate JS sucks!!"I was right there with them. Seeing these larger-than-life figures go from the top of the beauty food chain to hosting flash sales QVC-style was jarring. But as I later realized, their tactic is also kind of genius: They're using a free platform to directly sell to consumers while also increasing their brand awareness.<h2 id="a37382ed-7f93-446c-af1a-672ba960b013">YouTubers turned TikTokers</h2>Rewind a few years and beauty influencers dominated the cosmetics industry alongside the audiences they built<a target="_blank" href="https://www.businessinsider.com/youtube-beauty-everything-you-need-to-know-jeffree-james-nikkietutorials-2020-3"> on YouTube</a> — even when their careers were rife with scandal.<a target="_blank" href="https://www.forbes.com/pictures/gjdm45jih/7-michelle-phan-3-mil/">Forbes</a> reported Michelle Phan, who is widely credited as the first internet makeup influencer, as one of the top-earning YouTubers of 2015 with $3 million in annual revenue. Lucrative beauty businesses only exploded from there.YouTuber Jaclyn Hill famously collaborated with Becca Cosmetics on a glimmering highlighter in 2016, bringing the company <a target="_blank" href="https://wwd.com/beauty-industry-news/color-cosmetics/latest-becca-x-jaclyn-hill-collaboration-did-3-5-million-in-sales-with-online-launch-10438768/">$3.5 million</a> in online sales across five hours. Two years later,<a target="_blank" href="https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/"> Forbes </a>said Star reached $18 million in annual earnings — partially because of one of his<a target="_blank" href="https://www.businessinsider.com/jeffree-star-made-20-million-on-eyeshadow-palette-shane-dawson-2019-10"> stand-out products</a> brought in $20 million when it first launched, as Star told fellow YouTuber Shane Dawson.Star then created a collaboration line with Dawson, who's best known for posting controversial comedy sketches and videos exploring conspiracy theories. Before it was released in 2019, Star's team estimated the makeup line would make<a target="_blank" href="https://www.businessinsider.com/jeffree-star-reveals-shane-dawson-palette-could-make-10-million-2019-10"> at least $35 million</a> if<a target="_blank" href="https://www.businessinsider.com/jeffree-star-shane-dawson-makeup-sold-out-2019-11"> it sold out</a>, which it did almost immediately.However, after years of influencer feuds, multiple cancellations, and the pandemic, beauty YouTubers found themselves floundering, Alex Rawitz, the director of research and insights at the influencer-marketing platform CreatorIQ, said.Stars like Charles went from earning tens of millions of views on YouTube videos to just over one million per post, and TikTokkers like <a target="_blank" href="https://www.businessinsider.com/mikayla-nogueira-background-controversy-feud-mascara-2023-1">Mikayla Nogueira,</a> with her nearly 16 million followers, stepped into their spotlights."They used to be at the top of our creator leaderboards, driving the most engagement for brands and being at the forefront of the industry," Rawitz told Business Insider. "They were replaced by people who still did tutorials but were doing very quick cuts and 20-second bite-sized things more adapted for modern attention spans."<div type="image" title="James Charles, Tati Westbrook, Jeffree Star" height="946" width="1887" msid="112708547" hostid="261" sizebytes="98822"></div>Some of YouTube's best and brightest<a target="_blank" href="https://www.businessinsider.com/james-charles-jeffree-star-comeback-canceled-youtube-over-2023-7"> attempted to resurface</a> in 2023, like Charles, who made a splash with a Cosmopolitan cover story, and Star, who opened his combination<a target="_blank" href="https://www.businessinsider.com/jeffree-star-store-grand-opening-review-photos-casper-wyoming-2023-7"> meat and makeup store</a> in Wyoming.But OG beauty influencers really cracked the comeback code when they entered the wild world of TikTok livestreaming, earning them revived reputations and revenue.Star began hosting virtual events on the platform in 2023, and Westbrook hosted<a target="_blank" href="https://www.tiktok.com/@tatiwestbrook/video/7354803488783715627"> her first livestream</a> in April of this year. Fellow beauty YouTubers James Charles and Laura Lee also followed suit. These creators have often taken an interactive sales approach with their streamed events.Star, for example, has hosted makeup masterclasses alongside professional artists so that viewers can learn how to use specific products from his brand, Jeffree Star Cosmetics, and then receive discounts on them via<a target="_blank" href="https://www.businessinsider.com/tiktok-shop-better-at-keeping-customers-than-temu-shein-2024-4"> TikTok Shop</a>.Charles, on the other hand, has focused his efforts on making his brand's cosmetic sponge the <a target="_blank" href="https://www.tiktok.com/@jamescharles/video/7403479049974205727?lang=en">top-selling makeup blender</a> on the platform.Westbrook and Lee have taken a different approach, seemingly partnering with companies to sell products for them on the TikTok commerce platform at discounted rates. Still, they've made their efforts personal.Lee, like Star, has packed orders by hand on camera during their livestreams, and Westbrook has demonstrated the tools and makeup she's promoted on herself.In doing so, Rawitz said that these creators merge the old-school ways of long-form YouTube content with the modern, quick-moving platform of TikTok."They don't necessarily have to learn new tricks or try to adapt with creators who are coming up within the short-form video ecosystem," he said. "Instead, they can have a more discursive stream with their followers where they're talking about whatever comes to mind, talking about their day, but also selling product."<div type="image" title="Influencer Laura Lee hosts a TikTok livestream." height="2600" width="1290" msid="112708545" hostid="261" sizebytes="138176"></div>Star, Westbrook, and Lee all go live at least once a week — with Star often streaming a few times weekly across two accounts: his personal and brand page. And when they do, it can last for hours. A TikTok live on the Jeffree Star Cosmetics page hosted on July 24 lasted around four hours, while Westbrook was live for eight hours straight on July 10.Leah Spector, the director of communications and content at CreatorIQ, said these lengthy livestreams are strategic for earning revenue, maintaining engagement, and attracting new fans."The longer you go live, the more likely you are to capture new viewers throughout," she told BI. "When I see that there's 20,000 people watching a live, I'm like, 'Oh, something interesting must be happening. Let me join in.' It's simply a numbers game of getting more people to join, even if they drop out pretty quickly."<h2 id="a8007cff-9f23-437a-8383-dbe38a08fe16">Influencers don't care if it's cringe — and they shouldn't</h2>Westbrook, in particular, has been inundated with criticism and cringe callouts each time she's promoted her livestreams on TikTok."This feels like HSN," one person commented on her page, while others joked she's in her "QVC era."Influencers, however, seem to be in on the joke. Westbrook posted a video on July 10 poking fun at her livestreams."Clearly, creators don't mind and are leaning into the potential cringiness of the format," Rawitz said. They can do so with the help of longtime fans standing behind them. Mazaiah Hutchinson, a 27-year-old from Pennsylvania, has watched beauty influencers for over a decade. She told BI that, naturally, she's followed stars like Westbrook to TikTok.She views livestreams as a way to connect with her favorite creators and finds the QVC style of selling to be nostalgic."We look up to these creators, so it's really nice to be in their presence," Hutchinson said. "You can send a comment and immediately get a response back. You can actually see in real time what they're doing."In some ways, I understand the appeal.While writing this analysis, I tuned into a livestream hosted on the Jeffree Star Cosmetics account. As random makeup artists loudly did product demos for two hours, I found myself wishing something more exciting would happen — like an appearance from Star himself.<h2 id="e3f6e400-9adc-4054-8222-87334c14392b">Beauty business moves</h2>TikTok livestreaming is a big business with big money attached.ASMR influencer Lucy Davis <a target="_blank" href="https://www.businessinsider.com/how-much-do-tiktokers-make">previously told BI</a> that she earns between $20 and $300 each time she streams, while Jakey Boehm, a TikToker who streams himself sleeping, said he's earned $34,000 in a single month.Rawitz said that while it's unclear exactly how much these beauty influencers are personally earning through these live streams, hosting them has obvious benefits. They have the potential to earn money through products they sell, donations sent by viewers, and new fans who become regular consumers.In the words of one fan who commented on a post from Star: "You bring the beauty, I'll bring the debit card.""If they're devoting this much time to it, then it is likely profitable for them and likely, in the end, profitable for the brand," he said.That's not to mention how crucial TikTok Shop has been to the success of beauty labels in 2024 — especially when influencers promote their products.According to CreatorIQ, Jeffree Star has generated at least $686,298 in<a target="_blank" href="https://www.creatoriq.com/blog/earned-media-value-emv"> Earned Media Value (EMV)</a> for E.l.f. Cosmetics via TikTok this year so far. EMV is a metric used throughout the social media industry — and analyzed with proprietary technology at CreatorIQ —to help determine the value of any creator's social-media content about different brands. Ultimately, the benefit of these lengthy live streams seemingly exceeds profit.Creators who once needed expensive lighting rigs, scandal-proof scripts, and hours to edit YouTube videos can now casually hop on live streams without any of that. Better yet, they can also have employees host for them.Live events, especially those that last hours, aren't always recorded, so the chances of becoming embroiled in a scandal are arguably less likely.But maybe most importantly, beauty influencers no longer need audiences to worship them, watching every clip they post across every social media platform. Instead, they just need us to stick around long enough to make a purchase.

Beauty YouTube creators turned TikTok into QVC

<ul class="summary-list"><li>"Upflation" describes how companies create new uses for personal care products and up-charge prices.</li><li>While it's an expensive trend, overall shampoo and deodorant prices have trailed behind inflation.</li></ul>From consumers to the <a target="_blank" href="https://www.businessinsider.com/ways-to-avoid-shrinkflation-at-the-grocery-store-2024-3">President</a>, it seems everyone's aware of <a target="_blank" href="https://www.businessinsider.com/grocery-consumers-goods-are-getting-smaller-with-shrinkflation-2021-6">shrinkflation</a>.Now, upflation is the new strategy used by companies looking to increase profits on everyday products.Corporations like Procter &amp; Gamble are finding creative ways to market new shampoo and deodorant items, often charging twice the original price, according to reporting by <a target="_blank" href="https://www.bloomberg.com/news/features/2024-07-01/what-s-upflation-new-retail-trend-is-driving-up-prices-for-us-consumers">Bloomberg</a>.For example, P&amp;G's all-over body deodorant costs $14, double the price of standard deodorant. P&amp;G's Head &amp; Shoulders Bare — an anti-dandruff shampoo with fewer ingredients — costs $12, roughly double the standard Head &amp; Shoulders. And Gillette is marketing products like a "tricky areas" razor that costs $5 more than the standard Venus razor.As companies reckon with declining sales in the $100 billion personal care and beauty <a target="_blank" href="https://www.bloomberg.com/news/features/2024-07-01/what-s-upflation-new-retail-trend-is-driving-up-prices-for-us-consumers">industry</a>, new marketing strategies — like emphasizing unique product uses — create new revenue opportunities.But as companies roll out these newfangled and more expensive products to try to cultivate sales, it can feel like another instance of unappealingly high prices — similar to lingering <a target="_blank" href="https://www.businessinsider.com/why-youre-still-spending-much-of-your-budget-on-food-2024-2">grocery prices</a> or the cost of <a target="_blank" href="https://www.businessinsider.com/why-fast-food-is-so-much-more-expensive-value-affordable-2024-4">eating out</a>.Yet, how are care product prices really affecting consumers? Business Insider analyzed price data from the Bureau of Labor Statistics since 2020 to determine how expensive shampoo, deodorant, and other items have become on average.While inflation has risen about 22% since January 2020, the prices of deodorant, hair products, face wash, and other care products have trailed behind, rising between 6% and 18% across the same period.Relative to overall price increases, products in the care aisle might not be as expensive as they feel.That's not to say customers should feel completely relieved.According to the Bureau of Labor Statistics, the price of hair, dental, shaving, and other care products, which are considered their own category, rose 2.3% year-over-year in May.Still, those prices are behind the general trend. Overall inflation increased 3.3% year-over-year in May.Nonetheless, it can feel hard to get a good deal right now. In May, consumers acknowledged inflation had cooled since 2022, but many still felt burdened by high prices, according to the University of Michigan <a target="_blank" href="https://data.sca.isr.umich.edu/fetchdoc.php?docid=75830">Survey of Consumers</a>.While new, expensive razors and shampoos can be easy to pass on, the price of groceries and other goods might trouble shoppers.In some industries, businesses are catching onto consumers' concerns. Food chains like Taco Bell, McDonald's, and Wendy's are <a target="_blank" href="https://www.businessinsider.com/restaurants-are-competing-to-offer-the-cheapest-meals-2024-5">competing</a> to offer the best value meals. What's more, Starbucks launched $5 and $6 breakfast combos in June.For shoppers in the shampoo or razor aisle, it's ultimately up to preference.P&amp;G sees new shampoo and deodorant as products people interested in innovation will pay for, according to Bloomberg.For consumers looking to keep it simple: they'll be able to find care products at a more relaxed price.Do you have shopping hacks to save money on personal care products? Or have you cut certain items out of your routine because of costs? This reporter wants to hear from you. Please reach out at <a target="_blank" href="mailto:jtowfighi@businessinsider.com">jtowfighi@businessinsider.com</a>.

Don't let 'upflation' fool you into spending more on beauty products

<ul class="summary-list"><li>Eating lots of plant-based protein can help you build lean muscle and boost gut health.</li><li>Gut health experts recommend eating 30 different plant foods a week.</li></ul>A plant-based personal trainer shared three recipes that help her reach her <a target="_blank" class="" href="https://www.businessinsider.com/guides/health/diet-nutrition/how-much-protein-do-you-need">protein</a>, fiber, and plant diversity goals in one.Sophie Waplington, who is based in the UK and is also a recipe developer, told Business Insider she buys the same staple ingredients each week, such as <a target="_blank" class="" href="https://www.businessinsider.com/follow-blue-zone-diet-high-protein-no-meat-2023-9">beans, nuts, chickpeas, tofu, and seeds</a>, and switches up her fruit and veggies according to what's in season.These plant-based staples <a target="_blank" class="" href="https://www.businessinsider.com/gi-doctor-shares-3-tips-to-eat-more-fiber-without-bloating-or-gas-2024-5">contain fiber</a>, which feeds the "good" microbes in the gut, but are also good sources of protein. This helps Waplington build muscle and care for her gut health without too much thought."The beauty of being 100% plant-based is you don't really have to think about fiber that much because all of your plant protein sources contain fiber as well as your vegetables, your fruits, your veggies," she said.Research suggests that the wider the variety of plants you eat the healthier your gut microbiome — the trillions of microbes that live in the gut — tends to be. Gut health experts recommend aiming for <a target="_blank" href="https://www.businessinsider.com/plant-based-shopping-list-dietitian-no-meal-prep-2024-3">30 plants a week</a>. <a target="_blank" class="" href="https://www.businessinsider.com/gut-health-boost-overall-digestion-better-moods-2024-7">A diverse gut microbiome</a> is linked to many health benefits beyond just better digestion, from a stronger immune system to a healthier brain.Meanwhile, getting enough protein is essential for health, but particularly if you're looking to build or maintain muscle. The US government recommends women get a minimum of around 46 grams of protein per day, rising to 56g for men — or around 0.36 g of protein per pound of body weight. But data suggests getting<a target="_blank" href="https://www.businessinsider.com/how-much-protein-maximize-muscle-gains-2022-9https://www.businessinsider.com/how-much-protein-maximize-muscle-gains-2022-9"> 0.7 grams per pound is ideal</a> for building lean muscle.Waplington shared three high-protein recipes that will get you to 30 plants a week in no time.Dietitian Nichola Ludlam-Raine said the recipes were great for getting in lots of vegetables as well as lean protein and fiber. "There are lots of different flavors involved (spices count as plants!), and I approve of the serving suggestion, too," she told BI via email.<h2 id="5ba62947-bb6a-4b38-9202-c11300f70913">One-pan 'English breakfast' beans</h2><div type="image" title="Waplington's one-pan 'English breakfast' beans. Pictured is a bowl of white beans in sauce, garnished with tomatoes and fresh herbs." height="5308" width="3981" msid="112626600" hostid="261" sizebytes="1629552"></div>Serves: Four generouslyTotal time: 35 to 40 minutesProtein per serving: 21gPlant count: nineIngredients:<ul><li>1 white onion, sliced</li><li>1 leek, white and light green parts, sliced into half-moons</li><li>4 tbsp extra virgin olive oil, plus more if needed</li><li>250g (9oz) chestnut mushrooms, finely chopped</li><li>5 garlic cloves, minced</li><li>2 tsp smoked paprika</li><li>1 tsp ground cumin</li><li>1 tsp ground coriander</li><li>700g (1lb 9oz) white beans, plus their juices (if the bean juice is not salted, add ½ vegetable stock cube, crumbled)</li><li>3 to 4 medium tomatoes, sliced</li></ul>For the scramble sauce:<ul><li>35g (1¼oz) cashews or sunflower seeds</li><li>280g (10oz) silken tofu</li><li>20g (¾oz) nutritional yeast</li><li>1 garlic clove or 1 tsp garlic powder</li><li>1 tsp smoked paprika</li><li>1 tbsp sweet white miso</li><li>1 tbsp lemon juice</li><li>1 tsp Dijon mustard</li><li>Salt and black pepper</li></ul>To serve:<ul><li>Freshly chopped chives</li><li>Sourdough toast</li></ul>Method:<ol><li>Start by soaking the cashews in boiling water for 10 minutes. Drain and set aside.</li></ol><ol start="2"><li>In an ovenproof casserole dish on a medium heat, fry the onion and leeks in plenty of extra virgin olive oil with a pinch of salt and lots of black pepper for eight minutes or until it starts caramelizing.</li></ol><ol start="3"><li>Add the mushrooms and more salt, and fry until the water has evaporated. Add the garlic and spices, and more oil if needed. Fry for another two minutes until aromatic.</li></ol><ol start="4"><li>Add the beans and their juices. At this point, if you don't want to use the bean water, you can replace it with 100ml (3½fl oz) hot water, with the veg stock cube dissolved in it. Stir to combine and season to taste.</li></ol><ol start="5"><li>In a small blender cup, blend all the ingredients for the scramble sauce together. Add a little water if needed to loosen the sauce slightly so it's a pourable consistency. Add to the pan. Stir well and season to taste, adding a little more lemon juice, salt or pepper if needed.</li></ol><ol start="6"><li>Heat the grill to its top setting, then arrange the tomatoes on top of the dish, drizzle with olive oil, and add a little salt, then transfer to the top rack and grill for around six to 10 minutes, or until the tomatoes start to catch a small char. This will vary greatly depending on the size of your pan, the strength of your oven, and placement near the top of the grill, so do keep an eye on it as the tomatoes can burn very quickly.</li></ol><ol start="7"><li>Top with fresh chives and serve with sourdough toast.</li></ol><h2 id="278902ef-74fc-4d64-ad2e-ba84ced29913">Tofu Power Bowl with quinoa, broccoli, and edamame</h2><div type="image" title="Waplington's tofu power bowl with quinoa, broccoli, and edamame. Pictured is a bowl of crispy tofu, edamame, and other vegetables from above." height="1494" width="1179" msid="112626596" hostid="261" sizebytes="199974"></div>Serves: TwoTotal time: 30 minsProtein per serving: 34gPlant count: 10Ingredients:<ul><li>300g firm tofu</li><li>2 tsp cornstarch</li><li>150g broccoli (Waplingston uses Tenderstem)</li><li>1-2 spring onions, white parts finely chopped</li><li>60g edamame</li><li>150g dried tricolor quinoa, cooked</li><li>1/2 a vegan stock cube or 1/2 a tbsp vegetable bullion</li></ul>For the sauce:<ul><li>2 tbsp sriracha</li><li>2 tbsp soy sauce or tamari</li><li>1 tsp crushed garlic, 1 tsp crushed ginger</li><li>juice of one lime</li><li>1/2 tsp sesame oil</li></ul>To serve:<ul><li>Sesame seeds</li><li>Coriander leaves</li><li>Fresh chiles</li><li>Avocado slices</li></ul>Method:<ol><li>Put the quinoa on to boil in a medium saucepan, and cook according to the packet instructions with half a tablespoon of vegetable bouillon powder or the half a stock cube.</li></ol><ol start="2"><li>In a small bowl, mix the sauce marinade ingredients together and set aside.</li></ol><ol start="3"><li>Press the tofu, or give it a good squeeze, wrapped in kitchen paper or a tea towel. Break the tofu into small chunks with your hands.</li></ol><ol start="4"><li>Toss in the cornstarch and fry in a non-stick saucepan on a medium heat in olive oil for a few minutes, turning every now and then until the edges are golden. Add the spicy salty sauce you mixed up earlier, cover well and turn down the heat. Move the chunks around the pan until the sauce is thick and glossy. Take off the heat.</li></ol><ol start="5"><li>Lightly fry off the broccoli and spring onion until bright green, in olive oil with a pinch of salt.</li></ol><ol start="6"><li>Assemble quinoa first, then broccoli, tofu, and the toppings.</li></ol><h2 id="2f7671d4-b4ba-4b1d-a5f7-27ed1e884857">Ultimate chickpea smash sandwiches</h2><div type="image" title="Waplington's ultimate chickpea smash sandwiches pictured. She is holding two sandwiches, one on top of the other, on a blue plate." height="1551" width="904" msid="112626859" hostid="261" sizebytes="100586"></div>Serves: Makes three sandwichesTotal time: 20 minsProtein per serving: 44gPlant count: 11Ingredients:<ul><li>200g (4 oz) firm smoked tofu</li><li>2 to 3 medium-large tomatoes</li><li>6 to 8 lettuce leaves</li><li>1 large ripe avocado</li><li>6 slices of wholewheat sourdough bread</li><li>6 tbsp plant-based (or other) cream cheese</li></ul>For the chickpea smash mixture:<ul><li>480g (1lb 1oz) chickpeas from a can or jar, drained and rinsed</li><li>4 spring onions, finely chopped</li><li>3 tbsp tahini</li><li>2 tsp Dijon mustard</li><li>2 tbsp chopped sun-dried tomatoes, plus 1 tbsp oil from the jar</li><li>1 tbsp chopped red chile (optional)</li><li>3 tbsp chopped fresh parsley</li><li>Juice of 1 lemon (about 3 tbsp)</li><li>½ tsp salt, plus more to taste</li><li>Lots of freshly ground black pepper</li></ul>Method:<ol><li>In a large mixing bowl, combine all the chickpea smash ingredients and mash with a potato masher or fork until they are well mixed. Season to taste. Leave in the fridge whilst you prep the rest.</li></ol><ol start="2"><li>Thinly slice the tofu, tomato, and avocado. Separate, wash, and dry the lettuce leaves.</li></ol><ol start="3"><li>Toast the sourdough, then drizzle with a little olive oil and season with a small pinch of sea salt.</li></ol><ol start="4"><li>Layer three slices of sourdough with the chickpea smash, then the remaining slices with the cream cheese, then the lettuce leaves, tomato slices, tofu and avocado slices. Carefully sandwich the two layers together, wrap up, slice down the middle with a serrated knife.</li></ol>

3 quick, high-protein plant-based recipes that help a personal trainer build muscle and boost her gut health  

<ul class="summary-list"><li>Personalized skincare is popular with consumers who want convenient, suitable products. </li><li>Data-driven solutions for skin concerns can help customers see effective outcomes quicker.</li><li>AI can also help dermatologists detect skin abnormalities earlier than normal.</li></ul>Personalized skincare represents <a target="_blank" href="https://www.fortunebusinessinsights.com/beauty-and-wellness-products-market-108456">one of the fastest growing segments</a> of the beauty and wellness industry. In fact, a February report from Grand View Research estimates that the market will be <a target="_blank" href="https://www.grandviewresearch.com/industry-analysis/personalized-skin-care-products-market-report?utm_source=prnewswire&amp;utm_medium=referral&amp;utm_campaign=FMCG_22-Feb-23&amp;utm_term=personalized_skin_care_products_market_report&amp;utm_content=rd">valued at $48.65 billion</a> by 2030.Although consumers are buying into personalized skincare — which refers to products that are tailored to individuals based on their beauty goals, skin composition, age, and other factors — many struggle to find cosmetics that actually work for them.But emerging technologies like AI and 3D printing are helping create custom skin regimens that reduce the time spent searching for the perfect cleanser, moisturizer, or serum.They're also bridging the accessibility gap to more easily provide personalized recommendations to consumers who can't find or afford a nearby dermatologist.<h2>Tech can empower consumers to find effective products</h2>Consumers typically have a basic understanding of which skincare products they should and shouldn't purchase. Someone with sensitive skin, for example, probably shies away from using something with strong fragrances. But the average person doesn't always have the expertise to know what they need without a few rounds of trial and error.Tech-powered personalization is making this process easier."Personalized products for skincare are more beneficial," said Melissa Snover, the founder and CEO of <a target="_blank" href="https://us.get-nourished.com/">Nourished</a>, a nutrition company. She added that expecting everyone within a demographic, such as a certain age or gender, to need the same kind of skincare is "kind of crazy."<div type="image" title="Photo of Melissa Snover, who has blonde hair and is wearing glasses. She is holding a small gummy vitamin toward the camera." height="1500" width="3000" msid="105240630" hostid="261"></div>Nourished partnered with Neutrogena earlier this year to create personalized skincare supplements, called Skinstacks.To get their personalized Skinstack, users can scan their faces using the <a target="_blank" href="https://skin360.neutrogena.com/">Neutrogena Skin360 application</a> on the company's website. The scan works by taking 100,000 skin pixels and registering over 20,000 different facial and skin attributes, Snover said.Once the scan is complete, AI uses dermatologist-analyzed photos to apply a score to the skin, based on factors like radiance level, wrinkles, blemishes, and more. From there, customers take a short quiz about their lifestyle and the site recommends a custom 3D-printed gummy that contains seven nutrients best suited for their skin.Snover said that 3D printers were chosen over traditional manufacturing equipment because the production of single-batch supplements requires small runs with high levels of customization."We want to be a companion for our consumer because it's stressful picking out the products that are right for your skin," said Logan McGill, the global director of skin tech at <a target="_blank" href="https://www.kenvue.com/">Kenvue</a>, the parent company of Neutrogena. "Your skin isn't like your friend's, your mom's, your influencer's."<div type="image" title="Headshot of Logan McGill, who has brown hair and is standing in front of tree roots." height="661" width="881" msid="105240632" hostid="261"></div>The Skinstacks are primarily made of pectin, a gelling agent found in fruits like apples and lemons. The pectin is combined with skin-suited nutrients like selenium, vitamin A, and silica.McGill said consumers are increasingly receptive to data-driven solutions."It's the age of the internet, and data is power," said McGill. "And we're able to give them quantifiable reasons for why a product might work for them."While Neutrogena's Skin360 analysis tool launched in 2018, new AI innovations have made the tool more accessible. The company updated the software this year to integrate skin tone, for example, to ensure consumers get the right recommendations based on their complexion.Snover told Business Insider that this emerging technology can help create a better experience and produce better outcomes for users.<div type="image" title="A woman scans her face on her phone as a digitally inserted scan grid appears." height="800" width="530" msid="105240633" hostid="261"></div><h2>More companies are leaning into custom skincare</h2>Companies that sell more generalized skincare products are hopping on the personalization trend. Cetaphil, a brand popular for its sensitive skincare line, launched its skincare digital-assistant tool and AI skin analysis in March."It's a comprehensive, holistic approach, and really personalized," said Silvina Nordenstohl, the head of Galderma US, Cetaphil's parent company. "Every consumer will go through one unique experience, and we have a unique solution."<div type="image" title="Photo of Silvina Nordenstohl, who is wearing a white sleeveless top and a green patterned skirt." height="3600" width="4800" msid="105240635" hostid="261"></div><a target="_blank" href="https://www.cetaphil.com/us/cetaphil.com/skin-analysis.html">Cetaphil's AI software</a> works similarly by having users snap a selfie and upload their photo to the Cetaphil website. The photo is then assessed based on a database of over 70,000 images, Nordenstahl said. The AI software recommends which Cetaphil products the user should try based on their skin composition.Nordenstahl said she believes consumers are responding positively to the emerging technology because it makes it easier for them to take care of their skin in the best way possible.<div type="image" title="A woman looks at an AI-scanned image of her face as it detects skin qualities and features" height="495" width="566" msid="105240636" hostid="261"></div>Neutrogena's Skin360 tool can also be used to find recommendations based on the brand's products. McGill said that these tools can reduce the amount of time customers spend searching for their perfect product."Tools like this can help you stand at that shelf and realize which products will work for your skin," McGill said.<h2>Tech-driven skincare personalization helps dermatologists, too</h2>AI and information technology also has the potential to help dermatologists better serve their patients.Dermatologists are largely concentrated in urban areas and well-resourced communities, leaving people in many rural regions without access to skincare professionals. Moreover, the US is facing <a target="_blank" href="https://www.aad.org/dw/monthly/2021/december/feature-running-dry">a shortage of dermatologists</a> to care for an aging population.Dr. Scott Walter, a dermatologist based in Denver with over <a target="_blank" href="https://www.tiktok.com/@denverskindoc?lang=en">1 million followers on TikTok</a>, told BI that dermatologists can leverage AI to see more patients quickly.<div type="image" title="Photo of Dr. Scott Walter, wearing light blue scrubs and a white coat." height="1093" width="1457" msid="105242920" hostid="261" sizebytes="32616"></div>"AI is definitely here and came in with a bang," Walter said. "Because dermatology is such a visual field and can be very image-based, I think there's a huge potential for it."Primary-care physicians without advanced dermatology training can input photos of their patients' skin irregularities into AI software that has been trained on a large database of benign and malignant skin lesions, Walter said. Physicians can triage which patients have an irregularity that might be a symptom of a more serious condition.Because AI can recognize skin qualities like redness, brown spots, or pigmentation, Walter also said the technology could help dermatologists tell patients which products they should and should not be using and create a personalized routine.<h2>Using technology in skincare comes with a caveat</h2>Still, as the industry continues adopting new AI technologies, Walter warned against over-relying on the software, because it can still make mistakes.For example, when a ruler is included in the picture of a skin abnormality for scale, AI might identify the lesion as malignant when it's actually benign, Walter said. The tool needs to be trained using a more expansive image database, he added.Despite its drawbacks, experts like Snover and Walter said that information technology has the potential to help consumers become more knowledgeable about their skin and purchase products accordingly."All kinds of tech-empowered health solutions are trained to make that kind of expertise more accessible to the average consumer so that they can also educate themselves while getting products, which are going to result in the outcome that they're looking for faster," Snover said.Correction: November 15, 2023 — An earlier version of this story misspelled Dr. Scott Walter's name. It is Walter, not Walker.

Beauty brands are combining AI and 3D-printing tech to make personalized skincare products that target your specific needs

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored"></a><ul class="summary-list"><li><a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">FabFitFun</a> is a popular subscription service that sends boxes of full-sized beauty products and other goodies once every season. </li><li>How it works: <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener nofollow nofollow sponsored nofollow sponsored">For $49.99 once every three months</a>, you'll receive a box that's worth over $200. The contents can be partly customized or you can opt for it to be a total surprise. </li><li>I've received a few boxes and I think they provide a great value. They help me discover cool and fun beauty products, gadgets, and accessories that I may not have otherwise known existed.</li></ul>For some people, beauty subscription boxes are an ideal way to find new products. They only require a small investment of time and money and, in exchange, you get exposure to diverse products handpicked by experts. But if you've ever subscribed to one, you might find that you accrue tiny sample bottles faster than you can use them. I've personally found that monthly arrivals are too frequent for my lifestyle; they always seem to grow into a small sample store under my bathroom counter, like a miniature travel-sized shopping mall. If you like the idea of subscription boxes but would prefer to get full-sized products, you might want to look into <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">FabFitFun</a>, the subscription service that delivers members a box every three months.For $49.99 per shipment, FabFitFun boxes feature over $200 worth of full-sized beauty products and a seasonal collection of goodies, gadgets, and accessories.<a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored"><div type="image" title="fabfitfun" height="1667" width="2222" msid="77595735" hostid="261"></div></a><h2>Here's how <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">FabFitFun</a> works:</h2><ol><li><a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">Order the box</a>. For $49.99, you'll get a box filled with over $200 worth of full-sized products hand-picked by the <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">FabFitFun</a> team. This signs you up for a seasonal membership, so you'll be charged $49.99 and sent a box of goodies four times a year.</li><li>Customize it. Choose products and add-ons each season that you want in your box. Or, keep it all a surprise.</li><li>Check out the perks of membership. <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">FabFitFun</a> members can save up to 70% on box add-ons, capsule sales, and exclusive offers from their brand partners. You'll also get access to its workout videos platform, <a href="https://fabfitfun-vip.evyy.net/c/196318/63686/1731?u=https%3A%2F%2Ffabfitfun.com%2FTV%2F%3Futm_content%3D205564%26utm_campaign%3D1731%26utm_source%3DAwin%26sharedid%3D257137-Business%2520Insider" target="_blank" rel="noopener nofollow sponsored">FABFITFUNTV</a>.</li></ol><a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored"><div type="image" title="fabfitfun" height="1667" width="2222" msid="77595743" hostid="261"></div></a><h2>Here's what you can expect to be in a box:</h2>The majority of each box consists of full-sized beauty products, but you can also always expect a few gadgets and seasonal accessories.I was recently sent the winter FabFitFun box, and while I wasn't involved in any kind of customization process, I liked the contents even as a total surprise. It had a good mix of new products — like a <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;p=https%3A%2F%2Ffabfitfun.com%2Fproduct%2Fmakeup-eraser-original-pink%2F-pink%2F" target="_blank" rel="nofollow noopener nofollow sponsored">MakeUp Eraser</a> that removes <keyword id="29496" type="PERSON" weightage="60" keywordseo="Makeup">makeup</keyword> with just water — and popular items I'd wanted to try, like <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;p=https%3A%2F%2Ffabfitfun.com%2Fproduct%2Ffrank-body-original-coffee-scrub%2Fscrub%2F" target="_blank" rel="nofollow noopener nofollow sponsored">Frank Body Original Coffee Scrub</a> and <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;p=https%3A%2F%2Ffabfitfun.com%2Fproduct%2Fdrybar-prep-rally-prime-prep-detangler%2Fngler%2F" target="_blank" rel="nofollow noopener nofollow sponsored">Prep Rally Prime &amp; Prep Detangler from Drybar</a>. The diversity helped me expand my horizons, and get around to trying some new products I'd been eyeing anyway.<a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored"><div type="image" title="fabfitfun" height="1667" width="2500" msid="77595751" hostid="261"></div></a>Bought separately, the products in my FabFitFun box would likely total more than $50. I did some research and found that the Makeup Eraser is $20 on <a href="https://www.amazon.com/The-MakeUp-Eraser-Original-Pink/dp/B072C7ZJQ7/ref=as_li_ss_tl?&amp;hvadid=312094678686&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=726926254953892104&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9067609&amp;hvtargid=pla-396145870037&amp;psc=1&amp;linkCode=ll1&amp;tag=biip_012120_fab-fit-fun-20&amp;linkId=7c89705d07d7afccfd7ead87efd40b07&amp;language=en_USun-20&amp;linkId=7c89705d07d7afccfd7ead87efd40b07&amp;language=en_US" target="_blank" rel="nofollow noopener nofollow sponsored">Amazon</a> and <a href="https://shop-links.co/1715491109130779496" target="_blank" rel="nofollow noopener nofollow sponsored">Sephora</a>, the Frank Body Coffee Scrub is $17 on <a href="http://www.anrdoezrs.net/links/6415797/type/dlg/https://www.revolve.com/r/DisplayProduct.jsp?aliasURL=frank-body-original-coffee-scrub%2Fdp%2FFKBD-WU1&amp;d=F&amp;countrycode=US&amp;_cclid=Google_EAIaIQobChMInZ-Mv_eV5wIVxJyzCh0MfwqwEAQYAyABEgLjSfD_BwE&amp;gclid=EAIaIQobChMInZ-Mv_eV5wIVxJyzCh0MfwqwEAQYAyABEgLjSfD_BwE&amp;product=FKBD-WU1amp;product=FKBD-WU1" target="_blank" rel="nofollow noopener nofollow sponsored">Revolve</a>, and the Karuna Face For All set is $42 on <a href="http://www.anrdoezrs.net/links/6415797/type/dlg/https://www.revolve.com/karuna-face-for-all-face-eye-mask/dp/KUNA-WU34/" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored">Revolve</a>. So, if you like the products you end up with, you'll probably have saved a bit on each one. And, if you wind up with something you'll likely never use, like the UnHide blanket for me, you can re-gift or donate.<h2>The bottom line:</h2>For me, the real appeal of using <a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener sponsored">FabFitFun</a> is mostly that it narrows down products to be seasonally relevant and gives me the opportunity to have fewer but bigger-sized things to try out. That way, I end up with fewer bottles to send to the landfill and don't have to quickly buy a full-sized version of the one thing I really did like in my box.Overall, In my small apartment, I appreciate the lack of clutter and the seasonal box of gifts I'd probably never curate for myself. If that sounds good to you, then I'd say FabFitFun boxes are worth it. If you decide to bite the bullet, you can get your first box for $10 cheaper using the code "<a href="https://www.awin1.com/cread.php?awinmid=6854&amp;awinaffid=257137&amp;ued=https%3A%2F%2Ffabfitfun.com%2Fget-the-box%2F%3Fstep%3Dgetbox3Dgetbox" target="_blank" rel="nofollow noopener sponsored">INSIDER</a>" at checkout.

FabFitFun is a subscription service that sends full-sized beauty products every three months — here's what you can expect to find in an average box

<ul class="summary-list"><li>While rehearsing for the Eras tour, Taylor Swift wore the $185 posture-correcting <a target="_blank" href="https://www.businessinsider.com/forme-power-bra-review-taylor-swift-eras-tour-2023-12">Forme Power Bra</a>.</li><li>The bra is designed to "immediately improve upper body alignment" and fix your posture.</li></ul>It appears that even <a target="_blank" href="https://www.businessinsider.com/traveled-la-to-paris-taylor-swift-eras-tour-worth-it-2024-5">global pop stars</a> may have a hard time standing up straight.In Taylor Swift's profile for TIME's 2023 Person of the Year, photos revealed that she wore the Forme Power Bra while rehearsing for <a target="_blank" href="https://www.businessinsider.com/couple-engaged-after-meeting-at-taylor-swift-eras-tour-2024-5">the Eras Tour</a> last year. This is a sports bra designed by an orthopedic surgeon to help improve body alignment.It comes with a hefty price tag but, at least, for Business Insider's senior editor Conz Preti, <a target="_blank" href="https://www.businessinsider.com/forme-power-bra-review-taylor-swift-eras-tour-2023-12">it's worth it</a>. "I love this bra so much," Preti said after wearing it for nine months to help prevent her shoulders from hunching forward too much when playing tennis.<div type="image" title="Woman posing for selfie" height="2268" width="3024" msid="110407236" hostid="261" sizebytes="425870"></div>For $185, wearers should feel their upper body alignment "immediately improve" as the bra "activates and supports <a target="_blank" href="https://www.businessinsider.com/full-body-workout-30-minutes-less-no-equipment-gym-trainer-2023-8">key muscle groups</a>, helping guide the body into proper alignment naturally, without any discomfort," according to <a target="_blank" href="https://forme.science/collections/all/products/power-bra?variant=40752658317477&amp;sscid=51k8_otbkl&amp;">Forme's website</a>.This bra isn't the only posture-fixing product on the market. In fact, there's an entire industry built around posture-enhancing devices and <a target="_blank" href="https://www.businessinsider.com/virtual-fitness-streaming-subscriptions-exercise-program-peloton-pandemic-2020-9">fitness programs</a>, totaling $1.25 billion spent annually worldwide, Beth Linker reported in her new book "Slouch: Posture Panic in Modern America."If you find that one of these products works for you, then go ahead and use it, Linker said. But otherwise, she advised against shopping for a <a target="_blank" href="https://www.businessinsider.com/upright-wearable-device-corrects-posture-prevent-back-problems-2016-10">quick solution</a> because you risk wasting money and injuring yourself while using a product that may not be right for you.Linker is an author, medical historian, and former <a target="_blank" href="https://www.businessinsider.com/how-to-avoid-common-gym-injuries-physical-therapist-2024-1">physical therapist</a>. In "Slouch," she takes readers on a journey through the history of our societal obsession with good posture. From her point of view, trying to fix posture with pricey, one-step products isn't the best approach."The kind of bra that Taylor is wearing is incredibly expensive," Linker told BI. Companies can get away with marking up products like this by promising that they'll <a target="_blank" href="https://www.businessinsider.com/guides/health/fitness/how-to-fix-posture">fix posture</a>, she said, but she's not convinced they'll work for everyone. Forme didn't respond to Business Insider's request for comment.<h2 id="45d08e87-45a4-4440-8b87-73f23a15175b">Why she's skeptical</h2><div type="image" title="bad posture" height="3744" width="5616" msid="110407237" hostid="261" sizebytes="461794"></div>Linker considers posture-fixing products like Taylor Swift's bra to be "one-size-fits-all solutions." They're designed to work for everybody, and that's where Linker takes issue. These products don't account for the unique, individual physiological characteristics, lifestyle choices, and <a target="_blank" href="https://www.businessinsider.com/anett-kontaveit-top-tennis-player-retires-back-inury-2023-6">injuries</a> that could be contributing to a person's "bad" posture.A quick Google search for "<a target="_blank" href="https://www.businessinsider.com/guides/upright-go-posture-corrector-review">posture-fixing products</a>" yields countless results, ranging in price from a few bucks to a few hundred dollars. For example, you can buy a <a target="_blank" href="https://www.coppercompression.com/products/copper-compression-posture-corrector">$16 harness-like posture corrector</a> that uses compression to align the spine, kind of like Swift's bra. Or, you can opt for a bigger purchase, like this <a target="_blank" href="https://posturepump.com/products/posture-pump%C2%AE-dual-deluxe-full-spine-model-4100-d?variant=34183789379722&amp;currency=USD&amp;utm_medium=product_sync&amp;utm_source=google&amp;utm_content=sag_organic&amp;utm_campaign=sag_organic&amp;srsltid=AfmBOopurigNQ7va3gqwsWSoB6TeLO0BMuxUxcAnlmq0nztSDEjlMVOOuj4">$349 "posture pump"</a> that inflates when you lie down on it to align, decompress, and lubricate the spine, according to posturepump.com.Before purchasing one of these products, Linker recommended asking yourself whether your posture really needs fixing in the first place. The idea that slouching is bad for your health and well-being isn't grounded in science, but rather decades of "cultural shaming," which Linker outlines in her book. She explains the history and <a target="_blank" href="https://www.businessinsider.com/doctors-debunk-11-common-myths-about-posture-and-back-pain-2021-5">stigma against "bad" posture</a> in the US."What I show in the book is that there have been a few studies that indicate that there isn't solid scientific evidence to show that a person who slouches more is more likely to have back pain," she said.However, if you are <a target="_blank" href="https://www.businessinsider.com/guides/health/conditions-symptoms/lower-back-pain-causes">experiencing pain or discomfort</a> and think improving your spinal alignment will help, here are some things you can do.<h2 id="a9c7c466-9de6-4bf7-9465-c6f69156f46f">The right way to care for your spine</h2><div type="image" title="Senior businessman doing a yoga exercise in office - stock photo" height="5065" width="7594" msid="110407238" hostid="261" sizebytes="2114668"></div>Linker recommended consulting a doctor, physical therapist, or <a target="_blank" href="https://www.businessinsider.com/ai-robot-massage-table-equinox-aescape-2024-3">body-work professional</a> before beginning to work on your posture. That way, they can expertly assess your unique needs and help you achieve your specific goals safely."Each person's <a target="_blank" href="https://www.businessinsider.com/110-year-old-man-longevity-tips-milk-driving-social-2024-4">back pain</a> is individualistic," she said.Incorporating movement into your daily routine is also a great way to reduce back pain and create better spinal alignment, Linker said, especially for those who <a target="_blank" href="https://www.businessinsider.com/work-from-home-sitting-standing-routine-better-health-2024-2">sit for long hours during the work week</a>. It's important to get up from your desk, walk around, stretch, and make sure you're not sitting in the same position for too long.For example, she always keeps a <a target="_blank" href="https://www.businessinsider.com/what-should-i-spend-the-most-on-for-home-office">standing desk</a> handy not because standing is necessarily "better" than sitting, but because it gives her the option of changing positions throughout the day.She also suggests practicing <a target="_blank" href="https://www.businessinsider.com/i-tried-yoga-every-day-for-a-month-pros-cons-2019-11">yoga</a> or pilates. These types of exercise stretch and strengthen the muscles throughout the entire body, and can foster healthy alignment.The bottom line: be skeptical of one-size-fits-all products that promise to "fix" your posture, Linker said. Instead, seek professional advice, move your body, and don't obsess over achieving <a target="_blank" href="https://www.businessinsider.com/things-that-can-make-you-have-bad-posture-2019-2">perfect posture</a>.

Taylor Swift's posture-correcting bra costs $185. A posture historian shares why she's skeptical of 'one-size-fits-all' solutions.

<ul class="summary-list"><li>Business Insider spoke to Gen Z workers and millennial managers about how they approach work.</li><li>The Gen Z workers challenged the 9-to-5 work hours, hustle culture, and strict dress codes.</li></ul><a target="_blank" href="https://www.businessinsider.com/generation-you-are-in-by-birth-year-millennial-gen-x-baby-boomer-2018-3">Gen Z,</a> a generation born between 1997 and 2012, continues to challenge the workplace status quo and rewrite the narrative of professionalism.<a target="_blank" href="https://www.businessinsider.com/moved-from-us-europe-escape-american-hustle-culture-2023-11">"Hustle culture"</a> is being replaced with work-life balance, emotions are edging their way into corporate conversations, and business casual is a distant memory. But sometimes, the transition is not without strife from older generations who intend to reinforce the standard.For example, some millennials who manage Gen Zers face the unique challenge of weighing their corporate conditioning against more progressive ideals. As a result, they're modifying their leadership strategies and their relationship to work.Business Insider spoke with three disruptive Gen Zers in the workforce and two millennial managers who are navigating how to lead them.The Gen Zers shared that they prioritize rest, mental health, and self-expression. The millennial managers shared that they struggle to manage their Gen Z employees' emotions and sensitivity, but they've learned from the younger generation's work-life balance.<h2 id="025351a8-b250-4355-9a97-82277676c586">Piper Hansen said her 9-5 job was depressing</h2><div type="image" title="Piper Hansen sitting in a work room." height="1366" width="2048" msid="111379962" hostid="261" sizebytes="125926"></div>A few months into her first full-time job, at 23, <a target="_blank" href="https://www.businessinsider.com/gen-z-workers-shocked-by-nine-to-five-work-schedule-2023-11?r=millennial-vs-gen-z-lp">Piper Hansen</a> was shocked at the all-consuming nature of her 9-5 schedule. She told BI that her job working at a YMCA office was personally fulfilling but left her with only enough time and energy to prepare for the next day of work. The lack of flexibility left her with questions."How can I make sure I'm eating well and seeing my friends and taking time for my hobbies? How am I supposed to fit my whole life into a 9-to-5 work schedule?" Hansen said.<a target="_blank" href="https://www.businessinsider.com/gen-z-working-to-live-rather-than-living-to-work-2024-1">Other Gen Zers</a> who've shared similar complaints online have received a largely unsympathetic response from older folks who view Gen Z's sensitivity as<a target="_blank" href="https://www.businessinsider.com/gen-z-workers-are-lazy-lack-soft-skills-managers-say-2023-8"> a symptom of laziness</a>.But, Hansen told BI that she believes a rich life outside work is possible. Although she doesn't know what her career trajectory looks like, Hansen said she's proud to be a part of a generation that believes in the possibility of something greater.<h2 id="e5baa494-2323-44d9-bb20-add19d7f0b25">Kim Schewitz said Gen Z just wants rest and relaxation</h2><div type="image" title="Kim Schewitz knitting" height="2268" width="3024" msid="111379961" hostid="261" sizebytes="260998"></div>After the pandemic forced people to stay indoors, Gen Zer, <a target="_blank" href="https://www.businessinsider.com/gen-z-wholesome-workplace-generation-2024-5?r=millennial-vs-gen-z-lp">Kim Schewitz</a> expressed, in an article for BI, that she was delighted to see her Gen Z peers adopt her affinity for "wholesome" activities like knitting, naps, and nights in.Her generation's <a target="_blank" href="https://www.businessinsider.com/gen-z-advocate-mental-health-flexibility-workplace-management-2023-7">emphasis on self-care</a> and rest outlived the pandemic and transferred into the workplace. Schewitz wrote that she was relieved to see Gen Z replacing hustle culture and 'toxic' productivity with<a target="_blank" href="https://www.businessinsider.com/gen-z-quiet-quitting-work-ethic-millennials-money-struggles-2023-10"> 'quiet quitting'</a> and work-life balance — especially considering Gen Z is one of the first generations projected to <a target="_blank" href="https://www.businessinsider.com/gen-z-working-to-live-rather-than-living-to-work-2024-1">make less money than their parents</a>."What's the point of 'living to work' if you'll never get to reap the rewards?" Schewitz said. "Gen Z appears to be less focused on the future and more on living enjoyable lives now."Prioritizing a slower, cozier life may pose benefits for anyone, but Schewitz said it's especially important for a <a target="_blank" href="https://www.businessinsider.com/gen-z-work-talking-about-mental-health-anxiety-depression-hr-2024-6">generation that's struggling with mental health</a> more than ever.<h2 id="9c65f017-f89b-49e9-bd6a-3c1d1bff7ae9">Maya Penn says her bold outfits and natural Afro are professional</h2><div type="image" title="a girl takes a photo standing on the sidewalk" height="1701" width="2268" msid="111379958" hostid="261" sizebytes="446972"></div>Some people say that Gen Z's eclectic style is unprofessional, but 24-year-old <a target="_blank" href="https://www.businessinsider.com/gen-z-professional-wears-afro-bold-clothes-work-2024-6?r=millennial-vs-gen-z-lp">Maya Penn </a>said Gen Z is simply embracing authenticity."It's always been important for me to stand out, and I've always had my own style," Penn told BI. "I've never felt the need to adhere to specific trends."As an environmental activist, entrepreneur, and CEO of a fashion company, Penn said her goal is to promote inclusivity, sustainability, and self-expression. She's part of a generation that's <a target="_blank" href="https://www.businessinsider.com/gen-z-fashion-trends-90s-sustainable-ugly-shoes-kramer-2023-8">swapping fast fashion</a> and size-exclusive brands for thrift clothes, hand-me-downs, and upholstery.Penn uses her eclectic finds to rebel from the corporate standard and embody her personal style — namely through bold colors and jewelry from the African and Indigenous diaspora. She even wears her natural Afro, a choice that she said has garnered negative comments since childhood."When asked about it, I respond that 'yes,' it's my natural hair, and I wear it this way because it's beautiful, elegant, and professional."Penn uses her position as CEO to show her employees that professionalism is proven through action, not through adherence to aged ideals.<h2 id="2b3d4dfd-c485-466e-a152-7794f85bb531">This millennial manager says Gen Z's emotions are inappropriate for the workplace</h2><div type="image" title="Collage of business woman with laptop" height="2835" width="3780" msid="111379956" hostid="261" sizebytes="1515814"></div>Many <a target="_blank" href="https://www.businessinsider.com/remote-work-fueling-gen-z-job-anxiety-stress-mental-health-2023-12">Gen Zers started their careers</a> in a remote environment during the pandemic and missed the opportunity to observe the unwritten rules of workplace etiquette. <a target="_blank" href="https://www.businessinsider.com/millennial-manage-boss-gen-z-workers-feelings-work-employees2023-2?r=millennial-vs-gen-z-lp">A millennial manager</a>, who chose to be anonymous to protect her career, told BI she noticed her Gen Z employees crossing professional boundaries — like dumping all of their feelings about work onto her."They're unsure of how to cope with everyday challenges — competing deadlines, interpersonal issues, and receiving feedback — and they want to express that," the millennial manager said.She also mentioned that she's learned some valuable tools to help deal with Gen Z workers, such as discerning when to provide solutions and when to just listen. One anxious employee spun with indecision until the millennial manager provided a solution, while another just needed a space to vent.Another tool she's implemented is adopting a softer approach to giving feedback after she noticed her Gen Z employees were interpreting her initial approach as criticism.Despite the challenges of leading Gen Z, this manager said the younger generation has taught her to prioritize her personal life.<h2 id="6ff1e5a9-6de5-4523-8af3-d4c11b0f9b71">Hannah Tooker says her Gen Z employees helped her grow</h2><div type="image" title="One image of a team of five people with a window in the backdrop" height="1688" width="2250" msid="111379959" hostid="261" sizebytes="430362"></div><a target="_blank" href="https://www.businessinsider.com/millennial-4-important-lessons-managing-genz-no-burnout-emotional-2024-4?r=millennial-vs-gen-z-lp">Hannah Tooker</a> started managing Gen Z employees three years ago and said that although they have a different approach to work than millennials, they're fearless and creative.As the senior vice president at a marketing agency, Tooker told BI she enjoys teaching her Gen Z employees just as much as learning from them.They've taught her to prioritize the emotional needs of her team, communicate with more clarity, and use social media as a tool. She said they even helped her confront her "hustle-culture" mentality and reevaluate her work-life balance."Burnout was a badge of honor for the first half of my career," Tooker said. "Since entering the workforce, Gen Z has said, 'That's not for me.'"However, not everyone is as receptive to Gen Z's approach to work."Some people complain that they're hard to work with, but having high expectations and wanting work-life balance and an employer who cares isn't a bad thing," Tooker told BI.Are you a Gen Zer or millennial with a unique story about your experience in the workforce? Email Tess Martinelli at <a target="_blank" href="mailto:tmartinelli@insider.com">tmartinelli@businessinsider.com</a>

Gen Z workers vs. millennial bosses: 'Having high expectations and wanting work-life balance and an employer who cares isn't a bad thing'

<ul class="summary-list"><li>Shoppers are posting on TikTok about dupes of well-known cosmetics at dollar stores.</li><li>Both <a target="_blank" href="https://www.businessinsider.com/dollar-general-stores-closing-fire-code-violations-too-much-stuff-2023-2">Dollar General</a> and Dollar Tree sell dupes of products from viral brand Glow Recipe, for example.</li></ul>Shoppers are turning to <a target="_blank" href="https://www.businessinsider.com/worked-new-dollar-general-started-falling-apart-before-it-opened-2023-11">dollar stores</a> for a growing array of name-brand and dupe beauty products.Recent posts to TikTok and Business Insider's visits to stores run by Dollar General and <a target="_blank" href="https://www.businessinsider.com/dollar-general-dollar-tree-family-dollar-stores-compared-2023-6">Dollar Tree</a> show everything from the stores' own-brand face masks to big brands like Garnier and Maybelline.One TikTok post from user @paigeconstantino highlighted watermelon-scented serum, toner, and moisturizer at a Dollar Tree store. The products, sold under the "B-Pure" name, appear similar to some offered by <a target="_blank" href="https://www.businessinsider.com/guides/beauty/glow-recipe-korean-beauty-and-skincare-review">Korean beauty brand Glow Recipe.</a> "They all come in these nice glass bottles," the shopper says in the video. "They feel like really nice quality."User @kontourandkale posted in September about blush and a brow pencil from the brand ProFusion that she bought at Dollar General. Strokes from the brow pen didn't wear off, even after the poster swabbed them with alcohol. "I'm really excited about this brow pen," she said in the video.Another video, posted on Dec. 31 by @allthingsdollartree, shows "Love Struck" body scrub, with the label acknowledging that the product is "inspired by Victoria's Secret Love Spell." The dupe "smells spot on," the poster says in the description of the video.On a visit to a Dollar General store in Ohio, Business Insider found another apparent dupe of Glow Recipe's face mask. The two-ounce jar sold for $5, much less than the $40 that the Glow Recipe original retails for on Sephora's website.<div type="image" title="Beauty products, including Garnier Micellar Cleansing Water and unbranded rose water facial spray and watermelon sleeping masks, appear on a shelf at a Dollar General store in Ohio." height="3024" width="4032" msid="106866032" hostid="261" sizebytes="481892"></div>At a Dollar Tree location nearby, Business Insider found dupes as well as a selection of cosmetics from big brands like Maybelline and Revlon. There was also lipstick from Flower, a line of cosmetics launched by actor Drew Barrymore, star of the 1999 film "Never Been Kissed."<div type="image" title="The photographer holds a silver-colored plastic zip lock bag with a tube of lipstick from Drew Barrymore's Flower brand while standing in the aisle of a Dollar Tree store in Ohio." height="4032" width="3024" msid="106866035" hostid="261" sizebytes="489050"></div>Representatives from Flower did not respond to Business Insider's questions on why and when the brand decided to sell through Dollar Tree.Dollar General told Business Insider that it doesn't manufacture the watermelon mask or the ProFusion products, and objected to characterizations of the products as "dupes." "We do not infringe on others' intellectual property," a spokesperson told Business Insider."We are always listening to our customers, and in response we are investing in our personal care and beauty offerings to meet their needs," the spokesperson said.Dollar Tree did not respond to Business Insider's requests for comment on its strategy for selling beauty products.Dollar stores see beauty products as an area where they can grow sales. Dollar Tree, for instance, estimated that health and beauty products represent a $121 billion market, according to Richard L. McNeely, the company's chief merchandising officer."We represent less than 1% of that market," McNeely said at an investor conference in June. He pointed to "a huge opportunity there," especially for Dollar Tree to sell products that cost less than $5 each.Dollar General, meanwhile, rolled out an expanded selection of its own beauty products to about 300 stores last year. The company's products include face masks and bath bombs, it <a target="_blank" href="https://www.businesswire.com/news/home/20230329005324/en">said</a> in its announcement last March.<a target="_blank" href="https://www.businessinsider.com/gen-z-is-the-dupe-generation-2023-12">Gen Z shoppers have become especially enamored with dupes</a>, looking for imitators of everything from makeup to clothes. For shoppers who don't want to spend the money on brand-name products, dupes offer a cheaper alternative.Do you work at Dollar General or Dollar Tree and have a story idea? Reach out to this reporter at abitter@insider.com

Dollar stores are the new hot spot for beauty dupes

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="http://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fpeach-lily" target="_blank" rel="nofollow noopener nofollow sponsored"></a><ul class="summary-list"><li><a href="http://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fpeach-lily" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Peach &amp; Lily</a> is a popular e-commerce startup that connects online shoppers with Asian beauty products.</li><li>Alicia Yoon — a Harvard Business School graduate, Korean immigrant, and former esthetician — created the $30 million company in 2012.</li><li>Recently, the company launched its own in-house skincare brand that includes serums, overnight masks, gel cleansers and more for $27-$43.</li></ul>After skincare brand Dr. Jart <a href="https://www.nytimes.com/2014/10/30/fashion/skin-care-products-from-south-korea-catch-on-in-united-states.html?_r=0" target="_blank" rel="noopener">introduced BB Cream to the US</a> in 2011, <keyword id="4787049" type="PERSON" weightage="60" keywordseo="K-Beauty">K-beauty</keyword>'s popularity exploded. In 2014, for the first time ever, Korea exported more beauty products than it imported — <a href="https://www.export.gov/apex/article2?id=Korea-Cosmetics" target="_blank" rel="noopener">and the trend hasn't changed since</a>.Few were better poised to capitalize on this trend than Alicia Yoon, a Harvard Business School graduate, Korean immigrant, and former esthetician. One year after BB Cream hit the United States, Yoon left her consulting job and launched <a href="http://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fpeach-lily" target="_blank" rel="noopener nofollow nofollow nofollow sponsored nofollow sponsored">Peach &amp; Lily</a> — an e-commerce startup that makes it easier to find and buy Asian beauty products online. Yoon developed a $30 million company over the last decade, and her team is quick to add that it was done without institutional funding or influencer marketing.Like its competitor <a href="https://www.pjtra.com/t/TUJGRk1NR0JGSEhLR01CRktORkVM?url=https%3A%2F%2Fsokoglam.com%2Fcollections%2Fthen-i-met-you" target="_blank" rel="nofollow noopener nofollow nofollow nofollow sponsored">Soko Glam</a>, Peach &amp; Lily leveraged its industry expertise by starting its own supercharged, eponymous <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fdlily.com%2F" target="_blank" rel="nofollow noopener nofollow nofollow nofollow sponsored nofollow sponsored">in-house Peach &amp; Lily brand</a>. Right now, it includes most of the skincare basics — cleansers, serums, creams, toners, essences, oils, masks, and an eye recovery stick — which you can find at either <a href="https://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fpeach-lily" target="_blank" rel="nofollow noopener nofollow nofollow nofollow sponsored">Ulta</a> or the <a href="https://www.peachandlily.com/?sscid=21k4_lkf3m&amp;" target="_blank" rel="nofollow noopener nofollow sponsored">Peach &amp; Lily</a> website. Prices range from $19 to $43, which isn't exactly cheap, but it's not unusual either. To see how they stack up, a few of us on the Insider <keyword id="52147" type="PERSON" weightage="100" keywordseo="reviews">Reviews</keyword> team tested out some of Peach &amp; Lily's bestsellers: the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fovernight-star-sleeping-mask%3F_pos%3D1%26_sid%3Dd45276ffd%26_ss%3Drfd%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored nofollow sponsored">Overnight Star Sleeping Mask ($43)</a>, the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fpower-calm-hydrating-gel-cleanser%3F_pos%3D1%26_sid%3D09dd4ff13%26_ss%3Dr13%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored nofollow sponsored">Power Calm Hydrating Gel Cleanser ($28)</a>, and the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fcold-brew-eye-recovery-stick%3F_pos%3D1%26_sid%3D25d9b11dc%26_ss%3Drdc%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Cold Brew Eye Recovery Stick ($28; currently out of stock)</a>.You'll find more of our thoughts below, but overall, we found <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fdlily.com%2F" target="_blank" rel="nofollow noopener nofollow nofollow nofollow nofollow sponsored">Peach &amp; Lily products</a> to be great for everyday use. They're gentle and effective, though you'll need to apply the Recovery Stick with a light hand to avoid buildup. As a bonus, they're also cruelty-free, vegan (with the exception of the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fkbeauty-rescue-balm-rescue-balm" target="_blank" rel="nofollow noopener nofollow sponsored nofollow sponsored">K-Beauty Rescue Balm</a>), and don't contain synthetic fragrances. <h2>Peach &amp; Lily Power Calm Hydrating Gel Cleanser</h2><a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fpower-calm-hydrating-gel-cleanser%3F_pos%3D2%26_sid%3D97b274c76%26_ss%3Dr76%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored"><div type="image" title="peach-and-lily-review" height="2335" width="3113" msid="78438518" hostid="261"></div></a>The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fpower-calm-hydrating-gel-cleanser%3F_pos%3D2%26_sid%3D97b274c76%26_ss%3Dr76%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Power Calm Hydrating Gel Cleanser ($28)</a> is a gel cleanser that lathers into a foam. Inside, you'll find soothing ingredients like camellia extracts and chamomile, a lack of sulfates, and a 5.5 pH to help maintain the skin's natural moisture barrier.It's a really solid basic — it didn't irritate my temperamental combination skin, and I noticed fewer blemishes while using it, which is unusual in my experience with one-size-fits-all cleansers. If you're wearing makeup, you should plan to double-cleanse, and ideally use it with another moisturizing product. I used the Power Calm Hydrating Gel Cleanser twice in one washing to remove every bit of long-wear foundation, and it left my skin feeling dry and tight. But when I double-cleanse with a micellar water or cleansing balm first, and then use a dime-sized amount of the cleanser, my skin feels clean and balanced — not dry, and not tacky with residue.Overall, this didn't dethrone <a href="https://www.businessinsider.com/dr-dennis-gross-alpha-beta-cleanser-review" target="_blank" rel="noopener">my all-time favorite cleanser</a>, but it's going to stay in my bathroom cabinet as a safe baseline to use between testing skincare products. If you're just looking for something simple and easy to use every day, then I recommend the Power Calm Hydrating Gel Cleanser. I found it to be more effective at keeping acne at bay than <a href="https://www.amazon.com/Cetaphil-Gentle-Cleanser-Types-Ounce/dp/B07GC74LL5/ref=as_li_ss_tl?keywords=cetaphil+cleanser&amp;qid=1578426426&amp;sr=8-4&amp;linkCode=ll1&amp;tag=biip_010720_peach-and-lily-skin-care-20&amp;linkId=0bae2c226829c2494f3050cd458150ea&amp;language=en_US150ea&amp;language=en_US" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Cetaphil ($11)</a>, however, it's probably not worth the extra $17 if your skin isn't as temperamental as mine. — Mara Leighton, senior reporter<h2>Peach &amp; Lily Overnight Star Sleeping Mask</h2><a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fovernight-star-sleeping-mask%3F_pos%3D1%26_sid%3Dd45276ffd%26_ss%3Drfd%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored"><div type="image" title="peach-and-lily-review" height="750" width="1000" msid="78438520" hostid="261"></div></a>The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fovernight-star-sleeping-mask%3F_pos%3D1%26_sid%3Dd45276ffd%26_ss%3Drfd%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Overnight Star Sleeping Mask ($43)</a> has earned a permanent spot in my nightly routine. If you're looking for a morning glow and a way to combat dry, dull skin, this would be your product. Its peptides and antioxidants feed the skin during its reparative mode while we sleep, and its ingredient list includes a slew of the big-name skincare ingredients: a complex of hydrating jojoba, squalane, and macadamia, moisturizing hyaluronic acid, firming acai berry extract and peptides, and a myriad of others like black ginseng extract and niacinamide to brighten the complexion and fight free radical damage.It's a thick blue mask, so you'll want to be careful not to lay on any white pillowcases immediately after putting it on, but it absorbs completely overnight. In the morning, my skin is soft, plump, and well hydrated without any tangible residue. I was surprised and relieved to find that, unlike most thick overnight masks, this one never made me break out. If you can spare the $40-plus, this is a particularly gentle and effective overnight mask. — Mara Leighton, senior reporter<h2><a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fcold-brew-eye-recovery-stick%3F_pos%3D1%26_sid%3D25d9b11dc%26_ss%3Drdc%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow"></a>Peach &amp; Lily Cold Brew Eye Recovery Stick (currently out of stock)</h2><a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fcold-brew-eye-recovery-stick%3F_pos%3D1%26_sid%3D25d9b11dc%26_ss%3Drdc%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored"><div type="image" title="peach-and-lily-review" height="751" width="1001" msid="78438522" hostid="261"></div></a>I use the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fcold-brew-eye-recovery-stick%3F_pos%3D1%26_sid%3D25d9b11dc%26_ss%3Drdc%26_ss%3Dr" target="_blank" rel="nofollow noopener">Cold Brew Eye Recovery Stick ($28; currently out of stock)</a> almost every day to brighten my under-eye area and it makes a difference. My advice is not to overdo it on the layering — it can build up and leave a residue. Instead, pat it gently under your eyes. It feels smooth and cool, and my under-eyes both look and feel soothed. I also love that it comes in a stick form since it's more convenient to travel with and apply (you won't lose any product on your fingers). — Connie Chen, senior editorLike Connie, I found the Eye Recovery Stick to lend a brightening effect, though I prefer a thinner formula like <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80811&amp;urllink=maelove.com%2Fproducts%2Fthe-eye-enhancereye-enhancer" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Maelove's $28 Eye Enhancer</a> that can be more easily absorbed and is less likely to clog pores. But, the $28 should last you at least six months of use. — Mara Leighton, senior reporter<h2>Peach &amp; Lily Glass Skin Serum</h2><a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fglass-skin-refining-serum%3F_pos%3D1%26_sid%3Dc499edf6d%26_ss%3Dr6d%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored"><div type="image" title="0528 peach lily0812 Edit_1_2" height="1134" width="1512" msid="78438524" hostid="261"></div></a>The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fglass-skin-refining-serum%3F_pos%3D1%26_sid%3Dc499edf6d%26_ss%3Dr6d%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Glass Skin Serum ($39)</a> has been getting a lot of hype lately, which I once foolishly believed is because it's the flagship product of Peach &amp; Lily's line. I thought, of course the product the brand talks about most is the one people are going to pay the closest attention to.Turns out the hype is because it works, and it works well. I've been testing and writing about skincare products for almost five years, and I truly think that about 95% of the beauty world is just good marketing. It's the other 5% that I want to make sure our readers know about, and this serum makes the cut.I have rosacea on my cheeks, and since I started using Glass Skin about a month ago, I've seen my redness subside so significantly that I've started skipping even my basic CC cream some days. That's not to say that it's totally gone and my skin is suddenly perfect, but if you deal with redness, you know it can feel nearly impossible to see signs of improvement with new products. Rosacea also causes dryness, a bane that's being soothed well by the ultra-hydrating hyaluronic acid in the serum.I've also found myself breaking out less since I started using the serum, and my skin texture seems to be smoothing out in a way that very few products have ever helped with. My instinct says this is due in part to the inflammation-reducing ingredients, and in part to my simultaneous commitment to eat less dairy.In general, my skin feels plumper and healthier. I'm generally hesitant to laud skincare products in this way because I'm hyper-skeptical of how much crap is out there, but this stuff is the real deal. — Sally Kaplan, senior editor<h2>The bottom line</h2>Peach &amp; Lily's in-house products are worthwhile if you're looking for gentle, effective everyday products that will work on a variety of skin types. They're cruelty-free, vegan, and don't contain synthetic fragrances. I'll be using the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fovernight-star-sleeping-mask%3F_pos%3D1%26_sid%3Dd45276ffd%26_ss%3Drfd%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow nofollow sponsored">Overnight Star Sleeping Mask ($43)</a> all winter to maintain my skin's moisture without clogging pores, and the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fproducts%2Fcold-brew-eye-recovery-stick%3F_pos%3D1%26_sid%3D25d9b11dc%26_ss%3Drdc%26_ss%3Dr" target="_blank" rel="nofollow noopener nofollow">Eye Recovery Stick ($28; currently out of stock)</a> has become a staple of Connie's morning routine.<h3>Shop all of Peace &amp; Lily's skincare at <a href="https://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fpeach-lily" target="_blank" rel="nofollow noopener sponsored">Ulta</a> or directly from <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=92785&amp;urllink=www.peachandlily.com%2Fdlily.com%2F" target="_blank" rel="nofollow noopener sponsored">Peach &amp; Lily</a>.</h3>

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