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Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC

Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…

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TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC

Television Ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019

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August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC

Th start of festive season brings cheer to TV; ad volumes during Onam week increase by 22% than pre…

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Television welcomed 63% new Advertisers in May’21: BARC

Television Advertising continues to stay strong and resilient

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In-Content Advertising shows higher uplift in multiple brand parameters: Study

The insights of this study on ICA were derived by Kantar and Orbit

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Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

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1 min read

BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022

The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…

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5 mins read

Trends that will shape the broadcast industry in 2022

New opportunities that 2022 will bring forth for the broadcast industry.

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November recorded the highest number of advertisers and brands on TV in 2021: BARC

Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019

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Hansa Research files a suit against Republic TV for using its report without consent

The suit is filed against Republic TV for using Hansa Research's name with no permission

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

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Festive season brings cheer as ad volumes on TV climb to highest levels in 2021

Channels across all languages have reported higher ad volumes over the corresponding period in prev…