<ul><li><keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> has launched its first-ever campaign for India. </li><li>It is a 360 degree campaign and the creatives will also feature emerging creators like Saurabh Ghadge, Meethika Dwivedi and Shantanu Dhope. </li></ul> Instagram today announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. <div type="Youtube" id="1fBskQXLaG0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/1fBskQXLaG0/mqdefault.jpg"></div> The campaign is a part of Instagram’s new global brand campaign and it showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. <div type="Youtube" id="xhgsviMIa1U" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xhgsviMIa1U/mqdefault.jpg"></div> ‘We Are In The Making’ is hence rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored. Identity formation means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work-in-progress it may be. <div type="Youtube" id="5z7j4PI07v0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/5z7j4PI07v0/mqdefault.jpg"></div> Avinash Pant, Director - Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.” The campaign creatives are inspired by the community and some feature some popular emerging creators, such as Saurabh Ghadge, Karan Sonawane, Neel, Meethika Dwivedi, Shantanu Dhope and Kruthika, Sriram, Shayan Roy. Each of them have used Reels, among other features, to rise in popularity and hence the campaign creatives too feature Reels. The is a 360 degree campaign and will be visible on TV, digital, outdoors, and will have more experiential elements to it too. The films will air for 10 weeks starting today, as part of the current cricket season, and will be visible across India in 8 local languages. In India, the campaign has been visualized in partnership with DDB Mudra. Pallavi Chakravarti, Creative Head - DDB Mudra West, says, “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.” <div type="Youtube" id="xqp-ogSsh5s" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xqp-ogSsh5s/mqdefault.jpg"></div> This campaign is the platform that builds over all the existing efforts from Instagram to engage with young people. Be it the launch of new features like Remix, or the launch of new programs like the new e-learning creator education (‘Born on Instagram’) program. Agency - DDB Mudra Creative: Rahul Mathew, Pallavi Chakravarti, Rahul Arcot, Mahima Mathur, Aditi Jadhav, Roy Sabastian, Manish Darji, Prasad Rao, Darshan Dhonde

Instagram launches its first brand campaign in India; encourages young people to explore their interests and find their voice

<ul><li>Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social media.</li><li>In its latest advertisement, the platform continues to celebrate the power of connections and communities.</li><li><keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>’s Director of Marketing, <keyword id="257099" type="PERSON" weightage="20" keywordseo="Avinash-Pant">Avinash Pant</keyword> talks to us about the idea behind the campaign, the platform’s larger marketing strategy and areas of focus for FY22.</li></ul>India is an important market for Facebook. With its on-going marketing campaign ‘More Together’, the platform is trying to build a deeper connection with its users here and position itself as a platform that is entrenched in the cultural fabric of our country. Its first <a href="https://www.businessinsider.in/advertising/brands/article/facebooks-diwali-ad-is-an-ode-to-the-selfless-spirit-of-humanity/articleshow/79187424.cms">short film</a> ‘Pooja Didi’ under the campaign went quickly viral with over 230k shares on Facebook and garnered a reach of 160 million. Its latest ad is conceptualised by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword> and Dentsu Webchutney. <div type="Youtube" id="OnYaDOFOEBo" title="Facebook : More Together - “Football” | 45s | Hindi" thumbUrl="https://i.ytimg.com/vi/OnYaDOFOEBo/mqdefault.jpg"></div> According to <a href="https://www.businessinsider.in/advertising/ad-tech/article/facebook-vs-instagram-where-should-you-spend-your-marketing-monnies-in-2021/articleshow/81327753.cms">Socialbakers </a>and <a href="https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/">Statista</a>, as of January 2021, Facebook has 2.797 billion monthly active users (MAUs) on average, which makes it the most popular social media platform worldwide. There are over 320 million Facebook users in India alone, making it the leading country in terms of Facebook audience size, followed by the US at 190 million. Globally, the average time spent on Facebook has also increased after the pandemic to 58 minutes. Until last fiscal, a whopping 98% of Facebook's revenue was generated through <a href="https://www.statista.com/statistics/218701/largest-source-of-revenue-of-leading-tech-companies/">advertising</a>. Avinash Pant, Director, Marketing, Facebook India spoke to us about the user response so far to the ‘More Together’ campaign, it's larger marketing strategy and the platform's areas of focus for India this fiscal. <cmsannotation type="cmsannotation" annotationid="Excerpts:" comment="inlineshare" text="Excerpts:">Excerpts:</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Q. Tell us a bit about your latest ad. How are you extending the idea with your latest ad under the campaign?" text="Q. Tell us a bit about your latest ad. How are you extending the idea with your latest ad under the campaign?">Q. Tell us a bit about your latest ad. How are you extending the idea with your latest ad under the campaign?</cmsannotation> This is an extension of our ‘More Together’ campaign that we launched in March last year. The new phase marks the first anniversary of Facebook’s consumer marketing journey in the country, and continues to celebrate stories showcasing the power of connections, and how people can do more together than alone. In this phase, the company aims to shine a spotlight on people, who tapped into the power of their connections and communities to share, connect and grow. As part of the campaign we will have three 45 second films as well as a digital campaign, FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. <cmsannotation type="cmsannotation" annotationid="Q. What kind of response did Facebook get for its first and second film 'More Together'?" text="Q. What kind of response did Facebook get for its first and second film 'More Together'?">Q. What kind of response did Facebook get for its first and second film 'More Together'?</cmsannotation> We are just amazed and humbled by the many ways in which people are getting together to help and support one another on Facebook. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Our consumer marketing campaigns have been focused on spotlighting these stories inspired by real life experiences of people harnessing the power of their connections and have been well received by our audiences. We also launched a short film during Diwali last year underscoring the power of connections, and our brand belief that people can do ‘More Together’ than alone. The film's plot was centered around the spirit of resilience of 28 year old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when business is low, comes at a great personal cost. However, the way the plot unfolds, it showcased the limitless possibilities when people come together. The film was inspired by several such stories of resilience that we saw across the country when normal lives were disrupted by the pandemic and this made it go viral with over 230k shares on Facebook and a reach of 160 million people showcasing the possibilities of connections at scale. <cmsannotation type="cmsannotation" annotationid="Q. Who's your exact TG for the latest campaign? How do you plan to promote it? Is digital going to be the only means to spread the word or are you going the traditional way too?" text="Q. Who's your exact TG for the latest campaign? How do you plan to promote it? Is digital going to be the only means to spread the word or are you going the traditional way too?">Q. Who's your exact TG for the latest campaign? How do you plan to promote it? Is digital going to be the only means to spread the word or are you going the traditional way too?</cmsannotation> The “More Together” campaign is aimed at all users of Facebook. Our consumer marketing efforts are focused on building trust with people who use our products and services, and building value around each of our apps. The integrated campaign includes three 45-second films that will go live in multiple languages across TV, print, digital, radio and OOH. We will also leverage the power of our own platform extensively to bring these inspirational stories to life with a digital campaign #FBPePoocho focused on highlighting how people can get support and find solutions by reaching out to their connections on Facebook. <cmsannotation type="cmsannotation" annotationid="Q. What exactly do you want to achieve through the campaign?" text="Q. What exactly do you want to achieve through the campaign?">Q. What exactly do you want to achieve through the campaign?</cmsannotation> Facebook is deeply entrenched in the cultural fabric of India and during the past year we saw several ways in which people came together on our platform such as Mahita Nagraj who formed a group Caremongers India (now <a href="https://www.facebook.com/groups/humankindglobal">HumanKind Global</a>) to aid the unaided during the lockdown or Durga Pujo pandals going virtual on Facebook in keeping with social distancing measures to teachers using our live video features to conduct online classes. The aim of our campaign is to celebrate these people champions who tapped into the power of their connections and communities to help others, become self-reliant by upskilling themselves or celebrating small wins. Our campaign celebrates stories of people who have harnessed the power of their connections and have inspired many others in the process. <cmsannotation type="cmsannotation" annotationid="Q. What is Facebook's overall consumer marketing strategy for India?" text="Q. What is Facebook's overall consumer marketing strategy for India?">Q. What is Facebook's overall consumer marketing strategy for India?</cmsannotation> India is a key market for Facebook, and through our consumer marketing journey, we are focused on two important things - building trust with people who use our products and services and to build value around each of our apps. With the ‘More Together’ campaign in India, we’re showcasing how people can do more together by harnessing the power of their communities and connections. <cmsannotation type="cmsannotation" annotationid="Q. From a marketing perspective, what would be your focus for FY22?" text="Q. From a marketing perspective, what would be your focus for FY22?">Q. From a marketing perspective, what would be your focus for FY22?</cmsannotation> Through our marketing efforts, we will continue to build trust with people who use our products and services, and build value around each of our apps. Moreover, we will celebrate stories showcasing the power of connections, and how people can do more together than alone. <cmsannotation type="cmsannotation" annotationid="Q. What would you say have been Facebook's highlights in India so far (from a marketing perspective)?" text="Q. What would you say have been Facebook's highlights in India so far (from a marketing perspective)?">Q. What would you say have been Facebook's highlights in India so far (from a marketing perspective)?</cmsannotation> Our community in India has grown dramatically over the last few years, as more and more Indians came online. Consumer behaviour has changed rapidly on the back of massive digital acceleration and adoption. The usage of the Facebook family of apps has increased everywhere including in India, and through our marketing efforts, we have been able to showcase the power of connections and have weaved a strong narrative around the fact that people can do more together than alone. We have been able to tell stories of how people have supported each other via the power of our platform and used it as a force for good. Our campaigns over the last year have received overwhelmingly positive responses, even the last one, Pooja Didi had millions of views globally and was shared over 230k times. <cmsannotation type="cmsannotation" annotationid="Q. How have you improved Facebook's experience lately? Considering that the time spent on the app has increased after COVID?" text="Q. How have you improved Facebook's experience lately? Considering that the time spent on the app has increased after COVID?">Q. How have you improved Facebook's experience lately? Considering that the time spent on the app has increased after COVID?</cmsannotation> Last year under extraordinary circumstances, communities found ways to connect, learn, and grow through our platform. Live broadcasts from Pages in India tripled in June 2020, compared to the same time last year. Facebook Live viewership jumped 50% as entertainment and culture moved online once the lockdown restrictions were put in place. We also saw an uptick in the number of people who watched live videos on Facebook. We’re constantly listening and taking inspiration from what our community wants. We are investing in forging partnerships to bring culturally relevant, of-the-moment videos across sports, entertainment, news and lifestyle. As a response to the growing consumer affinity for video, we are also launching India-first products on Facebook Watch. In fact, India was amongst the first countries where music videos were launched along with a music destination on Facebook Watch to enable people to view their favorite music videos and come together through music. As people began to increasingly engage with each other to form meaningful connections, we introduced features like FB Messenger Rooms and Watch Together to complement their experience on our platform.

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant

New Delhi, Jan 24 () Facebook on Friday said it has appointed Avinash Pant as Marketing Director for its India operations. 
 The role of marketing director will be a new one at Facebook India, with the mandate to drive the company's consumer marketing efforts across the family of apps, including Facebook, Instagram and WhatsApp, the company said in a statement. 
 Pant comes with 22 years of experience working with consumer brands such as Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull, it added. 
 In his last assignment as the India Marketing Director at Red Bull, he was responsible for building the brand in India, the statement said.
 Pant, an alumnus of IIM-Ahmedabad, will report to Ajit Mohan, Facebook's Vice President and Managing Director, India.
 The announcement comes a year after Facebook announced a new leadership structure in India bringing the company's functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park. 
 Over the last year, the company has undertaken many India-focused initiatives, and also made its first minority investment in social-commerce venture Meesho. 
 "We've been working towards deepening our mission to build empowered communities... Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers," Mohan said. SR ANS
ANS

Facebook names Avinash Pant as India Marketing Head

<ul><li>Facebook's short film showcases the power of connections and people coming together to help, support and celebrate with each other.</li><li>It conceputalised by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>.</li></ul>Facebook today launched a short film underscoring the power of connections, and its brand belief that people can do ‘More Together’ than alone. The film's plot is centered around the spirit of resilience of 28 year old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when business is low, comes at a great personal cost. However, the way the plot unfolds, it showcases the limitless possibilities when people come together. <div type="Youtube" id="GXaeeqfHNHQ" title="Facebook | More Together - Pooja Didi" thumbUrl="https://i.ytimg.com/vi/GXaeeqfHNHQ/mqdefault.jpg"></div> Speaking about the film, <keyword id="257099" type="PERSON" weightage="20" keywordseo="Avinash-Pant">Avinash Pant</keyword>, Director-Marketing, Facebook India, said, “The film is a homage to the insurmountable spirit of the people and the good they can enable by coming together. It draws inspiration from the stories of resilience and hardships people overcame by helping one another over the last few months. Through the film our aim is to showcase the journey India has taken over the last several months to emerge stronger together.” Facebook collaborated with Amit Sharma, renowned ad filmmaker and director of the National Award winning film Badhai Ho and Taproot Dentsu to help bring this story alive while capturing the essence of people coming together on the platform. Talking about the film Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu said, “For Diwali – the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is both inspired by and is a tribute to all those who’ve harnessed the power of Facebook to amplify the good that’s within us all for the greater good. Affirming the Indian truism that prosperity too grows only when shared with others. We knew we had something potentially special, when people were tearing up during the script narrations. Amit Sharma, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story. Adding delightful dimensions and textures to the story, the characters and the performances.”

Facebook's Diwali ad is an ode to the selfless spirit of humanity

<ul><li><keyword id="3051440" type="General" weightage="20" keywordseo="The-Advertising-Club" source="Orion">The Advertising Club</keyword> elects <keyword id="274365" type="General" weightage="20" keywordseo="Partha-Sinha" source="Orion">Partha Sinha</keyword> as President. </li><li>Announces Managing Committee members at Annual General Meeting.</li></ul> Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal, i.e., F.Y. 2021-2022, at its 67th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman &amp; Co. Ltd., has been elected to lead the body. Speaking about the appointment Partha Sinha, President, The Advertising Club said – “It’s an honour to be able to serve as the President of The Advertising Club. We have a very powerful management team this year and we want to do some meaningful engagement with the advertising, media and marketing community. Last 16 months have been really difficult for the fraternity and we would like to ensure that we work closely with everyone to get some of the mojo back. Our primary focus will remain excellence. We will celebrate excellence, train people to create excellence and create forums where people can exchange thoughts and ideas around excellence.” The below members were elected unopposed. The Office Bearers of The Advertising Club for 2021-2022 are: ·Partha Sinha : President ·Rana Barua : Vice President ·Shashi Sinha : Secretary ·Mitrajit Bhattacharya : Jt. Secretary ·Dr. Bhaskar Das : Treasurer Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives: ·Punitha Arumugam ·Vikram Sakhuja ·Ajay Kakar ·Debabrata Mukherjee ·Rahul Johri ·Aditya Swamy ·Pradeep Dwivedi In addition, given below is the list co-opted industry professionals: ·Raj Nayak ·Sonia Huria ·Sidharth Rao The below list of leaders will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments: ·Avinash Pant ·Kartik Sharma ·Ajay Chandwani ·Sapangeet Rajwant ·Namrata Tata ·Rathi Gangappa ·Sabbas Joseph ·Sanjay Adesara ·Vikas Khanchandani ·Malcolm Raphael Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

The Advertising Club elects Partha Sinha as President

New Delhi, Jul 4 () WhatsApp on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner. WhatsApp collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement. With over 400 million users, India is among the biggest markets for WhatsApp. "The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships ...When privacy is deeply felt, relationships feel more intimate and real... "WhatsApp continues to serve as a crucial lifeline for people relying on the platform to intimately communicate with their friends and family while separated across long distances," Facebook India's Director - Marketing Avinash Pant told . One of the ads features an elderly woman and her caregiver, while the second one is about two sisters. WhatsApp had run a similar campaign in Brazil earlier this year. Pant said the campaign in India will run for 10 weeks across India on a number of national and regional television channels and digital platforms. "Throughout this year, the campaign will see multiple creative executions land in high profile cultural moments across the year from festivals to the cricket IPL. Over the course of the campaign, these films will be available in English and seven regional languages that include Hindi, Bengali, Assamese, Oriya, Gujarati, Marathi and Kannada," he added. Pant said shooting these films remotely was a "new and a challenging experience" for everyone involved. The campaign was shot in the early days of lockdown, and the production happened remotely following utmost standards of safety and precaution, he added. "This meant casting had to be done keeping in mind the actors and the cinematographers who lived together, so no one from outside would enter the premises. The rest of the family members became hair, make-up and costume assistants...For the first time we heard, 'Action, Mumma' instead of just 'Action'," Pant said. He added that the client's agency and the director supervised the shoot through a WhatsApp video call, just as they conducted the pre-production meetings (PPM) and presentations. In the past, WhatsApp has run radio and print campaigns across various Indian states, asking people to check the veracity of information received as a forward before they share it with others as part of its efforts to curb the spread of fake news on its platform. SR ABM ABM

WhatsApp rolls out brand campaign in India

<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> has launched a short film to celebrate the festive spirit of Onam.</li><li>The film is based on a true story that centres around the popular folk art of <keyword id="1201233" type="PERSON" weightage="20" keywordseo="pulikkali">Pulikkali</keyword>, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations.</li></ul>Emphasizing the power of connections with a brand belief that people can do ‘More Together’ than alone, Facebook has launched a short film to celebrate the festive spirit of Onam. The film is an extension of its More Together campaign highlighting how culture has gone virtual and communities are coming together on Facebook in unique ways during not-so-normal times. The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations. The film features members of <a href="https://www.facebook.com/ayyantholepulikkali/about/?ref=page_internal">Ayyanthole Desam Pulikkali Samghataka Samithi</a> who found a way to reach their avid fans through a live performance on Facebook last year amidst Covid-19 restrictions; bringing people from across the world closer to the traditions of Onam and enabling them to participate in the festivities virtually. <div type="Youtube" id="zoO8QB77ki0" title="Facebook I More Together - Onam" thumbUrl="https://i.ytimg.com/vi/zoO8QB77ki0/mqdefault.jpg"></div> Commenting on the launch of the film, Avinash Pant, Director - Marketing, <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, “Facebook’s core belief is that ‘People can do more together, than alone’ and this film captures the spirit and resilience of people and the numerous ways in which they come together on the platform in less than normal times. This was an extraordinary story and we believed it deserved a wider canvas to showcase the power of online communities in a physically distant world.” Facebook collaborated with <keyword id="11890115" type="UNKNOWN" weightage="20" keywordseo="dentsu-mcgarrybowen">Dentsu Mcgarrybowen</keyword> and Director <keyword id="7035446" type="UNKNOWN" weightage="20" keywordseo="ATUL-KATTUKARAN">Atul Kattukaran</keyword> to bring this story alive. Talking about the film, Sidharth Rao, CEO, Dentsu Mcgarrybowen, said, “Great things happen when people come together. We were lucky enough to witness this sentiment. This was one of those rare opportunities to share the true story of the Ayyanthole Desam Pulikkali Sanghataka Samithi for an incredibly consequential global brand. While the scale at which we celebrate the 10-day festival of Onam cannot be replicated virtually, what actually transpired on-ground during 2020 and how we’ve tried to honestly capture that in film, is testament to Facebook’s philosophy of being a place where people can do More Together.” Atul Kattukaran, Director, "When one door closes, God opens another! I've always been a firm believer that everything happens for a reason. Our plans aren't always the best and most times circumstances lead us to far greater opportunities. That's the theme I explored through this tale of 25 relentless Pulikali dancers who roared together even when the going got tough! This film is particularly close to my heart, because it gives you a glimpse into the lives of this community and how even an ancient art form like Pulikali is ready to adapt and innovate according to changing times.” As part of Onam celebrations, Facebook will also be rolling out an AR filter that’ll take Pulikkali to users in yet another way. With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the “Roaring Onam'' filter which will go live on August 19.

Facebook spotlights Pulikkali artists in a new short film to celebrate Onam

<ul><li><keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> on Saturday launched its first brand campaign in India that narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships.</li><li>The campaign called 'It's Between You' gives thrust on WhatsApp's commitment to privacy, the company said in a statement.</li><li>WhatsApp collaborated with Gauri Shinde, a celebrated Indian <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> director along with <keyword id="6583398" type="COMPANY" weightage="20" keywordseo="BBDO">BBDO</keyword> India to create two 60-seconds ads, each highlighting how WhatsApp's features like texts, video calls or even a voice message, help replicate in-person conversations and bring people closer. </li></ul> WhatsApp on Saturday launched its first brand campaign in India that narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships. The campaign called 'It's Between You' gives thrust on WhatsApp's commitment to privacy, the company said in a statement. "With WhatsApp's end-to-end encryption, we come closest to replicating real-life interactions and that's when we can truly be ourselves. The conversations you have, the jokes you tell and the memories you relive belong to you and deserve to stay between you," said Avinash Pant, Director, Marketing at <keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> India. WhatsApp collaborated with Gauri Shinde, a celebrated Indian Bollywood director along with BBDO India to create two 60-seconds ads, each highlighting how WhatsApp's features like texts, video calls or even a voice message, help replicate in-person conversations and bring people closer. One ad is based on a true story about an elderly woman and her caregiver, who are now separated from each other. "From how to bring together the cast and crew that were right for the part and happened to be living together, and directing over a WhatsApp video call, to doing all the post production work without being physically present, it's been really rewarding," said Shinde. The second story is at the other end of the spectrum of emotion, which is a light and fun film about a younger sister giving joyful courage to her elder one through a WhatsApp video call, when the latter feels vulnerable and hesitant to give her a haircut at home. "WhatsApp is designed to help friends and family communicate as well as help users connect with a business that is important to them," said the company. --IANS na/

WhatsApp rolls out first-ever global brand campaign in India

<ul><li><keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. </li><li>The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. </li></ul> Facebook has launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. The campaign underlines Facebook’s brand belief that people can do more together than alone. Facebook unveiled its first ‘More Together’ campaign in India earlier this year with an objective to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The underlying theme of the campaign was further amplified by <keyword id="2317129" type="PERSON" weightage="20" keywordseo="real-stories">real stories</keyword> about how people came together on Facebook during the lockdown to help and support one another which was reflected in the second phase of the campaign. As we move closer to the widely celebrated cricket and festive season in the country, the latest phase showcases the power of connections and people coming together to help, support and celebrate with each other. <div type="Youtube" id="7czHNAczHgs" title="Facebook: Jersey" thumbUrl="https://i.ytimg.com/vi/7czHNAczHgs/mqdefault.jpg"></div> Speaking about the campaign, Avinash Pant, Director-Marketing, <keyword id="736869" type="PERSON" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the More Together campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together." The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. The first film showcases a girl making a post on Facebook expressing her desire to bring the cheerful atmosphere of a live cricket match into her house. This gets all her friends enthused and the excitement spreads. And just like that, we see a jersey manufacturer getting a big order. The core campaign has been conceptualized and executed by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>, the creative agency from the house of <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India. Talking about the inspiration behind the campaign Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu explains, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories- of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

<ul><li>Conceptualised and executed by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>, the creative agency from the house of <keyword id="6368370" type="ORGANIZATION" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India, the campaign highlights the power of connections through a high decibel marketing campaign. </li><li>This is a 360 degree campaign that will span mediums like Digital, Out of Home, Radio &amp; Cinema. </li></ul>Facebook today launched a new consumer marketing campaign in India, ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time that Facebook is rolling out a high decibel campaign of this stature in India. Consumer marketing is a new strategic area of focus for Facebook and is part of the company’s priority of transparently communicating the role its services play in the world. ‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections. It is built on the core belief that people can do more together, than alone. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Ajit Mohan, Vice President and Managing Director, Facebook India, comments, “India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India. While at the company level we remain focussed on building trust, we want to showcase the many ways that Facebook is intertwined in the lives of Indians - from connecting with loved ones, to growing businesses and supporting local communities, to finding ways to come together to learn and share and celebrate. I could not be more excited that we are telling our story – it is a story that is lived by people across the country every day.” The campaign for India has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India. It will have multiple campaigns going on air, across India, over the next few weeks, in 8 languages. This is a 360 degree campaign that will span mediums like Digital, Out of Home, Radio &amp; Cinema. In the words of Agnello Dias, Co-founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India, says, “Taproot Dentsu is delighted to develop such an important campaign for one of the most loved services in the country. The world of Facebook represents a canvas of connections that’s huge, vibrant and full of serendipitous outcomes and surprises. To celebrate all users and to inspire more of them to benefit from the power of connections, our creative team led by Pallavi Chakravarti, wrote stories with all these unexpected, wonderful outcomes, which are inspired by real people and their real journeys.” The first TVC is directed by Shimit Amin, of Chak De! fame, and aired on Saturday, February 29th. It is themed around Holi and it personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. Shimit Amin spoke about the TVC set in the context of Holi, “I think there was this wonderful opportunity to resonate culturally. And that was incredibly motivating to do the best we could do. It really pushed us naturally without feeling like a chore. There was something really organic about it. And I think that shows. The feelings are genuine. And emotionally, it unexpectedly takes you to high not felt before.” The out-of-home ads have been created by Bharat Sikka and feature people like Sanjyot Keer from Your Food Lab, Kamiya Jani from Curly Tales, Madhura Bachal from Madhuras Recipe, Paula McGlynn and Sarang Sathaye from BhaDiPa, Chhavi Mittal and Mohit Hussein from SIT, Varun Pruthi and Maithili Thakur, who leveraged the power of Facebook to fuel their aspirations. This campaign was preceded by the updated branding for the Facebook company that was announced in November 2019. It introduced a new company logo to further distinguish the Facebook company from the Facebook app. The company also recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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