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<ul><li>InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year. </li><li>InShorts has more than 300 advertisers and adds around 10 new advertisers every month. Its clientele list includes global <keyword id="31174" type="PERSON" weightage="20" keywordseo="brands">brands</keyword> like Vodafone, OnePlus, Mercedez, Netflix, Amazon Prime, Myntra, among others. </li><li>The last big brand to leverage InShorts’ branded content was Netflix for 13 Reasons Why, Ghoul, Narcos</li></ul> It was in 2013 when Azhar Iqubal, Anunay Arunav of IIT Delhi, and Deepit Purkayastha of IIT Kharagpur came up with the idea of curating the most significant news items of the day and serving them in 60-word summaries. This was later tested on a Facebook page which quickly got the reader’s attention and within a few months, the team launched a mobile app called ‘News in Shorts.’ Cut to now, InShorts has around 300 advertisers investing on their platform and around 10 new advertisers come on board every month. The first brand to advertise on its platform was Airtel and now its clientele includes global brands like Vodafone, OnePlus, Mercedez, Netflix, Amazon Prime, Myntra. “We have done multiple campaigns with Netflix for their web series like Narcos, 13 Reasons Why, The Umbrella Academy, and Ghoul. For Amazon Prime, we have done a campaign around Oscar-nominated sci-fi movie - Ready Player One, a Comedy-drama series - Whiskey Cavalier and many more. We have also partnered with brands like Toyota, Levis, etc, in the past,” shares <keyword id="38485" type="PERSON" weightage="60" keywordseo="Tarun-Arora">Tarun Arora</keyword>, CMO, Inshorts. InShorts has achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double it this year. It further aims to increase its user base by 3X in three years from its current user base of 10 million people on the back of its unique advertising model. It targets the smartphone generation who are short on time and want to stay updated with the current affairs. Hence, the majority of readers are from metros and Tier I cities. It gets 38% of traction from the age group of 18-24 and 40% of its users are in the age group of 24 - 35 years. Advertising Model It was InShorts’ advertising model that became a hit in a few years and helped it become operationally profitable in 2017. On the other hand, Circa, a short-form content portal, failed to monetize its platform despite raising $5.7 million. Inshorts pioneered the concept of short-form branded content on its app, which is the driving wheel for its growth and profitability. Arora says a few more content platforms followed their suit later. Currently, the platform has non-intrusive ads, broadly divided into six categories -- out of which ‘60 words branded story’ is the most preferred one. Whereas the most engaging formats are ‘Digital Magazines’ and ‘Fact Cards’; the former is a mix of creatives with gifs, videos, and polls and latter is a compilation of interesting facts about a brand, industry or an occasion day. Fact Cards are highly engaging as they get shared on social media very often. ‘Digital Magazines’, on the other side, helped Netflix get 3X more engagement as compared to text ads for its series - ‘The Umbrella Academy,’ within two weeks of its release. Plan Ahead After building a strong user base in Tier I cities, InShorts is now betting big on Tier II and Tier III cities. “The app now is pretty popular amongst influencers like enterprise professionals, politicians and CXOs throughout the spectrum. We are also trying to penetrate into Tier III cities, where we have seen a high potential of users. The future looks even more exciting with this next half of the population joining the digital generation. Our plan is to continuously work on solutions that would best suit the content needs of these new internet users,” concludes Arora.

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model

The world of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is dynamic, and for every moment you spend not keeping an eye on what’s happening there, you miss out on an interesting scoop. This is why we have come up with this new section where in we would tell you the news from Bollywood, hot and quick like your evening snacks.

Bollywood Insider: From Maharashtrian Ranveer to stubborn Kangana

<keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> beauties and <keyword id="6356028" type="COMPANY" weightage="40" keywordseo="Sports">sports</keyword> stars have always been fascinated by each other! Their paths often cross; they fall for each other at times and also part ways. Here’s a look back at some of the most talked-about link-ups when Bollywood divas clean bowled the sports stars. 
 
1. <keyword id="6357860" type="PERSON" weightage="40" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> &amp; <keyword id="6354486" type="PERSON" weightage="40" keywordseo="Virat-Kohli">Virat Kohli</keyword> This is the hottest talk of the town right now! Of late, the two have been spotted together on many occasions. From walking hand in hand in <keyword id="22501" type="COUNTRY" weightage="40" keywordseo="New-Zealand">New Zealand</keyword> to Virat coming to Anushka’s place after the last series – there are plenty of incidents to hit the headlines recently. While Anushka prefers to call Virat ‘just a friend,’ the <keyword id="1520" type="POSITION" weightage="60" keywordseo="Cricketer">cricketer</keyword> proves there’s more to it by coming to her rescue on the recent lip surgery issue. Will they <keyword id="15263" type="PERSON" weightage="40" keywordseo="Seal">seal</keyword> this relationship with matrimony? Let’s wait and watch. 
 
2. Anushka Sharma &amp; <keyword id="14587" type="PERSON" weightage="40" keywordseo="Suresh-Raina">Suresh Raina</keyword> 
Apparently, leggy beauty Anushka Sharma has a thing or two for cricketers. Before dating Virat, she was seen with another cricketer, Suresh Raina. But even then, Anushka maintained they were ‘just friends.’ 
 
3. <keyword id="1037" type="PERSON" weightage="40" keywordseo="Lara-Dutta">Lara Dutta</keyword> &amp; <keyword id="6394569" type="PERSON" weightage="40" keywordseo="Mahesh-Bhupathi">Mahesh Bhupathi</keyword> Another Bollywood beauty who got smitten by sport stars. Before marrying tennis ace Mahesh Bhupathi, Lara dated American <keyword id="218011" type="POSITION" weightage="40" keywordseo="baseball-player">baseball player</keyword> <keyword id="199138" type="PERSON" weightage="40" keywordseo="Derek-Jeter">Derek Jeter</keyword> for a short time. However, things ended quickly and we saw the former <keyword id="6381672" type="UNKNOWN" weightage="40" keywordseo="Miss-Universe">Miss Universe</keyword> tie the knot with Bhupathi in 2011. 
 
4. <keyword id="12953" type="PERSON" weightage="40" keywordseo="Chitrangada-Singh">Chitrangada Singh</keyword> &amp; <keyword id="6327" type="PERSON" weightage="40" keywordseo="Jyoti-Randhawa">Jyoti Randhawa</keyword> Before she made it to the silver screen, Chitrangada was married to <keyword id="5573" type="POSITION" weightage="40" keywordseo="Golfer">golfer</keyword> Jyoti Randhawa and the couple had a son named Zorawar Randhawa. But there was a rift in the marriage soon after and the two parted ways in 2013. Was it her film career that caused the break-up? Only they can tell. 
 
5. <keyword id="4052" type="PERSON" weightage="40" keywordseo="Isha-Sharvani">Isha Sharvani</keyword> &amp; <keyword id="12644" type="PERSON" weightage="40" keywordseo="Zaheer-Khan">Zaheer Khan</keyword> 
They were seeing each other for eight long years and even marriage was on the cards. But things seem to have changed now between these two. Isha and Zaheer haven’t disclosed the reason behind the split but sources claim that it was ‘distance’ that axed this relationship. 
 
6. <keyword id="598" type="PERSON" weightage="40" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="351" type="PERSON" weightage="40" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword> The lover boy of the cricket world had been the favourite of a couple of Bollywood beauties. First, he was in a relationship with <keyword id="6135" type="PERSON" weightage="40" keywordseo="Kim-Sharma">Kim Sharma</keyword> and then it was Deepika. But it was a short-lived love affair with DP, just before she started dating Ranbir. 
 
7. <keyword id="29649" type="PERSON" weightage="40" keywordseo="Geeta-Basra">Geeta Basra</keyword> &amp; <keyword id="368" type="PERSON" weightage="40" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword> Indian off-spinner Harbhajan Singh has been dating <keyword id="6355604" type="POSITION" weightage="40" keywordseo="actress">actress</keyword> Geeta Basra for quite some now. She has been often spotted cheering Bhajji at various matches while the man keeps her happy by retweeting all that she posts on the micro-blogging site. The two were supposed to get married in 2012. That hasn’t happened yet but the two are still a couple. 
 
8. <keyword id="668529" type="UNKNOWN" weightage="40" keywordseo="Naghma">Naghma</keyword> &amp; Saurav Ganguly 
Dada was happily married to Donna and steered clear of any controversy that could link him to Bollywood actress Naghma. But Naghma went on record saying there was something more than friendship between the two. Of course, the two never ended up together but all the hullaballoo definitely took a toll on Saurav and his career. 
 
9. Sangeeta Bijlani &amp; <keyword id="6463421" type="PERSON" weightage="40" keywordseo="Mohammad-Azharuddin">Mohammad Azharuddin</keyword> This relationship had everything Bollywood movies are made of. She was the country’s hottest <keyword id="6355606" type="POSITION" weightage="40" keywordseo="model">model</keyword> while he was the cricketing ace. He was married with kids but still fell madly in love with her. What next? Azhar divorced his wife and married Sangeeta. 
 
10. <keyword id="133768" type="PERSON" weightage="40" keywordseo="Reena-Roy">Reena Roy</keyword> &amp; <keyword id="6372882" type="PERSON" weightage="40" keywordseo="Mohsin-Khan">Mohsin Khan</keyword> 
The Bollywood-cricket link-up had always been there. Way back in 1983, charming Reena Roy was smitten by Pakistani cricketer Mohsin Khan and she gave up her flourishing career to marry him. However, Mohsin’s family played the baddie and the marriage ended in divorce. 
 
11. <keyword id="1888" type="PERSON" weightage="40" keywordseo="Sharmila-Tagore">Sharmila Tagore</keyword> &amp; <keyword id="1896" type="PERSON" weightage="40" keywordseo="Mansoor-Ali-Khan-Pataudi">Mansoor Ali Khan Pataudi</keyword> 
By far, this has been the most successful Bolly-cricket union. She was at the peak of her career when the two got married. And she was so much in love with the handsome Mansoor that she converted to Islam without the least hassle. They had a happy married life that lasted over four decades. 
 
12. <keyword id="1813" type="PERSON" weightage="40" keywordseo="neena-gupta">Neena Gupta</keyword> &amp; <keyword id="84393" type="PERSON" weightage="40" keywordseo="Vivian-Richards">Vivian Richards</keyword> He was already married, but she loved him. Bollywood actress Neena Gupta and <keyword id="343995" type="POSITION" weightage="40" keywordseo="West-Indies-cricketer">West Indies cricketer</keyword> Sir Vivian Richards also have a love child named Masaba. They were in a serious relationship but never tied the knot. Neena finally married <keyword id="26457" type="PERSON" weightage="40" keywordseo="Vivek-Mehra">Vivek Mehra</keyword>, a Delhi-based <keyword id="6358896" type="POSITION" weightage="40" keywordseo="Chartered-Accountant">chartered accountant</keyword> and <keyword id="25455" type="ORGANIZATION" weightage="40" keywordseo="finance">finance</keyword> professional. 
 
13. <keyword id="14505" type="PERSON" weightage="40" keywordseo="Zeenat-Aman">Zeenat Aman</keyword> &amp; <keyword id="14676" type="PERSON" weightage="40" keywordseo="Imran-Khan">Imran Khan</keyword> 
Together, they made one of the most good-looking couples! The world spoke about their chemistry and expected the relationship to culminate into marriage. But that didn’t happen and the two parted ways. 
 
Image: Indiatimes

Check
Out These Intriguing Link-ups Between Bollywood Beauties & Sports Stars

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Ex Machine the Movie</div></div></div>Microsoft is conducting what "could be the largest Turing test in history" in China, according to Yongdong Wang, a senior researcher and scientist at the company.Wang outlined what the company is doing with Xiaoice - pronounced Shao-ice and translated as "little Bing" - in China in <a href="http://nautil.us/issue/33/attraction/your-next-new-best-friend-might-be-a-robot">a report for Nautilus</a>.The "<a href="https://en.wikipedia.org/wiki/Turing_test">Turing Test</a>," created by British scientist Alan Turing, is a test that looks to see if a human can detect whether the person answering a question is a human or a computer. The test has become a fixture in pop culture, with a <a href="http://www.imdb.com/title/tt0470752/">starring role in the film "Ex Machina."</a>According to Wang, Xiaoice is used by millions of people every day, and can respond with human-like answers, questions, and "thoughts." If a user sends a picture of a broken ankle, Xiaoice will reply with a question asking about how much pain the injury caused, for example."Xiaoice can exchange views on any topic," writes Wang. "If it's something she doesn't know much about, she will try to cover it up. If that doesn't work, she might become embarrassed or even angry, just like a human would."A <a href="http://uk.businessinsider.com/people-in-china-love-microsoft-xiaoice-little-bing-2015-11">report from GeekWire</a> claimed that millions of Chinese users were telling Xiaoice that they loved it, without any apparent irony. Around 25% of Xiaoice's users - 10 million people - had said "I love you" while using the service.However, outside of Asia very few people have heard of Xiaoice. <a href="https://www.google.co.uk/trends/explore#q=Xiaoice">According to Google Trends</a>, which tracks what people are searching for, interest spiked in August last year but has fallen.<h2>But why has Microsoft built Samantha from "Her"?</h2><div class="KonaFilter image-container display-table float_left"><div><div class="image">Warner Bros.A scene from the film "Her" in which the character falls in love with his computer.</div></div></div>Xiaoice is, essentially, a large-scale test of artificial intelligence for Microsoft."Xiaoice is teaching us what makes a relationship feel human, and hinting at a new goal for artificial intelligence: not just analyzing databases and driving cars, but making people happier," writes Wang.Outside of China, the company has been making strides with AI, buying up various startups and building its own apps for iPhone and Android.Microsoft Research, the 1,000-strong arm of the company that does scientific research, <a href="http://uk.businessinsider.com/microsoft-research-16-predictions-for-2016-2015-12">predicted that artificial intelligence would be a big trend in 2016</a> in a list of predictions published late last year.Xiaoice can do a myriad of things that Siri or Google Now can't, including offering a 33-day breakup course, according to Wang."Xiaoice is constantly memorizing and analyzing your emotional state," he writes. "If you have a recently failed romantic relationship, she will proactively ask whether you've gotten over it."The software behind Xiaoice is Bing, the search engine that Microsoft runs. "Xiaoice is a big data project, built on top of the Microsoft Bing search engine," writes Wang.The data that Microsoft can glean from Xiaoice in China can then be used elsewhere. Cortana, the virtual assistant that is built-into Windows 10, uses Bing data and could benefit from Xiaoice.<a href="http://www.geekwire.com/2015/people-china-love-microsofts-xiaoice-virtual-companion-says-artificial-intelligence/">In an interview with GeekWire last year</a>, Dr. Hsiao-Wuen Hon, who leads the Xiaoice project, said the technology could be exported outside of China, but the company had no current plans to.<h2>Microsoft is betting big on AI.</h2><div class="KonaFilter image-container display-table float_right"><div><div class="image">MicrosoftThe face of Cortana.</div></div></div>Microsoft is betting big on artificial intelligence, and has been for the past years. Microsoft Garage, an in-house app development project, has made <a href="http://uk.businessinsider.com/microsoft-is-using-fun-apps-to-dominate-ai-2016-1">a number of "silly" apps that, at the core, use AI technology</a>.An alarm clock for Android can <a href="http://www.techinsider.io/microsoft-mimicker-alarm-clock-for-android-2016-1">recognise facial expressions</a>, for example, and SwiftKey, <a href="http://uk.businessinsider.com/heres-why-microsoft-bought-swiftkey-2016-2">the keyboard app Microsoft acquired last week</a>, uses AI to predict words.Cortana and the Office suite, two core components of Microsoft's businesses, both use artificial intelligence and are powered by Bing, just like Xiaoice.Cortana, the virtual assistant, <a href="http://windows.microsoft.com/en-gb/windows-10/getstarted-what-is-cortana">uses Bing to power results</a> that are spoken in natural language while Office Delve, a new addition in Office 365, <a href="https://products.office.com/en-gb/business/explore-office-delve">analyses a user's inbox and priorities some items</a>."Microsoft is a pretty serious business with clearly a lot going on in the AI and machine learning space," said Azeem Azhar, an AI expert, <a href="http://uk.businessinsider.com/microsoft-is-using-fun-apps-to-dominate-ai-2016-1">in an email to Business Insider last month</a>. He cited Cortana and Xiaoice as examples."Through the tens of billions of conversations she's had over the past 18 months, Xiaoice has added considerably to her store of known conversational scenarios, and improved her ability to rank answer candidates," writes Wang. "We can now claim that Xiaoice has entered a self-learning and self-growing loop [and] she is only going to get better." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/iphone-sleeping-night-shift-mode-2016-1">The iPhone will finally stop ruining your sleep - here's how</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="1pNmo3MDE6SwWVu9wiBxmHuATQfzFzBN" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "Azhar movie" and got 4 results

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model

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Bollywood Insider: From Maharashtrian Ranveer to stubborn Kangana

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Check Out These Intriguing Link-ups Between Bollywood Beauties & Sports Stars

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Microsoft is carrying out a massive social experiment in China - and almost no one knows about it

Max Slater-Robins

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