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Luxury carmakers <keyword id="19980471" type="General" weightage="20" keywordseo="Mercedes-Benz" source="keywords" meta.keywordsubtype="org" meta.entityname="Mercedes-Benz" meta.hostid="153" meta.entityid="Mercedes-Benz">Mercedes-Benz</keyword>, <keyword id="19911529" type="General" weightage="20" keywordseo="Audi" source="keywords" meta.keywordsubtype="org" meta.entityname="Audi" meta.hostid="153" meta.entityid="Audi">Audi</keyword>, and <keyword id="19911528" type="General" weightage="20" keywordseo="BMW" source="keywords" meta.keywordsubtype="org" meta.entityname="BMW" meta.hostid="153" meta.entityid="BMW">BMW</keyword> are eyeing robust sales during the festive period this year with demand for <keyword id="20194571" type="General" weightage="20" keywordseo="High-end-cars" source="keywords">high-end cars</keyword> continuing to see an upward trend in India. In an interaction with PTI, Mercedes-Benz India MD and CEO Santosh Iyer said the luxury car segment is set for its best-ever performance this year with <keyword id="19894908" type="General" weightage="20" keywordseo="Festive-season" source="keywords">festive season</keyword> offtakes playing a major role in the overall performance. He noted that the festive season generally gives high double-digit <keyword id="20040491" type="General" weightage="20" keywordseo="Sales-growth" source="keywords">sales growth</keyword>, helping the automaker to average out single-digit growth of the earlier quarter. "So in that sense, on an average, then we are able to get a double-digit growth during the festive season," Iyer stated. Elaborating on the overall industry, which still remains a very small part of the overall passenger vehicle market in the country, he said the segment is headed for record volumes this fiscal year but not all players are witnessing growth." Some (companies) are even degrowing, some are flat and they are facing headwinds, but because we are the primary player in the market, we still feel the luxury car market should cross 50,000-51,000 cars this year," Iyer said. The luxury car market in India currently remains very small accounting for less than 2 % of the overall passenger vehicle market in the country. Audi India Head Balbir Singh Dhillon said the automaker anticipates positive buying trends to continue during the festive season. "Our best-selling models - the A4, A6, Q3, Q3 Sportback, Q5, Q7, and the newly launched Q8 - continue to drive robust demand," he added. The company is equally optimistic about the e-tron range, the e-tron GT and RS e-tron GT, Dhillon said. BMW Group India President Vikram Pawah said the fundamentals of the Indian economy are sturdy and consumer confidence in the luxury segment is on the rise. "For BMW Group India, the order bank is solid and we are trying our best to speed up deliveries for our customers. Along with additional bookings around Diwali and Dussehra, we are confident of closing the year on a high note while clocking impressive growth," he stated. He noted that the group is witnessing very strong demand for products across all segments. Pawah said that in the run-up to the festive season, the company has introduced several special editions of its existing model range. The festive season usually commences with Onam and ends with Diwali every year.

Luxury carmakers Mercedes, Audi, BMW expect robust sales this festive season

​From Audi to Lamborghini: Exploring car brands owned by the Volkswagen Group​

<keyword id="21424173" type="General" weightage="20" keywordseo="German-automaker-Audi" source="keywords" meta.keywordsubtype="org" meta.entityname="German automaker Audi" meta.hostid="153" meta.entityid="German automaker Audi">German automaker Audi</keyword> on Thursday said it will hike prices of its model range in India by up to 2 per cent from June, in order to offset the impact of rising input and transportation costs. The price hike will be effective from June 01, 2024, the automaker said in a statement. "Rising input costs are compelling us to increase prices by up to 2 per cent effective June 1, 2024," <keyword id="19911529" type="General" weightage="20" keywordseo="Audi" source="keywords" meta.keywordsubtype="org" meta.entityname="Audi" meta.hostid="153" meta.entityid="Audi">Audi</keyword> India Head Balbir Singh Dhillon said. The price correction aims to ensure sustainable growth for the automaker and its dealer partners, he added. "It's our endeavour that the impact of rising costs is as minimal as possible for our customers," Dhillon said. Audi India retailed 7,027 units in FY24 posting an overall 33 per cent sales growth. The company sells models like A4, Q3, Q5, RS Q8 in India. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/jiocinema-introduces-new-ad-free-premium-plans-starting-at-29/articleshow/109581033.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/jiocinema-introduces-new-ad-free-premium-plans-starting-at-29/articleshow/109581033.cms" target="_blank">An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema</a><a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms" target="_blank">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a><a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms" target="_blank">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

Audi to hike vehicle prices by up to 2% from June

Ingolstadt, Luxury automaker <keyword id="19911529" type="General" weightage="20" keywordseo="audi" source="keywords">Audi</keyword> India is looking to commence local assembly of electric vehicles, a move which would help it roll out models at an affordable price helping expand its customer base in the country. The automaker currently imports its entire EV range comprising Q8 50 e-tron, Q8 55 e-tron, Q8 <keyword id="21011482" type="General" weightage="20" keywordseo="sportback" source="keywords">Sportback</keyword> 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT, and RS e-tron GT, into the country. It, however, assembles petrol models like Q3, Q3 Sportback, Q5, Q7, A4, and A6 at its Aurangabad (Maharashtra) based manufacturing plant. In an interaction with PTI here, Audi India Head Balbir <keyword id="20078416" type="General" weightage="20" keywordseo="singh-dhillon" source="keywords">Singh Dhillon</keyword> said the local manufacturing of EVs is a work in progress with active discussions going on with its global headquarters. "We are working with Audi AG very positively and hopefully at some point in time we will be able to announce this (local assembly of EV models)," he noted. When asked about the expected timeline of commencing the process, Dhillon did not share any specific date but stated that the India unit is discussing the matter with the global headquarters very "positively". "Hopefully we should have some solution at some point in time. That is the time when you can reach even more (set of customers) because then you will get the best advantage in terms of price point," he said. He further said, "I think the next 2-3 years will be very crucial (2024-2026). These years will see many more new electric cars coming at different price points. Then I think our reach to our existing customers or first-time buyers will go up." The company's current EV model lineup is priced over Rs 1 crore thus serving a very niche set of customers. Currently, cars imported into India as Completely Built Units (CBUs) attract customs duty ranging from 60 per cent to 100 per cent. The country's customs duty system treats electric cars and hydrocarbon-powered vehicles equally, imposing significant tariffs to encourage domestic manufacturing. Audi, globally, is looking to introduce multiple electric models in the next 2-3 years many of which would also come to India thus helping the Indian operations to choose which ones to localise. In order to rev up sales volume, Audi India would look out for models which sit below the current range in price terms. The company currently gets around 2 per cent of its total sales from EVs. It reported 89 per cent growth in retail sales in India at 7,931 units last year as compared with a total of 4,187 units in 2022. Audi on Monday evening globally premiered the Q6 e-tron, a new EV model which would sit below the Q8 e-tron range. To be manufactured at the company's Ingolstadt plant, the model is expected to roll out in various markets globally this year. It is also expected to make its way to Indian shores early next year. Dhillon said the model would help in widening the company's customer base in India. "That's the expectation that our penetration in electric mobility should go up with this model (Q6 e-tron)," he noted. Audi expects 50 per cent of its sales in India to come from electric vehicles by 2030. Globally, Audi has decided to become a fully electric vehicle manufacturer from 2033 onwards. The Q6 e-tron is the first production model on the company's <keyword id="21011483" type="General" weightage="20" keywordseo="premium-platform-electric" source="keywords">Premium Platform Electric</keyword> (<keyword id="19989989" type="General" weightage="20" keywordseo="ppe" source="keywords">PPE</keyword>), marking the next step in the company's transformation into a provider of premium electric mobility. The electric SUV will be available to order from this month with deliveries expected to customers in the third quarter of 2024. The Q6 e-tron comes with a range of up to 625 kms. "The PPE shows how we are pooling expertise within the <keyword id="20139313" type="General" weightage="20" keywordseo="volkswagen-group" source="keywords">Volkswagen Group</keyword> and thus making electric mobility scalable," Audi AG Chairman of the Board of Management Gernot Dollner said. Thanks to the PPE, the company is able to launch high-volume models with high technical standards in different segments, he added.

Local production of EVs a work in progress: Audi India Head

German auto maker <keyword id="19911529" type="General" weightage="20" keywordseo="audi" source="keywords">Audi</keyword> is bullish on <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> but believes that till the time high taxes rationalise to a lower level, penetration of luxury cars in the country will continue to remain low compared to South East Asian countries, according to a senior company official. Audi expects growth of the luxury car market in India to moderate to low double digits in 2024 compared to around 25 per cent in 2023. "The overall car industry is growing, as well as the luxury segment is growing. Last year was one of the biggest numbers that the industry could achieve, which is also in line with the overall growth of the country," Audi India Head Balbir Singh <keyword id="20078415" type="General" weightage="20" keywordseo="dhillon" source="keywords">Dhillon</keyword> told PTI. He further said, "(India's) GDP is growing, all the parameters that you see for the growth of automotive industry is showing an upward direction. So we believe we are in the right space at a good time and it's time for India and we will continue to grow as well." Dhillon was responding to a query on how Audi is looking at India as a market for its overall growth strategy from a global perspective. On the potential of the Indian market, Dhillon said, "If I compare the Indian luxury (car) space, I would still say we are in the nascent stage. "We (industry) sold about 48,500 cars last year, which is just a little over 1 per cent of the overall car industry. So we still are very small in terms of the percentage and the Southeast Asian market." In many countries in that region the penetration of luxury cars to the overall car market is in the range of five to six per cent and in some markets as high as 20 per cent, he said. "So I think we have still a lot of area to cover," he said, adding, a rationalisation of taxes to lower level will help fuel the growth of luxury car market in India further. "We do see this trend that overall, in some point in time, the taxation structures will get rationalised (and) the industry will also grow much faster," he said. As of now, the overall tax rate (GST plus cess) on most of luxury cars are about 50 per cent, he added. "I'm sure at some point in time it will rationalise that will give us a kick-start for a very fast growth, till that it will continue to grow maybe at a lower space," he said. When asked about the outlook for the year, Dhillon said, "(Audi India) grew by almost 90 per cent last year and the industry grew by about 27 per cent. "So, we do see the industry growing also in 2024, but may not, may not be to the extent of 25-26 per cent but low double digit and we also see ourselves growing in the same range in 2024 as well." Last Audi India sold 7,931 units in 2023 as against 4,187 units in 2022. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-market-flat-in-2023-after-q4-boost-apple-crosses-10-million-mark/articleshow/107419298.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-market-flat-in-2023-after-q4-boost-apple-crosses-10-million-mark/articleshow/107419298.cms" target="_blank">Indian smartphone market flat in 2023 after Q4 boost; Apple crosses 10 million mark</a><a href="https://www.businessinsider.in/business/auto/news/ola-electric-continues-to-lead-the-segment-in-electric-scooters-in-january-2024/articleshow/107424791.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/ola-electric-continues-to-lead-the-segment-in-electric-scooters-in-january-2024/articleshow/107424791.cms" target="_blank">Electric scooter sales grow 26% in January as Bajaj, Ather jostle behind TVS and Ola</a><a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-february-2024/slidelist/107220575.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-february-2024/slidelist/107220575.cms" target="_blank">Samsung to Nothing – The upcoming smartphones hitting Indian market in February</a>

Bullish on India; luxury car penetration expected to remain low till tax rationalisation: Audi

Audi Q8 e-tron and Q8 Sportback e-tron launched in India with more than 500 KM Range

<keyword id="42747" type="General" weightage="20" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> on Sunday said it will hike prices of its commercial vehicles by up to 3 per cent from January 1, 2024, to offset the residual impact of the past input costs. The increase will be applicable across the range of commercial vehicles, Tata Motors said in a statement. <keyword id="762866" type="General" weightage="20" keywordseo="passenger-vehicle" source="Orion">Passenger vehicle</keyword> makers such as <keyword id="44883" type="General" weightage="20" keywordseo="maruti-suzuki" source="Orion">Maruti Suzuki</keyword>, Hyundai Motor India, Tata Motors, Mahindra &amp; Mahindra, <keyword id="20630" type="General" weightage="20" keywordseo="honda" source="Orion">Honda</keyword> and <keyword id="6363321" type="General" weightage="20" keywordseo="audi" source="Orion">Audi</keyword> have also announced plans to increase vehicle prices in January.

Tata Motors to hike commercial vehicle prices by up to 3% from Jan 1

Luxury carmaker <keyword id="6363321" type="General" weightage="80" keywordseo="audi" source="Orion">Audi</keyword> <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> on Tuesday said its sales witnessed over two-fold jump at 1,950 units in the January-March <keyword id="15308631" type="TOPIC" weightage="60" keywordseo="Quarter" source="TOPIC" sourcekeytype="equity,investopedia" meta.keywordsubtype="null" meta.msid="92652086" meta.seopath="q/quarter" meta.entityname="Quarter" meta.hostid="153" meta.entityid="quarter">quarter</keyword> this year as compared with the same period last year. The company had sold 862 units in the first quarter of 2022. "Our <keyword id="15330375" type="TOPIC" weightage="60" keywordseo="Product" source="TOPIC" sourcekeytype="marketing,investopedia" meta.keywordsubtype="null" meta.seopath="p/product" meta.entityname="Product" meta.hostid="153" meta.entityid="product">product</keyword> line-up boasts of sixteen models and we currently have the strongest ever SUV <keyword id="15309292" type="TOPIC" weightage="60" keywordseo="Portfolio" source="TOPIC" sourcekeytype="equity,investopedia" meta.keywordsubtype="null" meta.seopath="p/portfolio" meta.entityname="Portfolio" meta.hostid="153" meta.entityid="portfolio">portfolio</keyword> contributing to over 60 per cent of our total sales," Audi India head Balbir Singh Dhillon said in a statement. The newly launched Q3 and Q3 Sportback are witnessing strong <keyword id="15308237" type="TOPIC" weightage="60" keywordseo="Demand" source="TOPIC" sourcekeytype="economy,investopedia" meta.keywordsubtype="null" meta.msid="92562122" meta.seopath="d/demand" meta.entityname="Demand" meta.hostid="153" meta.entityid="demand">demand</keyword> from across the country, he added. "We are on a growth path and are confident of a bullish performance through the year 2023," Dhillon noted. The company said it also continues the expansion of its pre-owned car business, Audi Approved: plus, in India. Currently operating with twentytwo outlets across all major hubs in the country, the brand is rapidly expanding and will have twentyfive-plus pre-owned car facilities by the end of the year, it added. Audi sells A4, A6, A8 L, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, RS Q8, e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT and RS e-tron GT in the Indian market. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/youtube-announces-new-policies-on-eating-disorder-content/articleshow/99607321.cms">YouTube announces new policies on eating disorder content</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/demat-account-additions-slow-as-markets-languish-upstox-icici-securities-5paisa-capital-lose-market-share/articleshow/99607157.cms">Demat account additions slow as markets languish; Upstox, ICICI Securities, 5Paisa Capital lose market share</a>

Audi India reports over two-fold jump in sales in January-March quarter

<ul class="summary-list"><li>An Audi driver claimed their car's driver-assistance system almost killed them.</li><li>The driver said the car detected a threat and stopped in the middle of a busy highway. </li></ul>An Audi owner claimed her car's collision-detection technology put her family's life in danger when it caused the car to suddenly stop in the middle of a highway."Audi explain this?" the woman wrote on a <a target="_blank" href="https://www.tiktok.com/@mnka627/video/7311050539742039301?embed_source=121374463%2C121351166%2C71788790%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_masking&amp;refer=embed&amp;referer_url=www.dailydot.com%2Fnews%2Faudi-self-driving%2F&amp;referer_video_id=7311050539742039301">TikTok</a> post with the dashcam footage of the incident."Our car stopped in the middle of the highway because of your pre sense feature. Apparently this has happened to many other people and you almost killed me and my whole family," the on-screen captions read.In the video's description, the woman wrote that she was in the car with her husband, dog, and 4-month-old child.The Pre Sense feature is Audi's collision-avoidance technology meant to detect potential dangers around the vehicle.It prepares the brakes for an emergency stop or decelerates the car if nothing happens. Some comments suggested they'd been trying to change lanes at a dangerous time and that the car had saved them.In response, the woman said in a <a target="_blank" href="https://www.tiktok.com/@mnka627/video/7312809629250096389?embed_source=121374463%2C121351166%2C71788790%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_masking&amp;refer=embed&amp;referer_url=www.dailydot.com%2Fnews%2Faudi-self-driving%2F&amp;referer_video_id=7311050539742039301">second TikTok</a> that she had been trying to respond to another car's reckless driving."To everyone saying why did we change lanes: firstly we didn't change a lane, we swerved left because the car behind us was about to hit and they swerved right," she wrote.Experts, including the CEO of an autonomous-vehicle company, have said the widespread use of fully self-driving vehicles is "<a target="_blank" href="https://www.businessinsider.com/fully-self-driving-car-tech-needs-decades-to-develop-2023-10">decades away,</a>" but advanced driver-assistance systems have become standard software additions to newer vehicles.These safety features include blind-spot detection, road-sign recognition, automatic emergency braking, driver-drowsiness detection, and collision intervention.The crash-involvement rate in lane-change crashes for vehicles with blind-sport monitoring was 14% lower than for cars without the technology, according to <a target="_blank" href="https://www.iihs.org/topics/bibliography/ref/2143">a study by the Insurance Institute for Highway Safety</a>.But errors with the technologies have left carmakers vulnerable to legal challenges.Tesla is facing several <a target="_blank" href="https://www.businessinsider.com/tesla-autopilot-recall-bolsters-lawsuit-claims-the-feature-dangerous-report-2023-12">lawsuits</a> over crashes linked to its Autosteer feature, while the self-driving-car startup Cruise recently recalled its entire fleet of vehicles following an accident involving a pedestrian.In 2022, another Audi driver claimed the Pre Sense technology on his 2021 Audi Q8 caused his seatbelt to tighten so much that it collapsed his lung while he was at a stoplight, the <a target="_blank" href="https://www.miaminewtimes.com/news/audi-safety-feature-goes-haywire-collapses-drivers-lung-lawsuit-claims-15395730">Miami New Times</a> reported.Audi did not immediately respond to Business Insider's request for comment made outside of normal working hours.

Audi driver says their car's Pre Sense safety feature stopped the vehicle in the middle of a highway and almost killed them

Luxury carmaker <keyword id="6363321" type="General" weightage="100" keywordseo="audi" source="Orion">Audi</keyword> on Wednesday said it will increase prices of its model range by up to 1.7 %, with effect from January 1, 2023. The company said it is hiking the prices due to an increase in input and operational costs. "The primary objective of the company's business strategy focuses on a model that begets profitability and sustainability. The price correction is affected as a result of the rising supply-chain-related input and operational costs," <keyword id="5176836" type="General" weightage="50" keywordseo="audi-india-head" source="Orion">Audi India Head</keyword> Balbir Singh Dhillon said in a statement. The new price range for the company models is directed at maintaining the premium price positioning of the brand, ensuring sustainable growth of both the automaker and its dealer partners, he added. <keyword id="148913" type="General" weightage="50" keywordseo="audi-india" source="Orion">Audi India</keyword>'s current line-up includes the petrol-powered A4, A6, A8 L, Q3, Q5, Q7, Q8, S5 Sportback, RS 5 Sportback, and RSQ8. The electric vehicle portfolio under the e-Tron brand comprises the e-Tron 50, e-Tron 55, e-Tron Sportback 55, e-Tron GT and RS e-Tron GT. Mainstream passenger vehicle brands <keyword id="44883" type="General" weightage="50" keywordseo="maruti-suzuki" source="Orion">Maruti Suzuki</keyword> <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> and <keyword id="42747" type="General" weightage="50" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> have also announced plans to increase prices with effect from next month. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/maruti-suzuki-announces-price-hike-from-january-2023/articleshow/95941950.cms">Maruti Suzuki cars will get costlier from January 2023</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-mulling-price-hike-for-passenger-vehicles-from-next-month/articleshow/96003489.cms">Tata Motors mulling price hike for passenger vehicles from next month</a> <a href="https://www.businessinsider.in/business/auto/news/byd-dominates-the-electric-car-market-in-q3-2022-with-6-cars-in-the-top-10/slidelist/95934797.cms">BYD dominates the electric car market in Q3 2022 with 6 cars in the top 10</a>

You Searched For "Audi" and got 10 results

Luxury carmakers Mercedes, Audi, BMW expect robust sales this festive season

PTI

From Audi to Lamborghini: Exploring car brands owned by the Volkswagen Group

BI India Bureau

Audi to hike vehicle prices by up to 2% from June

PTI

Local production of EVs a work in progress: Audi India Head

PTI

Bullish on India; luxury car penetration expected to remain low till tax rationalisation: Audi

PTI

Audi Q8 e-tron and Q8 Sportback e-tron launched in India with more than 500 KM Range

Sourabh Jain

Tata Motors to hike commercial vehicle prices by up to 3% from Jan 1

PTI

Audi India reports over two-fold jump in sales in January-March quarter

PTI

Audi driver says their car's Pre Sense safety feature stopped the vehicle in the middle of a highway and almost killed them

Polly Thompson

Audi to hike vehicle prices by up to 1.7% in India from January 2023

PTI

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You Searched For "Audi" and got 10 results

Luxury carmakers Mercedes, Audi, BMW expect robust sales this festive season

PTI

​From Audi to Lamborghini: Exploring car brands owned by the Volkswagen Group​

BI India Bureau

Audi to hike vehicle prices by up to 2% from June

PTI

Local production of EVs a work in progress: Audi India Head

PTI

Bullish on India; luxury car penetration expected to remain low till tax rationalisation: Audi

PTI

Audi Q8 e-tron and Q8 Sportback e-tron launched in India with more than 500 KM Range

Sourabh Jain

Tata Motors to hike commercial vehicle prices by up to 3% from Jan 1

PTI

Audi India reports over two-fold jump in sales in January-March quarter

PTI

Audi driver says their car's Pre Sense safety feature stopped the vehicle in the middle of a highway and almost killed them

Polly Thompson

Audi to hike vehicle prices by up to 1.7% in India from January 2023

PTI

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From Audi to Lamborghini: Exploring car brands owned by the Volkswagen Group