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New Delhi, Jan 24 () Facebook on Friday said it has appointed Avinash Pant as Marketing Director for its India operations. 
 The role of marketing director will be a new one at Facebook India, with the mandate to drive the company's consumer marketing efforts across the family of apps, including Facebook, Instagram and WhatsApp, the company said in a statement. 
 Pant comes with 22 years of experience working with consumer brands such as Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull, it added. 
 In his last assignment as the India Marketing Director at Red Bull, he was responsible for building the brand in India, the statement said.
 Pant, an alumnus of IIM-Ahmedabad, will report to Ajit Mohan, Facebook's Vice President and Managing Director, India.
 The announcement comes a year after Facebook announced a new leadership structure in India bringing the company's functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park. 
 Over the last year, the company has undertaken many India-focused initiatives, and also made its first minority investment in social-commerce venture Meesho. 
 "We've been working towards deepening our mission to build empowered communities... Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers," Mohan said. SR ANS
ANS

Facebook names Avinash Pant as India Marketing Head

New Delhi, Jul 4 () WhatsApp on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner. WhatsApp collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement. With over 400 million users, India is among the biggest markets for WhatsApp. "The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships ...When privacy is deeply felt, relationships feel more intimate and real... "WhatsApp continues to serve as a crucial lifeline for people relying on the platform to intimately communicate with their friends and family while separated across long distances," Facebook India's Director - Marketing Avinash Pant told . One of the ads features an elderly woman and her caregiver, while the second one is about two sisters. WhatsApp had run a similar campaign in Brazil earlier this year. Pant said the campaign in India will run for 10 weeks across India on a number of national and regional television channels and digital platforms. "Throughout this year, the campaign will see multiple creative executions land in high profile cultural moments across the year from festivals to the cricket IPL. Over the course of the campaign, these films will be available in English and seven regional languages that include Hindi, Bengali, Assamese, Oriya, Gujarati, Marathi and Kannada," he added. Pant said shooting these films remotely was a "new and a challenging experience" for everyone involved. The campaign was shot in the early days of lockdown, and the production happened remotely following utmost standards of safety and precaution, he added. "This meant casting had to be done keeping in mind the actors and the cinematographers who lived together, so no one from outside would enter the premises. The rest of the family members became hair, make-up and costume assistants...For the first time we heard, 'Action, Mumma' instead of just 'Action'," Pant said. He added that the client's agency and the director supervised the shoot through a WhatsApp video call, just as they conducted the pre-production meetings (PPM) and presentations. In the past, WhatsApp has run radio and print campaigns across various Indian states, asking people to check the veracity of information received as a forward before they share it with others as part of its efforts to curb the spread of fake news on its platform. SR ABM ABM

WhatsApp rolls out brand campaign in India

<ul><li><keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> has launched its first-ever campaign for India. </li><li>It is a 360 degree campaign and the creatives will also feature emerging creators like Saurabh Ghadge, Meethika Dwivedi and Shantanu Dhope. </li></ul> Instagram today announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. <div type="Youtube" id="1fBskQXLaG0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/1fBskQXLaG0/mqdefault.jpg"></div> The campaign is a part of Instagram’s new global brand campaign and it showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. <div type="Youtube" id="xhgsviMIa1U" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xhgsviMIa1U/mqdefault.jpg"></div> ‘We Are In The Making’ is hence rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored. Identity formation means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work-in-progress it may be. <div type="Youtube" id="5z7j4PI07v0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/5z7j4PI07v0/mqdefault.jpg"></div> Avinash Pant, Director - Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.” The campaign creatives are inspired by the community and some feature some popular emerging creators, such as Saurabh Ghadge, Karan Sonawane, Neel, Meethika Dwivedi, Shantanu Dhope and Kruthika, Sriram, Shayan Roy. Each of them have used Reels, among other features, to rise in popularity and hence the campaign creatives too feature Reels. The is a 360 degree campaign and will be visible on TV, digital, outdoors, and will have more experiential elements to it too. The films will air for 10 weeks starting today, as part of the current cricket season, and will be visible across India in 8 local languages. In India, the campaign has been visualized in partnership with DDB Mudra. Pallavi Chakravarti, Creative Head - DDB Mudra West, says, “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.” <div type="Youtube" id="xqp-ogSsh5s" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xqp-ogSsh5s/mqdefault.jpg"></div> This campaign is the platform that builds over all the existing efforts from Instagram to engage with young people. Be it the launch of new features like Remix, or the launch of new programs like the new e-learning creator education (‘Born on Instagram’) program. Agency - DDB Mudra Creative: Rahul Mathew, Pallavi Chakravarti, Rahul Arcot, Mahima Mathur, Aditi Jadhav, Roy Sabastian, Manish Darji, Prasad Rao, Darshan Dhonde

Instagram launches its first brand campaign in India; encourages young people to explore their interests and find their voice

<ul><li>Facebook's short film showcases the power of connections and people coming together to help, support and celebrate with each other.</li><li>It conceputalised by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>.</li></ul>Facebook today launched a short film underscoring the power of connections, and its brand belief that people can do ‘More Together’ than alone. The film's plot is centered around the spirit of resilience of 28 year old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when business is low, comes at a great personal cost. However, the way the plot unfolds, it showcases the limitless possibilities when people come together. <div type="Youtube" id="GXaeeqfHNHQ" title="Facebook | More Together - Pooja Didi" thumbUrl="https://i.ytimg.com/vi/GXaeeqfHNHQ/mqdefault.jpg"></div> Speaking about the film, <keyword id="257099" type="PERSON" weightage="20" keywordseo="Avinash-Pant">Avinash Pant</keyword>, Director-Marketing, Facebook India, said, “The film is a homage to the insurmountable spirit of the people and the good they can enable by coming together. It draws inspiration from the stories of resilience and hardships people overcame by helping one another over the last few months. Through the film our aim is to showcase the journey India has taken over the last several months to emerge stronger together.” Facebook collaborated with Amit Sharma, renowned ad filmmaker and director of the National Award winning film Badhai Ho and Taproot Dentsu to help bring this story alive while capturing the essence of people coming together on the platform. Talking about the film Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu said, “For Diwali – the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is both inspired by and is a tribute to all those who’ve harnessed the power of Facebook to amplify the good that’s within us all for the greater good. Affirming the Indian truism that prosperity too grows only when shared with others. We knew we had something potentially special, when people were tearing up during the script narrations. Amit Sharma, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story. Adding delightful dimensions and textures to the story, the characters and the performances.”

Facebook's Diwali ad is an ode to the selfless spirit of humanity

<ul><li><keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. </li><li>The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. </li></ul> Facebook has launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. The campaign underlines Facebook’s brand belief that people can do more together than alone. Facebook unveiled its first ‘More Together’ campaign in India earlier this year with an objective to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The underlying theme of the campaign was further amplified by <keyword id="2317129" type="PERSON" weightage="20" keywordseo="real-stories">real stories</keyword> about how people came together on Facebook during the lockdown to help and support one another which was reflected in the second phase of the campaign. As we move closer to the widely celebrated cricket and festive season in the country, the latest phase showcases the power of connections and people coming together to help, support and celebrate with each other. <div type="Youtube" id="7czHNAczHgs" title="Facebook: Jersey" thumbUrl="https://i.ytimg.com/vi/7czHNAczHgs/mqdefault.jpg"></div> Speaking about the campaign, Avinash Pant, Director-Marketing, <keyword id="736869" type="PERSON" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the More Together campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together." The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. The first film showcases a girl making a post on Facebook expressing her desire to bring the cheerful atmosphere of a live cricket match into her house. This gets all her friends enthused and the excitement spreads. And just like that, we see a jersey manufacturer getting a big order. The core campaign has been conceptualized and executed by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>, the creative agency from the house of <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India. Talking about the inspiration behind the campaign Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu explains, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories- of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> has launched a short film to celebrate the festive spirit of Onam.</li><li>The film is based on a true story that centres around the popular folk art of <keyword id="1201233" type="PERSON" weightage="20" keywordseo="pulikkali">Pulikkali</keyword>, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations.</li></ul>Emphasizing the power of connections with a brand belief that people can do ‘More Together’ than alone, Facebook has launched a short film to celebrate the festive spirit of Onam. The film is an extension of its More Together campaign highlighting how culture has gone virtual and communities are coming together on Facebook in unique ways during not-so-normal times. The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations. The film features members of <a href="https://www.facebook.com/ayyantholepulikkali/about/?ref=page_internal">Ayyanthole Desam Pulikkali Samghataka Samithi</a> who found a way to reach their avid fans through a live performance on Facebook last year amidst Covid-19 restrictions; bringing people from across the world closer to the traditions of Onam and enabling them to participate in the festivities virtually. <div type="Youtube" id="zoO8QB77ki0" title="Facebook I More Together - Onam" thumbUrl="https://i.ytimg.com/vi/zoO8QB77ki0/mqdefault.jpg"></div> Commenting on the launch of the film, Avinash Pant, Director - Marketing, <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, “Facebook’s core belief is that ‘People can do more together, than alone’ and this film captures the spirit and resilience of people and the numerous ways in which they come together on the platform in less than normal times. This was an extraordinary story and we believed it deserved a wider canvas to showcase the power of online communities in a physically distant world.” Facebook collaborated with <keyword id="11890115" type="UNKNOWN" weightage="20" keywordseo="dentsu-mcgarrybowen">Dentsu Mcgarrybowen</keyword> and Director <keyword id="7035446" type="UNKNOWN" weightage="20" keywordseo="ATUL-KATTUKARAN">Atul Kattukaran</keyword> to bring this story alive. Talking about the film, Sidharth Rao, CEO, Dentsu Mcgarrybowen, said, “Great things happen when people come together. We were lucky enough to witness this sentiment. This was one of those rare opportunities to share the true story of the Ayyanthole Desam Pulikkali Sanghataka Samithi for an incredibly consequential global brand. While the scale at which we celebrate the 10-day festival of Onam cannot be replicated virtually, what actually transpired on-ground during 2020 and how we’ve tried to honestly capture that in film, is testament to Facebook’s philosophy of being a place where people can do More Together.” Atul Kattukaran, Director, "When one door closes, God opens another! I've always been a firm believer that everything happens for a reason. Our plans aren't always the best and most times circumstances lead us to far greater opportunities. That's the theme I explored through this tale of 25 relentless Pulikali dancers who roared together even when the going got tough! This film is particularly close to my heart, because it gives you a glimpse into the lives of this community and how even an ancient art form like Pulikali is ready to adapt and innovate according to changing times.” As part of Onam celebrations, Facebook will also be rolling out an AR filter that’ll take Pulikkali to users in yet another way. With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the “Roaring Onam'' filter which will go live on August 19.

Facebook spotlights Pulikkali artists in a new short film to celebrate Onam

<ul><li><keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> on Saturday launched its first brand campaign in India that narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships.</li><li>The campaign called 'It's Between You' gives thrust on WhatsApp's commitment to privacy, the company said in a statement.</li><li>WhatsApp collaborated with Gauri Shinde, a celebrated Indian <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> director along with <keyword id="6583398" type="COMPANY" weightage="20" keywordseo="BBDO">BBDO</keyword> India to create two 60-seconds ads, each highlighting how WhatsApp's features like texts, video calls or even a voice message, help replicate in-person conversations and bring people closer. </li></ul> WhatsApp on Saturday launched its first brand campaign in India that narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships. The campaign called 'It's Between You' gives thrust on WhatsApp's commitment to privacy, the company said in a statement. "With WhatsApp's end-to-end encryption, we come closest to replicating real-life interactions and that's when we can truly be ourselves. The conversations you have, the jokes you tell and the memories you relive belong to you and deserve to stay between you," said Avinash Pant, Director, Marketing at <keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> India. WhatsApp collaborated with Gauri Shinde, a celebrated Indian Bollywood director along with BBDO India to create two 60-seconds ads, each highlighting how WhatsApp's features like texts, video calls or even a voice message, help replicate in-person conversations and bring people closer. One ad is based on a true story about an elderly woman and her caregiver, who are now separated from each other. "From how to bring together the cast and crew that were right for the part and happened to be living together, and directing over a WhatsApp video call, to doing all the post production work without being physically present, it's been really rewarding," said Shinde. The second story is at the other end of the spectrum of emotion, which is a light and fun film about a younger sister giving joyful courage to her elder one through a WhatsApp video call, when the latter feels vulnerable and hesitant to give her a haircut at home. "WhatsApp is designed to help friends and family communicate as well as help users connect with a business that is important to them," said the company. --IANS na/

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Facebook names Avinash Pant as India Marketing Head

PTI

WhatsApp rolls out brand campaign in India

PTI

Instagram launches its first brand campaign in India; encourages young people to explore their interests and find their voice

BI India Partner

Facebook's Diwali ad is an ode to the selfless spirit of humanity

BI India Partner

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

BI India Partner

Facebook spotlights Pulikkali artists in a new short film to celebrate Onam

BI India Partner

WhatsApp rolls out first-ever global brand campaign in India

IANS

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