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Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
Advertisers beyond Top 10 register strong growth over 2020
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
Television Ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Th start of festive season brings cheer to TV; ad volumes during Onam week increase by 22% than pre…
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
TV Owning Female population grew by 7%
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
A swell time for TV Advertising
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
Audience estimate data released weekly in the YUMI Software
Television welcomed 63% new Advertisers in May’21: BARC
Television Advertising continues to stay strong and resilient
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
The FCT for South decreased by 4% during week 17.
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
The highest viewership for TV was recorded in week 13.
Advertising FCT increased by 13% in Week 1 of COVID-19 disruption: BARC-Nielsen Report
Lockdown address by PM Modi was the biggest news event ever.
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
Hansa Research files a suit against Republic TV for using its report without consent
The suit is filed against Republic TV for using Hansa Research's name with no permission
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Channels across all languages have reported higher ad volumes over the corresponding period in prev…