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<ul><li>The <keyword id="1464841" type="General" weightage="20" keywordseo="edtech" source="Orion">edtech</keyword> sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becoming cluttered.</li><li><keyword id="1309724" type="General" weightage="20" keywordseo="simplilearn" source="Orion">Simplilearn</keyword> has launched its new campaign to celebrate the spirit of professionals working hard and up-skilling themselves despite being in the midst of a global pandemic.</li><li><keyword id="3844736" type="General" weightage="20" keywordseo="mark-moran" source="Orion">Mark Moran</keyword>, Chief Marketing Officer, Simplilearn talks to us about the campaign and more.</li></ul>The Covid-19 pandemic has completely disrupted the world, and with it, the way we work and live. We saw thousands of people lose their jobs in the midst of the pandemic, making people realize the importance of up-skilling to stay ahead in the game. The edtech sector has seen a boom in India in the last year and a half, not just for school and college students but also for people wanting to advance in their careers. More and more people are on the lookout for courses that can help them further their careers. And with the sector cluttered and many players spending big bucks on advertising, it is important for different players to come up with differentiated communications, to be able to capture its consumer’s mindspace. Simplilearn, which calls itself the world’s No 1 online Bootcamp for digital economy skills has just launched a campaign titled #CannotBeLockedDown and is investing big to take its message to its targeted consumers. We speak to Mark Moran, Chief Marketing Officer, Simplilearn who shares the platform’s journey so far, its plans around the new campaign and its strategies to capture a bigger market share. The campaign Simplilearn’s has come up with a high decibel campaign after quite a few years, but it plans to go all out with this new campaign. Titled #CannotBeLockedDown, the campaign has been conceptualized by creative agency <keyword id="3458221" type="General" weightage="20" keywordseo="bluebot" source="Orion">Bluebot</keyword>. The aim of the campaign is to celebrate the spirit of individuals from across the world that’ve steadfastly pursued their ambitions despite the pandemic and are now reaping the results of all their hardwork. Seattle <div type="Youtube" id="nDFoToVzLIY" title="Ambition #CannotBeLockedDown | Rhea Kapoor - Seattle | Get Certified, Get Ahead With Simplilearn" thumbUrl="https://i.ytimg.com/vi/nDFoToVzLIY/mqdefault.jpg"></div> Chennai <div type="Youtube" id="VWJMlG_5Pdk" title="Ambition #CannotBeLockedDown | Nikhil Got His Dream Job | And You? | Upskill Now With Simplilearn" thumbUrl="https://i.ytimg.com/vi/VWJMlG_5Pdk/mqdefault.jpg"></div> Mumbai <div type="Youtube" id="Q6SjI_wd56o" title="Ambition #CannotBeLockedDown | Saachi Chandra - Mumbai | Get Certified, Get Ahead With Simplilearn" thumbUrl="https://i.ytimg.com/vi/Q6SjI_wd56o/mqdefault.jpg"></div> On why this was a good time to come up with the campaign, Moran said, “In the last 1.5 years, whenever we speak to our friends or family, there is a certain feeling of losing control on one’s life and uncertainty about what the future holds, there has been a certain loss of agency. However, in the midst of everything, we have been fortunate enough to be supporting a community that's really out there, leaning into their careers and trying to make the best of the moment, learning skills while being stuck at home and doing their day jobs. We wanted to celebrate that spirit through this campaign while also talk about why we are good and why they should take a course from us. It just felt like a good time to spread some positivity and reset the conversation.” While it is a digital-first campaign, it will also be launched across print and TV. OTT will also be an important part of the mix. “We are putting aside Rs 100 crore for the campaign. It's a fully integrated campaign where you'll be seeing a lot happening on social, some contests to try and get some user-generated content in the same vein as what we are saying in the ads. On the video side, what we already have should last us the year but if we do need some refreshing, we will do that as and when needed,” explained Moran. Simplilearn’s journey so far Founded in 2010, Simplilearn is based in San Francisco, California, and Bangalore, India. It offers access to world-class work-ready training to individuals and businesses around the world. Currently, it is present in around 160 countries. Close to 60% of its revenue comes from outside India and now, the platform is working towards increasing its share in the country. “Around 40% of our revenues come from India currently, almost the same percentage comes from the US and the rest comes from APAC, the Middle East, Europe, and Latin America. We’re not present in China currently because we are an English-only platform for the time being. So we are quite global. We primarily address individual learners who are taking hold of their career, but about a quarter of our business is enterprise-oriented and B2B where companies are going through digital transformation or retraining large teams. A big part of our enterprise business actually comes from individual learners who have a great experience and recommend us to others,” he added. Currently, the platform has been focusing more on technology-based learners, its core offering is digital skills. It has also added <keyword id="6360839" type="General" weightage="20" keywordseo="mba" source="Orion">MBA</keyword> to its list of offerings. On who their core audiences are, Moran said, “That would be people who are several years, around 4-5 years into their careers and we go all the way to people into their 40s and 50s who may have already started down the path of being a data scientist or digital marketer but they want to go deeper. And that's why they come to our bootcamps which are all designed around specific job roles that are needed in the market today.” The platform has partnerships with several universities and colleges including <keyword id="83617" type="General" weightage="20" keywordseo="purdue-university" source="Orion">Purdue University</keyword>, IIT Kanpur, Caltech and <keyword id="401516" type="General" weightage="20" keywordseo="university-of-massachusetts" source="Orion">University of Massachusetts</keyword>. Simplilearn had also launched SkillUp, its free learning platform to offer learners short-term skilling programs in November last year. The platform aims to onboard five million learners on its SkillUp platform in the next two years. But how is it working on making its platform more engaging, so that people do not miss out on the classroom experience? “We've spent the last 6 years building our online bootcamp. Our real differentiation is that we have, by far, the most interactive curriculum and pedagogy around our courses. Almost 60-70% of our curriculum is interactive in real-time. Our whole focus has been around super high engagement and we are sitting at the right place in the market. Research shows that people learn more efficiently by being engaged and active, it's hard to be a passive learner for most people. Most researchers expect that when this finally does go away, a massive amount of market share will remain online and they'll be consuming courses like ours that are super high engagement, highly personalized designed for a specific career that you're looking for,” said Moran. The future Currently Simplilearn is completely focused on offering upskilling programs. However, is there a chance of it offering courses to a younger audience? “We are now launching fully accredited degree programs. So you'll continue to see lots of additional partnerships announced with universities, both in India and around the world. The K-12 segment is not on our roadmap but the young adult right to people at the end of their career are more our addressable market,” he explained. On what their key areas of focus will be in the future, he said, “The nature of work these days is such that if you're not formally trying to up-skill what you're doing every couple of years, you really risk becoming obsolete in a couple of years because things are moving so quickly. We've all read statistics that suggest that there could be around 15 million people displaced around the globe in the next 8-10 years. There will be millions of new jobs created but they're all going to be in these digital categories, which is exactly what we focus on. We've always been around digital, we will expand into related business categories, like MBAs and other technically-oriented skills, but its probably going to be a long time before we teach Spanish or cooking or playing the guitar. Other people are doing it, and doing it really well, but we're be fundamentally focused on helping you have a successful career and a successful life.”

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn

<ul><li>Bengaluru needs to turn into a deeptech hub too </li><li>Bengaluru is the only Indian city to be among the top 30 global startup ecosystems of today. It jumped two ranks up in the world’s top 30 startup</li><li>The city is known for its Edtech and Fintech startups but has been facing challenges due to weak environment policy in India.</li></ul> Bengaluru might be India’s <keyword id="6357722" type="LOCATION" weightage="20" keywordseo="silicon-valley">Silicon Valley</keyword> but it is in dire need of a strong framework to develop and commercialise “deep tech” like smart cities, robotics, autonomous systems, <a href="https://startupgenome.com/reports">said</a> the Global Startup Genome Report 2019. <a href="https://startupgenome.com/gser2019">Startup Genome</a> is an independent research firm that provides data and insights to startups. Bengaluru is the only Indian city to be ranked among the top 30 global startup ecosystems ranked by the report. It jumped two ranks this year in the world’s top 30 startup ecosystems list, according to the report. There are 30 global cities that it said have the potential to become the “next” hubs including Bengaluru. Bengaluru is home to a number of unicorns and is known for its edtech and fintech startups. However, it has been facing several structural bottlenecks. “A weak policy environment in India, as well as relatively low levels of research production, means that <keyword id="6355033" type="LOCATION" weightage="20" keywordseo="bangalore">Bangalore</keyword> might face more challenges in deep tech startup sub-sectors — those requiring tangible IP — than it did in Software, the report explained. It further said, “Potentially, this might become a significant hindrance in the ecosystem, threatening its future growth,” said the report. The city is also facing challenges due to “quality” of funding. The past growth “Bengaluru, Sydney, Stockholm, and Berlin stand out for their relatively low levels of Funding Quality, driven by lack of local, experienced VCs compared to other ecosystem”, said the report. Edtech and fintech hub India has witnessed exponential growth in co-working spaces over the last year which has fueled expansion in fintech and edutech hubs in India, with about 42% of startups based in Bengaluru. A recent India FinTech Report 2019 by global innovation platform MEDICI says that India is the second biggest Fintech Hub after the US with over 2,000 startups nourishing in the zone. Almost every top ecosystem has a strong national regulatory environment that encourages IP commercialization, according to the report.Here, too, Bangalore, along with Beijing and Shanghai was an exception. “Bangalore has all of the ingredients to create a world class tech ecosystem - investors, engineers, clients, experts - and the potential to build high-quality global startups at a fraction of the cost.” <a href="https://startupgenome.com/reports">said</a> Varun Chawla Founder, 91springboard in the report.

Here’s what Bengaluru needs to do in order to keep its crown as a global startup hub

<ul><li>Ganesh <keyword id="79029" type="General" weightage="80" keywordseo="balakrishnan" source="Orion">Balakrishnan</keyword>, the co-founder of <keyword id="16008024" type="General" weightage="20" keywordseo="flatheads-shoes" source="Orion">Flatheads Shoes</keyword> received an offer that valued his company at ₹2.25 crore from two sharks on <keyword id="11924074" type="General" weightage="100" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword> S2. </li><li>Balakrishnan, who had earlier invested personal money to keep the venture afloat, rejected the offer. </li><li>The shoe business that started right before the pandemic ran into trouble as lockdowns forced people to stay indoors. </li><li>After the episode aired last Friday, the startup managed to sell off its entire inventory over the weekend, Balakrishnan said on social media. </li></ul>Last Friday, Shark Tank India S2 aired the season’s most emotional episode when Ganesh Balakrishnan made a pitch for his venture, Flatheads Shoes. The startup <a href="https://www.linkedin.com/in/ganeshbalakrishnan/">creates </a>‘all-day casual shoes for the urban workforce’ priced between ₹1,000-₹5,000 a pair. It also <a href="https://www.flatheads.in/">offers </a>India’s first linen sneakers, and the world’s first banana fibre sneakers. At the time Balakrishnan’s episode was shot, his company was on the verge of a shutdown. He said <a href="https://www.sonyliv.com/shows/shark-tank-india-1700000741/investing-in-the-future-of-india-1000203475?watch=true">on the show </a>that he personally invested ₹35 lakh to keep the business afloat, in the last two months. His co-founder Utkarsh Biradar, who helped design the shoes, too invested the same amount. Biradar exited the startup in 2022 but still holds 30% equity. In spite of his mounting troubles, Balakrishnan rejected the only deal he received on the show. Sharks Peyush Bansal (co-founder, Lenskart) and <keyword id="246967" type="General" weightage="50" keywordseo="vineeta-singh" source="Orion">Vineeta Singh</keyword> (co-founder, Sugar Cosmetics), offered ₹75 lakh for 33.3% equity in the company. The offer values the company at ₹2.25 crore. Balakrishnan had asked for a valuation of ₹25 crore as its company generated sales to the tune of ₹3.4 crore in FY22. The company had raised ₹5.2 crore in April 2021, at a pre-money valuation of ₹28 crore, from angel investors. Pre-money valuation refers to the value of a startup that does not include external funding – basically a startup’s value before it raises funds. <cmsannotation type="cmsannotation" annotationid="Once in a generation troubles" comment="subhead2" text="Once in a generation troubles">Once in a generation troubles</cmsannotation> Balakrishnan started Flatheads Shoes in 2019, right before the pandemic struck. In less than a year, the company had no customers - as India stayed indoors, people barely needed shoes, much less urban workwear. “It’s not that I can’t run a company. I am capable of it. Thing is, when you step into the market and for 4 months nobody is wearing shoes, because nobody is stepping out only - such situations arise once in generations. And it happened to us,” said Balakrishnan on the show. He also said that angel investors were not willing to invest further in the business. <cmsannotation type="cmsannotation" annotationid="‘Need to evaluate my priorities in life’" comment="subhead2" text="‘Need to evaluate my priorities in life’">‘Need to evaluate my priorities in life’</cmsannotation> Even as he rejected the offer, Balakrishnan admitted that he needed to change his perspective, re-evaluate his priorities, and gain more experience before entering the D2C market. “I need to evaluate my priorities in life right now. I will go out there and work with a D2C brand and understand how to do this before I come back and try again. I need a couple of years. But that perspective needs to be built. And the best way to build it is to work with somebody who’s done this before,” said Balakrishnan on the show. Balakrishnan’s emotional admission left all the judges teary-eyed, with Shaadi.com’s founder Anupam Mittal remarking, “Shark Tank is not just about getting funding, but also perspective.” <cmsannotation type="cmsannotation" annotationid="Every tear has a silver lining" comment="subhead2" text="Every tear has a silver lining">Every tear has a silver lining</cmsannotation> When Balakrishnan pitched on the show, most of the Sharks asked him to shut down the business and instead, look to make a living through a regular job, leveraging his educational qualifications and work experience. While boAt’s founder Gupta shared his personal experience of going down the same road, Mittal even offered him a job. Shortly after the episode aired though, Flatheads Shoes trended on social media and consequently received enough orders that it almost sold out its inventory in India. “We've almost sold out our inventory in India, so pardon us if you aren't able to find your size on www.flatheads.in,” shared <a href="https://www.linkedin.com/feed/update/urn:li:activity:7017678455685226496?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7017678455685226496%29">Balakrishnan on his LinkedIn account</a>. The product is featured on the Shark Tank India website. The brand also has international ambitions. It launched its products in the US in October 2021 and plans to expand its international market in the US and UAE. As Balakrishnan admitted on the show, Flatheads enjoys a ‘price advantage’ in the US because people are willing to pay a premium price for a sustainable product. <cmsannotation type="cmsannotation" annotationid="The serial entrepreneur" comment="subhead2" text="The serial entrepreneur">The serial entrepreneur</cmsannotation> After graduating as a mechanical engineer from IIT Bombay in 1999, Balakrishnan worked with an industrial technologies MNC Ingersoll-Rand International (India) for five years, before pursuing an MBA degree from IIM, Bangalore. He worked with Bain &amp; Company and Honeywell, before starting his entrepreneurial journey in 2013 with Windsleeve, a retail technology product company, and Momoe, a mobile payments product company. While Windsleeve shut down in a year, Momoe ran for three years, before being acquired by Shopclues in 2016, in a cash and stock deal. In 2019, Balakrishnan entered the startup space again with Flathead Shoes, inspired by his personal experience of dealing with reeking and ill-fitting shoes. Balakrishnan is married and has a 10-year-old daughter. Currently, his household income is managed by his wife, who’s working with a German company. His daughter is an artist who also wants to be an entrepreneur and is already taking orders for calendars created with her paintings. “Did I mention that my 10-year-old daughter wants to be an entrepreneur? She says she is a fan of Peyush's no-nonsense mindset, and I know that she admires Vineeta for her cheerfulness and positivity. She is super proud that I managed to get an offer from both of them,” stated Balakrishnan <a href="https://www.linkedin.com/feed/update/urn:li:activity:7017678455685226496?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7017678455685226496%29">on his LinkedIn post</a>. His perseverance and honesty on the show left the Shark Tank India panel and the audience so impressed, that the admiration translated into sales. <div type="twitter" handle="AbstractAkarsh" handlename="Akarsh hp" image="http://pbs.twimg.com/profile_images/1608027655529730050/ZdAybBsg_normal.jpg" favoritecount="75" retweetcount="4" status="The #Flatheads pitch in #SharkTankIndia was one of the best I've seen across two seasons. Emotional. Real. Uplifting." createdat="1673025864000" id="1611413387547938816"></div> <div type="twitter" handle="dssagar93" handlename="Sagar Khatri 🇮🇳" image="http://pbs.twimg.com/profile_images/1508142401172385794/MMugvnlw_normal.jpg" favoritecount="20" retweetcount="0" status="This #Flatheads guy is so genuine and transparent with his story and failures. Saying that you couldn't make it wit… https://t.co/rjcGdmhUCo" createdat="1673026813000" id="1611417367736877056"></div> <div type="twitter" handle="banerjee_bapi" handlename="Bapi Banerjee" image="http://pbs.twimg.com/profile_images/975719104953962496/N_213Fro_normal.jpg" favoritecount="7" retweetcount="0" status="Nothing but respect for you. To be honest on the national television, it takes courage. And I am sure you will boun… https://t.co/3KSiXtM62Q" createdat="1673078555000" id="1611634388642729984"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-sri-lanka-odis-2023-match-date-and-time-head-to-head-stats-and-more/slidelist/96849348.cms">India vs Sri Lanka ODIs 2023 – match date and time, head-to-head stats and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/health-edtech-platform-virohan-raises-7-million-in-funding-led-by-blume-ventures/articleshow/96849208.cms">Health edtech platform Virohan raises $7 million in funding led by Blume Ventures</a>

This IIT-IIM startup founder denies Shark Tank offer, sells his entire inventory over the weekend

<ul><li>Consulting companies were the highlight of the placement drive having made 165 offers.</li><li>The second most in demand job offering was from IT companies, mostly for the product management role.</li><li>According to a recently released report by learning solutions firm TeamLease, businesses show a clear indication of recruitment drives in 2021.</li></ul>Indian Institute of Management, Bangalore (IIM-B), the premier business school based out of Bengaluru, just concluded its placement drive and it is yet another sign that <keyword id="6357342" type="UNKNOWN" weightage="20" keywordseo="Hiring">hiring</keyword> is back in the information technology (IT) consulting industry in India. The post-graduate programme (PGP) in management class of 2019-21 had 435 students who got a total of 481 <keyword id="162151" type="PERSON" weightage="20" keywordseo="job-offers">job offers</keyword> over a period of two days. “Our students have done remarkably well. They have been recruited by reputed companies despite COVID-19 disruptions,” said Prof. U Dinesh Kumar, chairperson of career development services at <keyword id="60501" type="COMPANY" weightage="20" keywordseo="IIM-Bangalore">IIM Bangalore</keyword>, in a statement. Consulting companies were the highlight of the placement drive having made 165 offers. The top recruiters were Accenture, Bain &amp; Company, McKinsey &amp; Company, and the Boston Consulting Group. “Companies from overseas locations like Amsterdam, Dubai and Singapore made offers across consulting, finance, international trading, and business strategy,” said Tapas Ranjan Pati, manager of career development services at IIM Bangalore, in a statement. The second most in demand job offering was from IT companies, mostly for the product management role. Meanwhile, startups like Ola, BYJU’S, and Razorpay too hired students from IIM Bangalore. However, the salary details of the job offers remain undisclosed. Here is a look at the hiring report card from IIM Bangalore <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sector/Positions </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hiring </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Consulting </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">165 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IT </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">78 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">22 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">General management positions </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">47 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sales and Marketing </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">50 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Operations </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Analytics </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td></tr></tbody></table> According to a recently released report by learning solutions firm TeamLease, businesses show a clear indication of recruitment drives in 2021, with a special focus on sectors like information technology, telecommunications, e-commerce and start-ups. “For the period February-April, 2021, freshers hiring intent has improved by 2.5 times from the lockdown period and as the economy opens up, it is expected to go up further,” Shantanu Rooj, founder and chief executive at TeamLease EdTech, said in a statement. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ratan-tata-is-reportedly-exiting-lenskart-with-returns-of-28-times-the-investment/articleshow/81268916.cms">Ratan Tata is exiting Lenskart with returns of almost five times the investment</a> <a href="https://www.businessinsider.in/india/news/indians-are-heading-back-to-parks-supermarkets-and-pharmacies-but-malls-and-theatres-are-not-on-the-priority-list/articleshow/81271614.cms">Indians are heading back to parks, supermarkets and pharmacies — but malls and theatres are not on the priority list</a> <a href="https://www.businessinsider.in/finance/news/explained-the-nue-licence-for-payments-that-tata-ambani-and-bezos-have-applied-for/articleshow/81268434.cms">EXPLAINED: The NUE licence for payments that Tata, Ambani and Bezos have applied for</a>

IIM Bangalore’s 435 students get 481 job offers in two days – IT consulting leads with one-third of the opportunities

At a time when <a href="http://www.businessinsider.in/Byju-opens-up-about-meeting-Chan-Zuckerberg-initiative-international-plans-and-how-he-chooses-teachers-for-the-app-/articleshow/54250709.cms">Ed-tech firms</a> are eyeing investments to scale up, <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> pumped $50 Million into a <a href="http://www.businessinsider.com/interview-byju-zuckerberg-chan-india-2016-9?IR=T">Bangalore Ed-Tech startup </a><a href="http://www.businessinsider.com/interview-byju-zuckerberg-chan-india-2016-9?IR=T">Byjus</a><a href="http://www.businessinsider.com/interview-byju-zuckerberg-chan-india-2016-9?IR=T"> </a>earlier this year making it clear that the social networking giant saw growth and development of startups working in the education sector in India. 
 It has further emboldened its belief by now investing in a tutor enablement platform, <keyword id="3951789" type="UNKNOWN" weightage="20" keywordseo="XPrep">XPrep</keyword>, under its global programme, FBStart. 
 <keyword id="3905190" type="UNKNOWN" weightage="20" keywordseo="FbStart-programme">FBStart programme</keyword> is helping early stage mobile startups in growing and expanding services. Xprep has received $40,000 worth of credits and services from Facebook and its partners like AWS, <keyword id="285445" type="COMPANY" weightage="20" keywordseo="Dropbox">Dropbox</keyword>, Adobe and MailChimp. It has also earned access to a community of developers and mentorship from the Menlo Park-headquartered team of FB engineers. 
 Taking a cue from the hardships faced during their coaching days, IIT Roorkee alumnus <keyword id="3952423" type="UNKNOWN" weightage="20" keywordseo="mukul-rustagi">Mukul Rustagi</keyword> and NSIT alumnus Bhaswat Agarwal decided to start XPrep in September 2015. It was also one of the finalists of this year’s Unitus Seed Fund and Sylvant Advisors’ StartEdu programme. 
 
The platform is as of now trying to fill the gap within the tutor-parent community by establishing a continual and seamless engagement within the student-parent-tutor ecosystem. 
 
It is enabling parents to monitor their child’s progress during the course of tuition while helping tutors serve their batches efficiently and scale their business. XPrep equips its tutors with a mobile app to assist them in conducting their classroom and communicating with the parents in a transparent manner, all at their fingertips. The mobile app lets tutors perform daily tasks like sending out announcements, conducting their quizzes and notifying their classes using the app’s automation techniques. 
 
Mukul Rustagi, CEO, XPrep, says, “There lies a huge opportunity in supplementing the assistance based offline education system using online technologies. We have to provide the kids with the best of both worlds. Paying customers are a testimony to our product and we aim to build better going ahead. FBStart is going to help us achieve this goal faster. ” 
 
Mukul added that FBStart will help them bring down technology costs considerably. “This money can then be redirected to our marketing and team building activities which will, in turn, help us embark on a higher growth trajectory,” he said. 
 
XPrep has acquired a base of 100+ tutors and 6,000+ students across Delhi NCR and plans to expand to other cities soon. "Enabling tutors to increase their efficiencies, scale up their business and monetising the incremental delta of the customer experience while catering to the fulfilment feeling among the parents" - This is the vision that XPrep aims to achieve over the next few months. 
 
We hope they achieve much more than what they have set out for.

Meet the Team Behind XPrep, the Young Ed-Tech Firm which just got funded by Facebook

Today is a day that <keyword id="2900267" type="UNKNOWN" weightage="20" keywordseo="Byju">Byju</keyword> Raveendran, Founder and CEO, Byju’s will never forget, a feat because of how he approaches teaching and life. 
 
Byju’s is India’s largest Ed-tech company and its learning app has not just inspired more than 2,50,000 student subscribers, but also<a href="http://www.businessinsider.in/10-years-ago-FB-had-the-most-inglorious-launch-moment-in-history160but-it-changed-everything/articleshow/54039367.cms"> Facebook</a> founder <keyword id="6354630" type="PERSON" weightage="20" keywordseo="Mark-Zuckerberg">Mark Zuckerberg</keyword> and his wife <keyword id="3634898" type="PERSON" weightage="20" keywordseo="Priscilla-Chan">Priscilla Chan</keyword>, who have led the investment of $50million in this app, in the latest round through the <keyword id="3157621" type="UNKNOWN" weightage="20" keywordseo="chan-zuckerberg-initiative">Chan Zuckerberg Initiative</keyword>. Mark announced the investment some hours back, instantly making Byju’s one of the most popular teaching apps in the world. 
 
Byju describes himself as a ‘teacher by choice, entrepreneur by chance.’ Business Insider spoke to Byju to find out what turned him into the phenomenal teacher he is. 
 
<a href="http://www.businessinsider.in/Mark-Zuckerberg-leads-50-million-investment-in-Indian-education-startup/articleshow/54202329.cms">ALSO READ: Mark Zuckerberg leads $50 million investment in Indian education startup</a> 
 Byju had a very humble beginning. He started his schooling in a village called Azhikode, in <keyword id="6357542" type="CITY" weightage="20" keywordseo="Kannur">Kannur</keyword> district of Kerala, India. Born to a pair of teachers, he went to a Malayalam medium school where both his parents taught. 
 
It’s rather surprising to know, however, that he missed most of his classes to play sports. He played six sports in school and pursued his interest up until the university level. His favorite sports are Football, Table Tennis, and Cricket even though he pursues multiple sports genres even now. 
 
He believes that a lot of learning happens outside classrooms and playing sports and games are crucial for any student. ‘These helped me in real life skills that helped me succeed in life’, Byju says adding, ‘Games teach you teamwork, leadership skills, how to control aggression and perform under pressure. These scenarios you will never come across if you’re only learning in a classroom.’ 
 
While he played all day, his studies never suffered. He attributes that to the life skill that he learned on the sports field, in an unstructured environment ‘The sports schedule forced me to start ‘learning on my own’ by asking questions. It takes less amount of time if the students take an initiative, especially in the subjects they like. Parents and teachers are important, but they mostly play a supportive role.’ 
 
He laments the current educational system in place in India, where rote learning is prevalent. ‘The exams get over and you forget everything you learned. Students fear exams because they see it as an end goal. When the focus is more on marks and grades, the result is that you miss out on the learning part. Assessment is a part of learning, not just learning. The focus should be more on learning, that’s when exams get below your level.’ 
 
Byju insists that the only way to succeed is when every student is playing to his or her strengths. ‘It is important for every student to find out what they like and figure what they’re good at.’ His favorite subject was Math, a subject that most of us dread. He was a National level Math Olympiad winner in school and that same focus and dedication towards his most loved subject is what led to the creation of Byju’s. 
 When Byju graduated College and started working as an engineer, during a vacation break, he ended up sitting for the CAT exam (Common Aptitude Test that students appear for in order to gain entrance into the elite <keyword id="63618" type="ORGANIZATION" weightage="20" keywordseo="Indian-Institute-of-Management">Indian Institute of Management</keyword> colleges that provide MBA degrees), alongside his friends, just for fun. He scored a 100 percentile and was surprised that he had cracked one of India’s toughest and prestigious entrance exams on the first try, without actually having prepared thoroughly at all. He sat for it again to test himself and repeated the score. For him, the exam was another game he loved to play. 
 
This success got the students flocking to him, first his friends, then friends of friends. He figured he quite enjoyed teaching and conducted CAT workshops for free, starting with 35-40 students, going up to a 1000 in a matter of weeks. 
This overwhelming response validated his method of teaching, where he taught students how to predict questions, instead of memorizing them. This method of familiarizing students attracted students from different cities to Bangalore (India’s Silicon Valley), where he had started. 
 
He quit his job as an engineer and took up teaching full-time, even traveling to nearby towns to reach as many students as possible. 
From coffee shops to rooms to auditoriums to stadiums, there wasn’t a single place in the city where Byju’s classes weren’t running. He turned to the digital platform when he realized that he could make learning fun for many more students, simultaneously. 
He’s been at it since 2007 but the company- 'Think and learn' was formed in 2011, alongside few of his best students who joined him after graduating from the elite IIMs. 
 
The Byju’s learning app, which is making learning contextually and visually appealing, has seen over 5.5 million downloads. It was released just 12 months back and the founder is stunned by the response he has seen from school students. 
 
In the Indian start-up ecosystem, where the biggest names are losing money, Byju’s is already profitable and popular amongst the most impressionable ones amongst us. This goes to show that sometimes children are the best judge of character perhaps they see the value and ask the fundamental questions which matter the most. 
 
<a href="http://www.businessinsider.in/20-Top-funded-Indian-Startups-in-2016-so-far/articleshow/53490954.cms?format=slideshow">Byju’s</a> is increasingly becoming the Ed-tech startup that is climbing steadily on a learning curve, teaching not just the students, but the start-ups too, a valuable lesson in staying grounded, yet afloat.

Behind Chan Zuckerberg Initiative's first Asian investment- Inspiring story of Byju's founder

<ul><li>According to a Naukri JobSpeak report, jobs in information technology (IT) and IT-related areas are at an all-time high growth rate of 52% in May 2021.</li><li>As per job site Indeed, business analysts are becoming more popular across several sectors.</li><li>Business Insider has collated a few job openings for Business Analysts in various marquee companies.</li></ul>The hiring trend in India seems to be bouncing back after the disruption caused by the COVID-19 pandemic. According to a Naukri JobSpeak report, jobs in information technology (IT) and IT-related areas are at an all-time high growth rate of 52% in May 2021, as compared to pre-COVID levels i.e., June 2019. As per job site Indeed, business analysts are becoming more popular across several sectors as organisations strive to grow and adapt to the new challenges while meeting the needs of their clients and customers. Business Insider has collated a few job openings for Business Analysts in various marquee companies. 1. <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> The US-based search engine giant is hiring Business Systems Analysts in Bengaluru, Karnataka. The candidate must have an experience of over 10 years in implementing vendor software or implementing supply chain applications with a bachelor’s degree in computer science/engineering/mathematics or related fields. Selected candidates will have to partner with the internal team to improve internal business processes by defining and implementing business solutions. Interested candidates can apply <a href="https://www.google.com/about/careers/applications/packets/ed869393-c4ed-4dbf-9038-822010c34cdc/form">here</a>. 2.Paytm Digital payments platform Paytm is looking for a Business Analyst in Noida, Uttar Pradesh. The candidate should have at least 2-5 years of experience as a business analyst or a data scientist and must be highly proficient in machine learning, algorithms and other statistical tools. The key responsibility of the selected candidate will be to design business strategies based on data findings and complete implementation and programme management. Interested candidates can apply <a href="https://jobs.lever.co/paytm/480ee99b-97b6-4886-a189-45ce853d4e25">here</a>. 3. <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> The multinational technology and e-commerce company is actively recruiting a Business Analyst in Hyderabad, Telangana. The candidate should have a relevant experience of three or more years as business analyst/data analyst or statistical analyst. The desired skills required for this position is proficiency in SQL, Python and related softwares. The candidate must have a bachelor’s/master’s degree in computer science/engineering/mathematics/statistics/finance. Interested candidates can apply <a href="https://www.amazon.jobs/en-gb/jobs/1522086/business-analyst">here</a>. 4. Cognizant The multinational IT firm is looking for a Business Analyst across various locations — <a href="https://careers.cognizant.com/in/en/job/00042871561/Business-Analyst">Bangalore</a>, <a href="https://careers.cognizant.com/in/en/job/00041209775/Business-Analyst">Chennai</a> and <a href="https://careers.cognizant.com/in/en/job/00041767402/Business-Analyst">Hyderabad</a>. The candidate must have these desired skills in these areas — business scorecard, business services and business-to-consumer. 5. <keyword id="10875" type="CITY" weightage="20" keywordseo="IBM">IBM</keyword> The multinational technology company is hiring freshers for Business Analyst positions in Bangalore, Karnataka. The chosen candidate will participate in the ongoing projects related to data analysis of IBM as well as suppliers. Applicants must have a good knowledge about data modelling and advanced SQL. Interested candidates can apply <a href="https://careers.ibm.com/job/13330682/business-information-analyst-bangalore-in/?codes=IBM_CareerWebSite">here</a>. 6. American Express The multinational financial services corporation is looking for a Business Analyst in Gurgaon, Haryana. The selected candidate will have to support the team in creating regulatory/governance reports and analyse, test these reports to draw inferences and gaps. The candidate must have at least 5 years of experience in the field of MIS and analytics. Interested candidates can apply <a href="https://aexp.eightfold.ai/careers/?pid=8098568&amp;domain=aexp.com">here</a>. 7. Lenskart The eyewear retail chain is recruiting Business Analysts for its Faridabad office. Candidates with 1.5-5 years of experience with proficiency in tools such as SQL, advanced excel are preferred for this role. The candidate should have a master’s degree or a master’s in management (MBA) from tier 1 or 2 college in technology/economics. Interested candidates can apply <a href="https://hiring.lenskart.com/o/business-analyst-analytics-faridabad">here</a>. 8. Barclays The British bank is hiring Business Analysts in Pune, Maharashtra. The selected candidates will be required to work on simple to medium complex projects with the team. The candidate should have at least 4-8 years of experience of working as a business analyst with good knowledge in the banking domain. Interested candidates can apply <a href="https://search.jobs.barclays/job/pune/business-analyst/22545/8602438400">here</a>. 9.Gartner The international research and advisory company is seeking Technical Business Analysts for its Gurgaon office. The candidate needs at least 3-5 years of experience as technical business analyst/technical product owner and should be well versed with using tools such as Lucid, Chart, MS Visio, JIRA. Interested candidates can apply <a href="https://jobs.gartner.com/job/gurgaon/technical-business-analyst/494/10659899520">here</a>. 10. Class Plus The edtech platform is actively recruiting a Business Analyst in Noida, Uttar Pradesh. The candidate should have two years of experience in a high-growth startup. The selected candidate will have to provide in-depth analysis of problem statements fundamental to growth and synthesise the data to give actionable insights to influence strategy and growth. Interested candidates can apply <a href="https://in.linkedin.com/jobs/view/business-analyst-at-classplus-2656860914?utm_campaign=google_jobs_apply&amp;utm_source=google_jobs_apply&amp;utm_medium=organic">here</a>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/banking-jobs-hdfc-axis-icici-and-other-banks-are-hiring-across-the-country/articleshow/84666214.cms">Banking jobs: HDFC Bank, Axis Bank, ICICI Bank and more are hiring across the country for various roles</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/education/news/these-are-some-of-the-universities-that-offer-free-education-for-international-students/slidelist/84463712.cms">Planning to study abroad? These are some of the universities that offer a free education for international students</a>

Google, Amazon, IBM and many more are hiring business analysts across the country

<ul><li>Around 76,000 students applied for internships every day in 2020, reveals a survey conducted by recruitment and training platform, <a href="https://economictimes.indiatimes.com/jobs/76000-students-applied-to-internships-every-day-in-past-year-survey/articleshow/81967814.cms?from=mdr">Internshala</a>.</li><li>Internships have become an integral part of a college's student’s career trajectory in India, irrespective of their educational background.</li><li>These companies are hiring interns for different roles in different parts of the country.</li></ul>Students who want to enter the job industry, ideally, should get some hands-on experience with internships. Around 76,000 students applied for internships every day in 2020, reveals a survey conducted by recruitment and training platform, <a href="https://economictimes.indiatimes.com/jobs/76000-students-applied-to-internships-every-day-in-past-year-survey/articleshow/81967814.cms?from=mdr">Internshala</a>. Internships have become an integral part of a college's student’s career trajectory in India, irrespective of their educational background. There was a 35% rise in students seeking internships in 2020 as compared to 2019, revealed the report. Business development, content writing, human resources, digital marketing, social media marketing, marketing, and research are some of the good profiles for a fresher to pursue. These companies are hiring interns for different roles in different parts of the country — 1. <keyword id="10387" type="COMPANY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> — Research World’s biggest multinational software company is looking to hire <a href="https://careers.microsoft.com/us/en/job/931311/Research-Intern?utm_campaign=google_jobs_apply&amp;utm_source=google_jobs_apply&amp;utm_medium=organic">Research interns</a> where interns will learn and collaborate with experienced researchers. Eligibility: Candidates must be enrolled in a university as part of either doctoral, masters, or undergraduate programmes or be a recent graduate from such a programme. 2. <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> — Business Development The telecommunications company is seeking to hire <a href="https://internshala.com/internship/detail/business-development-sales-internship-in-multiple-locations-at-bharti-airtel-limited1621837165">Business Development</a> interns at various locations -- Ahmedabad, Jaipur, Gandhinagar and Rajasthan for three months with a comprehensive stipend of ₹10,000 per month. Job role: Interns will have to handle distributors, work on channel sales and drive prepaid business, reporting, process compliance and generating revenue. 3. BYJU’S — Marketing Ed-tech company is looking out for <a href="https://internshala.com/internship/detail/marketing-internship-in-multiple-locations-at-byjus-the-learning-app1620706014">Marketing interns</a> at various locations for four months with a stipend of ₹18,000 per month. Job role: The candidates will have to interact with school personnel and inform them about the ongoing projects, achieve weekly targets of interaction and closure, and meet the prospects for the business. 4.<keyword id="8681398" type="UNKNOWN" weightage="20" keywordseo="Urban-Company">Urban Company</keyword> — Operations Urban Company (earlier UrbanClap), a home-service marketplace is looking for interns in <a href="https://internshala.com/internship/detail/operations-internship-in-chennai-at-urban-company1622180187">Chennai</a> and <a href="https://internshala.com/internship/detail/operations-internship-in-bangalore-at-urban-company1622197584">Bangalore</a> for one month with a stipend of ₹10,000 per month. Job role: The selected intern would have to work on supply on-board, quality control of supply base and initiate the user friendly flow. Urban Company also has a vacancy for Human Resources interns who can <a href="https://internshala.com/internship/detail/human-resources-hr-work-from-home-job-internship-at-urban-company1622456109">work-from-home</a> for two months with a stipend of ₹10,000. Job role: The selected candidates will take interviews of prospective candidates,design the interview and reporting structure of the team. 5. Just Dial — Human Resources (HR) The local search services firm is hiring an <a href="https://internshala.com/internship/detail/human-resources-hr-internship-in-chandigarh-at-justdial-limited1621499461">HR intern</a> in Chandigarh for three months with a stipend of ₹5,000 per month. Job role: HR will have to make cold calls to preferred candidates, organise job fairs and events. 6. ByteDance (TikTok’s parent company) — Digital Marketing This global internet giant is actively looking for <a href="https://internshala.com/internship/detail/digital-marketing-work-from-home-job-internship-at-bytedance1621925865">Digital Marketing</a> interns who can work-from-home for three months with a competitive stipend of ₹18,000 per month. Job role: The selected candidates will have to handle the daily operations of teachers on Youtube platforms, complete Youtube data collection, and establish partnerships with influencers in different industries. 7. IIT Bombay — Content Creation Indian Institute of Technology, Bombay is looking for <a href="https://internshala.com/internship/detail/content-creation-work-from-home-job-internship-at-iit-bombay1621335538">content creators </a>who can work from home for six months with a stipend of ₹1,000 per month. Job role: The chosen candidates will have to come up with catchy stories to structure content, creating high quality power presentations. 8. IDBI Federal Life Insurance Company — Marketing The multinational insurance firm is looking for <a href="https://internshala.com/internship/detail/marketing-internship-in-kolkata-at-idbi-federal-life-insurance-company1620757275">Marketing interns</a> in Kolkata for the period of two months with a comprehensive stipend of ₹5,000 per month. Job role: The selected candidates will have to formulate new ideas to add value, set and achieve performance targets, develop and enter into alliances and affiliations with other organisations. It is also hiring <a href="https://internshala.com/internship/detail/human-resources-hr-work-from-home-job-internship-at-idbi-federal-life-insurance-company1620757033">Human Resources</a> interns who can work-from-home for three months with a stipend ranging between ₹4,000 - ₹7,000 per month. Job role: Candidates will have to plan, develop and implement a strategy for HR, establish and maintain appropriate systems for HR development. 9. Freecharge — Business Development The payment platform is hiring <a href="https://internshala.com/internship/detail/business-development-sales-internship-in-multiple-locations-at-freecharge-payments-technology-private-limited1622193927">Business Development interns</a> in Gurgaon, Noida and Delhi for three months with a stipend of ₹7,000 per month. Job role: Candidate will be responsible to contact new partners, work on merchant acquisition and operations. 10. Zoomcar — Graphic Designing The car rental startup is hiring graphic designing interns who can work-from-home for three months with a stipend of ₹5,000 per month. Job role: The selected candidates will assist the creative team and art director, work on multiple projects simultaneously, maintain high standards of graphic designs with quality control, according to the firm. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/these-are-the-hottest-jobs-in-the-cyber-security-industry-right-now-with-a-salary-package-of-up-to-23-lakh-per-annum/articleshow/82629876.cms">These are the hottest jobs in the cyber security industry right now, with a salary package of up to ₹23 lakh per annum</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/if-you-want-to-work-from-home-these-are-some-of-the-hottest-freelancing-jobs-in-high-demand/articleshow/81228585.cms">If you want to work from home, these are some of the hottest freelancing jobs in high demand</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/earn-money-online-here-are-some-exciting-part-time-work-from-home-jobs/articleshow/82449228.cms">These are some exciting part-time work-from-home jobs you can do to earn a few extra bucks</a>

Microsoft, Airtel, BYJU’S, IIT-Bombay and more — here is a list of companies looking for interns

<ul><li>More Indian students enrolling in IITs are opting for engineering courses in <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">artificial intelligence</keyword> and <keyword id="294572" type="TECHNOLOGY" weightage="20" keywordseo="machine-learning">machine learning</keyword>. </li><li>IIT Hyderabad has been the first institute in the country to introduce B.Tech in AI technology, enrolling 20 students this year. </li><li>India is expected to create 39,000 new analytics jobs by 2020. </li></ul>The advent of <keyword id="24019" type="PERSON" weightage="20" keywordseo="automation">automation</keyword> and the demand for changing job skills has attracted a large chunk of Indian students enrolling in India premier institution — Indian Institute of Technology(IITs) — for advanced <a href="https://timesofindia.indiatimes.com/city/hyderabad/on-course-btech-in-ai-makes-iit-h-a-hot-pick-for-students/articleshow/69998300.cms">engineering courses</a> in artificial intelligence and machine learning. As industries face talent shortage in the sector, IITs recently rolled out degree programmes and certifications including a Bachelor of Technology (B.Tech) in Artificial Intelligence — providing diverse options in technology courses. IIT Hyderabad has been the first institute in the country to introduce B.Tech in AI technology. The institute started its first batch this year, <a href="https://timesofindia.indiatimes.com/city/hyderabad/with-iits-launching-new-courses-in-ai-and-ml-btech-aspirants-have-a-lot-to-choose-from/articleshow/69795185.cms">enrolling</a> 20 students to the course. “What surprised us was that many students this year chose BTech course in AI as against regular CSE (computer sciences) despite having a better score. It’s a sign that students have realised the potential of AI as a career prospect considering the scope of research and jobs in the industry,” Vineeth N Balasubramanian, associate professor at IIT Hyderabad <a href="https://timesofindia.indiatimes.com/city/hyderabad/on-course-btech-in-ai-makes-iit-h-a-hot-pick-for-students/articleshow/69998300.cms">told</a> the Times of India. This year, the JEE advanced rank for opting AI stood at 478 and closed at 657. Overall, IIT Bangalore and IIT Delhi continue to remain top choices for engineering aspirants. The industry estimates that India has less than 10% of data scientists available globally. According to a <a href="https://www.businessinsider.in/iits-launch-courses-in-artificial-intelligence-and-machine-learning/articleshow/67850336.cms">survey</a> by Analytics Vidhya and ed-tech platform Great Learnings, India has 50,000 vacancies in data and analytics sector. In fact, the country is expected to create 39,000 new analytics jobs by 2020. Coping with the growing demand Indian IT majors including GE Research, Ericsson and Bosch, for their part, have also been funding various research programs at IITs. Microsoft too recently <a href="https://www.indiatoday.in/education-today/news/story/microsoft-launches-ai-labs-in-india-collaborate-with-10-institutes-1549956-2019-06-16">announced</a> that it will establish AI digital labs in India, jointly with 10 colleges and universities including Indian School of Business (ISB). In its most recent budget, Indian government announced a key national programme focussed on AI under its ‘Digital India’ initiative. This will include the setting up of <a href="https://www.businessinsider.in/budget-2019-national-artificial-intelligence-program/articleshow/67788068.cms">AI centers</a> across the country to help AI-based startups in India. See also: <a href="https://www.businessinsider.in/accenture-number-one-on-idc-ai-rankings/articleshow/69986095.cms">Accenture comes in ahead of Deloitte, Wipro and TCS in IDC’s AI rankings</a> <a href="https://www.businessinsider.in/iits-launch-courses-in-artificial-intelligence-and-machine-learning/articleshow/67850336.cms">IITs to offer programs in artificial intelligence as India faces talent shortage</a>

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