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<keyword id="14666" type="ORGANIZATION" weightage="20" keywordseo="BJP">BJP</keyword> has expelled 12 party leaders and served show cause notices to two others for allegedly attacking its MP <keyword id="6364207" type="UNKNOWN" weightage="20" keywordseo="Keshav-Prasad-Maurya">Keshav Prasad Maurya</keyword>. "Show cause notices have been served to former MLA <keyword id="3202713" type="PERSON" weightage="20" keywordseo="Ram-Iqbal-Singh">Ram Iqbal Singh</keyword> and <keyword id="3202968" type="UNKNOWN" weightage="20" keywordseo="Babban-Singh-Raghuvanshi">Babban Singh Raghuvanshi</keyword> while 12 leaders have been expelled from the party by state president Laxmikant Bajpai," a senior party leader said here. The action was taken for anti-party activities after the leaders allegedly attacked party MP Maurya on January 4 when he was here for <keyword id="1194839" type="UNKNOWN" weightage="20" keywordseo="organisational-elections">organisational elections</keyword>, he said. 

	Those expelled included two district vice presidents, a district secretary besides others. 
 

	On January 4, when the MP visited the district BJP office for organisational elections, these party men allegedly attacked him and also damaged his vehicle. 
 

	The MP did not file an FIR in this connection but had said that he would raise the matter before party leadership and had written a letter to state BJP president for disciplinary action against those involved in the act. 
	 
	(Image credits: BCCL)

BJP expels 12 party leaders for 'attacking' MP Keshav Prasad Maurya

After a long time, here is a <keyword id="1978999" type="UNKNOWN" weightage="100" keywordseo="Comedy-thriller">comedy thriller</keyword> that thrills and entertains. <keyword id="363758" type="ENTERTAINMENT" weightage="100" keywordseo="Suspense">Suspense</keyword> is intricately woven into the storyline; the brilliant acting of veterans Madhuri and <keyword id="734132" type="COMPANY" weightage="100" keywordseo="Naseeruddin">Naseeruddin</keyword> enthral you; and there is no lack of sparkling wit – <keyword id="20399" type="PERSON" weightage="100" keywordseo="Arshad-Warsi">Arshad Warsi</keyword> and <keyword id="766698" type="UNKNOWN" weightage="100" keywordseo="Huma-Qureshi">Huma Qureshi</keyword> make sure of that. But in spite of a delectable <keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> mix of <keyword id="1723" type="ORGANIZATION" weightage="100" keywordseo="fun">fun</keyword> &amp; <keyword id="52355" type="UNKNOWN" weightage="100" keywordseo="humour">humour</keyword>, thrill &amp; suspense, romance &amp; deceit, <keyword id="94542" type="PERSON" weightage="100" keywordseo="Abhishek-Chaubey">Abhishek Chaubey</keyword>'s <keyword id="696067" type="UNKNOWN" weightage="100" keywordseo="Dedh-Ishqiya">Dedh Ishqiya</keyword> has failed to recreate the crowd-pulling power of the earlier movie <keyword id="33639" type="ENTERTAINMENT" weightage="100" keywordseo="ishqiya">Ishqiya</keyword> (2010). Nor can it repeat Ishqiya's stupendous <keyword id="1996041" type="UNKNOWN" weightage="100" keywordseo="Box-office-success">box office success</keyword>. 
 
In contrast, <keyword id="1434830" type="UNKNOWN" weightage="100" keywordseo="Yaariyan">Yaariyan</keyword>, literally a newcomers' movie and made by the <keyword id="202523" type="POSITION" weightage="100" keywordseo="debutante-director">debutante director</keyword> <keyword id="803235" type="PERSON" weightage="100" keywordseo="Divya-Khosla-Kumar">Divya Khosla Kumar</keyword>, has raced past the critically acclaimed Dedh Ishqiya. Released on January 10, the bubbly tale of adventure and <keyword id="125717" type="UNKNOWN" weightage="100" keywordseo="college-romance">college romance</keyword> has a <keyword id="2014756" type="UNKNOWN" weightage="100" keywordseo="First-weekend-collection">first weekend collection</keyword> of around Rs 16.50 crore nett while its four-day total has climbed to Rs 19 crore nett. <keyword id="2014759" type="UNKNOWN" weightage="100" keywordseo="Gross-collections">Gross collections</keyword> stand at Rs 22.20 crore at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> after Day 4 (January 13). 
 
But more on that later. First, let’s have a close look at Dedh Ishqiya and what all it offers. The sequel of the earlier movie has seen one major change in cast, though. It’s the comeback film of <keyword id="6358652" type="PERSON" weightage="100" keywordseo="Madhuri-Dixit-Nene">Madhuri Dixit-Nene</keyword>, but she can’t match the spunky ruthlessness of Ishqiya’s <keyword id="3844" type="PERSON" weightage="80" keywordseo="Vidya-Balan">Vidya Balan</keyword>. Just like the real Madhuri, <keyword id="241381" type="PERSON" weightage="100" keywordseo="Begum-Para">Begum Para</keyword> is sheer magic throughout the flick because of her ethereal grace. But her on-screen manipulations pale before the earthy Vidya who managed to mesmerise all in her earlier outing. And when those sparks are missing, can the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> catch fire? 
 
Obviously not, going by the numbers. Dedh Ishqiya has also opened on January 10 and grossed around Rs 14.25 crore at the domestic box office after Day 4 (January 13), according to industry estimates. The <keyword id="382940" type="UNKNOWN" weightage="100" keywordseo="opening-weekend">opening weekend</keyword> saw collections of around Rs 11.50 crore nett although the <keyword id="1988011" type="UNKNOWN" weightage="100" keywordseo="Screen-count">screen count</keyword> stood at 1,000-1,200 at home. But then, the <keyword id="2014761" type="UNKNOWN" weightage="100" keywordseo="Occupancy-rate">occupancy rate</keyword> was abysmally low, just 20%, and it faltered even in the state of <keyword id="6357713" type="COMPANY" weightage="100" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword> where a strong support was predicted. Collections in the <keyword id="1235960" type="UNKNOWN" weightage="100" keywordseo="Mumbai-circuit">Mumbai circuit</keyword> were low as well. 
 But in spite of a <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> slowdown, the flick has earned some glowing accolades from noted critics. According to Anupama Chopra of the Hindustan Times, “Dedh Ishqiya is worth watching just for Abhishek Chaubey’s ambition. He is not constrained by the demands of the box office.” 
 Termed as genuinely smart and spicy, with many layers of truths and realities, the movie takes you through a semi-realistic <keyword id="2014763" type="UNKNOWN" weightage="100" keywordseo="Poetic-journey">poetic journey</keyword> and a <keyword id="2014764" type="UNKNOWN" weightage="100" keywordseo="Decadent-world">decadent world</keyword> that you don’t encounter every day. The story of <keyword id="2014765" type="UNKNOWN" weightage="100" keywordseo="Love-and-deceit">love and deceit</keyword> intertwines and flows smoothly as <keyword id="2014746" type="UNKNOWN" weightage="100" keywordseo="Khalujaan">Khalujaan</keyword> (Naseeruddin) and his nephew <keyword id="964492" type="PERSON" weightage="100" keywordseo="Babban">Babban</keyword> (Arshad), a thief duo posing as a nawab and his attendant, set their eyes on Begum Para and her assistant <keyword id="2014767" type="PERSON" weightage="100" keywordseo="Muniya">Muniya</keyword> (Huma), respectively. The rest becomes a classic journey of revelation and a rare insight into human nature. 
 
“Dedh Ishqiya is an absolute delight because all its parts fit beautifully. The <keyword id="42054" type="PERSON" weightage="100" keywordseo="Cinematography">cinematography</keyword>, <keyword id="6363322" type="UNKNOWN" weightage="100" keywordseo="sets">sets</keyword> and <keyword id="571210" type="UNKNOWN" weightage="100" keywordseo="Costumes">costumes</keyword> are exquisite. The editing is sharp. Most importantly, <keyword id="2014744" type="UNKNOWN" weightage="80" keywordseo="Darab-Farooqui">Darab Farooqui</keyword>’s story is plotted wonderfully by <keyword id="33638" type="PERSON" weightage="100" keywordseo="Vishal-Bharadwaj">Vishal Bharadwaj</keyword> and Chaubey’s screenplay,” writes <keyword id="122490" type="POSITION" weightage="80" keywordseo="film-critic">film critic</keyword> Deepanjana Pal. 
 
But at this point, we are not sure whether the average Bollywood fans will give this movie a wide berth or not because of its subtle artistry and multi-layered messages. 
 
 
 
Yaariyan, the other release, features an overused youth-centric theme. But it tries to pose as vibrantly young and refreshingly different in approach. Starring <keyword id="975571" type="UNKNOWN" weightage="100" keywordseo="Himansh-Kohli">Himansh Kohli</keyword> (<keyword id="3898" type="ENTERTAINMENT" weightage="100" keywordseo="Lakshya">Lakshya</keyword>), <keyword id="1923885" type="PERSON" weightage="100" keywordseo="dev-sharma">Dev Sharma</keyword> (<keyword id="11610" type="COMPANY" weightage="100" keywordseo="Neil">Neil</keyword>), <keyword id="1972144" type="UNKNOWN" weightage="100" keywordseo="serah-singh">Serah Singh</keyword> (<keyword id="25517" type="PERSON" weightage="100" keywordseo="jenny">Jenny</keyword>), <keyword id="621559" type="UNKNOWN" weightage="100" keywordseo="Rakul-Preet-Singh">Rakul Preet Singh</keyword> (<keyword id="29620" type="PERSON" weightage="100" keywordseo="Saloni">Saloni</keyword>) and <keyword id="86267" type="PERSON" weightage="100" keywordseo="Nicole-Faria">Nicole Faria</keyword> (<keyword id="1282028" type="PERSON" weightage="100" keywordseo="Jia">Jia</keyword>), this one unfolds the story of close-knit <keyword id="2014775" type="UNKNOWN" weightage="100" keywordseo="College-mates">college mates</keyword> on a journey of discovery. But before they can come to terms with different <keyword id="6358061" type="UNKNOWN" weightage="100" keywordseo="relationships">relationships</keyword> and discover values that will keep them going, you will get tired of the regular dose of Bollywood masala punched into the mixture. 
 Thematically, it has an uncanny resemblance to <keyword id="3778" type="PERSON" weightage="60" keywordseo="Karan-Johar">Karan Johar</keyword>’s Student Of The Year. However, the movie is a potpourri of several other things as well – from national sentiments to international violence and tolerance, from dressing scantily to thinking less like a modern individual and a general avoidance of <keyword id="2014777" type="UNKNOWN" weightage="100" keywordseo="Tangible-adult-themes">tangible adult themes</keyword>. But we are eager to accept those as the infallible Indian core values and tend to ignore the under-dressing as part of the modern gear. 
 Although the <keyword id="1308674" type="UNKNOWN" weightage="100" keywordseo="production-budget">production budget</keyword> of this flick is not too high, some Rs 19 crore according to koimoi.com, the movie has been shot across states and continents – in <keyword id="6358070" type="COMPANY" weightage="100" keywordseo="Mumbai">Mumbai</keyword>, <keyword id="6355478" type="COUNTRY" weightage="100" keywordseo="Australia">Australia</keyword>, <keyword id="48118" type="CITY" weightage="100" keywordseo="Sikkim">Sikkim</keyword> and <keyword id="6358045" type="CITY" weightage="100" keywordseo="Darjeeling">Darjeeling</keyword>. And the <keyword id="6354530" type="CITY" weightage="100" keywordseo="music">music</keyword> of this movie is simply awesome, which is another reason behind its instant success. 
 
At the end of the day, it will be unfair to compare Dedh Ishqiya and Yaariyan. They belong to <keyword id="2014794" type="UNKNOWN" weightage="100" keywordseo="Different-genres">different genres</keyword> and will attract different kinds of audience, to say the least. But it will be interesting to wait and see who wins the <keyword id="2014796" type="UNKNOWN" weightage="100" keywordseo="Money-game">money game</keyword> at the box office. Films, even good films, are made to churn money and losing at that level does not speak well for a movie. 
 
Images: Indiatimes

Madhuri-starrer Dedh
Ishqiya Stumbles At Box Office; Yaariyan Romps Past

<ul><li><keyword id="3269053" type="General" weightage="100" keywordseo="rapido" source="Orion">Rapido</keyword> has launched a new campaign. </li><li>'Smart ho, toh Rapido’ campaign aims to position Rapido as a customer-centric brand and highlight its key USPs. </li></ul>Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido.’ Rapido’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in movie superstars to spread awareness about its unique services, intending to strengthen its presence in the market and transform daily commute for the better. Going live from 5th November, the 6-week campaign will run two films each for HSM and Non-HSM markets, directed by Sizil Srivastava (HSM)&amp;Trivikram Srinivas (Non-HSM)and produced by Dream Vault media. Featuring superstars <keyword id="106133" type="General" weightage="80" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> and <keyword id="17473" type="General" weightage="80" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword>, the campaign will air on OOH, Radio, TV, and Digital platforms Pan India, focusing on 14 cities. Commenting on the first-of-its-kind announcement, Amit Verma, Head of Marketing, Rapido, said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute”. As a part of the ad campaign, Ranveer Singh and Allu Arjun will entertain their fans by enacting the roles of Babban and Guru, both smart and clever personalities. Their unique and interesting characters will guide the daily commuters, who are fed up with the hassles of traveling via buses/autos, to opt for a smart option like Rapido. The bike taxis offered by Rapido can swiftly cut through the traffic to offer timely, convenient, and pocket-friendly rides. <div type="Youtube" id="bhnlZIs1Ads" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Ranveer Singh" thumbUrl="https://i.ytimg.com/vi/bhnlZIs1Ads/mqdefault.jpg"></div> <div type="Youtube" id="lyEdUcEa_g8" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Allu Arjun | Telugu" thumbUrl="https://i.ytimg.com/vi/lyEdUcEa_g8/mqdefault.jpg"></div> Speaking on the campaign, Bollywood superstar Ranveer Singh, said, “I am glad to be associated with Rapido. I really enjoyed collaborating on our first campaign together. It was a delightful experience shooting for this ad film, playing a peculiar character (Babban) who has a unique and original style and persona. Rapido is all set to make waves and I’m happy to contribute my bit in what I’m sure will be a successful endeavor.” “I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when Rapido approached me for the role of Guru, which resembles me. What Rapido is doing is quite exceptional and I’m happy to be a part of this campaign, which will help them scale their market presence to new heights,” added Allu Arjun. Rapido's revenue has returned by 85% compared to pre-COVID levels. Post acquiring $52 million funding in August 2021, the company is all set to scale its business operations, including expanding its auto fleet to 5 lakh by the end of 2021.

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BJP expels 12 party leaders for 'attacking' MP Keshav Prasad Maurya

BI India Bureau

Madhuri-starrer Dedh Ishqiya Stumbles At Box Office; Yaariyan Romps Past

Sanghamitra Mandal

Rapido launches its first celebrity campaign with Ranveer Singh and Allu Arjun

BI India Partner

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