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<ul><li>The Indian <keyword id="10600982" type="General" weightage="50" keywordseo="B2B-SaaS" source="Orion">B2B SaaS</keyword> industry continues to have a bullish outlook for 2023 despite global headwinds. </li><li>Four out of 10 Indian B2B SaaS CXOs are targeting over 100% ARR growth. </li><li>The majority of such companies are from AI, HCM, Fintech and CRM/CDP SaaS segments.</li></ul>Unmoved by recessionary trends of the past year, the Indian B2B SaaS industry continues to have a bullish outlook for 2023, says a report by Ernst &amp; Young in partnership with Upekkha Value SaaS Accelerator. It states that Indian SaaS growth is highly capital-efficient by default, across stages. Eight out of 10 Indian <keyword id="6756963" type="General" weightage="100" keywordseo="SaaS-companies" source="Orion">SaaS companies</keyword> have a burn multiple of under 1.5x. Globally, a burn multiple of less than 2-3x is a good state for growth stage — companies with $1 million to $100 million Annual Recurring Revenue (ARR). “Indian B2B SaaS is about 2x capital efficient compared to its global counterparts. This places them well, when the capital ask shifts from ‘growth at all costs’ to ‘profitable growth’,” says Kamalanand Nithianandan, partner, Business Consulting, EY India. The growth outlook is balanced by financial and operational prudence, reflecting strong focus on building and scaling capital efficient businesses, says the report titled ‘Bellwethers of Indian SaaS’. <cmsannotation type="cmsannotation" annotationid="Targeting ultra &amp; hyper growth" comment="subhead2" text="Targeting ultra &amp; hyper growth">Targeting ultra &amp; hyper growth</cmsannotation> Insights from the survey reveal that four out of 10 Indian B2B SaaS CXOs are targeting over 100% ARR growth (ultra-growth). A majority, eight out of 10 CXOs, are targeting above 50% ARR growth (hyper-growth) in 2023, as per the survey conducted by EY India and Upekkha. The majority of companies tagreting ultra-growth are from AI, HCM (human capital management) fintech, customer resource management (CRM) and customer data platform (CDP) segments. The funding scenario for Indian SaaS companies is also expected to remain bullish. The report highlights that with expected economic recovery in the second half of 2023 and availability of dry powder within the SaaS focused Indian VC/PE ecosystem, funding activity is expected to gain traction. “This presents an opportunity for Indian SaaS companies with demonstrated profitability to raise capital at favourable terms and double down on growth,” the report says. Alternative funding instruments, such as convertible notes, were emphasized against the backdrop of access to equity funding due to rising inflation rates. According to the report, 60% of company CXOs reported product innovation, pricing changes and partner-led expansion as their top strategic priorities. Top challenge inhibiting growth was ‘delay in customer closure cycle’ for 51% CXOs, whereas sales inefficiency came next for over 41% CXOs. Hiring and retention continue to be a key challenge, but CXOs also emphasize on adopting reskilling and training strategies to mitigate the talent shortage risk. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/stock-price-run-up-in-paytm-nykaa-zomato-pb-fintech-delhivery-could-see-large-shareholders-cashing-out-bofa/articleshow/98274102.cms">Stock price run up in Paytm, Nykaa, Zomato, PB Fintech &amp; Delhivery could see large shareholders cashing out - BofA</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/vr-app-allows-users-to-revisit-memories-previously-recorded-on-their-smartphones/articleshow/98275527.cms">This app is straight out of Black Mirror — it lets you capture and revisit memories in virtual reality</a>

Indian B2B SaaS companies are 2x more capital efficient than global peers: EY report

ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video

The app economy has inspired an ‘on-demand’ self-service culture among all kinds of consumers. The <keyword id="5948524" type="General" weightage="20" keywordseo="B2B-sector" source="Orion">B2B sector</keyword> is no exception and brands are responding to the changing customer demands through Direct-to-consumer models. The way brands connect and engage with their customers has changed significantly in the last two years. The digital-first era is transforming conventional buying patterns and behaviours. Customers across segments – whether it’s B2B or B2C – are expecting digital-first, personal and connected experiences as they consume products and services. As a part of this shift, digital commerce or e-commerce has been sweeping the B2B segment lately. According to a McKinsey report, nearly two-thirds of B2B companies across industry sectors now offer e-commerce capabilities. That is an extraordinary number for an industry which has preferred in-person sales so far. This was an inevitable change. But, something more interesting is happening to the B2B space – the emergence of the <keyword id="4055555" type="General" weightage="20" keywordseo="D2C" source="Orion">D2C</keyword> or direct-to-consumer model. What was once considered an exclusive domain for B2C brands is now helping B2B companies explore new possibilities. Key drivers The global pandemic was vital for the growth of the direct-to-customer approach in the B2B segment. It propelled a rapid shift to the digital way of working and compelled companies to launch apps &amp; services at lightning speed. This marked a stark change in what was perceived by buyers as “good enough”. B2B buyers are therefore taking on the habits of B2C buyers, which has shaken some legacy business models and thought processes. A study conducted by TrustRadius in 2021 found that millennials comprise 60% of today’s B2B technology buyers. This generational shift has already moved the needle for B2B e-commerce with a 200% growth in D2C purchases between 2019 and 2020 (source: Salesforce). Adobe CEO Shantanu Narayen emphasized, saying “making the digital economy personal” is a matter of greatest importance to businesses. Adoption of D2C models is helping businesses get this ‘experience’ part right, experts argue. Adoption of digital sales channels have helped brands enhance customer relationships, reach out to more customers and improve the overall competitive advantage. For the successful implementation of D2C models, brands must focus on three key areas Become data-driven: B2B brands understand the power of data in creating compelling D2C models. Throughout the digital buying cycle, data must be leveraged to create a compelling experience for corporate buyers. But brands are grappling with the challenge of fragmented data sets, legacy technologies and siloed approaches in this journey. Moreover, gaining customer insights become a challenge as B2B companies have historically preferred indirect sales channels which distanced them for end-users. The D2C space is highly competitive and brands must focus on data and customer insights for decision-making. B2C brands can learn a thing or two from their B2C counterparts on how to be data-driven. Predictive analytics, AI/ML and customer insights solutions can help brands understand customer behaviour, brand perception and create a 360 degree view of the buyers. Take it personal: Personalized experience has become a universal ask. Successful brands have excelled in gathering customer insights and transforming them into personalized interactions and service offerings. Buyers want real-time responses and digital experiences while brands must also focus on providing this at scale. Metaverse has already shown that the lines between physical and virtual words are blurring. The app economy has inspired an ‘on-demand’ self-service culture and B2B brands must prepare to cater to the growing customer demand through D2C models. Website personalization, short buying cycles, proactivity and the ability to provide a connected experience are a few things that brands must prioritize. Leverage Tech: From AI-powered live search to product recommendation engine to digital signatures, technology is the backbone of building a D2C strategy. Digital experience platforms are growing in popularity among brands that strive to provide a cohesive CX (customer experience). Experts recommend taking a ‘composable’ and software-driven approach while building an ecommerce platform and the underlying tech stack to be able to evolve as you move along. Increasingly, brands are embracing a tech-first, digital-native model of being. D2C strategies will help them pivot to the future more quickly. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/stock-market/news/lic-stocks-if-you-want-to-predict-this-stock-prices-look-how-the-stock-market-moves/articleshow/92040939.cms">If you want to predict LIC stock prices, look how the stock market moves</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/business/auto/news/tata-motors-bags-indias-biggest-ev-fleet-order-from-cab-company-blusmart/articleshow/92035478.cms">Tata Motors bags India’s biggest EV fleet order from cab company BluSmart</a>

The tech-driven shift to D2C in the B2B sector

Reliance Retail-based <keyword id="3275685" type="General" weightage="80" keywordseo="dunzo" source="Orion">Dunzo</keyword>s B2B logistics arm, Dunzo for Business (D4B), on Thursday announced its partnership with the governments Open Network for <keyword id="1664180" type="General" weightage="50" keywordseo="digital-commerce" source="Orion">Digital Commerce</keyword> (<keyword id="5862596" type="General" weightage="20" keywordseo="ondc" source="Orion">ONDC</keyword>) to provide last-mile delivery services to local enterprises on the ONDC network. D4B has a fleet of over 75,000 delivery partners, connecting over 20,000 merchants to customers and running millions of orders every month. GrowthFalcons is one of the first businesses D4B has serviced on ONDC. "We are very happy to have a strong logistics provider like Dunzo for Business on the ONDC network. This partnership will accelerate our efforts to make last-mile logistics accessible to a wider audience of buyers and sellers across India," said T Koshy, CEO, ONDC. D4B's key merchants include Fynd, Wellness Forever, DotPe, EatClub and Magicpin, among others. "Starting our journey with key metros, we will scale our services to more cities and become the backbone for intra-city deliveries in the Indian e-commerce ecosystem", said Dalvir Suri, Co-founder, Dunzo, and Head of Dunzo for Business (D4B). Dunzo is present in the top eight cities in India and has over 10 million users. It is backed by <keyword id="58448" type="General" weightage="50" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword>, Google, Blume Ventures, Aspada Investments, LightBox Ventures, STIC Ventures and 3L Capital, among others. With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online. Dunzo earlier this year raised $240 million to expand its footprint in India.ONDC recently boarded Go Frugal, Paytm, Digit, PhonePe and Loadshare, among others. E-commerce platform Snapdeal is set to debut on ONDC this month.

Reliance-backed Dunzo's B2B logistics arm arrives on ONDC

<ul><li>Its existing investors <keyword id="136057" type="COMPANY" weightage="20" keywordseo="Matrix-Partners">Matrix Partners</keyword> India and <keyword id="4675626" type="PERSON" weightage="20" keywordseo="Falcon-Edge-Capital">Falcon Edge Capital</keyword> also invested in this round of <keyword id="6357455" type="UNKNOWN" weightage="20" keywordseo="Funding">funding</keyword>.</li><li>Earlier this year, <keyword id="3259676" type="PERSON" weightage="20" keywordseo="OfBusiness">OfBusiness</keyword> had raised $110 million led by Falcon Edge Capital.</li><li>The B2B startup also gives credit of up to ₹2 crore to SMEs to fund their working capital needs.</li></ul>There seems to be no end to the <keyword id="152045" type="ORGANIZATION" weightage="20" keywordseo="Unicorn">unicorn</keyword> frenzy in India. OfBusiness -- a platform, which helps the country’s small and medium businesses (SMEs) in getting raw materials -- has raised $160 million in funding led by Japanese investor <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>. As per the company’s press note, OfBusiness was valued at more than $1.5 billion. A unicorn, in startup lingo, is a private firm valued at or more than a billion dollars. Apart from helping SMEs to source raw materials, the business-to-business (B2B) startup also gives credit of up to ₹2 crore to these small and medium scale entrepreneurs. This is done through its non-banking financial company (NBFC) platform Oxyzo Financial Services. Other than SoftBank, its existing investors Matrix Partners India and Falcon Edge Capital also put in money in this round of funding, as per the press statement. Asish Mohapatra, chief executive and cofounder of the startup said OfBusiness will gain from SoftBank’s “muscle across capital and international markets.” In April this year, OfBusiness <a href="https://www.businessinsider.in/business/startups/news/sme-financing-platform-ofbusiness-raises-110-million-from-falcon-edge-capital-valuation-hits-800-million/articleshow/81962626.cms">had raised $110 million</a> led by Falcon Edge Capital. Sumer Juneja, a partner at Softbank Investment Advisors, said in the statement that they were impressed by OfBusiness’ “market leadership, growth and focus on profitability.” OfBusiness, which was founded in 2015, was also ranked 17 in Financial Times’ top 500 high growth companies in the Asia Pacific region in April last year. In an interview, in April 2021, with The Economic Times, Mohapatra had said that the company is preparing for an <a href="https://economictimes.indiatimes.com/tech/funding/ofbusiness-operator-ofb-tech-raises-110-mn-at-800-mn-valuation/articleshow/81960852.cms">initial public offering</a> (IPO) in the next two years. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/windlas-biotech-to-raise-395-402-crore-through-public-listing-price-band-fixed-at-448-460/articleshow/84854594.cms">Windlas Biotech to raise ₹395-402 crore through public listing, price band fixed at ₹448-460</a> <a href="https://www.businessinsider.in/tech/mobile/news/googles-sundar-pichai-has-teased-the-whitechapel-chipset/articleshow/84853916.cms">Google teases Whitechapel chipset that may power Google Pixel 6 devices</a>

OfBusiness, a platform that helps SMEs get raw materials, becomes the newest unicorn from India

<ul><li><keyword id="366603" type="COMPANY" weightage="20" keywordseo="Matrix-Partners-India">Matrix Partners India</keyword>, Ankur Capital, Better Capital and <keyword id="8830555" type="UNKNOWN" weightage="20" keywordseo="titan-capital">Titan Capital</keyword> also participated in the round.</li><li><keyword id="9611309" type="UNKNOWN" weightage="20" keywordseo="VeGrow">Vegrow</keyword> provides a technology platform to farmers, which can be used to get high quality farm inputs and best farming practices.</li><li>The <keyword id="3210932" type="PERSON" weightage="20" keywordseo="B2B-startup">B2B startup</keyword> is looking to expand to 100 cities, invest in technology and launch new products.</li></ul>Business-to-business (B2B) agritech startup for sourcing fruits and vegetables, Vegrow, has raised $13 million in a Series A round co-led by <keyword id="455799" type="COMPANY" weightage="20" keywordseo="Lightspeed-Venture-Partners">Lightspeed Venture Partners</keyword> and Elevation Capital. Existing investors Matrix Partners India, Ankur Capital, Better Capital and Titan Capital also participated in the round. The company had raised $2.5 million in a seed round in June 2020. Vegrow was founded in April 2020 by Indian Institute of Technology (IIT) alumni Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu and Kiran <keyword id="50744" type="PERSON" weightage="20" keywordseo="Naik">Naik</keyword>, who have varying experience in the agri sector. Kumar and Jain started their career at fast moving consumer goods (FMCG) giant ITC’s agribusiness division, whereas Batchu and Naik were directly involved in farming. The company works with small-hold farmers on a profit sharing model and offers assistance across various stages of the farming cycle using technology. Vegrow provides a technology platform to farmers, which can be used to get high quality farm inputs and best farming practices. The platform also enables farmers to sell their harvest to the right buyers for the right price. The B2B startup claims to help farmers in getting higher returns, reducing supply-chain wastage and improving procurement for wholesalers. The company’s founders have emphasised that the new funding will help Vegrow to expand to 100 new cities, invest in technology and launch new products. The company claims to be one of the largest companies for pomegranates in the country in less than a year. Meanwhile, Lightspeed’s partner Vaibhav Agrawal said that companies building a tech-enabled marketplace between farmers and buyers could help eliminate inefficiencies and would have large market opportunities eventually. “Additionally, many marketplaces have scaled up on negative unit margins in this category, so we were really impressed by the growth and positive unit margin Vegrow has demonstrated using its technology-oriented approach to standardise quality, minimise inventory and retain farmers,” Agrawal added. Apart from Vegrow, other companies in India’s agritech space include Ninjakart, AgNext, Samunnati, Dehaat, Farmart, and WayCool. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/swiggy-raises-1-25-billion-in-a-mega-round-of-funding-led-by-softbank-and-prosus/articleshow/84578974.cms" data-type="tilCustomLink">Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO</a> <a href="https://www.businessinsider.in/business/startups/news/globalbees-has-raised-150-million-in-few-months-of-launch-to-acquire-more-businesses/articleshow/84552291.cms">GlobalBees, a Thrasio-style startup launched by FirstCry and Edelweiss execs, raises $150 million in few months of launch</a> <a href="https://www.businessinsider.in/tech/news/how-to-find-out-if-your-phone-is-infected-by-the-pegasus-spyware/articleshow/84578193.cms">This toolkit will tell you if your phone is infected by the Pegasus spyware</a>

Agritech startup Vegrow raises $13 million Lightspeed, Elevation

<ul><li>The pandemic has led to squeezing of marketing budgets, and CMOs have to deliver more bang under their (limited) bucks.</li><li>However, <keyword id="3313977" type="PERSON" weightage="20" keywordseo="B2B-marketing">B2B marketing</keyword> seems to have fared much better vis-à-vis, <keyword id="3395310" type="PERSON" weightage="20" keywordseo="B2C-marketing">B2C marketing</keyword>, observes <keyword id="3860513" type="PERSON" weightage="20" keywordseo="Shyam-Rao">Shyam Rao</keyword>, AVP - Senior Practice Engagement Manager, <keyword id="6079860" type="UNKNOWN" weightage="20" keywordseo="Infosys-BPM">Infosys BPM</keyword>. He explores the factors that have helped B2B marketing during the pandemic and writes about some significant B2B Marketing trends.</li></ul>Marketing spends typically tend to focus on building brands and less on generating revenues. With the pandemic and the <keyword id="1622347" type="LOCATION" weightage="20" keywordseo="New-Normal">New Normal</keyword> squeezing marketing budgets, spends have come under duress, with CMOs now having to deliver more bang for their (limited) bucks. However, B2B marketing seems to have fared much better vis-à-vis its richer and famous cousin, B2C marketing. The reasons are quite clear – B2B marketing is more focused on 1:1 or 1: few spends that are aligned to generate revenues and conversions rather than relying primarily on impressions and reach. While there has been an overall slowing down in the growth rate of marketing spends to about 10% in 2020, as compared with the highs of 24% in 2018, <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">digital</keyword> spending in B2B marketing is still at a healthy $9.03 billion. So where are B2B brands investing their marketing spends? A study by B2B media house Aggregage reveals an interesting picture of spending trends in B2B marketing. It states that 88% of B2B brands today have shifted the majority of their marketing spends onto digital media. With almost 70% of live, in-person events being cancelled, conferences and summits have also adopted online channels, such as webinars and virtually simulated auditoriums. Google validated the point in its own report, stating that over 45% of B2B brands invested in digital for the first time in 2020, the year of the pandemic. The statistics make it amply clear that the dollar spends are being ploughed into online marketing channels at a much faster pace now, than pre-pandemic. This throws up an interesting question. Which digital marketing channels are drawing the majority of marketing dollars? A LinkedIn-Edelman study lists 4 main channels that B2B brands are investing in: <ul><li>Content marketing and syndication (59%)</li><li>Thought leadership and domain-based research sponsorship on digital media (55%)</li><li>Virtual events (52%)</li><li>Executive communications and 1:1 connect (44%)</li></ul>The reasons for this shift are quite self-evident. With the pandemic reducing marketing budgets and opportunities to interact in-person for a prolonged period, leaning back on digital capabilities was the logical way forward. Events are not just going online but are becoming increasingly innovative to make up for the lack of personal connect that an in-person event could facilitate seamlessly. The 5 key imperatives for B2B brands to make the most of the New Normal: Double down on digital spending– Allocate budgets across multiple channels, while considering the needs of New Normal. Prioritise digital channels that your customers are more likely to engage with,vis-à-visa blanket investment across all digital channels. Focus on revenue generation or Return on Marketing Investment (RoMI) – Unlike B2C, B2B brands need to have clear targets for conversions and revenues generated directly from B2B marketing spends on particular accounts or channels of branding. EnsuringKPIs based on revenue/sales targets will drive optimum budget allocation,rather than basing the evaluation on impressions or reach in pay-per-click programs. Online events with expanded features – Digital events are now increasingly sophisticated, with dedicated event management platforms providing a host of features to emulate a live, in-person event. These features can be leveraged to build customisedevents virtually, enabling better client engagement. Social media–While social media has traditionally been the domain of B2C, specialized channels, such as <keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword>, are now increasingly gaining prominence in account-based marketing (ABM). Investing in improving social media presence through content-based marketing and social listening can drive up positive social sentiment for a brand by notches. Account-Based Marketing (ABM)– They say, the key to a good ABM campaign is to prioritize accounts. This point cannot be emphasised enough, but it is equally crucial to prioritize right. A good starting point would be to prioritize based on revenue potential, or conversions in an account. An ABM prioritization based on account yield will, in turn, help in meeting RoMI targets. Another important, but easily overlooked issue to address in ABM is data protection. Ensure that data sources are well protected and GDPR compliant. At a time when privacy has become increasingly paramount, delivering on data protection will be key to drive client confidence, and thus the success of campaigns. B2B marketing is in the throes of a new frontier. How a brand adapts its marketing strategy to these tectonic shifts will determine its buoyancy. But undoubtedly, marketing has evolved during the COVID-19 crisis to support revenue generation of organizations across industries, from the worst hit by the pandemic, like manufacturing and infrastructure services, to the ones that stand to gain, such as software, services, and e-commerce. While there is an opportunity to increase revenues for these sectors with intelligent spending on B2B marketing, it will be wise to develop a focused strategy to optimize the Return on Marketing Investment.

B2B Marketing: Translating spends to revenues on a click

Customer experiences need everything and Adobe is everything leader

<ul><li>Delhi-based Akash Gupta started with solving last mile commute issues with his startup <keyword id="6037551" type="PERSON" weightage="20" keywordseo="mobycy">Mobycy</keyword>.</li><li>In November 2019, Gupta along with his co-founders Shivraj Singh and Rashi Agarwal, made the switch from B2C (business to consumer) to B2B (business to business) and rebranded the company to Zypp.</li><li>Today, the company has partnered with clients like BigBasket, Spencer’s, Amazon, Flipkart, Licious, Myntra among others to serve their last mile deliveries.</li></ul>In August 2017, Delhi-based Akash Gupta, who had worked with companies like Airtel, Snapdeal and Mobikwik, knew he wanted to work towards solving the pollution crisis. His research brought him to the area of electric vehicles (EVs), where he could see two ways to go about it – solve last mile commutes or delivery. He started with solving last mile commute issues with his startup Mobycy. But two years later, Gupta realised that the Indian market wasn’t yet ready to adopt EVs completely and building the infrastructure would take time. “But last mile delivery was already happening, albeit on petrol and diesel vehicles,” he told Business Insider. In November 2019, Gupta along with his co-founders Shivraj Singh and Rashi Agarwal, made the switch from B2C (business to consumer) to B2B (business to business) and rebranded the company to Zypp. “When we started focusing on last mile delivery, we realised that profitability is a sooner path and the problem could be solved faster,” he said. Today, the company has partnered with clients like BigBasket, Spencer’s, Amazon, Flipkart, Licious, Myntra among others to serve their last mile deliveries through Zypp EVs and trained Zypp delivery executives. “I feel it has more potential because to shift the consumer to an EV, you need to have the infrastructure right which will take time. But with businesses, you can go national with them, as they will see there is a cost saving mechanism there,” he said. And the pivot worked well for Zypp, whose fleet size has grown four times in the last two years. “Frankly our revenue has grown eight times. We have onboarded more than 200 B2B customers and our vehicle utilisation has gone up from 60% to 85%. Demand is pretty sorted in the B2B market,” said Gupta. The startup had last raised funds in November 2019 – ₹15 crore from Indian Angel Network. And now the startup is back in the search for funds. While it’s present in Delhi NCR and Jaipur, the company now plans to soon expand to cities like Bengaluru, Hyderabad and Pune. SEE ALSO: <a href="https://www.businessinsider.in/science/health/article/if-you-are-feeling-anxious-and-overwhelmed-by-the-pandemic-and-the-news-around-it-here-are-a-few-ways-to-calm-yourself-down/articleshow/82494658.cms">If you are feeling anxious and overwhelmed by the pandemic and the news around it, here are a few ways to calm yourself down</a> <a href="https://www.businessinsider.in/business/corporates/news/good-news-for-tata-steel-jsw-steel-sail-hindalco-and-other-indian-steel-companies/articleshow/82451127.cms">China has broken another emissions record ⁠— and it is good news for some Indian companies</a>

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Indian B2B SaaS companies are 2x more capital efficient than global peers: EY report

Anagh Pal

ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video

Business Insider

The tech-driven shift to D2C in the B2B sector

BI India Bureau

Reliance-backed Dunzo's B2B logistics arm arrives on ONDC

IANS

OfBusiness, a platform that helps SMEs get raw materials, becomes the newest unicorn from India

Dearton Thomas Hector

Agritech startup Vegrow raises $13 million Lightspeed, Elevation

Kritti Bhalla

B2B Marketing: Translating spends to revenues on a click

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Customer experiences need everything and Adobe is everything leader

Business Insider India

It took one pivot and five years for this EV startup founder to hit the sweet spot for business in India

Sanchita Dash

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