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The <a href="http://www.businessinsider.in/searchresult.cms?query=toothpaste+industry&amp;sortorder=effectivedate">oral care segment</a> is witnessing a battle over toothpaste like never before. In a bid to counter <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali&amp;sortorder=effectivedate">Baba Ramdev Patanjali’s</a> herbal toothpaste-‘Dant Kanti’- <a href="http://www.businessinsider.in/searchresult.cms?query=colgate&amp;sortorder=effectivedate">Colgate</a>-Palmolive is launching an Ayurved toothpaste-Cibaca Vedshakti. 
 Although <keyword id="73802" type="COMPANY" weightage="100" keywordseo="Colgate">Colgate</keyword> has a variety of toothpaste in herbal segment, <keyword id="3532303" type="UNKNOWN" weightage="20" keywordseo="cibaca-vedshakti">Cibaca Vedshakti</keyword> will be the first one in Ayurvedic segment. 
 "In India, the consumer believes strongly in natural ingredients. A toothpaste launching this quarter under the Cibaca sub-brand is Colgate Cibaca Vedshakti," said Bina Thompson, senior vice-president at <keyword id="80626" type="CITY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword>, during an investor call. 
 
Nowadays, consumers are opting for more herbal products due to which the <a href="http://www.businessinsider.in/searchresult.cms?query=ayurveda&amp;sortorder=effectivedate">Ayurved</a> and natural products now account for 13-14 per cent of the overall toothpaste market. 
 Following Cibaca Vedshakti’s news, <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> said the name chosen by Colgate was inappropriate. 
 
"We worship and respect Vedas like our gods, we don't use them in our products. This is not a toothpaste but a direct attack on our culture," Acharya Balkrishna, MD of Patanjali Ayurved, told ET. 
 
As per Nielsen’s data, Patanjali's oral care market share has been pegged at nearly 2 per cent in the year ended March. 
 
Meanwhile, analysts expect Colgate will be able to fight back against local competition despite being a late mover. 
 
Colgate's Cibaca Vedshakti will be priced at Rs 50 for a 175 gram pack, which is around 30 per cent cheaper than Dant Kanti.

Toothpaste fight gets fierce as Colgate launches herbal toothpaste to counter Patanjali

After conquering our drawing rooms and parks, Baba Ramdev is now invading our personal space too. 
 
After yoga, Baba Ramdev’s Patanjali is giving a tough competition to companies in consumer goods space. 
 
From biscuits to toothpaste, Patanjali has created quite a stir in the marketplace that even families of FMCG companies are using Ramdev’s products. 
 
A head of a leading personal care firm told ET his parents use a Patanjali product. 
 
"Patanjali is competition even in my own home," he said ruefully. Future Group's Chawla now begins his day with Patanjali Dant Kanti toothpaste and amla juice. This is the harbinger of a new wave of homegrown brands. One can get a glimpse of the future of ayurveda consumption in India... many new products are about to hit the stores," he told ET. 
 
Banking on Patanjali’s wave was Future Group which signed an exclusive deal with the former in October. 
 
Future Group plans to do business worth Rs 1,000 crore over a 20-month period with Patanjali. 
 
Not only this, Patanjali mega marts will soon dot several cities to exclusively sell its products, and the sales may go up to Rs 5,000 crore by the end of FY16. 
 
Even in brand ambassador, Ramdev has touched the right chord with consumers with actress Hema Malini is endorsing its biscuits. 
 
According to BARC, Patanjali became one of the top three most advertised brands on television late last month. 
 
(Image: Indiatimes)

FMCG companies are sweating it out as Baba Ramdev’s Patanjali is entering kitchens and even bathrooms!

Guess who India's biggest <keyword id="3234554" type="UNKNOWN" weightage="80" keywordseo="FMCG-advertiser">FMCG advertiser</keyword>, at least for now is? It’s none other than the Baba Ramdev-led <keyword id="672744" type="ORGANIZATION" weightage="80" keywordseo="Patanjali-Ayurved-Ltd">Patanjali Ayurved Ltd</keyword>. For the seven days to January 29, TV commercials (TVCs) of products under the Patanjali brand outnumbered those from big consumer goods brands such as <keyword id="6399124" type="CITY" weightage="80" keywordseo="Cadbury">Cadbury</keyword>, <keyword id="29464" type="PERSON" weightage="80" keywordseo="Parle">Parle</keyword> and Pond's. 
 
The data is from Broadcast Audience Research Council (BARC), the joint industry body that compiles and publishes TV viewing data. BARC monitors around 450 channels. TVCs for Patanjali products played more than 17,000 times between January 23 and January 29 compared with just under 16,000 times for products under the Cadbury brand. 
 
These seemingly high numbers are explained by the fact that TV commercials play in a very large number of channels in many genres across India, both nationally and regionally. 
 Patanjali grabbing the number one spot this week may turn out to be significant over the medium term, especially since the climb has been steep. A week prior to this latest release, BARC's TVC count showed Patanjali in the sixth rank. <keyword id="6355107" type="PERSON" weightage="80" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s brand came into the top ten only from November last year. 
 
Ramdev had said in 2015 that his company will be India's biggest fast moving consumer goods (FMCG) player in five years. For its TV advertising blitz, Patanjali has picked seven products from a 30-strong product portfolio. 
 
These seven are clarified butter (ghee), shampoo, biscuits, noodles, honey, dental cream and aloe vera cream. Baba Ramdev's spokesperson SK Tijarawala said it has been a conscious decision on the part of the company to show its ads largely in news channels to target the "intelligent audience." 
 
"We got the first ranking this week also because of all our seven TV commercials were rolled in together this time. We are coming out seven more products, so there are more ads in the pipeline." 
 
There have been reports, not denied by Patanjali, that the company has earmarked Rs 300 crore for ad spend. Tijarawala did not comment on this but said the flood of ads was to make Patanjali a "recallable brand" and that opting for news channels meant lower rates and, therefore, greater frequency of ads. Some advertising professionals were, however, skeptical of the audience pulling power of Patanjali ads. 
 
Image credit: Indiatimes

Baba Ramdev's Patanjali Ayurved Ltd becomes India's biggest FMCG advertiser this week leaving behind Parle, Cadbury

FMCG company Ruchi Soya, which was taken over by <keyword id="6355107" type="COMPANY" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> Ayurveda under the Insolvency and Bankruptcy Code (IBC), plans to go ahead with a further public offering (FPO) in a bid to raise more funds. The move would also allow the company to meet SEBI's minimum public shareholding norms. In a regulatory filing on Sunday, Ruchi Soya said that the Issue Committee, constituted by the board, on June 12 approved the raising of funds and also approved the draft red herring prospectus to be filed with the capital market regulator. "We wish to inform you that the Issue committee constituted and authorised by the Board of Directors of the Company, by way of a circular resolution dated June 12, 2021, has approved (i) raising of funds by way of further public offer of equity shares of the Company and (ii) the Draft Red Herring Prospectus dated June 12, 2021 ('DRHP') for filing with Securities and Exchange Board of India ('SEBI') and BSE Limited and National Stock Exchange of India Limited," it said. Industry sources suggested that the company has filed the draft prospectus with SEBI and may raise around Rs 4,300 crore through the FPO. The share issue would also help the company achieve the SEBI's minimum public shareholding norms. As per the data on the BSE website, as of March 31, 2021, promoters held 98.90 per cent shares in the company. At the end of the day's trade on Friday, shares of Ruchi Soya on the BSE were at Rs 1,242.35, higher by Rs 3.50, or 0.28 per cent, from its previous close. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/delhi-unlock-restaurants-to-reopen-with-50-capacity-malls-markets-to-open-daily-says-arvind-kejriwal/articleshow/83479496.cms">Delhi unlock: Restaurants to reopen with 50% capacity; malls, markets to open daily, says Arvind Kejriwal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/weekly-crypto-roundup-wazirx-under-scrutiny-el-salvador-makes-bitcoin-legal-tender-and-more/slidelist/83478577.cms">Weekly crypto roundup: WazirX under scrutiny, El Salvador makes Bitcoin legal tender and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/dodla-dairys-520-crore-ipo-is-set-to-hit-the-market-on-june-16-check-out-all-details/articleshow/83433293.cms">Dodla Dairy's ₹520 crore IPO isn't to expand into new markets, but to strengthen its foothold where it already exists</a>

Baba Ramdev and Patanjali-owned Ruchi Soya wants to raise money from the market again

<ul><li>Baba <keyword id="6369109" type="PERSON" weightage="20" keywordseo="ramdev">Ramdev</keyword>'s Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL), according to a company official. </li><li>The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.</li><li>The move would help the Haridwar-based firm access a <keyword id="9731419" type="UNKNOWN" weightage="20" keywordseo="global-marketing-platform">global marketing platform</keyword>, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.</li></ul>Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala told : "We are considering this". "This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said. However, Tijarawala also added that the company is yet to take a final call on the issue. "We have to take a final decision, whether we would take it or not," Tijarawala added. According to him, the <keyword id="81008" type="ORGANIZATION" weightage="20" keywordseo="Board-of-Control-for-Cricket-in-India">Board of Control for Cricket in India</keyword> (BCCI) is coming with the expression of interest on Monday and it has to submit its proposal by August 14. Last week, BCCI and Vivo decided to suspend their partnership for the 2020 IPL beginning on September 19, in the UAE, amid clamour to boycott Chinese products in the wake of the Sino-India border stand-off. The title sponsorship is a significant part of the IPL's commercial revenue, half of which is shared equally by the franchises. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum. The Haridwar-based Patanjali group has an estimated turnover of around Rs 10,500 crores. It had acquired debt-ridden Ruchi Soya in a corporate insolvency resolution process for around Rs 4,350 crore after competing with <keyword id="6367820" type="COMPANY" weightage="20" keywordseo="adani-group">Adani Group</keyword>. Patanjali Ayurved had reported a revenue of Rs 8,329 crore in FY 2018-19. However overall the group's turnover was much higher as Patanjali Ayurved consists of mainly its FMCG business and its Ayurvedic medicines. SEE ALSO: <a href="https://www.businessinsider.in/india/news/these-are-the-tabletop-airports-in-india-two-of-them-have-seen-major-plane-crashes-in-last-10-years/articleshow/77427972.cms">These are the tabletop airports in India – two of them have seen major plane crashes in last 10 years</a> <a href="https://www.businessinsider.in/business/startups/news/how-karan-bajaj-sold-his-less-than-18-month-old-startup-white-hat-jr-to-byjus/articleshow/77415329.cms">A WhatsApp message, six weeks of talks and a $300 million deal – how Karan Bajaj sold his less than 18-month old startup White Hat Jr to Byju’s</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-is-now-the-worlds-fourth-richest-person-after-he-beat-louis-vuitton-owner-bernard-arnault/articleshow/77431776.cms">Mukesh Ambani is now the world’s fourth-richest person after he beat Louis Vuitton owner Bernard Arnault</a>

Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League

New Delhi, Dec 18 () Yoga guru <keyword id="6355107" type="UNKNOWN" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s <keyword id="6406649" type="UNKNOWN" weightage="20" keywordseo="Patanjali-Ayurved">Patanjali Ayurved</keyword> on Wednesday made its first big acquisition when it paid Rs 4,350 crore to take over soya food brand Nutrela-maker Ruchi Soya through an insolvency process. The acquisition will help Patanjali acquire edible oil plants as also soyabean oil brands such as Mahakosh and Ruchi Gold. Sources said Patanjali settled Rs 4,350 crore of dues Ruchi Soya had towards financial creditors by infusing Rs 1,100 crore equity and arranging another Rs 3,250 crore via debt.
 The acquisition of Ruchi Soya by Patanjali Ayurveda has been completed, sources said, adding that the amount has been transferred to an escrow account and disbursals to financial creditors are in process.
 When contacted, Patanjali Ayurveda spokesperson S K Tijarewala said: "We have completed all the formalities and the entire amount of debt and equity has been deposited. Now, officially Ruchi Soya has become Patanjali group firm."
 In December 2017, the National Company Law Tribunal (NCLT) ordered start of insolvency proceedings against Ruchi Soya on application of Standard Chartered Bank and DBS Bank. Shailendra Ajmera, part of consultancy firm EY, was appointed as resolution professional (RP).
 Ruchi Soya is the second big insolvency case to be completed this week. World's largest steel maker ArcelorMittal together with Japan's Nippon Steel on Monday completed the acquisition of Essar Steel for Rs 42,000 crore.
 Both the companies were taken to insolvency court over unpaid dues of lenders. Their bankruptcy proceedings had been pending for two years. Their resolution will help lenders such as State Bank of India clear a good part of bad loans, sources said.
 Japyee Infratech, which built the country's first road expressway that is wide enough to land fighter jets during emergency, is also headed towards resolution with lenders on Tuesday accepting the offer of state-owned NBCC Ltd. The deal is slated to close in coming months.
 In April 2019, Patanjali Ayurved had received approval of financial creditors to acquire Ruchi Soya. The NCLT gave its nod to the resolution plan in early September.
 But later, the Singapore-based DBS Bank became a dissenting creditor and approached the NCLAT challenging the distribution of proceeds from the bid submitted by Patanjali Ayurveda.
 Earlier, Ruchi Soya had informed in a regulatory filing that resolution applicant Patanjali group will infuse Rs 204.75 crore as equity and Rs 3,233.36 crore as debt.
 The amount will be infused in a special purpose vehicle 'Patanjali Consortium Adhigrahan Pvt Ltd', which will be later amalgamated with Ruchi Soya.
 Another Rs 900 crore would be infused by the Patanjali group through subscription of non-convertible debentures and preference shares in the SPV. It will also provide credit guarantee of nearly Rs 12 crore.
 Out of the Rs 4,350 crore offered by Patanjali group, Rs 4,235 crore would be utilised to pay creditors while Rs 115 crore would be used for capital expenditure and working capital requirements of Ruchi Soya.
 As per the filing, Rs 4,053.19 crore would be paid to secured financial creditors, Rs 40 crore to unsecured financial creditors, Rs 90 crore to operational creditors, Rs 25 crore to clear statutory dues, Rs 14.92 crore to workmen/employees and Rs 11.89 crore to provide counter bank guarantee.
 Patanjali won the bid to acquire Ruchi Soya after Adani Wilmar, which sells edible oil under the Fortune brand, withdrew from the race citing significant delays in resolution process that led to deterioration of assets.
 Patanjali Ayurved had approached NCLT challenging the decision of Ruchi Soya's lenders to approve Adani Wilmar's takeover bid. Patanjali group had come second in the bidding process. MJH ANZ ABM

Patanjali Ayurved completes acquisition of bankrupt Ruchi Soya for ₹4,350 crore

After capturing the FMCG marker in segments like toothpaste, biscuits and noodles, yoga guru <keyword id="6355107" type="PERSON" weightage="100" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s <keyword id="700471" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Ayurveda">Patanjali Ayurveda</keyword> has now decided to enter the fast growing sacred space of <keyword id="3599532" type="UNKNOWN" weightage="100" keywordseo="home-worship-products">home worship products</keyword>, an industry said to be worth Rs 8,000-crore. 
 To enter the segment, Patanjali would be using the brand name ‘<keyword id="3598728" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Astha">Patanjali Astha</keyword>’, and the products, including agarbatti, dhoop, samagri, and brass diyas etc., would be launched in the coming two months, before Diwali, so that it can make good use of the religious spirit. 
 
"We are creating the new brand - Astha. Research has shown that a lot of established players use chemicals in worship products like incense sticks and dhoop which end up harming consumers. There is a need for natural products in this space," Patanjali's MD Acharya Balkrishna told ET. 
 The product distribution will be under exclusive control of <keyword id="3241025" type="UNKNOWN" weightage="100" keywordseo="Pittie-Group">Pittie Group</keyword> and <keyword id="3240991" type="UNKNOWN" weightage="100" keywordseo="ShubhKart">Shubhkart</keyword>, an online marketplace for religious and spiritual products. 
 
"The range of products are of pre-eminent quality, and will comprise of multiple products and variants," Pittie group CEO Aditya Pittie said. 
 
<a href="http://graceofindia.ca/wordpress/wp-content/uploads/2013/08/header-32.png">Image source</a>

Home worship products next on Baba Ramdev’s radar

Until a few years back, herbal product markets in India had just two names to reckon for, <keyword id="6842" type="COMPANY" weightage="100" keywordseo="Baidyanath">Baidyanath</keyword> and <keyword id="2057176" type="COMPANY" weightage="100" keywordseo="Vicco">Vicco</keyword>. However, in 2006, a new company entered the market and in just 10 years, it has left behind both these companies. 
 
Yoga guru Baba Ramdev's Patanjali Ayurved has set on a wave of Ayurveda love in the country, which has resulted in it being a successful business model using traditional products and the ancient system of medicine. 
 
This wave has also inspired the other two companies to pull up their socks and cash on to the increading popularity of Ayurvedic products. 
 The reason why some of these companies dealing in Ayurvedic products, like Vicco, Sandu, <keyword id="277948" type="COMPANY" weightage="100" keywordseo="Amrutanjan">Amrutanjan</keyword> and <keyword id="589160" type="PERSON" weightage="100" keywordseo="charak">Charak</keyword>, were not able to attract Indians to them was their limited portfolio, which never went beyond the traditional products. However, Patanjali sells products ranging from detergents and toothpaste to ghee, atta and noodles in an FMCG market, thereby making Ayurvedic products a big deal in India. 
 
This success of Patanjali Ayurved has inspired other gurus like Sri Sri Ravi Shankar, Sadhguru Jaggi Vasudev, Ram Rahim as well as Aurobindo Ashram to enter the consumer segment with Ayurveda-centric products. 
 However, Kolkata-based Baidyanath is of the opinion that they don’t need to rival Patanjali, <keyword id="62997" type="CITY" weightage="100" keywordseo="Dabur">Dabur</keyword> or <keyword id="26169" type="COMPANY" weightage="100" keywordseo="himalaya">Himalaya</keyword> in the core FMCG segments. "We have been here for 100 years and want to survive another century in a sustainable way. No point getting into all FMCG segments and be a fringe player," Ameve Sharma, its third-generation scion, told ET. 
 
Coming back to Patanjali, why a company the originated in 1997 as a small pharmacy has reached these heights? The reason is the nonconventional approach of catering to categories like noodles, oats and detergents. 
 "What we have done is consistently focused on quality and pricing. Ask consumers about our product quality. Why are repeat purchases coming? It's because of the quality we are offering consumers," said SK Tijarawala, spokesperson of <keyword id="700471" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Ayurveda">Patanjali Ayurveda</keyword>. "As far as pricing is concerned, we are trying to give consumers the best possible prices. 
 
<a href="http://static.panoramio.com/photos/large/73116827.jpg">Image source</a>

Patanjali is taking over the entire Ayurveda industry

<a href="http://www.businessinsider.in/searchresult.cms?query=Baba+Ramdev">Baba </a><a href="http://www.businessinsider.in/searchresult.cms?query=Baba+Ramdev">Ramdev</a>'s <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali Ayurved</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Kishore+Biyani">Kishore </a><a href="http://www.businessinsider.in/searchresult.cms?query=Kishore+Biyani">Biyani</a>-led <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group">Future Group</a> announced a strategic partnership today. The aim of the collaboration is to use Patanjali's brand equity of promoting a healthy alternative lifestyle coupled with <keyword id="44949" type="CITY" weightage="80" keywordseo="Future-group">Future group</keyword>'s retail muscle. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group">Future Group</a> would set up <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali Ayurved</a> stores and market and distribute the yogi's products at their outlets. This would allow <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali</a> to reach KB's, Aadhar and Nilgiris in over 245 cities and towns across the country. 
 
When asked if the company is planning to venture into the lucrative e-commerce sector Acharya Balkrishna, MD, <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali</a> says, “It’s difficult for us to get into e-commerce due to our thin margins. We would have to hike prices or decrease quality to get in. That is not a part of our policy. We may try with some categories, but not all.” 
 
Patanjali sells over Rs. 50 lakhs to 1 Crore worth products per month from its website currently. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Baba+Ramdev">Baba Ramdev</a> is incredibly optimistic about the ‘desi’ partnership. “We'll revolutionize the retail industry. We would offer products without discounts at prices that most brands do with discounts”, he declared. 
 “There is a lot of avenue for herbal products in the Indian market. We may also consider a manufacturing relationship with Patanjali”, <keyword id="44950" type="PERSON" weightage="80" keywordseo="Kishore-Biyani">Kishore Biyani</keyword>, CEO, <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group">Future Group</a> said. 
 
When asked if <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali</a>'s appeal might eat into <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group">Future group</a>'s in-house brand revenues <a href="http://www.businessinsider.in/searchresult.cms?query=Kishore+Biyani">Biyani</a> smiles. "There would be products from <a href="http://www.businessinsider.in/searchresult.cms?query=Unilever">Unilever</a>, Future and other brands including <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali</a>. The best product would sell the most", he says. Ramdev adds, "We believe there should be a healthy competition between Swadeshi brands and MNCs.” 
 
While Biyani was tight-lipped about exporting <a href="http://www.businessinsider.in/searchresult.cms?query=Patanjali+Ayurved">Patanjali</a> products under his brand, Acharya Balkrishna revealed to BI India that the company already ships tonnes of its honey to the US.

You Searched For "Baba Ramdev Patanjali" and got 9 results

Toothpaste fight gets fierce as Colgate launches herbal toothpaste to counter Patanjali

BI India Bureau

FMCG companies are sweating it out as Baba Ramdev’s Patanjali is entering kitchens and even bathrooms!

BI India Bureau

Baba Ramdev's Patanjali Ayurved Ltd becomes India's biggest FMCG advertiser this week leaving behind Parle, Cadbury

BI India Bureau

Baba Ramdev and Patanjali-owned Ruchi Soya wants to raise money from the market again

IANS

Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League

PTI

Patanjali Ayurved completes acquisition of bankrupt Ruchi Soya for ₹4,350 crore

PTI

Home worship products next on Baba Ramdev’s radar

BI India Bureau

Patanjali is taking over the entire Ayurveda industry

BI India Bureau

Maverick Yogi Ramdev Baba just proved he is a marketing genius!

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