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You Searched For "AwesomenessTV" and got 20 results


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3 mins read

The youth-focused media company AwesomenessTV is staffing up to steal more business from ad agencies

The youth-focused company AwesomenessTV, perhaps best known for producing web video programming aim…

Mike Shields   


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6 mins read

How An '80s TV Star Got DreamWorks Animation To Buy A YouTube Channel For $33 Million

Katzenberg: The thing that attracted me so much to Brian is that he is in love with this medium. He…

Lucas Shaw,Brent Lang   


Business Insider Latest Story Image
4 mins read

Influencers say Instagram Reels is fueling growth and new followers

This week's rundown includes why startups are betting that text messaging will surge for influencer…

Amanda Perelli   


Business Insider Latest Story Image
2 mins read

The CEO of a $650 million YouTube juggernaut is stepping down

"I've kind of been urging our company to really move this way for the last year, and it's mostly be…

Nathan McAlone   


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3 mins read

This $650 million media startup is on 31 platforms, but its CMO says Snapchat is the most innovative

"Part of impetus [for working for AwesomenessTV] was how do I challenge the way we structure things…

Nathan McAlone   


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2 mins read

Teens have turned political, and the CEO of a $650 million video company wants to mold that into shows

"I've kind of been urging our company to really move this way for the last year, and it's mostly be…

Nathan McAlone   


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1 min read

Young people spend about twice as much time watching Netflix as live TV, and even more time on YouTube

This isn't the first indication of YouTube and Netflix's ascendence. In a recent survey of US colle…

Nathan McAlone   


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2 mins read

Top beauty influencer Adelaine Morin says 'people think that YouTubers make a lot of money but if we only did YouTube we wouldn't'

"For the amount of time that I put into YouTube, it's almost like minimum wage," Morin said of her …

Amanda Perelli   


Business Insider Latest Story Image
1 min read

Verizon just bought a big stake in a $650 million video company popular with teens

As part of this new deal, Verizon and AwesomenessTV plan to create more content for the free, ad-su…

Business Insider Latest Story Image
8 mins read

Inside the rise of Noah Beck, the 19-year-old TikTok star whose explicit photoshoot had him trending

In less than a year, Noah Beck went from college soccer star to social media heartthrob, gaining ov…

Moises Mendez II   


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4 mins read

How to make a new kind of hit TV show for the YouTube generation - from someone who did it

Macpherson came into contact with this behavior in a huge way when she sold "t@gged" to Verizon's g…

Nathan McAlone   


Business Insider Latest Story Image
4 mins read

The top agents and managers for influencers on YouTube, Instagram, and TikTok

This week's rundown includes inside how ViacomCBS is casting and promoting a reality TV show using …

Amanda Perelli   


Business Insider Latest Story Image
2 mins read

7 reasons why Comcast acquiring DreamWorks is a terrible idea

Verizon acquired a 24.5% stake in youth-focused digital media company AwesomenessTV for $159 millio…

Lara O'Reilly   


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2 mins read

What you need to know in advertising today

"This is a major event": Experts are anticipating the biggest sports media bidding war in 30 years …

Tanya Dua   


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5 mins read

TV giants like NBCUniversal and CBS are gunning for direct-to-consumer ad dollars, but challenges still hold back marketers

"TV isn't like Facebook or Google in the sense that you can spend $1,000 and see how it does," said…

Lucia Moses   


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1 min read

REPORTS: Hasbro Is In Talks To Acquire DreamWorks Animation

These reports come about six weeks after The Wall Street Journal reported that Japanese conglomerat…

Myles Udland   


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2 mins read

What you need to know in advertising today

'We're watching very closely': Advertisers are reviewing how consumers react to Sinclair's 'false n…

Tanya Dua   


Business Insider Latest Story Image
3 mins read

Viacom is expanding its streaming distribution to offset ad declines

The bigger picture: These strategies could help insulate Viacom from headwinds related to viewing d…

Audrey Schomer   


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5 mins read

Viacom is cozying up to YouTube as the TV giant plays catchup in digital

"He's not giving lip service to digital," Day said. "He really wants to diversify and make it clear…

Mike Shields   


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4 mins read

A 24-year-old YouTuber explains why she became a full-time influencer when she graduated from UNC Chapel Hill instead of getting a traditional job

When she got to high school, Yates' channel turned into a group friend channel, and her and a few f…

Amanda Perelli  Â