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I got laid off from my executive role and took a job at Athleta. It was hard at first, but I have no regrets.
This former Big Tech employee was laid off and took a seasonal retail job while launching her own b…
Hady Mendez
Simone Biles' sponsors are supporting her after the gymnast's controversial decision to withdraw from some Olympic competitions
Despite backlash against Simone Biles' decision to step back due to her mental health, the Olympic …
Heather Schlitz
Simone Biles met Olympic sprinter Allyson Felix over FaceTime after the gymnast followed her fellow gold medalist from Nike to Athleta
American gold-medal sprinter Allyson Felix left Nike for Athleta in 2019. Two years later, supersta…
Meredith Cash
A Simone Biles fan told Allyson Felix it was 'incredible' the gymnast left Nike for Athleta - not realizing who Felix was or her role in the deal
The six-time Olympic gold medalist was asked whether she knew who Biles was by an oblivious fan who…
Sam Cooper
Superstar gymnast Simone Biles is leaving Nike for a new partnership with Gap-owned athletic brand Athleta
The five-time Olympic medalist has signed a deal with Athleta that includes her own line of perform…
Avery Hartmans
Target's new activewear brand generated $1 billion in just one year, cashing in on Americans' pandemic-driven shift to athleisure
All in Motion launched at the perfect time to capture the work-from-home market, but its success ma…
Avery Hartmans
Insider Life: Private jet brokers - Powerful passports - Athleta's expansion strategy
This week we're looking at the Texas tech rush, private jet brokers, a top athleisure brand, and wh…
INSIDER
Simone Biles hints that Nike failed to support her 'as an individual' after dumping the brand for Athleta ahead of Tokyo Olympics
"It was obviously super neat at that age to sign with such a big brand," Simone Biles said of Nike.…
Meredith Cash
We went shopping at Lululemon and Athleta to see which athleisure store was better - and the winner was clear
In a call with investors on Wednesday, Lululemon CEO Calvin McDonald reported significant growth ac…
Bethany Biron
People are raving about the face masks from Gap, Old Navy, and Athleta — here are the most popular styles, including a 5-pack for $12
Not only are these face masks super affordable, but you can find multi-packs and options made speci…
Mara Leighton
The CEO of Athleta explains why the brand has been successful, and it's a stark reminder of why Gap is struggling
"We are designing for an active woman and girl's full life. It's not about an of-the-moment athleis…
Mary Hanbury
Outdoor Voices is opening a new flagship store as it takes on athleisure giants Lululemon and Athleta. Here's what it looks like inside.
Since it was founded in 2012, the buzzy brand - which has since become the subject of New Yorker pr…
Bethany Biron
Athleta's bright new activewear line promises to withstand your toughest workouts - we put it to the test
I slipped these on heading to the gym after work. It was late and I had been losing motivation, but…
Remi Rosmarin
Athleta has a brand-new hiking collection - we reviewed it for both style and function, and it hits every mark
If you hike, run, or do anything that requires flexible range of motion in your legs, these lightwe…
Connie Chen,Connie Chen
We asked 4 women to try Athleta's new sustainable swimsuits made from recycled nylon - here's what they thought
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Connie Chen,Connie Chen
We went to Athleta and saw why the brand is one of Gap's secret weapons
Athleisure - the trend of wearing activewear in everyday life - has become the apparel of choice fo…
Sarah Schmalbruch
Millennials have a new shopping preference that should terrify Lululemon and Athleta
Though athletic brands Lululemon, Under Armour, and Nike initiated the trend, other retailers such …
Dennis Green
Athleta just launched a major competitor to Lululemon's kids' line
"A girls' line is something our customers have been asking for - girls today want to dress sporty. …