After some coaches of the Chandigarh-Dibrugarh Express derailed near Jhilahi Railway Station in Gonda, leaving one person dead and seven others <keyword id="19910658" type="General" weightage="20" keywordseo="injured" source="keywords">injured</keyword>, the <keyword id="22461417" type="General" weightage="20" keywordseo="Assam-Chief-Ministers-office" source="keywords" meta.keywordsubtype="org" meta.entityname="Assam Chief Minister's office" meta.hostid="261" meta.entityid="Assam Chief Minister's office">Assam Chief Minister's office</keyword> said that the Assam CM is monitoring the situation. "Dr Himanta Biswa has been briefed about the derailment of the Dibrugarh - Chandigarh express in <keyword id="19894922" type="General" weightage="20" keywordseo="Uttar-Pradesh" source="keywords">Uttar Pradesh</keyword>. HCM is monitoring the situation, and the Government of Assam is in touch with relevant authorities," said an official release by the Assam Chief Minister's office. Pankaj Singh, CPRO, <keyword id="22007374" type="General" weightage="20" keywordseo="North-Eastern-Railway" source="keywords" meta.keywordsubtype="org" meta.entityname="North Eastern Railway" meta.hostid="261" meta.entityid="North Eastern Railway">North Eastern Railway</keyword>, told ANI, "One death has been reported, and there are 7 injured, including one severely injured." He further said, "The medical van of Railways has reached the spot, and <keyword id="20501159" type="General" weightage="20" keywordseo="rescue-operations" source="keywords">rescue operations</keyword> have started. Helpline numbers have been issued. The helpline number established in Lucknow is - 8957409292 and the helpline number in Gonda is - 8957400965. It happened around 2.37 pm. As per initial info, 4-5 coaches derailed. Our priority is that the relief and rescue work be done as quickly as possible." Uttar Pradesh's Relief Commissioner informed on X that one <keyword id="21815697" type="General" weightage="20" keywordseo="NDRF-team" source="keywords">NDRF team</keyword> each was sent from Lucknow and Balrampur to Gonda. "Five ambulances were deployed for rescue operations in the train accident and orders have been given to send more ambulances to the spot. First aid is being given to the injured. The injured are being shifted to the hospital. SDRF teams sent from three districts to expedite relief operations," it said on X. Uttar Pradesh Chief Minister <keyword id="19898780" type="General" weightage="20" keywordseo="yogi-adityanath" source="keywords">Yogi Adityanath</keyword> directed the officials to reach the spot immediately and expedite the relief work. CM Yogi has directed the officials of the district administration for their proper treatment. Along with this, he has also wished for the speedy recovery of the injured. This comes after several cases of <keyword id="20807355" type="General" weightage="20" keywordseo="train-derailment" source="keywords">train derailment</keyword> have been reported from several parts of the country.

"Govt of Assam in touch with authorities": Assam CMO on Dibrugarh express derailment

Several people are feared dead as a large boat sank in the Brahmaputra river after colliding with a ferry near <keyword id="12053853" type="General" weightage="20" keywordseo="nimati-ghat" source="Orion">Nimati Ghat</keyword> in Jorhat district of Assam on Wednesday, officials said. The collision occurred when the private boat '<keyword id="12053856" type="General" weightage="20" keywordseo="ma-kamala" source="Orion">Ma Kamala</keyword>' was headed to Majuli from Nimati Ghat and the government-owned ferry 'Tripkai' was coming from Majuli. "The boat 'Ma Kamala' capsized and then sank. We do not have much detail at this moment," an official of the Inland Water Transport (IWT) Department said. Another IWT official said more than 120 passengers were on board the boat, but many of them were rescued by 'Tripkai' which is owned by the department. Jorhat Deputy Commissioner Ashok Barman told PTI that 41 people have been rescued so far and no body has been found yet. "We cannot say right now how many people have died," a senior official of <keyword id="12053854" type="General" weightage="20" keywordseo="jorhat-district-administration" source="Orion">Jorhat district administration</keyword> said. Personnel of the <keyword id="119446" type="General" weightage="20" keywordseo="national-disaster-response-force" source="Orion">National Disaster Response Force</keyword> (NDRF) and SDRF have started a search and rescue operation. The boat was also carrying several four-wheelers and two-wheelers that went down the river. Assam Chief Minister Himanta Biswa Sarma expressed concern over the accident and directed the district administrations of Majuli and Jorhat to undertake the rescue mission expeditiously with the help of NDRF and SDRF. He also asked minister Bimal Bora to rush to the site of the accident. Sarma asked Principal Secretary to Chief Minister Samir Kumar Sinha to monitor the developments round-the-clock. "The Chief Minister himself will visit Nimati Ghat tomorrow for evaluating the situation," a CMO statement said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sbi-life-icici-prudential-life-among-analysts-top-picks/articleshow/86035243.cms">More consolidation may happen in insurance sector going ahead; SBI Life, ICICI Prudential Life among analysts top picks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/news/union-cabinet-approves-pli-scheme-worth-10683-crore-for-textiles/articleshow/86035041.cms">Union Cabinet approves PLI scheme worth ₹10,683 crore for textiles</a>

Boat sinks in Assam river after colliding with ferry; several feared dead

The <keyword id="6354915" type="LOCATION" weightage="20" keywordseo="assam">Assam</keyword> Cabinet on Monday decided that no <keyword id="6362949" type="UNKNOWN" weightage="20" keywordseo="government-jobs">government jobs</keyword> will be given to persons having more than two children after January 1, 2021. The important decision was taken at a Cabinet meeting held late Monday evening that also adopted a New Land Policy, which will give three bighas of agricultural land to landless indegenous people and half a bigha for constructing a house. A communique from the Chief Minister <keyword id="545729" type="PERSON" weightage="20" keywordseo="Sarbananda-Sonowal">Sarbananda Sonowal</keyword>'s public relations cell stated that those having more than two children will not be considered for government jobs with effect from January 1, 2021 as per the small family norm. In September 2017, the Assam Assembly had passed the 'Population and Women Empowerment Policy of Assam' that specified that job candidates with two children only would be eligible for government employment and the existing government staff were to strictly follow the two children family norm. "New Land Policy was adopted. Three bighas of land will be given to landless indigenous people. Landless people will be offered half a bigha to construct their houses. These cannot be sold for 15 years," the CMO statement said. The Cabinet meeting also decided to increase the bus fares in the state by 25 per cent, it added. TR RHL

No government jobs for Assamese people with more than two kids, the state declares

Guwahati, Apr 7 () Assam Chief Minister SarbanandaSonowal on Tuesday called up three former chief ministers,senior BJP leaders, and leaders of opposition parties toapprise them of the state governments efforts to contain thecoronavirus outbreak in the state.Sonowal dialled former chief ministers Tarun Gogoi andBhumidhar Barman of the Congress, and Prafulla Kumar Mahantaof the Asom Gana Parishad(AGP), alliance partner of the BJP-led government in the state.The others leaders he reached out includedLeader of Opposition Debabrata Saikia of the Congress, AIUDFLegislature Party leader Hafiz Bashir Ahmed (Qasimi), formerUnion ministers Bijaya Chakrabarty, Kabindra Purkayastha,Rajen Gohain and Paban Singh Ghatowar.The chief minister also spoke to state senior citizenwelfare board chairman Harekrishna Bharali, and president ofSadou Asom Mukti Jujaru Sanmilan Krishna Lahkar, among others.Sonowal informed them about the various measuresundertaken by the state government like setting up of aquarantine facility with 1,000 beds for COVID-19 patients atSarusajai Stadium here, making the medical colleges capable ofhandling coronavirus patients, plans for setting up fiveprefabricated COVID-19 hospitals at Dibrugarh, Guwahati,Lakhimpur, Silchar and Bongaigaon, and making arrangements fortraining doctors and para medical staff. The senior politicians were apprised of the stepstaken by the state government to provide free rice to 58 lakhfamilies of Assam under National Food Security Act (NFSA)during this crisis. Assuring the leaders of the success of the Assamgovernments initiatives for containing coronavirus outbreak,the chief minister told them that the Assam government isfully prepared to tackle a spike in coronavirus infections inthe near future.The views of the leaders were also taken about theprevailing situation, a CMO press release said.In his call with the senior leaders, the chiefminister requested them to ask their supporters tomaintain social distancing and other protocols during thelockdown period.Sonowal also enquired about their health during thetelephonic talks. ESBMM MM

Coronavirus: Sonowal calls up former CMs, senior leaders on measures taken up by Assam govt

Shillong, Apr 27 () From a 59-year-old man whocycles over 6 kilometres every day to serve tea to policemenfree of charge to an alternative therapist who joined othersto serve cooked food to the needy scores of volunteers areserving the people of Meghalaya during the Covid19-triggeredlockdown, staying away from limelight.Since the Meghalaya government enforced lockdown inthe state on March 17, Loknath Khannal, a milkman of Mawsmaivillage in Ri-Bhoi district, has served over 3,200 cups of teafree of cost to the police personnel posted at the 12th milecheck gate on the inter-state border with Assam.Khannal lives at a distance of over 1.5 kilometresfrom the checkpoint and he pedals to the check post twice aday."I have been serving tea to about 40 persons posted atthe checkpoint twice daily - at 6 in the morning and again inthe afternoon. In all I serve around 80 cups of tea in a day,"Loknath told . The milkman, whose 28-year-old son Govind is a sepoywith the Assam Riffles and currently serving in Manipur, saidhe does it voluntarily and has never taken a rupee from thosehe served the beverage."I find joy and I hope that my son will also be takencare of, no matter from where he is serving the country," hesaid.Like Khannal of Ri-Bhoi, there are many volunteers instate capital Shillong, who are serving food and hot beveragesto the personnel battling Covid-19.There are also others who are reaching out to theneedy people of the state that so far reported 12 Covid-19cases and one of them died.Senior High Court lawyer Khalid Khan and his wifeOoma, an alternative therapist, have donated over Rs 1,000 toover 100 households each in East Khasi Hills and Ri-Bhoidistricts.Ooma also joined a team of fellow volunteers includingteashop owner Kailash Verma, from a WhatsApp group'AdventuRers', in serving lunch to poor people in and aroundthe state capital and protective gear to health workers."Today we are providing 250 face shields to theNEIGRIHMS. My staff and AdventuRers made them here. We aremaking 200 more," Verma said.The NEIGRIHMS is North Eastern Indira Gandhi RegionalInstitute of Health and Medical Sciences, a premier hospitalunder the Union ministry of health and family welfare.The Ramakrishna Mission has been distributing rice,daal and oil besides other food items to thousands ofresidents in the Khasi Jaintia Hills region."We are reaching out to the poorest of the poor inthese villages. Hundreds of people have benefited from theprogramme," a senior RKM official said.Padmashree awardee newspaper editor Patricia Mukhimand local correspondents of , UNI and The Telegraph alsojoined hands in providing rice, daal and some cash to nearly50 families in the Khasi Hills region.Like them, thousands of volunteers played their partand contributed to the battle against COVID-19, HealthMinister A L Hek said.He said people from all cross-sections of the societyand all age groups have donated Rs 5.5 crore so far to theChief Ministers Relief Fund for the cause.Chief Minister Conrad K Sangma has congratulatedindividually to each of those who made their contributionsknown to him and his office, a CMO official said. JOPNN NN

Unsung heroes of Meghalaya serving policemen, needy during lockdown

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

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