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<ul class="summary-list"><li>Rick Rodriguez and his friends went on a boat journey from the Galapagos to French Polynesia.</li><li>About two weeks into the trip, the group found themselves stranded for 10 hours in the middle of the Pacific. </li></ul>One of the first things Rick Rodriguez did after his boat started to sink was text his friend. "Tommy this isn't a joke," <a href="https://www.washingtonpost.com/travel/2023/03/20/sailboat-hits-whale-pacific-rescue/?utm_campaign=wp_main&amp;utm_medium=social&amp;utm_source=facebook">he wrote</a>. "We hit a whale and the ship went down."He really wasn't joking.Rodriguez and three of his friends were on a three week sailing journey. They had started near the Galapagos Islands and were on their way to French Polynesia. Just shy of two weeks into their journey, however, they found themselves in a lifeboat, floating in the middle of the Pacific Ocean, <a href="https://www.washingtonpost.com/travel/2023/03/20/sailboat-hits-whale-pacific-rescue/?utm_campaign=wp_main&amp;utm_medium=social&amp;utm_source=facebook">The Washington Post</a> reported.They drifted for 10 hours before a civilian ship finally rescued them, <a href="https://www.sailworldcruising.com/news/259821/The-rescue-of-Raindancer-crew-%E2%80%93-non-World-ARC-boat">Sail World Cruising,</a> an online sailing publication, reported.Rodriguez told The Post that him and his friends were eating pizza at about 1:30 p.m. on March 13 when they heard a loud bang. Some 15 minutes later, the boat sank. The friends quickly collected essential supplies like water, food, and documents, and then scrambled into the lifeboat, according to Sail World Cruising. Rodriguez, who fortunately still had some charge left on a portable wifi device, was able to reach out for help. "Tell as many boats as you can," he told his friend, who was also a sailor. "Battery is dangerously low."Alana Litz, one of the friends on the sailboat, told the Post she was the first to see what she now believes was a Bryde's whale that was at least 44-feet long — the length of the boat. Bryde's are <a href="https://www.fisheries.noaa.gov/species/brydes-whale">a species of great whale,</a> similar to blue or humpback whales. "I saw a massive whale off the port aft side with its side fin up in the air," Litz told the Post.Rodriguez said he saw it bleeding as it went back into the water.Fortunately for the stranded crew, there were about two dozen ships sailing in the same direction — part of a yacht race known as World ARC, according to Sail World Cruising. "There was never really much fear that we were in danger," Rodriguez told The Post. "Everything was in control as much as it could be for a boat sinking."It's not uncommon for boats and whales to collide, especially with the rise in the amount of cargo and cruise boat traffic. The Los Angeles Times <a href="https://www.latimes.com/environment/story/2021-08-05/how-cargo-cruise-ships-contribute-to-whale-deaths">reported</a> that ship strikes have actually been a danger to whales in the Pacific. "Anywhere you have major shipping routes and whales in the same place, you are going to see collisions," Russell Leaper, an expert with the International Whaling Commission told the Times. "Unfortunately, that's the situation in many places."The <a href="https://maritime-executive.com/article/sailboat-attacked-and-disabled-by-orcas-in-strait-of-gibraltar">Maritime Executive</a>, a magazine covering maritime issues, reported last week that a sailboat had to be towed to safety in the Strait of Gibraltar after three orcas knocked into it. The magazine reported that orcas have been slamming into boats in the area for years. A spokeswoman for the International Whaling Commission told the Post that since 2007, there have been 1,200 reports of boats and whales colliding. But according to the US Coast Guard it's rare for collisions to cause significant damage.

A 'massive' whale destroyed a sailboat in the middle of the Pacific, leaving 4 friends stranded for 10 hours

<ul><li>After international sporting events saw a long hiatus, <keyword id="395647" type="SPORT" weightage="20" keywordseo="Tokyo-Olympics">Tokyo Olympics</keyword> began on July 23. However, with it came Covid scare. Last week, the number of positive cases breached the 100-mark.</li><li>Owing to the influx of participants from around the world, Tokyo Olympics could turn into a Covid-19 superspreader event and many are calling for the games to be cancelled amid safety concerns. During such volatile times, brands who advertise might face backlash for supporting the games that could be a threat to many lives.</li><li><keyword id="6374528" type="ORGANIZATION" weightage="20" keywordseo="toyota">Toyota</keyword>, for instance, has already pulled the plug on advertising and Coca-Cola said that it wouldn't be deploying any physical Olympic activations in Japan.</li><li>So, with subdued interest in the Olympics, is it best for brands to conserve the marketing spends till consumers spend and sentiment picks up? Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf? We speak to brand experts to find out.</li></ul>After a year’s delay, the once-in-four-years summer sporting event Olympics, finally began on July 23, sans spectators. However, COVID-19 infections in Tokyo also continue to rise. According to PTI, it breached the 100-mark on Friday, with 19 more participants testing positive for the infection. The Czech contingent seemed among the worst hit after a fourth athlete Road Cyclist, Michal Schlegel tested positive for the virus. Apart from that, three athletes, 10 Games-concerned personnel, three media persons and contractors associated with the event have been found positive. Consumers have expressed mixed feelings of terror and hope. Due to the influx of participants from around the world, Tokyo Olympics could turn into a Covid-19 superspreader event and many are calling for the games to be cancelled amid safety concerns. During such volatile times, brands who advertise might face backlash for supporting the games that could be a serious threat to many lives. For the same reason, international auto brand Toyota has already pulled the plug on its Olymoc association and Coca-Cola has said that it won't be deploying any physical Olympic activations in Japan. If the number of athletes testing positive goes up, like Indian Premier League, the games might be called off. At the same time, the NBA had 48 positive cases within one week of testing before the season, but the league still went ahead. However, with the Olympics, there is a lot at stake. According to The New York Times, these are said to be the most expensive Olympics in history, and the year-long delay has only added to the budget, $15.4 billion to be precise. If the event is cancelled, IOC may have to refund around $4 billion. Despite the trepidation, brands remain unshaken. In India, we have one of the largest contingents this time with 120 athletes from 85 disciplines and brands are going all out to support them. The Indian Olympic Association (IOA) has signed Edelweiss, INOX Group and Nippon Paint as national sponsors. Amul, Raymond and JSW Group are game partners. Raymond has come onboard as the official styling partner. According to media reports, MPL Sports Foundation became the principal sponsor after signing a deal for Rs 80 million that covers the Tokyo Olympics and Asian and Commonwealth Games next year. Oakley, Mia by Tanishq, Visa India, Bharat Petroleum Corporation Limited, Puma India and sponsors JSW, Omega, BridgeStone and Rin have already launched ads to celebrate athletes representing our country at an international stage. “A big question that stresses brands sponsoring the Olympics is whether their continuance may come across as being insensitive to the havoc that Covid has caused and continues to do so,” said Lloyd Mathias, Business Strategist and former Asia-Pacific Marketing head of HP. “Many people around the world feel that the IOC’s decision to continue holding the Games is inappropriate and seems tone deaf to the reality on the ground. Brands that are associating with the Olympics must stay watchful in their communication and ensure that their brand stays empathetic to the devastating impact that the pandemic has caused, while celebrating sporting excellence. Also, supporting the Indian contingent is always a worthy cause,” added Mathias. But will they get the best bang for their buck? N. Chandramouli, CEO, TRA Research said, “There is a lot of controversy regarding the hosting of the games now. Many think it would have been appropriate to postpone the Olympics by a year, but the cascading impact on the organizers and host country would have been financially devastating to force this decision. It's being called the $20 Billion bust for Japan as the money spent on the stadia will largely go unused. Hosting the Olympics in the middle of the pandemic will leave many sponsoring brands in a quandary if they will get ROI for the money spent. When the host-country Japanese brands are pulling back from advertising, including the Olympic title sponsor, Indian brands will likely do no different. The key mantra to survive Covid as a business is to keep the marketing powder dry, so as to be able to use it at the time when it is likely to give the maximum returns. With subdued interest in the Olympics it is best brands conserve the marketing spends till consumer spends pick up.” Chandramouli said that brands should support a few players/games, in which the likelihood of India winning is high. This once-in-four-years sporting event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. It brings an opportunity for Indian brands to be present on a global platform supporting Indian athletes that elicits feelings of national pride and togetherness. Albeit, low or no spectator events and a lower advertiser interest is likely to have a lower revenue for the games and casual watchers might opt-out. “Viewers have been deprived of quality live sport for much of 2020, though the last few months have been good. Also, many brands are looking at the next few months to ramp up their marketing given that the Covid second wave is behind us and hopefully the third wave will not be as severe. Also, with the festive season fast approaching this makes for a great TV property,” said Mathias. For brands that have associated with the summer games, Harish Bijoor, Founder, Harish Bijoor Consult advised to stay clear of on-ground activations. Bijoor said, “I do believe the Tokyo Olympics should have been scrapped altogether at the altar of the Pandemic. Sadly, that is not to be. My advice to brands would be to use the event as a pure digital property and avoid all on-ground activation. No brand wants to be associated with the image of a superspreader sponsor. Brands must therefore stay cautious. Yes, brands want to get viral, but Covid is not the virus to ride!” Overall, brand experts advise brands to be careful of their messaging, be more active on digital mediums to reach out to global sports fans and only associate with clear-winning games.

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?

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A 'massive' whale destroyed a sailboat in the middle of the Pacific, leaving 4 friends stranded for 10 hours

Sarah Al-Arshani

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?

Karuna Sharma

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