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<ul><li><keyword id="10233283" type="UNKNOWN" weightage="20" keywordseo="olx-advertising">OLX advertising</keyword> over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smartphones, white goods and electronics, ecommerce, BFSI and also Retail.</li><li>Sunny Kataria, Head Of Commercial Verticals, <keyword id="817469" type="COMPANY" weightage="20" keywordseo="OLX-India">OLX India</keyword> talks to us about the kind of benefits advertisers have been reaping by advertising on <keyword id="6360657" type="UNKNOWN" weightage="20" keywordseo="olx">OLX</keyword>.</li></ul>The last few months when people were stuck at home, they ended up spending a lot more time in the digital universe. Be it consuming content in the initial phases, or shopping online once unlock started happening, people have been spending much more time online than they used to before the lockdown. There it becomes imperative for brands to be where their consumers are. It is here that <keyword id="10233281" type="UNKNOWN" weightage="20" keywordseo="advertising-offerings">advertising offerings</keyword> by platforms like OLX become important for advertisers. OLX currently has a large base of over 6 million daily active users. Moreover, every listed item on the classifieds platform on an average gets over 15 replies within 7 days from interested buyers and users spend around 16.5 minutes on every visit. This goes to show that the platform has an engaged set of audience who are serious about buying. This therefore makes it an efficient platform for advertisers to connect with an audience that is already engaged. Perhaps this is why the platform’s advertising offering has been able to win over advertisers. We speak to Sunny Kataria, Head Of Commercial Verticals, OLX India to understand what kind of benefits advertisers have been reaping from advertising on OLX. Excerpts: Q) What kind of growth has OLX advertising witnessed in the past few months, especially during the lockdown? How much does OLX advertising contribute to OLX’s overall revenue? OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for OLX advertising are automobiles, smartphones, white goods and electronics, ecommerce, BFSI and now Retail. After a 54% YoY growth post lockdown, our forward looking goals are also aggressive and positive. Q) How is OLX advertising different as an offering from what other e-commerce platforms have to offer? Our offerings are starkly different from e-commerce platforms since users on OLX already have an intent to buy, which may not always be true for e-commerce platforms. On e-commerce, a consumer might be in the evaluation stage and also since that is predominantly a B2C platform, you would not be able to target your entire universe of audiences. Ours is a social marketplace that caters to C2C and B2C, across categories like Auto, Real Estate and Jobs which are not existent on e-commerce. The rich first-party data that we have on purchase of high value items in these categories is unparalleled. Our users are extremely sticky, spending over 16.5 minutes on every visit, with a clear intent to close the transaction. We have a large base of over 6 million daily active users now and every listed item on an average gets 15+ replies within 7 days from interested buyers. The platform witnesses 2 to 2.5 lakh iPhones, 14k+ premium cars, 5k+ premium bikes being listed every month. Over 12k+ premium white goods and electronic devices and 2k+ luxury properties for sale get listed every month. We have real data to validate unlike other platforms and there is an actual fulfillment of transactions on the OLX platform. Q) How have brands benefited by investing in OLX advertising? As a young and emerging platform, we handhold brands through every step of the process, in creating and conceptualizing their advertisements. Given the nature of OLX as a classifieds platform, we assist brands in tailoring their ads depending on their requirements. If a client has decided on their creative brief and messaging, we focus on the campaign optimization and set up to meet the requisite KPIs. If the client so desires, we have an in-house team that can help ideate, support with creatives and facilitate innovation through formats and custom targeting. Be it brand awareness or product consideration, we are getting repeat orders month-on-month from almost all of our advertisers which is the proof of the pudding. Q) We are well into the festive season. What kind of response have you seen from advertisers when you compare it to previous years? In a short time, OLX has been able to partner with many large brands. Top smartphones brands under <keyword id="8332343" type="UNKNOWN" weightage="20" keywordseo="BBK-group">BBK Group</keyword> (Oppo, Vivo, Oneplus Realme), Xiaomi, Samsung and Honor to name a few. We also have white goods and electronic brands like Whirlpool, ITel Tv, Fitbit, Netflix &amp; LG advertising on our platform. Moreover, BMW, Volvo, Maruti, Bajaj, Tata Motors in Automotive Amazon, Flipkart, Snapdeal in <keyword id="1019285" type="COMPANY" weightage="20" keywordseo="E-COMM">E-comm</keyword> to major BFSI brands are joining the tribe. As per recent OLX data, 90% of OLX mobile sellers buy a new phone and hence, mobile advertisers have increased over the past one year on OLX. Similarly a majority of car sellers are intended for a new car hence auto advertisers have increased over the year. Q) What kind of growth has digital marketing seen in the past few months and do you think this growth will sustain even in the post-Covid world? The crisis has brought about a fromidable shift in how brands communicate with their target audiences. Their channel choice is driven by where consumers are spending their time. Being a digital-first brand coupled with the fact that there is a sweeping shift in favour of digital consumption in India, we have continued to grow our digital presence as a primary mode of staying in touch with our users. Auto is an important vertical for OLX, where we have witnessed a huge digital shift. Automobile brands are experimenting with new forms of content such as <keyword id="6369782" type="UNKNOWN" weightage="20" keywordseo="augmented-reality">augmented reality</keyword>, virtual reality and more. Similarly, in other categories too, brands are increasingly creating digital touchpoints to grow brand presence. With social distancing becoming the need of the hour, consumers are swiftly moving online. Hence, brands will continue to change their business models from traditional mode to the new normal, which is digital.

OLX advertising has witnessed 54% YOY growth post lockdown

New Delhi, Nov 14 () BBK Group - the parent company of brands like OPPO, vivo, realme, and OnePlus - achieved a record-high of 42 per cent share in India's smartphone market for September ended quarter, according to research firm CMR.
 During the July-September quarter, the India smartphone market grew at 8 per cent with the top five vendors accounting for 8 out of every 9 smartphones shipped in the country, CMR said in a statement.
 The BBK Group registered 23 per cent year-on-year growth in the third quarter. On a year-on-year basis, realme grew at 511 per cent, while vivo recorded 87 per cent growth, as per the CMR data.
 "The major highlight for the quarter is the sheer dominance of the BBK Group, that now accounts for a bulk of the play in the smartphone market across price tiers through clever market segmentation strategy aimed at varied consumer personas," Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said.
 In addition to the BBK Group, the presence of Nokia and Apple in the top 10 smartphone leaderboard also points to the shifting market dynamics at play, he added.
 While Nokia's smartphone shipments grew by 74 per cent year-on-year (y-o-y) , Apple returned to the top 10 tally with a 28 per cent y-o-y growth, CMR said.
 CMR said mobile phone shipment in India is likely to touch 280 million units by the end of the year with growth slowing down in the fourth quarter on account of low consumer demand and decreased shipments.
 "...on the back of the record shipments in Q3 2019, we anticipate the fourth quarter growth to slow down, on the back of low consumer demand and decreased shipments, in light of the existing channel inventory," CMR Analyst-Industry Intelligence Group Anand Priya Singh said.
 CMR noted that historically, the third quarter remains a high growth point for the mobile handset industry, driven primarily by a cocktail of festive sales, attractive discounts, and online offers, and that it was no different this year.
 Xiaomi remained the market leader in smartphone shipments, with one in four users buying a Xiaomi smartphone (26 per cent share), it said adding that Samsung had 22 per cent share.
 The market share for affordable smartphones (sub-Rs 7,000) declined by 25 per cent, while the premium smartphone band (above Rs 25,000) more than doubled. The mid-tier 'value for money' smartphones (Rs 7,000-25,000) grew by 20 per cent, CMR said.
 Samsung (22 per cent), itel (18 per cent) and Lava (13 per cent) were the top three players in terms of feature phone shipments. SR SHW
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BBK Group brands capture 42% share of India's smartphone market in Q3: CMR

Chip-maker <keyword id="104695" type="CITY" weightage="20" keywordseo="Qualcomm">Qualcomm</keyword> has announced to invest further in its new Snapdragon Wear Platform along with launching a <keyword id="11687311" type="UNKNOWN" weightage="20" keywordseo="wearables-ecosystem-accelerator-programme">Wearables Ecosystem Accelerator Programme</keyword>, as it reaches more than 40 million Snapdragon Wear shipments. At a press event on Tuesday, <keyword id="1119509" type="ORGANIZATION" weightage="20" keywordseo="Qualcomm-Technologies">Qualcomm Technologies</keyword> also announced that more than 60 wearable industry leaders such as Arm, BBK, Fossil, Oppo, Verizon, <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword>, and <keyword id="379506" type="PERSON" weightage="20" keywordseo="Zebra">Zebra</keyword> will participate in the new programme. "Our Snapdragon Wear platforms are driving the industry, powering smartwatches for kids, seniors, and adults and smart trackers for pets and accessories," said Pankaj Kedia, senior director and global head, smart wearables, Qualcomm Technologies. "We are significantly growing our investments in leading edge ground-up silicon, platforms, and technologies and plan to roll out new Snapdragon Wear platforms across segments over the next year to meet our long-term vision," Kedia said in a statement. The wearables market grew 21 per cent year-over-year and shows no signs of slowing down "Innovative form factors continue to emerge as consumers demand new use cases in wearable devices. The smartwatch segment is going well beyond health and fitness tracking, expanding across consumer and enterprise segments, and further fueling growth of the category," said Jitesh Ubrani, Research Manager, <keyword id="11687310" type="UNKNOWN" weightage="20" keywordseo="ww-mobile-device-trackers">WW Mobile Device Trackers</keyword>, IDC. Qualcomm Technologies is actively collaborating with its customers and partners with the aim of meeting the ever-changing needs of the consumers. "Our goal is to provide a vehicle in the industry where ecosystem members collaborate to deliver differentiated wearable experiences and inject new energy and innovation in this exciting space," Kedia noted. According to Chris Hartley, Director of Category Strategy, <keyword id="11687308" type="UNKNOWN" weightage="20" keywordseo="wearables-fossil-group">Wearables, Fossil Group</keyword>, thanks to the continued partnership with Qualcomm and the launch of its upcoming smartwatches later this year, "Fossil believes it's bringing the best possible Wear OS smartwatch to the market this year". SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/policybazaar-plans-to-raise-close-to-870-million-through-its-ipo-at-a-likely-valuation-of-3-5-billion/articleshow/84606274.cms">PolicyBazaar plans to raise close to $870 million through its IPO at a likely valuation of $3.5 billion</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/glenmark-life-sciences-to-raise-1060-crore-through-ipo/articleshow/84605692.cms">Glenmark Pharmaceuticals subsidiary Glenmark Life Sciences to raise ₹1,060 crore through IPO</a>

Qualcomm to further invest in its new Snapdragon platform for wearables after reaching 40 million shipments

<ul><li><keyword id="2210217" type="PERSON" weightage="20" keywordseo="oneplus">OnePlus</keyword> CEO, Pete Lau, has announced the company's merger with <keyword id="1731609" type="COMPANY" weightage="20" keywordseo="Oppo">Oppo</keyword>.</li><li>The Chinese smartphone maker has been associated with Oppo Electronics since the very beginning.</li><li>This would mean sharing resources, technology and teams between the two.</li></ul>It seems like OnePlus has decided to settle with Oppo. Chief Executive Officer (CEO) of OnePlus, Pete Lau, officially announced their merger in the company’s blog. It might come out as a surprise to many, but the smartphone brands OnePlus and Oppo were already owned by the same Chinese group -- BBK Electronics. Although Lau hasn't used the word 'merger' in his post, it appears a lot like one as both brands are joining hands to work closely by sharing resources and merging teams. To recall, OnePlus was founded by former Oppo vice president Pete Lau and Carl Pei. Lau took a second role as Oppo's chief product officer in May 2020 and Pei announced his exit, in October, from the company. After Pei's exit, this is the biggest news from OnePlus. As per Lau's post, it was during his new role when OnePlus began to work closely with Oppo. "As many of you know, last year I took on some additional responsibilities to oversee product strategy for both OnePlus and OPPO. Since then, we have integrated a number of our teams together with OPPO to better streamline our operations and capitalise on additional shared resources. After seeing positive impact from those changes, we’ve decided to further integrate our organisation with OPPO," says Lau in his blog post. Here's what it means for OnePlus fans and customers Lau has emphasised that despite joining hands with Oppo, OnePlus will operate as an independent brand. This means we might not see much shapeshifting in the way OnePlus operates as both the companies have been working closely under BBK already. This blog post is not a merger announcement, but an update of how OnePlus and Oppo will be working together going forward. From what we've derived from the blog post, the change is likely to be positive for OnePlus as it will be aided with additional resources from Oppo, which has a bigger scale of operations. Oppo has a larger portfolio of smartphones ranging from affordable to premium segment, whereas OnePlus has recently entered the under ₹25,000 segment with its Nord line-up. This reflects in the overall market share as <a href="https://www.counterpointresearch.com/india-smartphone-share/">Oppo grew by 11%</a> YoY in the period January-March 2021 to retain the fifth spot, whereas <a href="https://www.businessinsider.in/tech/news/oneplus-leads-india-premium-smartphone-market-with-29-3-share/articleshow/77278608.cms">OnePlus was the leader</a> in the premium segment in the months of April-June 2020. The shared resources and talent will not only help OnePlus to scale its business but will also help in cutting down the cost of its products. That's because it will get access to Oppo's research and development, supply chain, production line etc. As Lau mentioned, "we will have more resources at hand to create even better products for you. It will also allow us to be more efficient, for example, bringing faster and more stable software updates for OnePlus users." So it's likely that with more resources, you might get to see more timely and stable software updates from OnePlus. Also, the company has <a href="https://www.mysmartprice.com/gear/oneplus-clarifies-stick-oxygenos-phones-globally-merging-oppo/">clarified</a> that it will be sticking to OxygenOS on its products and not the ColorOS that's used on Oppo phones. In China, the OnePlus 9 series runs on ColorOS, but in other markets, it still runs OxygenOS. Going by the statement given by the company, it might stick with the same strategy where its phones outside of China will have its much-loved OxygenOS. Apart from resources, Oppo and OnePlus may also share the hardware and technologies used in their products. For example, we might see an even faster charging tech on OnePlus phones going forward as Oppo has showcased 125W fast charging while OnePlus is still using up to 65W. In addition to this, one of the not so positive changes we might see is seeing identical devices from the two companies as it's been the case prior to this announcement as well. So it's possible that we get to see similar products with different branding and software. That's not actually a bad thing, but as users/customers we like to have variety and options and have expectations from a brand like OnePlus that's stood out with its values and vision. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/twitter-may-now-be-directly-responsible-for-every-single-tweet-in-india/articleshow/83565645.cms">Twitter may now be directly responsible for every single tweet in India</a> <a href="https://www.businessinsider.in/policy/news/china-will-not-buy-iron-copper-aluminum-zinc-and-some-other-commodities-from-foreign-countries/articleshow/83565216.cms">China has decided to take global commodity bulls by their horns ⁠— to protect the profit margins of its small businesses</a>

OnePlus officially announced its integration with Oppo — this is what it could mean for users

New Delhi, Dec 15 () Chinese handset maker Realme has become the fastest-growing smartphone brand in India, selling 15 million handsets in the very first year of its operations and is targeting to double the sales next year, its CEO Madhav Sheth said.
 Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiaomi with similar price points and segments of Rs 7,000-20,000 phones.
 Unlike other Chinese players like Vivo and Oppo, which are offline-focussed with investments in channel marketing and offline distribution, Realme aped the strategy of the market leader closely and focussed on online from the start.
 Sheth, who founded the company together with BBK Group, said Realme is ranked seventh fastest growing smartphone brand globally.
 "We will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020," he told here.
 The brand commands 14.3 per cent market share, he said quoting industry data by IDC.
 Realme has now risen to become the fourth biggest smartphone brand in India in the third quarter, according to IDC. Its popularity exploded on the same lines as Xiaomi, which has been selling its phones in the country since 2015, by offering a good price-to-quality ratio on its smartphones.
 According to IDC, Xiaomi is the market leader with 27.1 per cent share followed by Samsung (18.9 per cent) and Vivo (15.2 per cent) in the third quarter.
 Realme had 3.1 per cent market share in the third quarter of 2018.
 Starting from India, today Realme is present in 20 markets including China, Southeast Asia, Russia, Europe, he said.
 "We have sold 5.2 million smartphones during Diwali month alone," Sheth said.
 According to Counterpoint Research, Realme shipped 10 million smartphones in third quarter of 2019, an 808 per cent year-on-year growth in shipments. Phones like the Realme C2, Realme 3i and Realme 5 were among the company's best-selling models during the festive season sales.
 Counterpoint report says the company now ranks seventh in the global smartphone market.
 Sheth said the company plans to roll out an offline-only series for India which will be named by the end of this year. Aimed at the mid-premium range, the new series will focus more on all-rounder user experiences such as a better battery, touch, and feel (aesthetics).
 "We are lining up with more smart accessories with great performance and trendy design. Realme will become a tech lifestyle brand in 2020," he said.
 Realme has 4 successful product line-ups in India: C series, Number series, Pro series, and X series.
 Realme maintains a very strong presence online and is already the number 1 brand on Flipkart and number 2 overall. The brand is also expanding its presence in offline markets.
 It is targeting 30 per cent sales from offline and 70 per cent from online, he said.
 BBK Electronics also owns Vivo and Oppo smartphone brands.
 He said Realme is already an independent entity.
 "We wanted to clarify that Realme Mobile Telecommunications Private Ltd is already an independent brand and legal entity," he said adding the brand was set up by him and founder Sky Li on May 4, 2018.
 BBK holds majority stake and he has a minority interest in the firm, Sheth said without giving details. ANZ ANU

Realme sells 15 mn handset in 1st yr of operation, targets to double it in 2020

New Delhi, Nov 20 () Smartphone maker realme on Wednesday said it is working on deepening its presence in brick-and-mortar retail and will introduce an offline retail-centric series of devices next year as part of its efforts to strengthen its hold in the Indian market.
 realme, which ranks fourth in the Indian smartphone market, is also looking at bringing in more IoT (Internet of Things) devices in the country.
 "As per GfK data, we have a 3-5 per cent share in the offline market already. Our aspiration is to get to an overall (online and offline) market share of 30-35 per cent and for that, offline retail will play a very important role," realme India CEO Madhav Sheth told .
 He added that the company is working on introducing an "offline retail-centric smartphone series" in the first quarter of 2020.
 realme occupied the fourth spot in the Indian smartphone market with 14.3 per cent share, after Xiaomi (27.1 per cent), Samsung (18.9 per cent) and Vivo (15.2 per cent). Oppo ranked fifth with 11.8 per cent share in the July-September 2019 quarter, as per IDC data.
 Interestingly, realme is part of BBK Group, which also owns brands like OPPO, vivo and OnePlus.
 As per a report by research firm CMR, BBK Group companies had achieved a record-high 42 per cent share in India's smartphone market for the quarter ended September.
 Talking about realme's offline presence, Sheth said its products are available across 7,000 retail points, which will be ramped up to about 20,000 by March, and 35,000 by December 2020.
 "While 60 per cent of these retail stores are currently in tier I cities, we believe growth will be driven in the market by tier III and IV markets, and we are focussing our expansion with these markets in mind," he explained.
 Sheth said online retail accounts for 70 per cent of its sales.
 Asked about complaints from offline retailers about differential treatment vis-a-vis online platforms, Sheth said, "realme offers the lowest margins in trade (offline retail) but strong sales volumes has compensated for that."
 "For us, its not about numbers. Whether it is the dealer or the end-customer, we want to build a long-term relationship," he added.
 realme on Wednesday launched its flagship smartphone -- realme X2 Pro -- priced at Rs 29,999 onwards. The premium device features 50W Super VOOC Flash Charge (which allows 100 per cent charging in 35 mins) and Snapdragon 855+ processor. It will be available in two variants -- 8GB RAM/128GB memory and 12GB RAM/256GB memory -- and will go on sale from November 26.
 It has also launched an upgraded realme 5s that features a 48MP quad-camera setup and 5,000 mAH battery. The device is priced Rs 9,999 onwards and will be available in two variants -- 4GB/64GB and 4GB/128GB -- from November 29.
 Sheth said the company will continue to play across price points. "Our C series is available for about Rs 6,000 and the latest flagship goes up to Rs 34,000. The focus is on offering rich experience and features, rather than just asking for a premium price," he said.
 He added that the company is looking at bringing in more wearables, audio products and IoT products but declined to comment on details. SR ABM

realme plans offline-centric smartphone series, to expand retail presence

New Delhi, June 18 (IANS) As the chorus to shun Chinese goods grows across the country, India, which saw an exponential growth in smartphone manufacturing from just 2 factories a couple of years back to nearly 258 now with billions of dollars investment and lakhs of direct and indirect jobs being created, stands to lose its 'Digital India' dream if things get out of control from here on. The stark truth is: The mobile supply chain has deep roots in China and Indian brands - Micromax, Intex, Lava and Karbonn famously known as MILK -- have already been decimated. The last reported market share for MILK brands in 2019 was: Micromax at 1.1 per cent, Intex at 0.1 per cent, Lava at 1.2 per cent and Karbonn, 0.2 per cent (according to Hong Kong-based Counterpoint Research). According to Counterpoint Research, Chinese smartphone brands captured 72 per cent of the India market in 2019, compared to 60 per cent a year ago. Behemoths like the BBK Group (the parent company of OPPO, Vivo, Realme and OnePlus brands) captured 37 per cent market share while Xiaomi (along with Redmi and POCO brands) stood second at 28 per cent. Led by Xiaomi and BBK Group, the Chinese brands have invested heavily in manufacturing devices and accessories in India. Xiaomi currently has seven smartphone manufacturing plants in India in partnership with Taiwanese multinational electronics company Foxconn and Singapore-based technological manufacturer Flex Ltd. More than 99 per cent of smartphones that are sold in India are manufactured locally. Across these seven plants, Xiaomi has employed more than 25,000 people (95 per cent are women). Xiaomi also locally sources and assembles PCBA (Printed Circuit Board Assembly) in India. It has invested in setting up a smart TV manufacturing plant in partnership with Dixon Technologies in Tirupati, Andhra Pradesh. The company last year infused Rs 3,500 crore into its Indian business unit. According to Madhav Sheth, Vice President, Realme and CEO, Realme India, they have created over 7,500 direct jobs in their plants and "by the end of 2020, we will increase our workforce to 10,000". Vivo has committed Rs 7,500 crore in multiple phases as part of its India expansion plan while Chinese company TCL is investing Rs 2,200 crore in Tirupati for plants that will produce mobile handsets and TV screens. "We have the maximum capacity of producing 33.5 million handsets in a year and over 10,000 people, including women, are working at our Greater Noida factory," Nipun Marya, Director-Brand Strategy, Vivo India, had told IANS recently. According to industry experts, there are three dimensions to the new developments, at a time when the Covid-hit smartphone industry has started seeing good sales once again. "One is emotional where citizens are feeling bad about the recent developments which has a possibility to impact the sales, albeit temporary," Faisal Kawoosa, Founder &amp; Chief Analyst, techARC, told IANS. Second is to adopt a balanced approach to the current situation. "We have to look at the kind of investments, transfer of technology/skills and building up of a complete ecosystem over the years by the Chinese companies," he added. For instance, Chinese brands will be among the first to leverage and make India a export destination for electronics including smartphones with recently announced schemes like the Production Linked Incentive Scheme (PLI) for large-scale electronics manufacturing. "Third dimension is market realities. It took Chinese brands over three years to reach this level. If we abruptly take them off the chart, then who will fill the void?" said Kawoosa. There is no doubt that Indian companies need to be stronger in electronics manufacturing but that is a long-haul exercise and can't happen overnight. With a three-pronged strategy (restart, restore and resurgence), India can achieve $100 billion in mobile phones and nearly $40 billion in component exports by 2025, according to a new report by industry body, the India Cellular and Electronics Association (ICEA) and consultancy major EY. Nearly 198 countries import mobile phones, and till recently, only two countries -- China and Vietnam -- were among the exporters. India joined the ranks as a third with a modest $3 billion exports in 2019-20 and now aims to target the number two spot. "As the PLI scheme kicks in, we plan to ramp up global exports from India. There isn't a moment left to waste," said Pankaj Mohindroo, Chairman, ICEA. "It is no secret that a substantive part of India's supply chain has its roots in China. Efforts are underway to enhance self-dependency. Meanwhile, we remain confident that the Indian and Chinese leadership will find a lasting resolution out of the current border impasse," Mohindroo said in a statement. From just two mobile phone factories in 2014, India now has become the second largest mobile phone producer in the world, according to the IT Ministry. The time is not to let the momentum die and instead plan for the future to boost domestic manufacturing, while simultaneously hand-holding Indian brands to help recover and stand up against the fierce competition. --IANS na/vd

'Digital India' to take a hit as chorus grows against Chinese mobile brands

<ul><li>The Indian tablet market is on a revival path after declining for four years.</li><li><keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> was the biggest gainer in 2020, while market leader Lenovo registered a decline.</li><li>Industry leaders and probable new entrants alike are gung-ho about the prospects of the Indian tablet market.</li></ul>The COVID-19 pandemic has changed the way of life for many people, forcing them to realign their daily workflows and reassess their approach to work. But an often-overlooked aspect in a post-COVID world is education – students as young as 8-10 years old are being asked to attend classes virtually. The need to buy a device to go online is not limited to just students. Be it professionals working from home, or the boom in usage of OTT (over-the-top) services like Netflix, Hotstar, among others, the Indian tablet market has shot back to life after a lull. According to a Counterpoint Research report, the global tablet market saw shipments jump by 53% in the June quarter. As far as India is concerned, an IDC report reveals the tablet market grew 14.7% through 2020, led by the consumer segment, which witnessed a surge of 60%. Lenovo continues to lead the market with a share of 39%, but year-on-year, it registered a decline. Samsung gained the most, taking its share from 19% in 2019 to 32% in 2020. <div type="image" title="Tablet market share India - 17_08_21." msid="85398695" hostid="261" caption="&amp;lt;p&amp;gt;Indian tablet industry in 2020&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Shift to digital learning, work from home not temporary" comment="subhead" text="Shift to digital learning, work from home not temporary">Shift to digital learning, work from home not temporary</cmsannotation> Industry leaders believe the shift to digital learning and work from home is not temporary. “The shift towards digital for learning and entertainment is not temporary. This trend is expected to continue and the demand for tablets will continue to be strong,” Pankaj Harjai, director of tablets and smart devices at Lenovo India, told Business Insider. “This trend is going to continue. In fact, the adoption will increase in both commercial and consumer sectors, as more and more applications are being developed with tablets as the digital device,” Harjai added. <cmsannotation type="cmsannotation" annotationid="The tablet market’s resurgence could attract new players" comment="subhead" text="The tablet market’s resurgence could attract new players">The tablet market’s resurgence could attract new players</cmsannotation> It’s not just the current market leaders that think this way. Realme, known for its smartphones, is also <a href="https://gadgets.ndtv.com/tablets/news/realme-pad-tab-specifications-design-renders-leaked-aluminium-unibody-construction-built-in-stylus-2501329">rumoured</a> to dip its toes in the tablet space. But before it does, it’s worth looking at what Realme India’s chief executive officer thinks about the tablet industry. “E-learning has been a major factor that has been increasing the utility of tablets. Tablets are also becoming a very convenient product to operate and use in ‘work from home scenarios,” Madhav Sheth, vice president, Realme, and chief executive officer, Realme India and Europe, told Business Insider in an interview. Joining Realme in the list of companies rumoured to launch their first tablet is another BBK group company, <a href="https://www.businessinsider.in/tech/news/oneplus-might-soon-launch-its-first-tablet-in-india/articleshow/84142134.cms">OnePlus</a>. However, the tablet is likely under early stages of development, so the launch could still be a few months away. “Tablet penetration in India is still quite low, so there is plenty of space for growth. We want to disrupt the market and provide the best to our customers by including all those features that no other brand has previously offered on the market in the tablet segment,” Sheth added, shedding light on Realme’s approach to tablets. <cmsannotation type="cmsannotation" annotationid="The M1 iPad leads yet again with major performance gains" comment="subhead" text="The M1 iPad leads yet again with major performance gains">The M1 iPad leads yet again with major performance gains</cmsannotation> <div type="image" title="iPad Pro 2021" msid="85398786" hostid="261" caption="&amp;lt;p&amp;gt;The iPad Pro with M1 chipset&amp;lt;/p&amp;gt;"></div> The iPad Pro launched this year with the <keyword id="6354427" type="ORGANIZATION" weightage="20" keywordseo="apple">Apple</keyword> M1 chipset is yet another testament to the growing importance of tablets as not just entertainment or learning devices, but also as something that is useful for productivity and creative tasks. The M1 iPad Pro might still be a ways away from replacing a laptop, but it is powerful enough to make it a great fit thanks to the Magic Pencil stylus and the keyboard accessories. While these accessories have been around for a while, the M1 chipset’s performance boost allows you to extract more from the iPad than ever before. <cmsannotation type="cmsannotation" annotationid="Bendable displays and folding phones could act as a catalyst for tablet adoption" comment="subhead" text="Bendable displays and folding phones could act as a catalyst for tablet adoption">Bendable displays and folding phones could act as a catalyst for tablet adoption</cmsannotation> Foldable phones are slowly but steadily gaining prominence, thanks to companies like Samsung, Huawei, Motorola and Xiaomi launching products with bendable screens. While these phones are still expensive, they are going mainstream slowly and could help usher in a lot more portable tablets than what we have in the markets right now. The Galaxy Z Fold 3 is the latest foldable smartphone that is closing in on the tablet category, but imagine a scenario where you could get a full-fledged tablet with a 10-inch display that can be folded in half? That would make tablets immediately attractive for a much larger audience. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/global-market-for-desktops-notebooks-and-tablets-to-grow-8-in-2021-says-new-report/articleshow/81375025.cms">Global market for desktops, notebooks and tablets to grow 8% in 2021, says new report</a> <a href="https://www.businessinsider.in/tech-buying-guides/best-tablets-with-sim-card-support/articleshow/83334578.cms">Best tablets with SIM card support</a> <a href="https://www.businessinsider.in/tech-buying-guides/best-tablets-for-content-creators-and-gamers-in-india/articleshow/77763546.cms">Best tablets in India</a>

You Searched For "BBK group" and got 8 results

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Biggies like Samsung and Apple to newbies Realme and OnePlus, everyone wants a pie of the Indian tablet market

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