The <keyword id="6354813" type="COMPANY" weightage="100" keywordseo="nifty">Nifty</keyword> snapped a 2-day losing streak on Wednesday as traders latched on to the relative safety of defensive pharma and software stocks and pressed sales on banking shares. 

	The Nifty added 28 points, or 0.3 percent, close at 8,495 after recovering from an intra-day low of 8,420 points. The Advance-Decline Ratio stood at 27/23 with pharma stocks ruling the roost. Sun Pharma, ACC, Lupin, Wipro and Cipla were the top five gainers on the Index while Hindalco, State Bank of India, Coal India, Bank of Baroda and Punjab National Bank lost ground. Tata Elxsi was the top traded counter on the second day on the NSE with 829 crore rupees worth of shares traded.
 

	Sun Pharma and State Bank of India were also in major demand on the NSE. Non-Index pharma stocks were major gainers as well. Cadila Health, IPCA, Aurobindo Pharma and Natco pharma showed smart gains.
 

	Bulls managed to pull off modest gains in the broader markets. Major indices such as CNX 100, CNX 200, CNX 500, CNX Junior Nifty and CNX Mid Cap Index closed with gains of 0.2-0.3 percent on Wednesday. 
 The <keyword id="151330" type="COMPANY" weightage="100" keywordseo="Bank-Nifty">Bank Nifty</keyword> fell 77 points to 18,703 as traders pressed the Sell button on PSU banking stocks after a strong 3-day rally. Therefore, the CNX PSU Bank Index fell 2.7 percent, snapping a 2-day advance. The trend in other sectorial indices was mixed. The CNX Pharma, CNX Media, CNX Auto, CNX FMCG and CNX IT Indexes posted gains of between 0.2-2.7 percent. On the Bombay Stock Exchange, the <keyword id="6484188" type="CITY" weightage="100" keywordseo="Sensex">Sensex</keyword> added 100 points, or 0.4 percent, to 27,931 points. Lupin, Sun Pharma, Hero Motors, Bajaj Auto and Infosys were the top gainers on the Index, while Coal India, Axis Bank and NTPC lost in trade on the Sensex where the Advance-Decline Ratio stood at 19/11 and Sun Pharma was the top traded counter with 35 crore rupees worth of shares changing hands. 

	The Bulls were marginally ahead of the bears in the wider market. Today 1,488 stocks gained ground versus 1,389 that fell below Tuesday's closing prices.
 But the Bears were on top in the futures and options space even as <keyword id="109714" type="COMPANY" weightage="100" keywordseo="Nifty-futures">Nifty Futures</keyword> adding 27 points at 8,508. JP Associates, JP Power, Divi's Labs were top gainers while Amtek Auto, Kaveri Seed, IB Real Estate lost ground. Among sectors, Auto, Banking, Finance futures fell while Cement, Pharma and Technology sectors rose in trade. The Advance-Decline Ratio was at 72/89 in the futures and Options market. 

	3M, Ahluwalia Contracts, Amara Raja, Dishman and Divi's Labs hit fresh highs on the NSE. Rupa &amp; Co, Atul Ltd., Future Retail, Everonn and Geometric Ltd. made it to the top volume buzzers list.

	 
	 
	(Image credits: Indiatimes)

Know how Nifty snapped a 2-day losing streak today

As part of its ambitious expansion plans in India, LeEco, the global internet and ecosystem conglomerate has today announced its foray into the <keyword id="1948080" type="UNKNOWN" weightage="100" keywordseo="Offline-retail">offline retail</keyword> space in the country with its exceptionally popular <keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword> 1s. LeEco’s retail entry was marked by the presence of Bollywood star Soha Ali Khan along with Mr. Tin Mok, CEO, APAC and Mr. Atul Jain, COO, Smart Electronics Business, LeEco India. As part of the first launch phase, LeEco has kick started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, LeEco plans to cover close to 70% <keyword id="395327" type="UNKNOWN" weightage="100" keywordseo="retail-stores">retail stores</keyword> across India that contribute to mobile sales, by the end of September 2016. 
 
Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said, “We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country”. 
 Initially available exclusively on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, the highly successful Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi. Le 1s has received a tremendous response from consumers since its launch. 
 
India has played a key role in replicating LeEco’s global success story, with trend setting products and record-breaking sales. With the launch of three Superphones in India since its launch, the company has successfully sold an astounding number of 500,000 Superphones in 100 days, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India. 
 
LeEco recently launched its ecosystem membership program in India. Besides providing users with rich and high quality content, this innovative membership program also integrates a comprehensive eco-services, like personal cloud services -LeEco Drive, LeMall and aftersales services. 
 
LeEco started its India operation in January this year with two Superphones Le 1s and Le Max, disrupting the market with its breakthrough technology, world class features at a .value price offering. The brand also recently launched its content ecosystem in India, introducing consumers to a whole new world of entertainment. The brand in a short span of time has become consumers’ favorite, evident from the record breaking milestones the Superphones have received in India. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco forays into brick and mortar retail stores with the highly popular Le 1s

The <keyword id="6354813" type="COMPANY" weightage="100" keywordseo="nifty">Nifty</keyword> is likely to remain in an uptrend on the first trading day of August as strong overseas cues and mostly better monthly auto sales drive long positions. Traders may remain bullish as the new settlement in the derivatives space takes deeper roots and the parliament logjam shows signs of thawing. 
 
Prices of diesel and petrol were cut over the weekend. This may enthuse traders further. However, the bullish sentiment will be capped as major earnings so far have disappointed investors and the much anticipated corporate revival has not materialized as yet. 
 
Meanwhile, the SGX Nifty signals a 5-point gap up opening for the Nifty on Monday. 
 
Global cues are mostly positive. Major Indices in the US rose between 0.01-0.3 percent on Friday, posted overall gains of between 1.4 percent and 1.8 percent on a weekly basis. Similar strong moves were visible on European markets with top indices adding 2.3-3.2 percent on the week. Sentiment from the commodity space is positive. Gold Futures slipped further to fresh 5-1/2 year lows; Oil Futures fell and the metal complex shows no signs of edging up. Markets in Asia, however, are in a downdraft. 
 
Meanwhile, the Nifty Index closed at 8,532 points, up 111 points, on Friday, surging 2.1 percent in July. The index is now trading substantially above its 200-DMA, indicating that bulls are in control of the market. The Nifty has a strong support at 8,315 levels while the resistance is seen at the 8,550-8,600 point level. 
 
Sentiment is mixed in the cash market. Foreign Institutional Investors posted net sales of `278 crores on Friday, their 5th day of sales. This was more than offset with net buys of `1,021 crores from domestic investors. The derivatives space saw purchases worth 1,155 crore rupees for Index Futures; Purchases of 341 crore rupees for Stock Futures; Purchases of `1,340 crore rupees for Index options and net buys as well of 158 crore rupees for Stock Options. 
 
Major earnings today are from HCL Tech, Bharat Forge, 3M India and Atul Auto. Meanwhile, delivery based buying was seen on ICICI Bank to the tune of 550 crores on Friday. 
 
Image credit: Indiatimes

Top Stock Market action to look out for today

<a href="http://www.businessinsider.in/searchresult.cms?query=Indian+stocks">Indian stocks</a> fell for the fifth day in a row on Friday as quarterly earnings from Larsen &amp; Toubro and ITC disappointed analysts even as traders found value in beaten down private lenders ICICI, Kotak and Yes Bank. 
 
The Nifty, which traded in positive territory for the first half-hour, dropped 46 points to close at 8,065 points, bringing this week's losses to 3 percent. Mahindra &amp; Mahindra, ITC, Larsen &amp; Toubro, Vedanta and Bosch were the top losers on the index while private banks Kotak, ICICI, Yes and NTPC and Dr. Reddy's made it to the top five winning slots on the index. The Nifty's <a href="http://www.businessinsider.in/searchresult.cms?query=Advance-Decline+Ratio">Advance-Decline Ratio</a> stood at 16/34 and Larsen, Axis and ICICI Bank were the three top traded counters on the benchmark. NTPC, post a stellar set of quarterly earnings, was the top gainer on the Nifty. 
 
Suzlon, Unitech and JP Associates were the most traded stocks on the <a href="http://www.businessinsider.in/searchresult.cms?query=National+Stock+Exchange">National Stock Exchange</a>. 
 
Broader markets suffered losses. Major benchmarks -- the CNX 100, CNX 200 and CNX 500 -- dropped 0.5 percent each. The Small Cap index shed 1.2 percent even as modest gains were seen on the Bank Nifty and the Finance sector benchmarks. ITC's disappointing results were reflected on the 2.5 percent plunge on the FMCG Index. The Auto and the Media space, too, came under selling pressure. 
 
Sentiment slipped on the <a href="http://www.businessinsider.in/searchresult.cms?query=Bombay+Stock+Exchange">Bombay Stock Exchange</a> too with the Sensex dropping 181 points, or 0.7 percent, to 26,657 points. 
 
The broader market was also on a weak footing with just 998 shares rising compared with 1,614 that fell. 
 
Trade was tentative on the derivatives space on the first day of the new monthly expiry. The Power sector was the lone gainer while futures in the capital goods space took in heavy selling. Strong gains were witnessed on Bharat Forge, Glenmark and Sun TV Futures. Hindalco, Lupin and TCS were among gainers while BHEL, GAIL, Coal India and HDFC dropped in trade. 
 
GIC Housing Finance, Atul Ltd and MRPL were on the top volume buzzers list and LT Foods, IDBI Bank and Gayatri Projects hit fresh highs on the exchange. 
 
Image credit: Indiatimes

Here's how the week ended at the Markets today

<keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword>Eco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> on May 25th, 26th and 27th, 2016, with very attractive offers. 
 
During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry. 
 
The consumers who buys a Le 1s Eco during this time will be offered the following – 
 
1. LeEco Earphone worth Rs. 1300/- on every purchase 
2. Additional 10% Cash Back on Citi Debit and Credit Cards 
3. Additional Rs. 2000/- on exchange of the old phone. 
4. Free Back Cover on every purchase 
5. Le Eco Membership worth Rs. 4900/- 
 
Commenting on the announcement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”. 
 LeEco has recently launched its first “Made for India” <keyword id="3355200" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco-Superphone">Le 1s Eco Superphone</keyword> that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India. 
 
At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels. 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Sales of Le 1s Eco set to boom with exciting offers from LeEco on Flipkart’s Big Shopping Days

June 8th marks another mi<keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">le</keyword>stone day in the history of <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s India journey. The highly anticipated event witnessed unprecedented success with close to 2000+ attendees including media, industry veterans and Superfans. At the packed event in New Delhi, the internet and ecosystem conglomerate unveiled its next generation Superphones, Le 2 and Le Max2 and its marketplace <keyword id="946306" type="UNKNOWN" weightage="100" keywordseo="e-commerce-website">e-commerce website</keyword>, <keyword id="3389942" type="UNKNOWN" weightage="100" keywordseo="LeMall">LeMall</keyword> to thunderous applause. 
 
The event was one of the most well attended events in recent history. At the event, the video of the making of LeEco’s anthem was played which showed how delighted the music composer Pritam Chakraborty was with the CDLA experience. The anthem specially composed and produced by Pritam Chakraborty’s studio Jam8 and sung by Nakash Aziz was one of the highlights of the event. 
 At the event, Debashish Ghosh, the newly appointed COO for the Chief Content Marketing Business, <keyword id="3237410" type="UNKNOWN" weightage="100" keywordseo="LeEco-India">LeEco India</keyword>, also revealed exciting plans for the Content business including the benefits users can avail through the LeEco Membership. The announcement that through its Premium Membership program, LeEco would also give members access to more than 50 online international live concerts starting this month was literally music to the audience’s ears. All this in addition to numerous benefits such as live music &amp; concerts with Lossless Audio, exclusive giveaways and special events with celebrities and top entertainment talent among others. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them "redefined product value” along with its propriety technology, CDLA. CDLA technology is a new digital architecture that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. In under 24 hours, the two Superphones Le 2 and Le Max2, equipped with CDLA technology have already started receiving rave first impressions and accolades from tech and gizmo experts. 
 
LeEco also took the industry by storm by launching, LeMall, its marketplace e-commerce website. This is a critical step in establishing LeEco’s foot print in India since LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services. 
 
A day prior to the event, LeEco inked another milestone in the its India journey - its foray into the retail space in the country. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. 
 
LeEco has been very swiftly consolidating its presence in India with remarkable launches and announcements that are received well by both, the industry and users. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “complete ecosystem, groundbreaking technologies, and disruptive pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco enthralls Indian audience with 2Future - A magnificent launch of its next generation devices

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s first 100 days in India have really been an unprecedented success. The global internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 Superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India. 

	Given its best in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three Superphone models that it has introduced since its India launch.
 

	LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its Blockbuster Superphone Le 1s Eco. As a consequence of this and the amazing Rs 9999 price led to skyrocketing demand for this, “Made for India” Superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.
 

	Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our Superphones have lived upto consumer expectations and we are committed to raising the bar with all our subsequent launches”.
 Le 1s Eco has successfully wooed the <keyword id="694470" type="UNKNOWN" weightage="100" keywordseo="Indian-users">Indian users</keyword> given it is the company’s first Supertainment loaded Superphone available at an incredible price of Rs. 9999. <keyword id="3371023" type="UNKNOWN" weightage="100" keywordseo="Le-Eco-Membership">Le Eco Membership</keyword> is truly a smash hit that gives users access to 

	• 2000+ movies (in 10 languages), 
	 

	• 100+ live premium TV channels, which will happen soon through an OTA software update. 
	 

	• Apart from that, users will get 5 TB cloud personal storage space and 
	 

	• *3.5 million songs in 25 languages that will come live in Q3 of 2016. 
	 

	• Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world. 
 

	LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere!
 

	Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
 

	About LeEco:
 

	LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
 

	With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco sells record 500,000 Superphones in 100 days in India!

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s recently launched Superphone Le 1s Eco, is the first of its kind in the sub- Rs10,000 category with exceptional features and a unique Ecosystem-based membership program. Little wonder that this new superphone has received such a tremendous response from users securing 1,00,000 registrations on Flipkart in 24 hours, given the unmatched value proposition of features and content at an extremely attractive introductory price of Rs 9,999 /-. 
 
Le 1s Eco is truly a game changer in this cluttered Indian smartphone market by redefining the way content is consumed. Its unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV. Le 1s Eco packs seamless interface through unique platforms - LeVidi and Live, which allow users to enjoy high quality supertainment - anytime, anywhere! 
 The <keyword id="3351004" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership-Program">LeEco Membership Program</keyword>, a first of its kind gives users access to watch videos from a wide range of premium 2000+ movies and 100+ live TV channels and *3.5 + million songs. Additionally, members get the privilege of 5TB cloud personal storage space, exclusive deals and discounts and live streaming of concerts from all over the world. 
 
The device is for only Rs 9999 and is equipped with – 
 
1. The latest Android 5.0 eUI 
2. 3 GB RAM, 32 GB ROM 
3. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution, full floating edge to edge glass display 
4. Sleek full metal Unibody design 
5. And the LeEco Membership worth Rs 4900 per annum 
 
While registration for Le 1s Eco opened from May 3rd, the flash sale will be on May 12, 2016, on Flipkart starting at 2 pm, presenting a never-before opportunity for consumers to get their hands on to much more than a smartphone – a superphone with supertainment on the go. 
 
The blockbuster Le 1s (Eco) is backed by a best- in- class 555 after-sales centres across prominent locations pan-India and 24*7 toll-free call centre support. 
 
LeEco entered the India market and created waves with the launch of its Superphones in early 2016 - the Le 1s and the Le Max which have truly disrupted the market with their features, build quality and elegant looks at compelling prices. 
 
Commenting on this, Mr Atul Jain COO- Smart Devices, LeECo said, “We are truly humbled by the continued overwhelming response to our latest superphone Le 1s Eco. We thank our users and will strive to make our LeEco Membership package even better and bring more value to our users. We are changing the playground for entertainment consumption through mobile screens in India’’ 
 
*to be live in Q3 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, groundbreaking technologies, and disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco continues the success trail. Blockbuster new superphone Le 1s Eco gets 100,000 registrations in 24 hours!

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and ecosystem conglomerate has roped in three industry heavyweights to bolster its <keyword id="906237" type="ORGANIZATION" weightage="100" keywordseo="Leadership-team">leadership team</keyword> in India. The company has announced the hiring of Shrinivas Bairi, as Senior Director R&amp;D and Manish Aggarwal as Vice President, Marketing Communications for Smart Electronics Business. For LeEco’s Content Marketing Business, Divya Dixit comes in as Director from Percept Live. 
 Atul Jain, Chief Operating Officer, Smart Electronics Business of <keyword id="3237410" type="UNKNOWN" weightage="100" keywordseo="LeEco-India">LeEco India</keyword> said, “Over the last several months, we have been extremely focused on strengthening our team and capabilities. We are delighted to get three industry veterans onboard. They bring with them a wealth of experience which is exceedingly valuable at this juncture of our growth in India. These hires are well in line with our initiative of attracting top talent to strengthen our leadership team in India”. 
 
 
 
Mr Bairi joins LeEco from Qualcomm, where he spent 17 years. His last role in Qualcomm was Director Engineering. Shrini is a well-known professional in the R&amp;D field and has an enviable track record with several achievements to his credit. He moved back from Qualcomm San Diego and was part of initial Qualcomm India R&amp;D Center setup team. He has been recognized for operationalizing the BREW division in Qualcomm India, leading Qualcomm India Android Products team and was actively involved in commercialization of all major handset OEMs. With this high profile hire, LeEco is one step closer towards fulfilling its goal of having a full-fledged R&amp;D centre in India. The company is also looking to set up its R&amp;D centre in India as part of its “Make in India” journey. The internet major is planning to increase the headcount of its R&amp;D centre based in Bangalore substantially. 
 
 
 
Manish Aggarwal joins LeEco from Myntra where he was V.P. Marketing &amp; Head of Monetisation. With over 16 years of experience across geographies, Manish has worked with marquee organizations in the industry such as The Coco-Cola Company, Procter &amp; Gamble and Mindshare. He has been constantly recognized for conceptualizing award-winning campaigns. In his current role at LeEco, Manish will be responsible for spearheading the company’s marketing communications. 
 
 
 
Divya Dixit has joined LeEco as Director, Content Marketing and in this role, she is responsible for growing the company’s content platform across India and will be establishing the brand leadership. Divya joins LeEco from Percept Live where she was Head, Marketing. She has experience of close to 19 years and has worked with organizations such as Tata Docomo, Saregama India, Sony Entertainment Television and Barista to name a few. Her expertise pans across industries including retail, broadcasting, telecom and music where she has successfully built new brands and rejuvenated existing brands. 
 
With its headquarter base in Bangalore, LeEco India in under 6 months already employs more than 200 people and aims to become over 1000 people-strong by the end of 2016. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India. 
 
LeEco is also setting up in-house Content Delivery Networks (CDNs) in 10 cities across India which will be implemented by end of 2016. For this, the company has made a significant investment of over 10 million USD to set up this CDN/cloud infrastructure. Offering consumers, a comprehensive Ecosystem, which is unique to the company globally, LeEco plans to replicate its successful model in India. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco beefs up its leadership team in India by adding top notch talent

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s first Made for India phone, the Le 1s (Eco), has made waves in the industry by launching a device at remarkably attractive price of Rs. 9999. The global internet and technology conglomerate announced its <keyword id="3349224" type="UNKNOWN" weightage="100" keywordseo="Blockbuster-Superphone">Blockbuster Superphone</keyword> yesterday at a grand launch event in Mumbai, showcasing its unique content integration model and features LeVidi and Live that will give users access to a plethora of entertainment content anytime anywhere! 
 
The Blockbuster Superphone is a power-packed performer and the first device to showcase the integrated content one-stop experience coupled with breakthrough technology. The Le 1s Eco is the first “Made for India” Superphone by the company, showcasing its unique ecosystem and first of its kind in the Sub-10,000 category packed with powerful features. Bringing alive company’s content integration with partners Eros Now, Yupp TV and Hungama, Le1s Eco packs seamless interface through unique functions -Le Vidi and Live, which allows users to consume high quality content to user on-the-go! 
 
“We are extremely overwhelmed with the response that we have received for our blockbuster Superphone – Le 1s Eco. We were confident that our “Made for India” Superphone will strike an instant chord with our Indian customers, given its great features coupled with the best-in-class content library. We understand that entertainment plays a critical role in the lives of people and therefore remain committed to bringing blockbuster content to them wherever they want, whenever they want. At LeEco, it is our constant endeavour to offer users breakthrough technology and innovative features such as our content integration at a sustainable price, ensuring users get a true value product”, said Mr. Atul Jain, COO, Le Ecosystem Technology India Pvt. Ltd. 
 
Equipped with a 5.5” inch (403 ppi) screen of 1080x1920 resolution display, the device delivers an ideal balance of performance, battery life and graphics to users. With slick dimensions, the device is easy to hold and light to carry. It runs on the latest Android 5.0 eUI and packs a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming; offering powerful multitasking and a rich multi-media experience. The 13 MP rear camera and 5 MP front camera ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage. Designed for both work and entertainment, the device is the optimal device for viewing videos, playing enhanced games, and reading e-books anytime, anywhere. 
 
Supertainment package which is otherwise also priced at Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000 is undoubtedly a killer deal any smartphone brand could have offered to its consumers. As a part of this blockbuster deal, not only the consumers get the Superphone with features like no other but also the wide range of entertainment content anytime anywhere. 
 
The LeEco advantage for consumers with the company’s best- in- class after-sales set up is unparalleled. The company has already announced 555 service centres across prominent locations pan-India and 24*7 toll-free call centre support. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

The Blockbuster Superphone will now be available for just Rs. 9999 as introductory offer

LeEco is on a blistering growth track in India. The global internet and technology conglomerate created another unimaginable record in the industry by selling content worth Rs 320 million worth in one day on the <keyword id="3356557" type="UNKNOWN" weightage="100" keywordseo="First-flash-sale">first flash sale</keyword> of its Blockbuster Superphone Le 1s Eco, the first to come bundled with its content ecosystem. Le 1s Eco has successfully wooed the Indian users given it is the company’s first Supertainment loaded Superphone available at an incredible introductory price of Rs. 9999 over which users can avail additional 10% cashback on all HDFC credit and debit cards. Le 1s Eco comes bundled with <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco membership</keyword> program worth Rs 4900. As pioneers in introducing the concept of content ecosystem on mobile devices in India, Le 1s Eco is all set to redefine content consumption patterns in the country. LeEco has made a definitive mark for itself in the <keyword id="47445" type="UNKNOWN" weightage="100" keywordseo="Indian-market">Indian market</keyword> and captivated Indian consumers with their Superphones that are clearly differentiated in terms of its content integration, superior performance, technology and disruptive pricing. The company's global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have attributed to these records. Consumer responses have validated the popularity of LeEco’s latest launch Le 1s Eco, securing 1,00,000 registrations on Flipkart in the first 24 hours. The 10% cashback offer on HDFC credit and debit cards make Le 1s Eco even further competitive in terms of pricing making it a clear winner amongst other phones in this same category. 

	Commenting on the milestone achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be creating new industry records with our Superphones and thrilled to have done it this time with our content membership program. Le 1s Eco is the first of its kind that comes integrated with our content ecosystem and this will change the way users consume content on the go”. 
 

	Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 

	LeEco Membership built-in with Le 1s Eco
 

	1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
	 

	2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
	 

	3. First flash sale – Users can avail 10% cashback on all HDFC credit &amp; debit cards 
	 

	4. Exclusive deals and discounts and live streaming of concerts from all over the world
 

	The device available for only Rs 9999 in the first flash sale, gives buyers many high end specs to boast about:
 

	1. 3 GB RAM, 32 GB ROM 
	 

	2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
	 

	3. Sleek full metal Unibody design 
	 

	4. Mirror-surfaced fingerprint scanner 
	 

	5. LeEco Membership worth Rs 4900 per annum
 

	For the first flash sale, LeEco also offered an exclusive phone back cover along with each Le 1s Eco sale as part of its inciting offers.
 

	LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere!
 

	Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
 

	About LeEco:
 

	LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
 

	With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco leads industry by selling content worth Rs 320 million in a day through the 1st flash sale of its Blockbuster Superphone Le 1s Eco

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the leading global internet and technology conglomerate, today launched its <keyword id="3347367" type="UNKNOWN" weightage="100" keywordseo="Ecosystem-Membership-Program">ecosystem membership program</keyword> in India, coupling with its "<keyword id="835579" type="UNKNOWN" weightage="100" keywordseo="Made-for-India">Made for India</keyword>" <keyword id="3348207" type="UNKNOWN" weightage="100" keywordseo="Superphone-Le-1s-Eco">Superphone Le 1s Eco</keyword>. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program. 
 
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016. 
 
William Lee, Content VP of LeEco, APAC, said, "Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership." 
 
Speaking on the same occasion, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special 'Made for India' Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price." 
 
Innovative Membership Program launched in India 
 
LeEco India launched its ecosystem-based membership program, which includes content, experience and service at this event. Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India. 
 
The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users. 
 
Live 
 
Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages. 
 
Le Vidi 
 
With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga - Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment. 
 
Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May. 
 
Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company's years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices. 
 
LeEco Music 
 
At the mega event, LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service. 
 
Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended. 
 
Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. 
 
LeEco music with Hungama services will be online at the 3rd quarter of 2016. 
 
First "Made for India" Superphone with ecosystem content– Le 1s Eco 
 
Le 1s Eco is the first "Made for India" Superphone being integrated with a content ecosystem, which includes Le Vidi of more than 2,000 movie tiles and Live of over 100 TV channels and LeEco Music of 2.5 million tracks. Thanks to LeEco's successful Ecosystem mode, Le 1s Eco, with 10 local languages, has become the first brand in India that integrates a localized entertainment center in India. 
 
To have a fast and seamless entertainment experiences, Le 1s Eco is equipped with a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming, and offering powerful multitasking capacity and a rich multi-media experience. 
 
The 5.5” inch (403 ppi) screen of 1920 x 1080 resolution display creates a clearer and larger-screen entertainment experience. 
 
The 13 MP rear camera and 5 MP front camera, with image beautifying function, ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. The latest IDC report shows Le 1s ranked the top 1 phone for online sales, in the price range of 10,000 to 15,000 Rupees, in February in India. And by May 2nd, in just 89 days, LeEco has sold more than 400,000 Superphones in India, leading the full-metal phone trend in the market. Le 1s Eco will continue the full-metal body legend. 
 
To see more Pictures, click <a href="https://drive.google.com/folderview?id=0B224kQwsY3tRT3Q1V3EyQ2dEd0k&amp;usp=sharing">here</a> 
 
Supertainment Package at an introductory price of Rs 9,999 
 
LeEco launched its Supertainment package at Rs 10,899 including Le 1s Eco for Rs 9,999 and a one-year content membership fee of Rs 4,900 and a LeEco offer of Rs 4,000. For the first flash sale at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. 
 
LeEco announced its content membership fee as of Rs. 490 a month or Rs. 4900 a year, and any person who buys a year content membership is entitled to get a hardware price deduction of Rs 4,000. 
 
LeEco has a global "Hardware Freebie Day" on April 14th, 2016, and a total of over RMB 2.36 billion (24.2 billion Rupees) sales were achieved across the LeEco ecosystem, including RMB 2.02 billion (21 billion Rupees) in membership subscription revenues. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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