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Bacardi will soon sell its rum, gin, vodka in biodegradable bottles
The company said that its 100% biodegradable bottle is “made from Nodax™ PHA and will biodegrade…
From 2023, Bacardi, Bombay Sapphire, and Grey Goose will be sold in biodegradable or paper-based bottles
Plastic bottles take more than 400 years to decompose, but Bacardi's new bottles biodegrade within …
Grace Dean
Bacardi is bringing its 'secret family recipe' to India with a new brand 'Ocho'
It is no ordinary rum either. It is a closely guarded secret family recipe, from a company which…
57. Bacardi and the Long Fight for Cuba
The Bacardi family has done more than sell rum for the past 158 years. And even today, it's at the …
Charlie Herman,Julia Press,Sa…
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
For Bacardí, Music Was Never Just a Tool But a Medium to Give Back to Our Audiences: Anshuman Goenk…
Indians develop a taste for expensive alcohol – and that is bringing home global brands
Indian millennials are travelling around the world, living that instagram-worthy life... and they a…
Inside New York City's first rum-only distillery since the Prohibition
Today, Bridget and her team make three kinds of rum, and they have the capacity to fill 240,000 bot…
Abby Narishkin,Steve Cameron
The 8 mistakes people make when buying, ordering, and drinking rum - and what to do instead
This year has also brought about the launch of Bacardi's two new rums - its Añejo Cuatro premium r…
Alison Millington
Bacardi recently produced a 'Sleep no More'-like live experience recreating 1950s Cuba - take an exclusive look inside
Pernod Ricard too sells a version of Havana Club, since it joined hands with the Cuban company Cuba…
Tanya Dua
A NYT columnist was mocked by a Newark airport restaurant after complaining about his $78 meal
David Brooks came under fire for posting about the cost of his burger and fries, but neglecting to …
Maria Noyen
What you need to know in advertising today
Zuckerberg is expected to appear before US politicians on Tuesday to explain Facebook's mishandling…
Tanya Dua
An unlikely industry has found a 'genius' way to advertise to millennials
Rather than a one-way, passive relationship between brand and consumer (like traditional television…
Harrison Jacobs
Here's the perfect twist on the original Pina Colada recipe from 60 years ago
Monchito made no secret of his original recipe, and today the Caribe Hilton features it proudly on …
The Pina Colada Is Back In Style - Here's A Great Twist On The Caribbean Classic
"I think the rise in popularity goes back to the 'everything old is new again' discovery phase we a…
Megan Willett
Unleashing Cuba 2.0, The Next World Travel Hotspot
It’s in the spotlight with US President Obama’s historic visit, but Cuba is no less than a paradise…
The rise and fall of Pan Am
Kenny MacAskill: On the 21st of December, 1988, Pan Am Flight 103 took off from Heathrow. It was bo…
Andy Ash,Andy Ash
The 10 Things In Advertising You Need To Know Today
2. There's a new theory on why Google might benefit from withholding AdSense payments from publishe…