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New Delhi, Jun 17 () Capital markets regulator Sebi has levied Rs 15 lakh fine on an individual for circulating unpublished price sensitive information pertaining to Bata India Ltd's financial results through WhatsApp messages prior to the official announcement. A fine of Rs 15 lakh was imposed on Aditya Omprakash Gaggar for leaking price sensitive information, Securities and Exchange Board of India (Sebi) said in an order. Sebi conducted an investigation between January 2016 and February 2016 in the matter of circulation of unpublished price sensitive information (UPSI) through WhatsApp messages with respect to Bata. The probe found that Gaggar, among others, communicated the UPSI related to Bata pertaining to sales, profit after tax and EBITDA for the quarter ended December 2015 through WhatsApp messages. While the investigation has not revealed any material directing to the source of the UPSI, Sebi said the "significant fact is that the content of the message that was communicated between the Noticee exactly matched with that of the financial results of Bata Ltd announced later on the same day." Noticee refers to Aditya Omprakash Gaggar. The disclosure of this information violates the rule of parity of information and perpetuated information asymmetry, Sebi said in its order passed on Tuesday. Sebi noted that developments in technology, information flow and access to markets have enabled new market structures to evolve and impact the way in which market manipulation occurs. "The instant case before me is one such example where the information constituting UPSI has been circulated through WhatsApp messages, which conveniently wipes out any trace of the insider leaking the UPSI when the messages are deleted and manages to reach the selected group of targets," noted BJ Dilip, adjudicating officer, in the order. Certain news reports had referred to the circulation of UPSI in various private WhatsApp groups about certain companies, ahead of their official announcements to the respective stock exchanges. Against this backdrop, Sebi had initiated a preliminary examination in the matter, during which search and seizure operation for 26 entities for WhatsApp groups were conducted, and about 190 devices, records, among others, were seized. WhatsApp chats extracted from the seized devices were examined further and while examining the chats, it was found that earnings data and other financial information of around 12 companies were leaked through WhatsApp messages. Bata was among the companies whose quarterly financial result was leaked. SRS DRR

WhatsApp case: Sebi imposes Rs 15 lakh fine on person for leaking price sensitive info

New Delhi, Jun 5 () Markets regulator Sebi has penalised one person after finding her guilty of releasing unpublished price sensitive information related to financial results of Bata India Ltd through WhatsApp messages prior to official announcement by the company. In an order, the regulator levied a fine of Rs 15 lakh on Shruti Vishal Vora, who works with Antique Stock Broking Ltd. Earlier, the regulator had penalised Vora for releasing unpublished price sensitive information (UPSI) related to financial results of Bajaj Auto, Ambuja Cement, Wipro, Mindtree and Asian Paints through WhatsApp messages. Some news reports had referred to the circulation of UPSI in various private WhatsApp groups about certain companies ahead of their official announcements to the respective stock exchanges. Against this backdrop, Sebi had initiated a preliminary examination in the matter during which search and seizure operation for 26 entities for WhatsApp groups were conducted, and about 190 devices, records, among others, were seized. WhatsApp chats extracted from the seized devices were examined further and while examining the chats, it was found that earnings data and other financial information of around 12 companies were leaked through WhatsApp messages. Bata was one of the firms whose quarterly financial result was leaked. Accordingly, the regulator carried out an investigation in the matter of circulation of UPSI through WhatsApp messages with respect to Bata to ascertain any possible violation of the PIT (Prohibition of Insider Trading) Regulations during January 1, 2016 to January 10, 2016 period. The probe found that Vora, among others, communicated the UPSI related to Bata pertaining to sales, profit after tax (PAT) and EBITDA for the quarter ended December 2015 to other person through WhatsApp messages. It was observed that the financial figures of Bata pertaining to sales, PAT and EBITDA circulated through WhatsApp closely matched with those disclosed subsequently by the company on stock exchanges. Hence, the message related to Bata fell under UPSI, and such circulation of financial figures through WhatsApp was considered as communication of UPSI. "The noticee (Vora) being insider had communicated the UPSI relating to Bata to other person through WhatsApp messages, which is in violation of the provisions of ...PIT Regulations, 2015, for which the noticees are liable for monetary penalty," Sebi said in an order passed on Thursday. As per the PIT norms, any person who is in possession of UPSI is regarded as an insider. SP RVK

Sebi penalises 1 person in WhatsApp leak case 

New Delhi, Jan 26 () Digital gift card firm GyFTR expects to close the current financial year with twofold jump in its revenue at Rs 1,200 crore on account of companies attempting to retain customers through the loyalty or reward point ecosystem, a senior official of the company said.
 The firm sees a change in mindset of consumers to present gift cards and vouchers during special occasions instead of cash as another factor that is adding to its growth.
 "The company earned Rs 625 crore financial year ended March 2019. In the current financial year, we are targeting Rs 1,200 crore and we are more than sure that we will achieve that number," Gyftr co-founder and CEO Arvind Prabhakar told .
 He said that besides giving upfront discount, brands have started offering gift cards or electronic vouchers to connect with customers after they leave the point of sale and persuade them to visit their outlet again.
 "Just two banking networks currently have about 2,000 crore points that are generated in an annual base. Even 10 per cent of the 2,000 crore is 200 crore and this is a substantially large amount for a company. This is a reason why it is figured as a parallel currency," Prabhakar said.
 According to GyFTR, e-voucher or gift card market in India still stands at 10 per cent of its potential compared to adoption in global markets that offers the company further growth opportunity.
 "It's only larger companies that currently have adopted these technologies. Today, you will have gift vouchers of larger companies of Shoppers Stop, Bata, Croma, etc, but probably not have it for some small sweet shop. The penetration of a gift voucher across the brand that doesn't have this technology, that market is also 60 per cent," Prabhakar said.
 Founded in 2012, the company claims to have reached break even in 2014 and is now looking to acquire companies in the artificial intelligence segment. PRS HRS

GyFTR expects twofold rise in revenue to Rs 1,200 cr this fiscal

<ul><li>In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. </li><li>The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. </li><li>But his marketing background gave him an idea about how to put his fame to good use. </li></ul>What’s life like for a <keyword id="3001553" type="PERSON" weightage="20" keywordseo="Social-Media-Influencer">social media influencer</keyword>? Thousands of followers, free food at luxurious restaurants, free travel to exotic places, lots of gifts and glitzy brand endorsement deals. It certainly looks like they are living it up. “That’s true,'' said <keyword id="4925496" type="PERSON" weightage="20" keywordseo="gaurav-alugh">Gaurav Alugh</keyword>, a reality TV show winner and a social media influencer with 140k followers on his Instagram. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. MTV’s Splitsvilla features a group of men and women who participate in a series of tasks to find true love. It is on the same lines as Australia’s Love Island. Whether he found love or not is not known but Alugh found his pot of gold. Even as his TV career took off, yet another source of money came from brands that he endorses to his many followers. He recently promoted a range of male grooming products StudioX got 5,759 views. His average monthly average views ranges between 25000- 30,000. Gaurav has been a social media influencer since five years. He endorses fashion and lifestyle brands along with his own acting projects. The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. He did not win the title but made it to the grand finale. But his marketing background gave him an idea about how to put his fame to good use. “My Instagram followers who were about 500, skyrocketed to over 55k as soon as I appeared on Roadies. Guess appearing on television adds a lot of followers. People want to follow you and know everything about your life. So I thought why not monetise it. I started endorsing brands,” he told Business Insider India. In 2016 he promoted several brands. But fame is fickle. After he left the show, thousands of followers quit him too. “Everybody wants to follow you as long as you are on a reality show. But as soon as the show wraps up the engagement number shrinks,” Alugh said. Gaurav hired a marketing agency One Impression later which helped streamline his income. He also shot back to fame again when he participated in Splitsvilla XI. When he was on the show—- his follower base increased to 100k. Currently, Gaurav promotes fashion and lifestyle brands including Bata India, Paresh Lamba Signatures, U Tropicana Resort Alibaug, and Swatch India. He has also done several acting project with top production houses including Qayamat ki raat with Balaji. "Latest is Alt Balaji’s Ragini MMS Returns 2," he added. 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 “Influencers with a transnational audience and millions of followers charge 6 to 7 digits for a marketing campaign. A micro influencer whose audience is in thousand charges nearly ₹6,000 for their services. On an average, influencers earn ₹20,000-30,000 a month. However, there are people who earn ₹800,000 or even a crore in a month,” said Apaksh Gupta, Founder &amp; CEO of an influencer marketing solution One Impression. In just a few years Gaurav’s income swelled by 4 times, said Gupta. Social media influencing has turned is the lucrative for influencers, brands and way to earn big money for influencers, marketing agencies and brands alike. In 2019, as much as <a href="https://www.businessinsider.com/the-2019-influencer-marketing-report-2019-7?IR=T">brands spent $8 billion </a>was spent on influencer marketing. The global influencer marketing is expected to hit $20 billion by 2020, with India accounting to about $75 -100 million. But for an influencer, it is not as easy as clicking and posting. “When someone starts influencing digitally, they may not make any money but you will have to invest a lot more time and dedication towards what you are giving to your audience. But I know many Instagram influencers who are not able to differentiate between virtual and real life. They suffer from mental illness and depression when they lose follower,” Alugh told Business Insider India. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/check-out-these-latest-job-openings-in-advertising-and-media/articleshow/71885304.cms">Check out these latest job openings in Advertising and Media</a> <a href="https://www.businessinsider.in/entertainment/news/exclusive-motu-patlus-creators-eye-the-big-fat-chinese-cartoon-market-with-5-new-shows/articleshow/71887606.cms">EXCLUSIVE: Motu Patlu’s creators eye the big fat Chinese cartoon market with 5 new shows</a> <a href="https://www.businessinsider.in/entertainment/news/priyanka-chopra-gets-trolled-for-wearing-a-mask-and-commenting-on-delhis-air-quality/articleshow/71885449.cms">Priyanka Chopra gets trolled for wearing a mask and commenting on Delhi’s air quality</a>

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WhatsApp case: Sebi imposes Rs 15 lakh fine on person for leaking price sensitive info

PTI

Sebi penalises 1 person in WhatsApp leak case

PTI

GyFTR expects twofold rise in revenue to Rs 1,200 cr this fiscal

PTI

A marketing consultant turned reality show star is now minting money on the internet

Preeti Soni

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