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Amid the brouhaha over moonlighting in India, Cloud Major <keyword id="10875" type="General" weightage="100" keywordseo="ibm" source="Orion">IBM</keyword> on Wednesday made it clear that the practice is not ethical and the company does not promote such behaviour at workplace. <keyword id="1342992" type="General" weightage="50" keywordseo="sandip-patel" source="Orion">Sandip Patel</keyword>, Managing Director, IBM India, said that the company's position is exactly that of the overall industry in the country. "All of our workers when they are employed, they sign an agreement which says that they are going to be working full-time for IBM. So moonlighting is not ethically right for them to get into," he told reporters here. "That's our position now and you've already heard the industry position," he added. Moonlighting allows employees to work outside their primary working hours. Some startups and unicorns like <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> have encouraged the practice, while most of the traditional companies are calling it cheating. <keyword id="6354512" type="General" weightage="50" keywordseo="infosys" source="Orion">Infosys</keyword> has warned employees against moonlighting, saying that involvement in such practice can result in "disciplinary action including termination of employment". "No two-timing, no moonlighting", the company said in an internal memo, adding that it "strictly discourages dual employment". Wipro Chairman <keyword id="6419840" type="General" weightage="50" keywordseo="azim-premji" source="Orion">Azim Premji</keyword> recently said that the concept of a second job in addition to the regular job is "plain and simple" cheating. "There is a lot of chatter about people moonlighting in the tech industry. This is cheating -- plain and simple," he emphasised. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/video-ai-startup-awiros-raises-7-million-in-series-a-funding/articleshow/94199580.cms">Video AI startup Awiros raises $7 million in Series A funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/flood-like-a-situation-highlights-how-cities-must-adapt-to-climate-change/articleshow/94199419.cms">Flood-like a situation highlights how cities must adapt to climate change</a>

Moonlighting not ethically right for full-time employees: IBM

<ul><li>Tata Consultancy Services is India’s most valuable brand worth $45.5 billion. </li><li><keyword id="6358815" type="General" weightage="80" keywordseo="tech" source="Orion">Tech</keyword>nology majors and consumer tech brands lead <keyword id="1199021" type="General" weightage="80" keywordseo="kantar" source="Orion">Kantar</keyword> BrandZ India Top 75 list, contributing to over a third of total brand value. </li><li>Flipkart, BYJU’S, <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> and <keyword id="6376684" type="General" weightage="50" keywordseo="nykaa" source="Orion">Nykaa</keyword> are India’s top consumer brands. </li><li>India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP.</li></ul> Tata Consultancy Services is India’s most valuable brand with a valuation of $45.5 billion, according to Kantar BrandZ 75 brands. <keyword id="6357150" type="General" weightage="50" keywordseo="tcs" source="Orion">TCS</keyword> claimed the top spot from HDFC Bank, which is now ranked number 2 with a valuation of $32.7 billion. <keyword id="6354512" type="General" weightage="50" keywordseo="infosys" source="Orion">Infosys</keyword> ($29.2 billion) and <keyword id="6653" type="General" weightage="50" keywordseo="icici-bank" source="Orion">ICICI Bank</keyword> ($11 billion) made it to the top 10 for the very first time. Tech and banking brands accounted for over half of the total value. Six B2B tech brands and 11 consumer tech brands contributed 35% to the total value. Salience– the ability of brands to spring quickly to mind when a consumer has a need was a common feature in India’s Top 10 brands. Tech brands and banks account for half the brand value The list of 75 brands across 23 categories bounced back from the pandemic lows to increase their brand value by a massive 35% CAGR since 2020. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s GDP. “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from Covid-19 behind them. Brand owners will need to work harder to identify and build on what makes them worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze, ” <keyword id="10859748" type="General" weightage="50" keywordseo="deepender-rana" source="Orion">Deepender Rana</keyword>, executive MD - South Asia, Insights Division, Kantar said. Between August 2014 and June 2022, the equity index Sensex gained 63.8%, while the brand value of these companies rose 81.8%, claimed Kantar. As many as 11 consumer tech brands made it to the list and also contributed to 11% of the total brand value. The four most valuable brands in the consumer category were Flipkart (No. 12; $8.9 billion), Byju’s (No. 19; $5.5 billion), Swiggy (No. 20; $4.8 billion) and Nykaa (No. 25; $3.7billion). Airtel edges out Jio to lead in telecom Among telecom providers, Airtel stood at number 4 and Jio was placed at number 10. Key newcomers included Vi, ranked number 15 post the merger between Vodafone and Idea. Byju’s stood at number 19, becoming India’s most valuable education brand. As compared to the rest of the world, Indians are more willing to choose environment conscious brands due to ongoing climate change. Overall, 65% of Indians feel anxious about climate change, and 64% believe businesses must play their part, reported Kantar. The highest-ranking brands in the Top 75 are clear on purpose and have a relevant sustainability agenda. Platforms like <keyword id="830092" type="General" weightage="50" keywordseo="zomato" source="Orion">Zomato</keyword>, ranked 30th, uses climate conscious deliveries by reducing and offsetting carbon emissions. Swiggy and Flipkart also help smaller local brands to connect with consumers via its platform. “Purposeful and sustainable brands are being rewarded. Indian consumers look further than the brand attributes that affect them personally – they want brands to improve people’s lives and have a positive impact on wider society,” Soumya Mohanty, managing director -insights division, Kantar said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/medicines-and-biryani-from-the-sky-made-in-india-drones-witness-growth-post-import-ban/articleshow/94203544.cms">Medicines and Biryani from the sky: Made-In-India drones witness growth post import ban</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/video-ai-startup-awiros-raises-7-million-in-series-a-funding/articleshow/94199580.cms">Video AI startup Awiros raises $7 million in Series A funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/patreon-lays-off-17-of-its-staff/articleshow/94198385.cms">Patreon lays off 17% of its staff</a>

TCS is India's most valuable brand worth $45.5 billion: Kantar

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Moonlighting not ethically right for full-time employees: IBM

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TCS is India's most valuable brand worth $45.5 billion: Kantar

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