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Stand-up comedian and actor <keyword id="19949001" type="General" weightage="100" keywordseo="vir-das" source="keywords">Vir Das</keyword> will host the 2024 International Emmys. He shared this news with his fans on Instagram, along with a photo of himself and a screenshot of a news article. Vir Das will reportedly be the first Indian to host this prestigious event. Vir Das shared his excitement on Instagram, saying, "Thanks to your support, an Indian Emmy host! I can't wait to host the @iemmys this year. It's crazy! Thank you for having me. I feel tremendously honoured and excited!" <div type="INSTAGRAMURL" thumbUrl="undefined" caption="Caption not available." user="undefined" cmsId="1726115227010"><url><![CDATA[https://www.instagram.com/p/C_yBau2S47d/]]></url><permalink><![CDATA[https://www.instagram.com/p/C_yBau2S47d/]]></permalink><payload><![CDATA[]]></payload></div> Friends from the film industry, like Hrithik Roshan, Kriti Sanon, Bipasha Basu, Dia Mirza, Shefali Shah, producer Guneet Monga, comedian Atul Khatri, and many others, congratulated Vir on his big achievement. Hrithik wrote: "Wow. That’s amazing. Very well done" Kriti said: "That’s so amazing!! " Shefali Shah wrote: "That’s super cooooollllll congrats" Atul Khatri reacted: “Bass kar pagley.Rulaaega kya” Shweta Tripathi commented: "Whoaaaaaaa this is absolutely amazing!! Shall be watching" Bruce L. Paisner, president and CEO of the International Academy of Television Arts &amp; Sciences, said, "We're delighted to welcome back Vir Das to our stage and to add International Emmy Host to his impressive list of talents. With his unique humor and perspective on the world, he now joins a distinguished group of Gala hosts over the years who fit in perfectly with our global audience." The <keyword id="596227" type="General" weightage="20" keywordseo="International-Emmy-Awards" source="Orion">International Emmy Awards</keyword> will take place on November 25 in the New York City. Vir Das was nominated for an Emmy in 2021 for his comedy special "Vir Das: For India" and won in 2023 for his Netflix special "Vir Das: Landing", when he shared the trophy with popular British teen sitcom "Derry Girls". He is currently on his international Mind Fool tour. <div type="Article" hostid="261" msid="113260188" title="Jr NTR-Janhvi Kapoor starrer Devara has already earned over $1 million in pre-sales in the US! What’s with all the hype around this Telugu movie?" mstype="2" mssubtype="0"></div> Besides his stand-up comedy, Vir has created, produced, and starred in several TV series, including ABC's Whiskey Cavalier, Netflix's Hasmukh, and Amazon's "Jestination Unknown". Vir appeared in Judd Apatow's The Bubble and is working on a comedy show with CBS Studios and Andy Samberg. He is also the lead singer of India's comedy-rock band, Alien Chutney. Vir started his career in stand-up comedy, performing at different venues in India and around the globe. He became famous through a combination of stand-up specials, live shows, and roles in Bollywood films like Delhi Belly, Go Goa Gone, and Badmaash Company. Das was most recently seen in Ananya Panday-starrer Prime Video series "Call Me Bae". He is currently on his international 'Mind Fool' tour. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/webstories/shawn-mendes-to-hanumankind-meet-the-lollapalooza-india-2025-line-up/slidelist/113262556.cms" data-type="tilCustomLink" target="_blank">Shawn Mendes to Hanumankind: Meet the Lollapalooza India 2025 line-up</a>

Vir Das to be the first Indian to host International Emmy Awards

<ul><li>For most of us, at least in our minds, any representative from the cable and <keyword id="6411255" type="COMPANY" weightage="20" keywordseo="DTH">DTH</keyword> industry is always a <keyword id="10888015" type="UNKNOWN" weightage="20" keywordseo="cablewallah">cablewallah</keyword>.</li><li>Zee has tried to change this perception through its latest campaign that it has released on the occasion of International Women's Day.</li><li><keyword id="529229" type="PERSON" weightage="20" keywordseo="Atul-Das">Atul Das</keyword>, Chief Revenue Officer, <keyword id="141413" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises">Zee Entertainment Enterprises</keyword> Limited tells us more.</li></ul>On the occasion of International Women’s Day, Zee has come up with a campaign celebrating women employees in the cable and satellite network. Whenever we think of talking to someone from the cable ecosystem, we always think of a ‘cablewallah’. However, in the past few years, many women have entered the field too and Zee, through its campaign, wanted to celebrate the contribution of these women in the industry. <div type="Youtube" id="u3GnQXmadzk" title="Happy Women's Day" thumbUrl="https://i.ytimg.com/vi/u3GnQXmadzk/mqdefault.jpg"></div> As the campaign went live today, we thought it would be interesting to understand the thought behind the campaign. We spoke to Atul Das, Chief Revenue Officer, Zee Entertainment Enterprises Limited<a name="_GoBack"></a> who took us behind the campaign and told us why it was important to speak about the contribution of these women. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?" text="Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?">Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?</cmsannotation> The inspiration for this video campaign came from the fact that traditionally the partner operations has been considered a profession for men. Each time we think of a platform operator, whether cable or DTH, the first image that comes to our mind is that of a man. As we all know, TV subscribers commonly use the word ‘Cablewala’ to refer to distribution partners. With this campaign, we would like to change this perception and emphasize that women partners and women employees in our partner organizations are equally instrumental in delivering entertainment to every viewer household. ZEE would like to throw light on how our women partners are an important part of our industry, the multiple roles that they play and their extraordinary contribution. <cmsannotation type="cmsannotation" annotationid="Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?" text="Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?">Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?</cmsannotation> The representation of women across industries, including the TV distribution space is increasing steadily. Women have stood at the frontlines of the COVID-19 crisis as health care workers, caregivers, community organisers and effective leaders in combating the pandemic. Even in the TV distribution space, our women partners have displayed strong resolve and immense courage in managing the business despite multitude of challenges. We have several examples of women in leadership roles. ZEE believes in recognising their contribution and encouraging their endeavours and multi-tasking ability. <cmsannotation type="cmsannotation" annotationid="Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?" text="Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?">Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?</cmsannotation> ZEEL is an equal opportunity employer and offers all employees a positive and comfortable working environment that extends the freedom to our women colleagues to do what they are capable of. We have been implementing processes to eliminate any gender biases. Our culture and policies have ensured that we attract diverse talent. Our leadership team across business segments have gender diversity. We at ZEE realize that it is important to design specific interventions to support our people as they navigate different stages of their personal and professional lives. We believe that we are doing our part in creating an equitable, balanced and fulfilling workspace which is the most ideal way to make all segments inclusive and representative.

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem

<ul><li>Zee has introduced a new content consumption medium for consumers &amp; film distribution model for producers.</li><li>It has partnered with distribution players including Dish D2H, <keyword id="94550" type="COMPANY" weightage="20" keywordseo="Tata-Sky">Tata Sky</keyword> and Airtel Digital TV, as well as key distribution platforms in the international markets. </li><li>The service will also be available on the OTT Platform - <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword>, in India &amp; overseas.</li></ul><keyword id="174248" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd">Zee Entertainment Enterprises Ltd</keyword>. (ZEE) has launched its ‘<keyword id="9863712" type="COMPANY" weightage="20" keywordseo="cinema2home">Cinema2Home</keyword>’ (C2H) service, <keyword id="9862721" type="PERSON" weightage="20" keywordseo="zee-plex">Zee Plex</keyword>. This new offering will help consumers watch new releases sitting at home, at an 'attractive (per film) price point'. A release from the organization said that along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms. Speaking about this new initiative, <keyword id="163696" type="PERSON" weightage="20" keywordseo="Shariq-Patel">Shariq Patel</keyword>, CEO, Zee Studios said, “We are very excited to bring this new offering to all the movie buffs across India and around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.” <keyword id="529229" type="PERSON" weightage="20" keywordseo="Atul-Das">Atul Das</keyword>, Chief Revenue Officer – Affiliate Sales, ZEE added, “We are thrilled to announce the launch of Zee Plex, a first of its kind service for movie lovers. This would be available in India from October 2 as a Pay Per View service to subscribers of leading distribution platforms like Dish D2h, Tata Sky and Airtel Digital TV. We believe Zee Plex will provide another opportunity for our partners to offer a unique and pioneering service to their consumers across different languages. We very much look forward to developing this opportunity in the coming years.” With new releases every month, Zee Plex aims to bring the theatres right to the consumers’ homes, offering them a quality family viewing experience at an attractive price-point. ZEE has partnered with leading television distribution platforms in India and has also established strategic alliances with distribution partners in the international markets. Zee Plex as a C2H service, will also be available on ZEE5 (ZEE’s OTT Platform) globally. Key highlight of Zee Plex: o On Television, the service will be available on leading distribution platforms in India and established content distribution networks across the globe. o The service will be available 24x7 and feature shows at various intervals through the day giving consumers the required flexibility. o Consumers will also be able to book their movie shows well in advance prior to release date. o On Digital platforms, the service will be available on ZEE5, in India and overseas markets. o The C2H service will be offered at an attractive price point. o Consumers will be able to watch any new movie release along with their family with a single ticket. o Users will have multiple payment options to purchase their favourite movie.

Zee launches Zee Plex, its ‘Cinema2Home’ service

<ul><li>Gearing up for the festive season, <keyword id="353090" type="General" weightage="100" keywordseo="zeel" source="Orion">ZEEL</keyword> has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages</li><li>It has also announced its new bouquet pricing in compliance with NTO 2.0</li></ul><keyword id="381258" type="General" weightage="20" keywordseo="zee-entertainment-enterprises-ltd-" source="Orion">Zee Entertainment Enterprises Ltd.</keyword> (ZEEL) has released its <keyword id="12335972" type="General" weightage="20" keywordseo="new-a-la-carte-channel" source="Orion">new a-la-carte channel</keyword> and bouquet pricing in line with the Bombay High Court order dated 30.06.2021 with regard to <keyword id="7275030" type="General" weightage="20" keywordseo="new-tariff-order" source="Orion">New Tariff Order</keyword> (NTO) 2.0. The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before Supreme Court w.r.t. New Tariff Order (NTO) 2.0. ZEEL currently has 67 channels that come in 11 languages. With a pan India network encompassing a weekly reach of 606 million viewers and weekly consumption of 163 billion+ minutes*; it has one of the highest viewership bases across Hindi and regional language markets, including Marathi, Bangla, Kannada, Telugu, Tamil, Malayalam, Bhojpuri, Odia, Punjabi and English in the GEC, movies, news, music, lifestyle and HD genres. Speaking about the new channel pricing, <keyword id="281749" type="General" weightage="20" keywordseo="rahul-johri" source="Orion">Rahul Johri</keyword>, President – Business, South Asia, Zee Entertainment Enterprises Ltd. said, “ZEEL’s unparalleled success is an outcome of its strong bond with viewers spread across India and the deep relationship it has built with the entire stakeholder community. These extraordinary partnerships have led to our leadership across multiple markets for nearly three decades. We will continue to create value for the entire ecosystem by presenting the most entertaining and highest quality content, enriching national and regional channels and through innovative solutions for revenue monetization. We are confident that post implementation of NTO 2.0, ZEE channels will continue their growth momentum across markets and create higher value for the company.” Commenting on the announcement, Atul Das, Chief Revenue Officer – Affiliate Sales, said “At ZEEL, we are committed to providing the best entertainment to our consumers. The new pricing regime in 2019 brought in a major shift in the way television was consumed in India. On one hand, it brought in transparency about MRP of channels, while on the other hand it offered freedom to consumers to select channels they wish to watch. With NTO 2.0, consumers will get even more flexibility in selection of channels. We will continue to provide multiple bouquets to consumers across the country at different price points. Premium English channels like Zee Café and &amp;flix will continue to be available in a separate bouquet. Each bouquet constitutes a mix of channels, including GEC, movies, news, music and lifestyle genres. We look forward to working with our Distribution Platform Operators (DPO) partners for a smooth transition.” Currenlty, ZEEL produces 419 hours of new content every week on an average. Gearing up for the festive season, it has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages. It will also present 40 World Television Premieres across its channels over the next few months.

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order

By Lalit K Jha Washington, Apr 24 () An Indian-American NGO has raised USD 1 million to fight hunger in India and the United States amid the the coronavirus pandemic.This translates to 4,700,000 meals for people in the United States and ration kits for 106,000 migrant workers in India that will last them seven to 10 days, said M R Rangaswami, founder and chairman of the board of NGO Indiaspora. It was a volunteer group in San Jose, California that made the last donation of USD 5,000 after which the campaign fund crossed USD 1 million. "It is so heartening to see that this is just a group of regular Indian Americans, who are a volunteer group, and are gifting to different non-profits and charities. They on their own decided that this was the best cause," Rangaswami, an investor, entrepreneur and philanthropist, told .The money raised by Indiaspora through its 'ChaloGive for COVID-19' online campaign will be used to provide relief directly to vulnerable population in both the countries. Contributions given are sent to two beneficiary organisations, Feeding America in the US and Goonj in India. Feeding America is using the contributions to bolster its nationwide network of 200 food banks. Goonj is using the funds to provide food, dry ration and hygiene kits to displaced migrants in parts of eighteen states in India. In this hour of coronavirus pandemic that has hit both the United States and India, the Indian-American community has resoundingly shown up across the country, said Rangaswami. "It's not just donations to Indiaspora. The Sikhs feeding people through langar, young children making masks for healthcare workers, SEWA International making plasma donation matching. It has been an outpouring from across the country, which I have never seen before," said the California-based venture capitalist, who has closely following communities' philanthropic activities for long time. Such an outpouring of support was last time seen during the Gujarat earthquake in 2001, but that time the call was given by the then US President Bill Clinton and Indian Prime Minister Atal Bihari Vajpayee, he said. "Since then, I have not seen anything of this scale (of giving by Indian-Americans)," he said, adding that the community this time is contributing both their time and money. SEWA International, another non-profit body has raised more than USD 500,000 for its coronavirus relief work. One of the donations that helped Indiaspora cross the USD 1 million threshold came from Bay-area based volunteer group Aram Sei, whose vision is to support grassroots charities worldwide in the areas of education and healthcare. "Our team of twelve members is proud to support the ChaloGive fundraiser initiative that helps us make a direct impact to those in need," said Sangeetha Lakshminarayanan, president and founder of Aram Sei."We feel fortunate to be able to make a difference in our country of origin and the country we have embraced and made our home," she said. "There was a huge desire in our community to help during this crisis, and we provided an easy way to give. The Indian diaspora stood up and rose to the occasion when the ultimate time of reckoning arrived," said Indiaspora's executive director, Sanjeev Joshipura. "We want to do everything we can to help our country of birth and our country of citizenship. It is not either or, it is US and India," he added. On Thursday, Indiaspora also added new partnerships for the ChaloGive campaign. In addition to former Pepsico CEO Indra Nooyi, noted philanthropists Rohini and Nandan Nilekani, former US Surgeon General Vivek Murthy and actor Nandita Das, all existing 'ChaloGive for COVID-19' Ambassadors, Indiaspora announced the addition of GiveIndia CEO Atul Satija, and Raj and Aradhana (Anna) Asava, the pioneers of the 'HungerMitao' (wipe out hunger) movement in America. "Having enabled over 10 million meals to-date, HungerMitao is proud to partner with Indiaspora to raise funds for the food challenged in this time of crisis," said Raj and Anna Asava, who both have a successful track record of partnering with food banks across North America. "HungerMitao is a grassroots initiative engaging the Indian-American community in the fight against hunger through the Feeding America network of food banks," he said. "Just as India's social indices had begun to improve, coronavirus threatens to bring 80 per cent of India's working population - the informal sector - to its knees," said Atul Satija, founder of India's largest donation platform, and Indiaspora's India partner for ChaloGive. "We appeal to the huge Indian diaspora to support the immediate needs of hunger and reviving livelihoods before they fall back into extreme poverty, and rebuilding the lives of the less fortunate in the longer term," he said. The campaign at ChaloGive.org continues, with a live Facebook rally planned on May 4 at 9 pm EST/6 pm PST on the eve of Giving Tuesday for COVID-19, a media release said.ChaloGive for COVID-19 is the second online campaign by Indiaspora. Its inaugural campaign was launched on October 2, 2019 on the birth anniversary of Mahatma Gandhi and concluded on October 8.It highlighted more than 20 organisations with successful track records in areas of poverty alleviation and empowerment, health, and education. LKJ RHL

Indian-American NGO raises USD 1 million for coronavirus relief work in US, India

<ul><li>Honda Active has unveiled a new film to encapsulate the emotions of millions of Indians who are bouncing back on their feet while navigating through the pandemic.</li><li>The film has been conceptualized by <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword>.</li></ul><keyword id="480874" type="General" weightage="20" keywordseo="honda-motorcycle-scooter-india" source="Orion">Honda Motorcycle &amp; Scooter India</keyword> (HMSI) and Taproot Dentsu (A dentsuMB Company), the creative agency from dentsu India, have unveiled a new film to encapsulate the emotions of millions of Indians who are bouncing back on their feet while navigating through the pandemic. Over the past 20 years, <keyword id="371296" type="General" weightage="20" keywordseo="honda-activa" source="Orion">Honda Activa</keyword> has become an integral part of the nation. As a true companion for millions of Indians, Activa has proudly witnessed their progression to the front seat. Motivated by our nation’s challenging spirit to keep moving forward in the face of countless challenges, Honda Activa has been by their side as a trustworthy and true companion. ‘India ke 2 Pahiye’, a film conceptualised by Taproot Dentsu, celebrates the never give up spirit of Indians who are resuming their routine – this time with life with hope, more confidence, and with their trusted companion Honda Activa. <div type="Youtube" id="L8NOdHGdfag" title="Honda Activa | Aap aur Activa, India ke Do Pahiye" thumbUrl="https://i.ytimg.com/vi/L8NOdHGdfag/mqdefault.jpg"></div> The film captures a day in the new normal, post-pandemic life of India where people from different walks of life and professions return to lead their normal routine life which was affected due to the pandemic. The unique treatment of the film was to show various people in different geographies across India; how everyone is getting India back to its feet. The aim of the film is to motivate Indians to become the two wheels of the nation so that an army of confident Indians can be made who can fight any challenge and move India forward. The film ends with an army jawan (soldier) riding the Activa, summing up the fighting spirit of India and the role Activa has played in it with a voice-over, ‘Aap aur Activa – India ke Do Pahiye’. Speaking on the campaign, <keyword id="12255262" type="General" weightage="20" keywordseo="yadvinder-singh-guleria-director" source="Orion">Yadvinder Singh Guleria - Director</keyword>, Sales &amp; Marketing, Honda Motorcycle &amp; Scooter India said, “The campaign emphasizes upon India’s Diversity, Equality &amp; Inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic. The idea was about ‘We not Me’ - showcasing how just like Activa, the nation &amp; its active people together – ‘India ke 2 Pahiye’, are the two wheels of progress. The film salutes the spirit of all active Indians as they stand united to overcome these challenges. Ushering in the wave of positivity, the film showcase how each one of us in our own capacity, represent the resilience, determination and dedication with which our country is emerging stronger. In this journey, as a true &amp; trustworthy mobility partner, Activa – the highest selling scooter brand in India, symbolises ‘India Ke Do Pahiye’ delighting millions of Indians.” <keyword id="2959989" type="General" weightage="20" keywordseo="Titus-Upputuru" source="Orion">Titus Upputuru</keyword>, Creative Head, Taproot Dentsu said, “Activa has been around for two decades &amp; having by far the best visibility across length &amp; breadth of the country. Activa is synonymous with the two wheels moving India. As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Each one of us are doing our bit to get India back on its feet. This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. The brief was to capture this spirit &amp; movement of India bouncing back. We went around shooting all kinds of actions on legs in our daily pursuit of living, which was an unusual experience for us!” “This was a sort of catharsis for the agency and much beyond a brief. The task was not to just create a brand campaign for Activa, but almost write an ode to the indomitable spirit of India. The approach was ‘Simply to Amplify’ as Activa is loved by multiple generations of consumers across India and it was only fitting that a brand of Activa’s stature talked about how India and Indians are making a comeback after the most difficult times. The spirit of humanity to rise from a crisis and the spirit of every Indian to stride positively has been beautifully captured in the ‘India ke do pahiye’ concept,” added Abhinav Kaushik, Office Head, Taproot Dentsu. <table style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: rgb(255, 255, 255); width: 6.5in;" class="redcator-table-advance"><tbody><tr><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 297.7pt; border-width: 1pt; border-style: solid; border-color: black; padding: 0in 5.4pt; height: 27pt;">Campaign Summary: <ul><li class="m_3026322355014448644xmsonospacing">Campaign Elements: TV, Print, Outdoor, Digital, Events </li><li class="m_3026322355014448644xmsonospacing">Client: Honda Motorcycle and Scooter India Pvt. Ltd. </li><li class="m_3026322355014448644xmsonospacing">Creative Agency: Taproot Dentsu </li><li class="m_3026322355014448644xmsonospacing">National Creative Director: Titus Upputuru </li><li class="m_3026322355014448644xmsonospacing">Creative Team: Titus Upputuru, Vishnu Das Kunchu, Akash Swami, Utsav Chaudhary, Dibakar Das</li><li class="m_3026322355014448644xmsonospacing">Planning Team: Samik Chatterjee</li><li class="m_3026322355014448644xmsonospacing">Executive Vice President, Account Management: Abhinav Kaushik</li><li class="m_3026322355014448644xmsonospacing">Vice President: Shiguma Shinohara</li><li class="m_3026322355014448644xmsonospacing">Client Servicing Director: Atul Rao</li><li class="m_3026322355014448644xmsonospacing">Account Director: Aakash Jain</li><li class="m_3026322355014448644xmsonospacing">Account Executive: Rishika Kakar</li><li class="m_3026322355014448644xmsonospacing">Films: Kriti Khandelwal</li><li class="m_3026322355014448644xmsonospacing">Director (of the film): Arun Francis </li><li class="m_3026322355014448644xmsonospacing">Producer: Murali Govindan</li><li class="m_3026322355014448644xmsonospacing">Production House: Film Dojo</li><li class="m_3026322355014448644xmsonospacing">DOP: Shivendu Kudalkar</li><li class="m_3026322355014448644xmsonospacing">Music: Micu Patel</li><li class="m_3026322355014448644xmsonospacing">Lyrics: Titus Upputuru</li></ul></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 170.1pt; border-top: 1pt solid black; border-right: 1pt solid black; border-bottom: 1pt solid black; border-left-width: initial; border-left-style: none; padding: 0in 5.4pt; height: 27pt;">Title of film: Activa - India ke 2 Pahiye Duration: 1:22 seconds Film Launch: 3rd October 2021 Exposure: TV, Digital, Events, Dealerships, Mobile, WhatsApp, Events </td></tr></tbody><tbody></tbody></table>

Honda Activa's new film aim to encapsulate the emotions of Indians who are bouncing back on their feet while navigating through the pandemic

<ul><li>Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. </li><li>The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. </li></ul>Twitteet, a social media analytics firm released its October analytics report today. This is the first time social media analytics for Twitter engagement by 20 categories have been done on a daily and monthly basis. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders &amp; Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Here are the winners from some key categories: <ol><li>Politicians – Narendra Modi - 72,15,913 Twitter Engagements</li><li>Bollywood – Sonu Sood - 24,36,601 Twitter Engagements</li><li>Business Head – Anand Mahindra - 4,08,882 Twitter Engagements</li><li>Cricketer – Virat Kohli - 24,65,918 Twitter Engagements</li><li>Sports Star (non-cricket) – Vijender Singh - 4,27,006 Twitter Engagements</li><li>TV Star – Sidharth Shukla - 3,90,901 Twitter Engagements</li><li>Journalist – Deepak Chaurasia - 18,88,720 Twitter Engagements</li><li>Founders – Kunal Shah - 60,093 Twitter Engagements</li><li>Comedians – Kunal Kamra - 11,46,111 Twitter Engagements</li><li>Regional Cinema Star – Mahesh Babu - 7,32,964 Twitter Engagements</li><li>Authors – Anand Ranganathan - 5,36,874 Twitter Engagements</li><li>Investor – Mohandas Pai - 99,741 Twitter Engagements</li></ol>Key highlights of the first report include the remarkable rise of Tejashwi Yadav who clocked over a 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. Expectedly, Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Among Indian Politicians Congress leader Rahul Gandhi is at #2 with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were 3rd and 4th in the Indian Politicians engagement rankings. Surprising inclusions in the top 10 among politicians were BJP Spokesperson Sambit Patra at #8 who clocked a 1.1 million engagements; Dr Kumar Vishwas at #5 who got 1.2 million engagements. Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. The Bollywood Badshah Shah Rukh Khan was at #2 with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was at #3, and Anupam Kher with 4.74 lakh engagements was at #4. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at #5 with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. In the Business Leaders category, Anand Mahindra towers over others with over 4 lakh engagements. RPG Group’s Chief Harsh Goenka is at #2 with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of XiaoMi and RealMe’s Madhav Sheth are at #3 and #4 respectively with 1.5 lakh and 1.1 lakh engagements respectively. Wipro Chairman Rishad Premji with 49K engagements is at #5, Biocon’s Kiran Mazumdar-Shaw with 41K engagements at #6, Marico’s Harsh Mariwala with 24K engagements is at #7, Micromax co-founder Rahul Sharma with 19K engagements at #8 and Chairman of JSPL and former MP, Naveen Jindal with 16K engagements is at #9. Google’s Global CEO Sundar Pichai with 15K engagements is at #10. The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Former stars Sachin Tendulkar at #3, Harbhajan Singh at #5, and Virendra Sehwag at #6, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator is also hugely popular and ranks #4 with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers. Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #2 in the non-cricket sports category with a phenomenal 2.84 lakh engagements leaving superstars like Saina Nehwal, Babita Phogat and Jwala Gutta behind! In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. Aaj Tak’s Rohit Sardana was at #2 with 1.1 million engagement followed by Sushant Sinha with 1.05 million engagements. Veteran journalist and India Today’s Consulting Editor Rajdeep Sardesai was at # 8 wit6 6.6 lakh engagements and Rana Ayyub was at #6 with 7.6 lakh engagements. In other categories, Comedians and Start-up founders made their mark. Among comedians, Kunal Kamra topped impressively with 1.1 million engagements, followed by Ashish Chanchlani at #2 with 4.92 lakh engagements, Vir Das at #3 with 3.2 lakh engagements, Atul Khatri at #4 with 2.21 lakh engagements and Amit Bhadana with 1.1 lakh engagements at #5. Cred Founder Kunal Shah lead the Business Founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements. Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

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